What Dr. Sam Gershenbaum | Miami Plastic Surgeon does

Dr. Sam Gershenbaum operates a solo, privately-held plastic and reconstructive surgery practice based in Miami, Florida, founded in 1994 and rebranded as DRG Cosmetic Surgery. The practice delivers a comprehensive procedural portfolio organized into four service categories — breast surgery (augmentation, lift, reduction, reconstruction, revision, explant), body contouring (liposuction, tummy tuck, body lift, mommy makeover, implants), facial procedures (facelift, rhinoplasty including ethnic and revision variants, eyelid surgery, facial fat transfer), and non-surgical skin treatments (Botox, dermal fillers, laser resurfacing, microneedling, HydraFacial). All surgical work is performed at the owner-operated Brickell Riverfront Surgery Center, a state-of-the-art outpatient facility at 350 South Miami Avenue staffed with a dedicated anesthesiologist (Adella Aguerro M.D.). The practice is wholly owned by the founding surgeon with no external investment, no parent company, and no disclosed subsidiaries.

The business operates as a direct-to-consumer medical practice generating revenue from one-time elective surgical procedures and ancillary non-surgical treatments, with quote-based pricing set during individual consultations and patient financing provided through Care Credit and Help Card partnerships. Customer acquisition relies on a multi-channel mix: an SEO-optimized website with procedure-specific landing pages and an extensive before/after gallery, an active blog dating to 2009, social media and SMS marketing, and substantial earned media including features in Cosmopolitan, E! Entertainment, MTV, Haute Living, Ocean Drive, Men's Health, and Women's Day. Patient mix spans local Miami residents, regional patients from Fort Lauderdale/Boca Raton/Palm Beach, celebrity and professional athlete clientele, and international medical-tourism patients drawn from more than 40 countries. The practice holds HIPAA, CCPA, GDPR, and TCPA compliance posture but holds no patents and discloses no proprietary AI/ML or software assets.

Operationally, the practice runs with approximately 10 employees, making the founding surgeon the single point of clinical capacity and revenue generation. Support infrastructure includes a financing partnership with Care Credit and Help Card, laboratory services through LabCorp, and a multi-decade stack of regional and national recognition including "Miami's Top Doctor" and "Best Plastic Surgeon" awards sustained over 20+ years. The combination of a celebrity-grade brand, owned surgical facility, and zero leverage creates a stable but throughput-capped lifestyle practice rather than a scalable platform.

Name

Dr. Sam Gershenbaum | Miami Plastic Surgeon

Legal name

DRG Cosmetic Surgery

Website

https://drgcosmeticsurgery.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Dr. Sam Gershenbaum operates a solo Miami-based plastic and reconstructive surgery practice founded in 1994, offering breast, body, facial, and non-surgical cosmetic procedures from his owned Brickell Riverfront Surgery Center to local patients, celebrity clientele, and medical-tourism patients from 40+ countries.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Surgery Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Cosmetic surgery services
• Plastic surgery procedures
• Breast augmentation surgery
• Body contouring services
• Facial rejuvenation surgery

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including breast augmentation, facelifts, rhinoplasty, body contouring, and other cosmetic surgeries. Revenue generated per procedure with pricing varying based on complexity and type of surgery.
2. Non-Surgical Treatments: Non-surgical cosmetic procedures including Botox, dermal fillers, laser treatments, chemical peels, and skin rejuvenation treatments.
3. Financing Services: Partnership with Care Credit and Help Card for patient financing options to make procedures affordable.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Dr. Sam Gershenbaum operates a private cosmetic and reconstructive surgery practice (DRG Cosmetic Surgery) in Miami, Florida, delivering surgical and non-surgical aesthetic procedures. Services span breast surgery (augmentation, lift, reduction, reconstruction, revision), facial rejuvenation (facelift, rhinoplasty, eyelid surgery, brow/neck lift), body contouring (liposuction, tummy tuck, mommy makeover, body lifts, implants), and non-surgical skin treatments (Botox, dermal fillers, laser, microneedling). All surgical work is performed at the in-house Brickell Riverfront Surgery Center with anesthesiologist-administered anesthesia.

Product overview

Dr. Sam Gershenbaum operates a comprehensive plastic and cosmetic surgery practice offering a unified portfolio of surgical and non-surgical procedures. The practice is organized into four primary service categories: Breast Procedures (augmentation, lift, reduction, reconstruction, and revision surgeries using saline, silicone, and gummy bear implants), Body Procedures (liposuction, tummy tuck, body lift, arm/thigh lift, butt/calf/pectoral implants, mommy makeover, and post-bariatric surgery), Face Procedures (facelift, neck lift, rhinoplasty including ethnic and revision, eyelid surgery, facial implants, fat transfer, and otoplasty), and Skin Treatments (Botox, dermal fillers, chemical peels, laser treatments, microneedling, HydraFacial, and scar reduction). All surgical procedures are performed at the Brickell Riverfront Surgery Center, a state-of-the-art outpatient facility staffed with board-certified personnel.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation Breast implant surgery using saline, silicone, or cohesive-gel (gummy bear) form-stable implants to increase breast size and improve shape. Includes breast asymmetry correction. For women seeking breast enhancement.
• Breast Lift (Mastopexy)

Quantifiable outcome

• Patients from Over 40 Countries
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Laboratory Corporation of America (Lab Corp)minorOthersLaboratory services provider for pre-operative blood work and diagnostic testing required prior to surgical procedures at Brickell Riverfront Surgery Center.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• RealSelf: Online marketplace and review platform for cosmetic procedures, used by patients researching surgeons. An ecosystem participant that influences lead generation and patient decision-making for elective cosmetic surgery practices including Dr. G's.
• Allergan Aesthetics (AbbVie): Manufacturer of breast implants (including Natrelle) and Botox — two core products used in Dr. G's practice. A critical upstream supplier whose pricing, product availability, and regulatory standing directly affect the practice's economics and clinical offering.
• CareCredit (Synchrony Financial): Healthcare financing platform used by Dr. G's practice to offer installment payment plans. Not a competitor but a core enabling partner whose availability directly supports the practice's premium procedure sales motion.

Direct peers

• Mia Aesthetics: Multi-location plastic surgery center offering breast, body, and facial procedures at mid-market price points. Comparable service mix and target patient demographic (cosmetic surgery patients), but with a different geographic distribution and pricing tier.
• Dr. Miami (Michael Salzhauer): Celebrity Miami-based plastic surgeon with social media–driven patient acquisition and a similar celebrity/endorsement brand strategy. Operates a comparable cosmetic surgery practice in the same Miami market with overlapping patient demographics and procedures.
• Body by Ravi Plastic Surgery: Florida-based solo cosmetic surgery practice offering a comparable suite of surgical and non-surgical aesthetic procedures. Similar practice size, surgeon-led model, and premium patient demographic.
• Greenberg Cosmetic Surgery: Multi-surgeon cosmetic surgery practice offering comparable breast, body, and facial procedures with a similar premium positioning. Direct competitor in the elective cosmetic surgery category, though based in a different U.S. geography.
• New Life Plastic Surgery: Miami-area cosmetic surgery practice offering breast, body, and facial procedures with a similar direct-to-consumer GTM and patient testimonial–led marketing approach. Direct overlap in Miami market and procedures offered.

Broad incumbents

• Sono Bello: National aesthetic surgery chain operating body contouring and facial procedures across 80+ U.S. locations. Overlaps on body sculpting procedures (liposuction, body lift) but targets a broader mass-market patient with lower price points.
• MedSpa Partners: Aggregator acquiring non-medical-aesthetic medspas and cosmetic practices across North America. Overlaps with the practice on non-surgical services (Botox, fillers, laser treatments) and represents a potential consolidation/roll-up pathway or competitive threat in adjacent aesthetics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dr-sam-gershenbaum-miami-plastic-surgeon

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Sam Gershenbaum | Miami Plastic Surgeon