What Alcohol Change Uk does

Alcohol Change UK is a UK-registered charity (no. 1140287) operating as the trading name of Alcohol Research UK, a company limited by guarantee in England and Wales. Formed in 2017 through the merger of Alcohol Research UK and Alcohol Concern, it works to reduce alcohol-related harm across England, Scotland, Wales and Northern Ireland through five stated priorities: improved knowledge, better policies and regulation, shifted cultural norms, improved drinking behaviours, and expanded access to support and treatment.

Its core product surface is digital and educational rather than technological. The portfolio includes the Try Dry mobile app (published on Apple's App Store and Google Play), a suite of interactive self-assessment tools (Check Your Drinking quiz, Unit Calculator, Alcohol and Your Body map, Alcohol and Mental Health quiz, Drinking Personality quiz, general Alcohol quiz), a comprehensive fact sheet and research publication library, and structured behaviour-change programmes anchored by Dry January (a registered trademark), Sober Spring, Try Dry Anytime 31-Day, Try Dry Cut Back, and Alcohol Awareness Week. There is no proprietary platform or algorithm; the stack relies on standard web platforms, a Shopify-powered online shop, and third-party analytics.

The business model blends donation-driven charity mechanics with earned revenue. Donation streams include one-off giving, in-memory and in-celebration donations, legacy gifts via wills, payroll giving, and give-as-you-shop programmes. Earned revenue comes from an online shop selling merchandise and printed resources, paid professional training and consultancy to organisations and practitioners, and corporate partnerships (including sponsorship of Dry January workplace programmes). The audience is segmented across individuals seeking to assess or change their drinking, families and friends of those affected, healthcare and social care professionals, and employers; all core digital tools and educational content are provided free of charge.

Name

Alcohol Change Uk

Legal name

Alcohol Research UK

Website

https://alcoholchange.org.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Fundraising: The charity receives donations through various mechanisms including one-time donations, in-memory giving, celebration donations, legacy gifts (bequests in wills), payroll giving, and retail purchases through give-as-you-shop programs.
2. Shop Sales: Operates an online shop selling merchandise, printed resources, and educational materials. Shop powered by Shopify.
3. Professional Training and Consultancy: Provides paid training and consultancy services to organizations and practitioners across the UK to improve policies and practices around alcohol harm support.
4. Corporate Partnerships: Engages corporate partners through workplace programs and sponsorship of campaigns like Dry January.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Alcohol Change UK is a UK charity that delivers a portfolio of free digital interactive tools (including the Try Dry mobile app, Check Your Drinking quiz, Unit Calculator, and Body Map), evidence-based fact sheets and research publications, and seasonal behavior-change campaigns (Dry January, Sober Spring, Try Dry Anytime challenges, Alcohol Awareness Week) to help individuals assess, understand, and reduce their alcohol consumption. It also sells branded merchandise through an online shop and delivers paid professional training and consultancy services to organizations and practitioners supporting people affected by alcohol harm.

Product overview

Alcohol Change UK operates as a charitable organization rather than a traditional product company, offering a suite of digital interactive tools, evidence-based educational content, and behavioral change programs focused on reducing alcohol harm in the UK. The core digital portfolio includes the Try Dry® app (for tracking and reducing alcohol consumption), multiple interactive assessment tools (Check Your Drinking quiz, Unit Calculator, Alcohol and Mental Health Quiz, Drinking Personality quiz), and educational resources (fact sheets and research publications). These are complemented by seasonal campaign programs including Dry January®, Sober Spring, Try Dry Anytime, and Alcohol Awareness Week. The organization also provides professional training and consultancy services for organizations, and operates an e-commerce shop for merchandise and printed materials. The Try Dry app serves as the central hub for the behavioral change programs, while the fact sheets and interactive tools provide the educational foundation. All offerings work together to support individuals in assessing their drinking, understanding alcohol's impacts, and taking action to change their relationship with alcohol.

Differentiator

Problem solved

Functional benefit

Brands

• Try Dry: The Try Dry app helps users track their drinking, set goals, and cut down on alcohol consumption.

Products and services

• Try Dry App

Quantifiable outcome

• Free Check Your Drinking tool used for alcohol self-assessment
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered secondary and core.

• University of PlymouthsecondaryStrategic or Co-development Partner · 1 December 2025Academic research partnership for commissioned studies on alcohol topics. Research team included Dr Kate Maslin, Dr Heather Hopper, Dr Katie Edwards and Professor Jill Shawe for study on alcohol-free drinks during pregnancy.
• Collective VoicecoreStrategic or Co-development PartnerCollective Voice is an alliance of the eight main alcohol treatment agencies in the UK. Alcohol Change UK works within this network to coordinate substance misuse treatment and advocacy efforts across England.
• Alcoholics Anonymous (AA)coreStrategic or Co-development PartnerPeer support fellowship providing a 12-step program for individuals seeking to stop drinking. Referenced as a treatment pathway option within Alcohol Change UK's treatment information.
• SMART RecoverycoreStrategic or Co-development PartnerSelf-help organization using cognitive behavioral therapy principles to support recovery from addiction. Offered as an alternative peer support option alongside traditional 12-step programs.
• Al-AnoncoreStrategic or Co-development PartnerSupport organization for families and friends of people with alcohol problems. Referenced as a family support resource.
• Nacoa (National Association for Children of Alcoholics)coreStrategic or Co-development PartnerCharity providing support for children of alcohol-dependent parents. Referenced for families and young people affected by parental alcohol problems.
• AdfamcoreStrategic or Co-development PartnerNational charity working with families affected by drug and alcohol use. Referenced as a support organization for families affected by alcohol problems.
• DrugFamcoreStrategic or Co-development PartnerOrganization providing support, education, and training for families and professionals affected by drug and alcohol problems.
• St Mungo'ssecondaryStrategic or Co-development PartnerHomelessness charity addressing the intersection of rough sleeping, alcohol problems, and mental health. Collaboration on research and advocacy for integrated service approaches.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DrugFam: UK organization providing support, education, and training for families and professionals affected by drug and alcohol problems. DrugFam overlaps with Alcohol Change UK in mission, audience, and professional training offerings.
• Adfam: UK national charity working with families affected by drug and alcohol use. Adfam operates in the same charitable alcohol-harm space, serves overlapping family-and-friend segments, and is a listed referral partner of Alcohol Change UK.
• Change Grow Live (CGL): One of the UK's largest providers of substance misuse treatment and recovery services. CGL operates in the same alcohol-harm treatment space, often as a contracted public-service provider, and is highly comparable to Alcohol Change UK in beneficiary focus.
• Alcoholics Anonymous (AA): The world's largest mutual-aid fellowship for people recovering from alcohol problems, organized around a 12-step program. AA directly overlaps with Alcohol Change UK on target audience, referral pathways, and is an explicit partner organization.
• British Liver Trust: UK national liver disease charity whose work directly intersects with alcohol harm (alcohol-related liver disease is a leading cause). British Liver Trust operates comparable public-campaign, awareness, and digital-resource infrastructure for an overlapping beneficiary audience.
• With You (formerly Addaction): Major UK charity providing free, confidential support to people experiencing problems with drugs, alcohol, or mental health. With You is comparable in mission and reach to Alcohol Change UK and operates overlapping direct-service and training activities.
• SMART Recovery UK: UK self-help organization using cognitive-behavioral principles to support recovery from addiction. It addresses the same beneficiary population as Alcohol Change UK via structured programs and is positioned as an alternative to 12-step approaches within the same referral network.
• Nacoa (National Association for Children of Alcoholics): UK charity providing support for children of alcohol-dependent parents. Nacoa shares Alcohol Change UK's audience (parents/carers, affected children) and is referenced as a family-support resource within the charity's content.
• Collective Voice: Alliance of the eight main alcohol treatment agencies in the UK. Collective Voice coordinates treatment-system advocacy and is a strategic partner of Alcohol Change UK within the same harm-reduction ecosystem.
• Al-Anon Family Groups UK: Support organization for families and friends of problem drinkers. Al-Anon serves the same 'families and friends' segment that Alcohol Change UK identifies as a primary audience, and is an active referral partner.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AlcoholChangeUK
• Facebookfacebook.com/AlcoholChangeUK
• LinkedInlinkedin.com/company/alcohol-research-uk
• Instagraminstagram.com/alcoholchangeuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alcohol Change Uk