Belle Isle Moonshine

What Belle Isle Moonshine does

Belle Isle Moonshine is a privately held craft distillery headquartered at 615 Maury St, Richmond, Virginia, producing premium spirits and ready-to-drink canned cocktails. The core product portfolio is built around moonshine distilled from organic alcohol and carbon-filtered multiple times, with flavor infusions such as Honey Habanero, Dill Pickle, Cold Brew Coffee, Lemon Drop, and Rocket Pop. The distillery also produces a straight bourbon whiskey line including limited annual Artist Series releases (2023 and 2024), a house vodka (Capital Rail), a tequila (Rio J Tequila Blanco), and a growing canned cocktail range featuring Lime Margarita, Ranch Water, Transfusion, and Honey Hab Lemonade. Production is handcrafted in Richmond, VA, and the company emphasizes real and natural ingredients as a core product differentiator.

The business operates a hybrid go-to-market model. The primary channel is direct-to-consumer e-commerce at order.belleislecraftspirits.com, supported by free shipping on orders over $99 and an email newsletter for promotions and recipe content. A physical distillery store and tasting room operates Wednesday through Saturday from 11am to 5pm, providing a walk-in retail and brand experience. A dedicated B2B wholesale portal at wholesale.belleislecraftspirits.com serves retailers, and an event partnership program extends product reach at festivals and venues. Adjacent revenue streams include custom personalized bottles for gifts and branded merchandise sold through a third-party Bonfire storefront. Target customers are adults 21 and older interested in craft spirits, with use cases spanning home cocktail enjoyment, ready-to-drink convenience, gifting, and event consumption.

No ownership, funding, headcount, or leadership details are disclosed. The company appears independently operated with no parent company, institutional investors, or paid marketing channel beyond email, organic social, and content marketing. Operating geographies are confined to Virginia and the United States, and no significant regulatory actions, certifications, patents, or trademarks are documented in the source material. Revenue figures, headcount, and company history are not publicly disclosed.

Name

Belle Isle Moonshine

Legal name

Belle Isle Moonshine

Website

https://drinkbelleisle.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Belle Isle Moonshine is a privately held craft distillery in Richmond, Virginia, producing premium moonshine, bourbon, vodka, tequila, and ready-to-drink canned cocktails sold direct-to-consumer online, through wholesale, and at its on-site tasting room to adult craft spirits consumers.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (31214), Distilleries (312140)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Craft moonshine
• Distilled spirits
• Ready to drink cocktails
• Craft distillery
• Flavored spirits

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Spirit Sales: Direct-to-consumer sales of handcrafted premium moonshine, bourbon, vodka, and canned cocktails through the company's e-commerce platform and physical distillery store in Richmond, VA. Revenue generated from one-time product purchases across multiple SKU categories.
2. Canned Cocktail Sales: Ready-to-drink canned cocktails including Lime Margarita, Ranch Water, Transfusion, and Honey Hab Lemonade sold in multi-pack formats through e-commerce.
3. Wholesale Distribution: B2B wholesale channel for retailers to carry Belle Isle products. Dedicated wholesale portal available at wholesale.belleislecraftspirits.com.
4. Merchandise: Branded merchandise including apparel and accessories sold through Bonfire platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Belle Isle Moonshine handcrafts premium craft spirits — including flavored moonshines, straight bourbon whiskey, vodka, tequila, and ready-to-drink canned cocktails — at its Richmond, VA distillery. Products are distilled from organic alcohol, carbon-filtered multiple times, and infused with real and natural ingredients. The company sells primarily through a direct-to-consumer e-commerce storefront, a physical distillery store and tasting room, and a wholesale channel serving retailers.

Product overview

Belle Isle Moonshine is a craft distillery offering a portfolio of premium spirits and ready-to-drink canned cocktails. The core product line centers on moonshine distilled from organic alcohol and carbon-filtered multiple times, infused with natural ingredients. Product categories include: flavored moonshines (Honey Habanero, Dill Pickle, Cold Brew Coffee, Lemon Drop, Lemon Drop Strawberry), straight bourbon whiskeys (including limited Artist Series editions), tequila (Rio J Tequila Blanco), vodka (Capital Rail), and an expanding canned cocktail line featuring Lime Margarita, Ranch Water, Transfusion, and Honey Hab Lemonade. The company also offers custom bottle services for gifting and branded merchandise. All products are handcrafted in Richmond, VA and ship directly to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Belle Isle Moonshine The company's flagship spirit line, handcrafted in Richmond, VA from organic alcohol, carbon-filtered multiple times, and infused with real and natural ingredients. Available in multiple flavor infusions targeting adults 21+ seeking premium craft moonshine.
• Belle Isle Honey Habanero Moonshine Award-winning flavored moonshine infused with honey and habanero pepper for a sweet-heat profile, priced at $24.99. Sold to adults 21+ via the company's e-commerce storefront.
• Belle Isle Dill Pickle Moonshine Moonshine infused with real dill pickle flavor, priced at $21.99. Targeted at craft spirit enthusiasts seeking unconventional savory flavor profiles.
• Belle Isle Cold Brew Coffee Moonshine Moonshine infused with cold brew coffee flavor, designed for after-dinner sipping. Priced at $24.99.
• Belle Isle Lemon Drop Moonshine Citrus-forward moonshine with lemon flavor profile, priced at $19.99–$21.99.
• Belle Isle Lemon Drop Strawberry Moonshine Moonshine combining lemon and strawberry flavors, priced at $19.99–$21.99.
• Belle Isle Straight Bourbon Whiskey Straight bourbon whiskey offered as part of Belle Isle's bourbon lineup, targeting whiskey enthusiasts and craft bourbon collectors.
• Belle Isle Bourbon Artist Series 2023 Limited edition 2023 release in Belle Isle's Bourbon Artist Series. Targeted at bourbon collectors and enthusiasts seeking limited craft releases.
• Belle Isle Bourbon Artist Series 2024 Limited edition 2024 release in Belle Isle's Bourbon Artist Series. Targeted at bourbon collectors and enthusiasts seeking limited craft releases.
• Rio J Tequila Blanco Premium tequila blanco offered through the Belle Isle portfolio, targeting consumers seeking craft tequila.
• Capital Rail Vodka House vodka offering from the distillery, sold through the e-commerce storefront.
• Lime Margarita Canned Cocktail (4-Pack) Ready-to-drink canned margarita made with real tequila, real lime juice, and orange, available in a 4-pack for $11.99. Targeted at adults 21+ seeking convenient craft cocktails.
• Ranch Water Canned Cocktail (4-Pack) Ready-to-drink canned Ranch Water cocktail sold in a 4-pack format for $11.99, targeting consumers seeking convenient craft cocktails.
• Belle Isle Rocket Pop Bottled Cocktail Bottled cocktail inspired by the rocket pop frozen treat flavor profile, priced at $19.99.
• Transfusion Canned Cocktail (12-Pack) Transfusion cocktail offered in a 12-pack format, priced at $24.99, targeting adults seeking bulk ready-to-drink options.
• Honey Hab Lemonade Canned Cocktail (12-Pack) Honey habanero lemonade cocktail offered in a 12-pack format, priced at $24.99, combining the Honey Habanero flavor profile with lemonade.
• Custom Bottles Personalized custom bottle service for gifts and special occasions, allowing customers to create bespoke labeled bottles.
• Gift Cards Digital gift cards available for purchase, allowing recipients to redeem across the Belle Isle product catalog.
• Branded Merchandise Branded merchandise including apparel and accessories, sold through the Bonfire storefront as ancillary brand products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jack Daniel's: Iconic Tennessee whiskey producer whose flavored whiskey line (e.g., Apple, Honey, Fire) competes head-on with Belle Isle's flavored moonshine and honey-habanero products for shelf space and consumer occasions.
• Tito's Handmade Vodka: America's largest craft vodka brand and a benchmark for craft-spirits DTC and national distribution success — a broader incumbent whose vodka and brand-building playbook Belle Isle's vodka and bourbon lines compete against.

Direct peers

• Smooth Ambler: West Virginia craft distillery producing bourbon, rye, vodka, and gin, with tasting room operations — a fellow Appalachian-region craft distillery peer overlapping in bourbon and vodka.
• Treaty Oak Distilling: Texas craft distillery producing gin, vodka, whiskey, and specialty spirits with a tasting room and DTC operations — a comparable small-batch craft distillery with multi-category SKU strategy.
• Ole Smoky Moonshine: The largest U.S. craft moonshine producer with a multi-flavor lineup, tasting rooms, DTC e-commerce, and broad national distribution — a directly comparable craft moonshine brand competing for the same consumer occasions.
• Copper & Kings American Brandy Distillery: Louisville, KY craft distillery focused on American brandy and bourbon with a tasting room, DTC shipping, and modern branding — a craft distillery peer with similar DTC + tasting room model.
• Sugarlands Distilling Company: Tennessee craft distillery producing flavored moonshines, ready-to-drink cocktails, and whiskies, with a Gatlinburg tasting room and DTC e-commerce — a close craft moonshine/RTD peer to Belle Isle.
• Midnight Moon: Flavored craft moonshine brand owned by Piedmont Distillers, offering fruit-infused moonshines through retail and DTC channels — direct competitor in the flavored moonshine category.
• Tim Smith Spirits: Appalachian craft moonshine brand founded by Discovery Channel's 'Moonshiners' personality, selling flavored moonshine via DTC and retail — directly comparable craft moonshine positioning.

Regional players

• Catoctin Creek Distilling Company: Virginia-based craft distillery producing rye whiskey, bourbon, gin, and brandy — a geographically proximate Virginia craft distillery competitor with similar scale and DTC model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/belleisleshine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belle Isle Moonshine