What Drift Consult does

Drift Consult (legally DRIFT CONSULT LTD) is a privately held Nairobi, Kenya-based technology company founded in 2023 that builds software solutions spanning mobile, web, point-of-sale, and desktop platforms. The company operates a product-led growth motion, distributing its offerings through self-serve digital channels including its corporate website (drift.co.ke), a dedicated product landing page (rack.business), and the Google Play Store for mobile distribution. Its portfolio addresses three distinct market segments: retail SMBs via RACK POS, a cloud-based POS system with sales, inventory, customer, and staff performance analytics; consumers via Bayes, a mobile-only digital financial account consolidating money transfers, bill payments, airtime purchases, merchant payments, and lending; and manufacturing enterprises via J-Factory, a custom-built desktop application automating production and effort-based payroll across 7 factories for Jungle Nuts in Thika.

The technology stack combines cloud-hosted SaaS delivery for RACK POS (Web and Android), a standalone mobile application for Bayes, and a multi-tenant custom desktop application for J-Factory. J-Factory integrates with third-party biometric time-attendance systems, notification platforms, and digital payment rails to enable effort-based payroll processing with minimal manual intervention. Drift Consult positions its products around customer-centric functionality, ease of use, and 24/7 support, with differentiators centered on proprietary technology, integration interoperability, and configurability for enterprise needs.

Revenue is generated through three streams: subscription-based SaaS (RACK POS and Bayes), one-time custom development engagements (exemplified by J-Factory), and professional services including IT automation, software development, database management, and website design. Pricing is not publicly disclosed; prospective customers are directed to contact the company for quotes. With 11 employees, a single Nairobi office, and no disclosed institutional funding, Drift Consult operates as a small, founder-led Kenyan technology firm with one named enterprise anchor (Jungle Nuts) and unverified SMB/consumer traction for its SaaS products.

Name

Drift Consult

Legal name

DRIFT CONSULT LTD

Website

https://drift.co.ke

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Drift Consult is a Nairobi-based technology company building software solutions across mobile, web, POS, and desktop platforms. Its portfolio includes RACK POS (retail), Bayes (mobile financial services), and J-Factory (manufacturing automation), serving SMBs, consumers, and select enterprises in Kenya.

Ownership category

akta.pro rank

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Solutions (SaaS): Subscription-based software solutions including RACK POS (cloud-based POS system) and Bayes digital financial account, providing recurring revenue through software licensing and service fees.
2. Custom Software Development: Custom-built desktop applications for enterprise clients, exemplified by J-Factory for Jungle Nuts, providing one-time development revenue with potential ongoing support contracts.
3. Professional Services: IT automation, mobile development, software development, database management, website design and development services provided to clients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Drift Consult develops and sells business automation software across Mobile, Web, POS and Desktop platforms. Its flagship commercial products are RACK POS (cloud-based point-of-sale for retail businesses), Bayes (mobile-only consumer digital financial account), and J-Factory (custom desktop application automating end-to-end production lines for manufacturing clients). It also delivers custom software development, mobile development, process automation, database management, and website design services.

Product overview

Drift Consult offers a portfolio of three distinct software products serving different market segments. RACK POS is a cloud-based point-of-sale solution for retail businesses, providing web and Android-based sales tracking, inventory management, and staff performance analytics. Bayes Financial Services is a mobile-first digital financial account consolidating money transfers, bill payments, airtime purchases, merchant payments, and lending services. J-Factory is a custom-built desktop application tailored for manufacturing operations, specifically designed for Jungle Nuts factories in Thika, Kenya, automating production workflows and implementing effort-based payroll systems with biometric integrations.

Differentiator

Problem solved

Functional benefit

Brands

• RACK POS: Cloud-based POS system that works on Web and Android platforms, providing analytics on sales trends, inventory, customers, and staff performance for retail businesses.
• Bayes
• J-Factory

Products and services

• RACK POS Cloud-based Point of Sale system operating on Web and Android platforms for retail businesses; provides analytics on sales trends, inventory, customers, and staff performance and lets merchants access features and data from anywhere.
• Bayes Financial Services Mobile-only digital financial account that lets users send money, pay bills, buy airtime, pay merchants, and obtain loans from a single unified application, with fast and easy account opening.
• J-Factory Custom-built desktop application that automates the end-to-end production line for the 7 factories of Jungle Nuts (Thika); features multi-tenant capabilities for dynamic configurations of multiple entities, employee data management, payroll processing based on effort rather than flat rates, biometric time attendance integrations, instant notifications, and reporting, with third-party integrations to biometric, notification and digital payment platforms.
• Professional Software Development Services Custom software services for businesses covering process automation, mobile application development, software development, database management, website design and development, and UX/UI design.

Quantifiable outcome

• 24/7 support availability ensures timely issue resolution and business continuity

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Flutterwave: Pan-African payments infrastructure provider offering POS, payouts, and merchant tooling at scale. Overlaps with Drift's RACK POS (merchant acceptance) and Bayes (consumer/merchant payments), but operates as a much broader incumbent platform.
• Cellulant: Pan-African payments and digital banking platform serving banks, telcos, and merchants. Comparable to Drift's payments layer (Bayes) as a broader incumbent operating across multiple East African markets where Drift is currently focused.
• Safaricom (M-Pesa): Dominant Kenyan mobile operator behind M-Pesa. Competes with Bayes on digital financial accounts, transfers, bill pay, and lending, and indirectly squeezes RACK POS via M-Pesa's merchant acceptance rails — the largest incumbent in Drift's core market.

Direct peers

• Pesapal: East African payments and POS provider serving SMBs and merchants with card/mobile payment acceptance. Directly comparable to Drift's RACK POS + Bayes combination in both target customer (Kenyan SMBs) and product category (POS/payments).
• Duka: East African mobile POS and inventory app for small retailers. Direct comparable to RACK POS on product category (mobile/cloud POS for SMB retail) and target customer (informal and small formal retailers in Kenya/Tanzania).
• MarketForce: Kenyan-headquartered B2B commerce platform serving SMB retailers with ordering, payments, and credit. Comparable to Drift's retail vertical (RACK POS) on customer base and embedded payments/lending model akin to Bayes.
• Africa's Talking (iPay): Pan-African mobile commerce and payments platform (iPay) with strong Kenyan presence. Comparable to Bayes as a mobile-first digital account offering money transfers, bill pay, and airtime to consumers across East Africa.
• Kopo Kopo: Kenyan fintech providing merchant payments, working capital, and mobile money tools to SMBs. Closely comparable to Drift Consult on geography, customer segment (Kenyan SMB merchants), and bundled payments + lending offering like Bayes.

Emerging players

• Jumo: African fintech providing digital financial services including lending and savings via mobile. Comparable to Bayes's consumer lending and digital account bundle, particularly in overlapping East African markets.
• Tala: Mobile lending fintech operating in Kenya and other emerging markets. Comparable to Drift via Bayes's embedded loan offering — both target underserved consumers with mobile-first credit — though Tala is a lending specialist rather than multi-product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/drift-consult

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drift Consult