Dressr

What Dressr does

Dressr (legal entity Remodel Fashion BV) is a Belgian direct-to-consumer fashion rental platform founded in April 2021 by Caroline Cécile Baeten and headquartered in Mortsel/Antwerp. The company rents curated fashion from 60+ Belgian and Dutch sustainable brands across a 3,500-piece, 850-style inventory, targeting fashion-conscious women in Belgium and the Netherlands who want access to premium and occasion wear without ownership. Dressr operates three consumer revenue streams: a monthly subscription service (2 to 8 item slots priced €39-€200/month with annual billing discounts up to 50%), a 10-day one-time rental for occasions such as weddings and events (€19-€49 per item), and a Preloved resale sub-brand (resale.dressr.be) selling ex-rental garments at roughly 40% of original retail. The company also operates a B2B white-label service enabling partner brands to embed Dressr's rental logistics directly into their own e-commerce sites, and runs a physical showroom in Mortsel offering styling sessions and workshops.

Underlying technology is commodity rather than proprietary: the platform is built on WooCommerce/WordPress with Calendly for appointment booking and Mollie for payment processing, and integrates Google Analytics, Meta Pixel, and Google Ads on the resale site. There is no mobile app, no public API, and no disclosed AI/ML functionality. The operational differentiator is the rental-to-ownership pathway, where subscribers can purchase rented items at a discount, and the partnership model that gives brands recurring rental income and customer feedback data — validated by a research collaboration with VITO on circular-fashion impact metrics. The business has raised €1.25M across two seed rounds (October 2023 and June 2025) from impact investors Trividend, Piet Colruyt, and others, and employs approximately 8 people.

Name

Dressr

Legal name

Remodel Fashion BV

Website

https://dressr.be

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Dressr is a Belgian fashion rental platform offering monthly subscriptions and 10-day one-time rentals of curated clothing from 60+ sustainable brands, serving fashion-conscious women in Belgium and the Netherlands with B2B white-label rental services for partner labels.

Ownership category

akta.pro rank

Product category

Fashion Rental Services

NAICS

Formal Wear and Costume Rental (532281), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Rental-to-Resale / Circular Fashion Platforms (CRAFAGAK)

akta.pro secondary industries

Fashion & Accessories Marketplaces (CRAFABAA), Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)

Keywords

• Fashion rental subscription
• Circular fashion platform
• Preloved fashion resale
• White-label rental integration
• Curated wardrobe rental

Headquarters

HQ city

Berchem (Antwerp)

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Subscription: Recurring monthly subscription fees for fashion rental. Customers pay monthly (€39-€200 depending on plan) to rent a set number of items (2-8 slots). Plans include Basic (1 slot per item) and Premium (2 slots per item) tiers. Subscribers get free shipping, cleaning, repairs, and rental-only discounts.
2. 10-Day Rental: One-time rental of fashion items for specific occasions (weddings, events, work functions) for a fixed 10-day period. Prices range from €19-€49 per item depending on the item's retail value.
3. Pre-loved (Final Sale): Sale of ex-rental garments that have been professionally cleaned and inspected. Items are sold at discounted prices (typically 40% of original retail value). Available through resale.dressr.be platform.
4. Brand Partnership Revenue: Dressr provides rental logistics, operations, and a platform for partner brands. Brands receive recurring rental income, market data, and customer feedback while Dressr monetizes the inventory through rental fees and brand partnership arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Dressr operates a circular fashion rental subscription platform that lets members in Belgium and the Netherlands rent clothing and accessories from 60+ curated brands on a monthly subscription (4, 6, or 8 slots) or via 10-day one-time rentals, with a rental-to-ownership option and a separate preloved resale channel at resale.dressr.be. The company also offers a Brand Rental Integration white-label service that lets fashion brands launch their own rental proposition on their own storefronts, alongside in-person styling, workshops, and a showroom experience in Mortsel.

Product overview

Dressr is a Belgian fashion rental platform founded in 2021 by Caroline Cécile Baeten, offering two primary rental products: a monthly subscription service (with plans ranging from 4 to 8 item slots at monthly, quarterly, or annual billing) and a 10-day one-time rental option for special occasions. The platform curates fashion from 60+ Belgian and Dutch sustainable brands. Dressr has expanded its portfolio with a Preloved resale sub-brand (resale.dressr.be) selling ex-rental garments, a physical showroom in Mortsel offering styling sessions and workshops, and a white-label Brand Rental Integration service for partner fashion brands. Additional services include a Style Assistant for body-type-based outfit recommendations and gift subscription cards.

Differentiator

Problem solved

Functional benefit

Brands

• Dressr preloved: Pre-owned fashion items for purchase through resale.dressr.be. These are ex-rental garments from the rental collection, offered for permanent ownership.

Products and services

• Dressr Subscription (monthly rental plans) Monthly rental subscription in 4, 6, or 8 slot tiers, giving members rotating access to a curated catalogue of 60+ partner brands with cleaning, repairs, and insurance included; perks include quarterly/annual discounts and a rental-to-ownership ('Become owner') pathway.
• 10-Day Rental (Classic & Premium) One-time 10-day rental option for non-subscribers, with Classic and Premium pricing tiers, insurance included via Cubex, and access to the same curated partner-brand catalogue.
• Dressr Preloved (resale) Pre-owned fashion resale channel operated at resale.dressr.be, selling previously worn items (with member-exclusive offers) to complete the rental-to-resale circular model.
• Brand Rental Integration (white-label rental) B2B white-label service that lets fashion brands launch and operate their own rental proposition on their own storefronts, leveraging Dressr's rental operations, platform, and logistics.
• Dressr Gift Cards & Gift Subscriptions Physical and digital gift cards (including gift subscriptions) sold via the Dressr platform, allowing recipients to redeem rental credits or start a subscription.

Quantifiable outcome

• Items rented on Dressr have significantly higher use-per-garment than traditionally purchased items (research collaboration with VITO)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Marylène MadoucoreStrategic or Co-development Partner · 30 May 2023Marylène Madou is a Belgian fashion label that integrated Dressr's rental service into its own website. This white-label partnership enables Marylène Madou's customers to rent pieces directly from the brand's site while Dressr handles all rental logistics and operations.
• Lies MertenscoreStrategic or Co-development Partner · 1 January 2023Lies Mertens is a sustainable fashion brand collaborating with Dressr to make their products accessible to more people. The partnership helps reduce the price barrier for high-quality sustainable fashion, enabling consumers to rent instead of buy. Lies Mertens benefits from recurring rental income and customer data.
• VITOcoreStrategic or Co-development PartnerVITO (Flemish research organization) collaborated with Dressr on research demonstrating that items rented on Dressr have significantly higher use-per-garment than traditionally purchased items. This research validates Dressr's sustainability claims and provides scientific backing for the circular fashion model.
• Marie Van PuyenbroeckminorGTM or Marketing PartnerFashion stylist Marie Van Puyenbroeck conducts exclusive styling sessions in the Dressr showroom, providing personal styling expertise to customers and driving showroom traffic through her professional services.
• 60+ Belgian and Dutch Fashion BrandscoreChannel Partner/ Reseller/ DistributorDressr partners with over 60 Belgian and Dutch sustainable fashion brands including CKS, Terre Bleue, Gigue, Aesaert, Milk.VERT, and others. Brands provide inventory for the rental platform in exchange for recurring rental income, market exposure, and customer feedback data.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Vestiaire Collective: Global luxury fashion resale platform. Adjacent competitor for preloved wardrobe economics; potential entrant in rental as circular fashion models converge.
• Vinted: European recommerce/resale marketplace leader. Adjacent rather than direct — operates in secondhand fashion rather than rental — but increasingly competes for circular fashion consumer mind-share and could expand into rental.
• Rent the Runway: US-founded global leader in fashion rental with subscription and one-time rental models. Broad incumbent in the same category; while US-centric, it sets the reference model for European players like Dressr.

Direct peers

• My Wardrobe HQ: UK designer fashion rental platform offering short-term rentals and subscription plans. Comparable offering focused on occasion wear and premium brand access for women.
• Style Theory: Asia-based (Singapore) fashion rental subscription platform for women. Direct peer with comparable unlimited-wardrobe subscription model and circular fashion positioning.
• ByRotation: UK-based peer-to-peer fashion rental platform offering occasion and everyday wear rentals. Direct competitor in the European circular fashion rental space with a similar subscription/short-term rental model.
• Rotaro: UK-based women's fashion rental subscription service. Direct peer offering curated multi-brand rental subscriptions targeted at fashion-conscious women seeking wardrobe variety.
• Hurr: UK-based fashion rental marketplace offering both peer-to-peer and brand-direct rentals with white-label solutions for retailers. Closely comparable business model and B2B rental infrastructure offering.

Regional players

• Lena Library: Germany-based circular fashion rental platform offering designer piece subscriptions. Regional peer serving DACH market with comparable subscription rental model targeting conscious consumers.
• Something Borrowed: Netherlands-based dress rental platform focused on occasion wear. Regional peer operating in one of Dressr's two core markets with overlapping Dutch customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dressr.be
• Instagraminstagram.com/dressr.be
• TikToktiktok.com/@dressr.be
• LinkedInlinkedin.com/company/dressr

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dressr