Drinkaware (Ireland)

What Drinkaware (Ireland) does

Drinkaware is the national independent charity in Ireland working to prevent and reduce alcohol misuse, regulated by the Charities Regulator (Registered Charity Number 20204601) and governed by an independent board. It is headquartered at 13 Adelaide Road, Dublin 2, operates with approximately 10 staff, and serves the Irish general adult population, parents and caregivers, employers/workplaces, and (historically) post-primary school students. Its core product set comprises interactive digital tools (Drinks Calculator, Standard Drinks Calculator, Low-Risk Weekly Guidelines Quiz), evidence-informed workplace wellness workshops delivered in-person in Dublin/Cork and online, parent education workshops, physical health-promotion resources (booklets, posters, standard drink measure cups) distributed free to schools, hospitals, and community groups, the "Here's To Change" podcast, and the annual Drinkaware Barometer — a national population survey conducted with Ipsos B&A since 2017.

The technology stack is light: WordPress-hosted website (drinkaware.ie) carrying deterministic calculators and content resources, social channels on Facebook and Instagram, a consent-based email newsletter, and a podcast. The Junior Cycle Alcohol Education Programme — an eight-week manualised curriculum for ages 12–15 with teacher training — operated until early 2023, after which the organisation pivoted emphasis toward parent empowerment.

Drinkaware operates on a non-commercial charitable model: all services, tools, and resources are provided free of charge, with funding derived from charitable donations and likely supplementary public-health or government sources (not publicly disclosed). GTM is community-led across direct website engagement, workplace wellness delivery, parent/school education, research-driven public-health campaigns, podcast, and earned media via annual research briefings (14th held November 2025). Revenue figures are not publicly disclosed.

Name

Drinkaware (Ireland)

Legal name

Drinkaware

Website

https://drinkaware.ie

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Drinkaware is Ireland's national independent charity preventing and reducing alcohol misuse. It provides free digital tools, workplace wellness workshops, parent education, annual Barometer research, and the "Here's To Change" podcast to the Irish adult population, employers, parents, and community organisations.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin 2

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Charitable Funding and Donations: Drinkaware operates as a national charity regulated by the Charities Regulator. The organisation appears to be funded through charitable donations and possibly government/health sector funding. The specific funding structure is not detailed in available sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Drinkaware is Ireland's national charity that delivers free, evidence-based alcohol harm reduction information, digital self-assessment tools, school and employer education programmes, and annually commissioned national research. Its core outputs are the Drinks Calculator and Standard Drinks Calculator, Workplace Wellness Workshops, Parent Education Workshops, free printed health promotion resources, the annual Drinkaware Barometer survey, and the 'Here's To Change' podcast. All services are provided free of charge to the Irish public, schools, employers, and community organisations.

Product overview

Drinkaware is a national charity providing a comprehensive suite of digital tools, educational programmes, and resources to prevent and reduce alcohol misuse in Ireland. The offering includes interactive calculators (Drinks Calculator and Standard Drinks Calculator), workplace wellness workshops, parent education resources, a podcast ('Here's To Change'), annual research (Drinkaware Barometer), and health promotion materials. The portfolio functions as a unified public health platform combining awareness tools, educational programmes (such as the former Junior Cycle Alcohol Education Programme), and evidence-based resources to inform and empower individuals across different life stages and settings.

Differentiator

Problem solved

Functional benefit

Brands

• Here's To Change: A podcast series exploring moderation and modern drinking culture

Products and services

• Drinks Calculator Free online calculator from Drinkaware that helps individual users track their weekly alcohol intake and understand how it compares to HSE low-risk weekly guidelines, with calculations for calories, sugar, cost, and processing time.
• Standard Drinks Calculator Free calculator tool that allows users to determine how many standard drinks are in different types of alcohol based on alcohol percentage strength and volume in millilitres.
• Workplace Wellness Workshops Evidence-informed workplace wellness workshops available in-person and online, including 'Get The Facts Workshop' and 'Alcohol, Mental Health & Sleep Workshop', offered free to organisations of all sizes across Ireland.
• Parent Education Workshops Workshops and webinars designed to help parents have conversations with their children about alcohol, supporting the family approach to alcohol education and preventing underage drinking.
• Health Promotion Resources Free evidence-informed resources including booklets, standard drink measure cups, drinks/calorie/sugar calculators, and posters available to order online for delivery to schools, hospitals, community groups, and youth organisations across Ireland.
• Drinkaware Barometer Research Annual national population-based survey conducted by Ipsos B&A examining alcohol consumption patterns, attitudes, and mental well-being among adults in Ireland, in continuous publication since 2017.
• Here's To Change Podcast A podcast featuring new voices exploring moderation and modern drinking culture, with Season 2 announced in February 2026.
• Low-Risk Weekly Guidelines Quiz Interactive quiz helping users understand and learn about HSE low-risk weekly alcohol guidelines.
• Parent Hub A dedicated online resource area providing information and tools to help parents talk to their children about alcohol and prevent underage drinking.
• Sober Social (Alcohol-Free Events) Resources and information supporting alcohol-free social events and activities for adults in Ireland.
• Research Briefing Series Annual research briefing events presenting findings from the Drinkaware Barometer and other alcohol research, hosting keynote speakers from Ipsos B&A and academic researchers.

Quantifiable outcome

• 89% of students thought the programme had helped them to make informed choices about alcohol consumption
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Others

• Eurocare (European Alcohol Policy Alliance): European umbrella alliance representing public-health NGOs on alcohol policy; relevant adjacent/ecosystem peer for Drinkaware as a potential collaborator on cross-border research and EU-level advocacy.

Direct peers

• Alcohol Health Alliance UK (AHA): UK coalition of over 60 organisations working together to reduce alcohol harm through evidence-based policy and public information – closely aligned with Drinkaware's mission and evidence-driven approach, operating at a national-policy level.
• Mothers Against Drunk Driving (MADD): US-based non-profit tackling drunk driving and alcohol harm through education, advocacy and victim support – a well-recognised peer sharing the harm-reduction charity model and multi-channel education approach.
• Alcohol Change UK: UK charity working to reduce alcohol harm through research, policy work, campaigning and public information – closely mirrors Drinkaware's evidence-based, multi-channel, harm-reduction operating model across a different national market.
• Drinkaware UK: The UK equivalent of Drinkaware – an independent national alcohol harm-reduction charity offering digital tools, workplace programmes, research, and public education. Same brand family, same business model, same core product set; the most directly comparable peer.
• Alcohol Action Ireland: Ireland's national independent advocate for reducing alcohol harm, focused on policy, research and public awareness – a same-country, same-mission peer with overlapping research output and policymaker audience.

Regional players

• Alcohol Focus Scotland: Scotland's national alcohol harm-reduction charity delivering research, training and public-facing campaigns – a strong regional peer with comparable charity structure, mission and toolset in a different UK nation.
• Foundation for Alcohol Research and Education (FARE Australia): Australian not-for-profit focused on stopping alcohol harm through research, public education and policy advocacy – comparable structure and mission in a different geography, useful for benchmarking data-led campaigning.

Broad incumbents

• Public Health England (now OHID) Alcohol Profile: UK government unit publishing population-level alcohol evidence and guidance – comparable data-and-policy function at much larger scale, useful for benchmarking the depth of Drinkaware's Barometer-style research impact.
• Health Service Executive (HSE) – Alcohol Programme: Ireland's national public-health body that publishes the Low-Risk Weekly Alcohol Guidelines that Drinkaware promotes; the dominant incumbent in Irish alcohol harm reduction with broader mandate and significantly larger resources.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/drinkaware.ie
• Instagraminstagram.com/drinkaware_irl
• LinkedInlinkedin.com/company/drinkaware-ireland

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drinkaware (Ireland)