Field of Dreams Whiskey

What Field of Dreams Whiskey does

Field of Dreams Whiskey is a privately held American craft spirits company that produces limited-edition bourbon and whiskey products under a licensing/ IP relationship tied to the iconic 1989 Field of Dreams film and its Dyersville, Iowa filming location. The company is owned by a collective of current and former Major League Baseball players, and its core differentiation is the use of authentic corn sourced from the Field of Dreams cornfield — a registered trademarked input (Field of Dreams Corn). The product portfolio comprises three offerings: the annual Player Series Bourbon (23,615 hand-numbered bottles, one per MLB player in history, priced at $79.99), the All-Star Whiskey (a 30-distillery blend limited to 10,000 bottles at $99.99), and an ongoing Small Batch Bourbon with randomized collectible baseball-player toppers ($54.99). A branded merchandise line (hats) extends the brand into apparel.

The business model is direct-to-consumer e-commerce — operated through a partnership with Seelbach's for legally compliant nationwide fulfillment — supplemented by physical retail distribution across 14 US states. All sales are one-time per-bottle transactions with no subscription or recurring component; the company employs 6 people and does not disclose revenue, funding, or detailed ownership structure beyond the MLB player collective. Customer segments are defined horizontally as Baseball Enthusiasts/Collectors (primary) and Premium Spirit Consumers (secondary), with no enterprise or institutional customers. Production is inventory-constrained by design: each release is a fixed bottle count, and the All-Star Whiskey's value proposition rests on aggregating sourced whiskey from 30 distilleries, blended by master blender Murphy Quint of Cedar Ridge Distillery.

Name

Field of Dreams Whiskey

Legal name

Field of Dreams Whiskey

Website

https://drinkfieldofdreams.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Premium Bourbon and Whiskey

NAICS

Distilleries (31214), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

akta.pro secondary industries

Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH), Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

Keywords

• Small batch bourbon
• Premium whiskey
• Collectible spirits
• Baseball themed bourbon
• Limited edition whiskey

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Bourbon and Whiskey Product Sales: One-time direct sales of bourbon and whiskey bottles through e-commerce and retail partners. Products include Player Series Bourbon (limited to one bottle per player in history), All-Star Whiskey (blended from 30 distilleries), and Small Batch Bourbon. Revenue is generated per bottle with no recurring subscription component.
2. Merchandise Sales: Sale of branded merchandise including hats (trucker hats, dad hats) and other apparel through the company's e-commerce storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Field of Dreams Whiskey produces premium bourbon and whiskey products crafted with corn sourced directly from the iconic Field of Dreams movie site in Dyersville, Iowa. The company sells limited-edition, collectible bottles tied to Major League Baseball players and themes, alongside branded merchandise, primarily through direct-to-consumer e-commerce and select retail partners.

Product overview

Field of Dreams Whiskey is a brand owned by a collective of current and former Major League Baseball players. The product portfolio consists of three core bourbon and whiskey products, all featuring authentic corn from the famous Field of Dreams in Dyersville, Iowa. The flagship Player Series Bourbon is an annual limited release with bottles numbered to represent every player in major league history. The All-Star Whiskey represents the largest whiskey blend ever created, combining spirits from 30 distilleries. The Small Batch Bourbon features collectible baseball player toppers. The company also sells branded merchandise including hats.

Differentiator

Problem solved

Functional benefit

Products and services

• Field of Dreams Player Series Bourbon

Quantifiable outcome

• 23,615 bottles - one for every player in major league history
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Seelbach'scoreChannel Partner/ Reseller/ DistributorSeelbach's serves as the primary e-commerce fulfillment partner for Field of Dreams Whiskey, enabling legally compliant online sales across most of the United States. They handle order processing, shipping, and returns for online purchases. This partnership is critical for reaching consumers in states where the company does not have physical distribution.
• Baseball ReferencecoreTechnology or IntegrationBaseball Reference provides the player debut data that powers the Player Series Bottle Number Lookup feature on the Field of Dreams website. Customers can look up which MLB player their bottle number represents using this database partnership.
• Cedar Ridge DistilleryflagshipStrategic or Co-development PartnerCedar Ridge Distillery in Swisher, Iowa serves as a key distillery partner, providing the master blending expertise of Murphy Quint for the All-Star Whiskey. They contribute 6-year Double Oaked Bourbon Whiskey (74/14/0/12 mash bill) to the All-Star blend.
• 30 Distillery Partners (All-Star Whiskey)flagshipStrategic or Co-development PartnerThe All-Star Whiskey features whiskeys from 30 different distilleries across 18 states and 2 countries, making it the largest blended whiskey in history. Partners include Andalusia Whiskey Co. (TX), ASW Distillery (GA), Boulder Spirits (CO), Catoctin Creek (VA), Cedar Ridge Distillery (IA), Dad's Hat Rye (PA), Dry Fly Distilling (WA), Greenbar Distillery (CA), Ironroot Republic (TX), J. Henry & Sons (WI), J. Rieger & Co (MO), Journeyman Distillery (MI), Liberty Pole Spirits (PA), Kings County Distillery (NY), Middle West Spirits (OH), New York Distilling (NY), Old Potrero (CA), Panther Distillery (MN), R6 Distillery (CA), Sagamore Rye (MD), San Diego Distillery (CA), Short Path Distillery (MA), Spirit Works Distillery (CA), St. Augustine (FL), Switchgrass Spirits (MO), Tom's Foolery Distillery (OH), Whiskey Acres (IL), Whiskey Del Bac (AZ), and whiskeys from Canada and Chicago.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WhistlePig Whiskey: Vermont-based premium rye whiskey brand that scaled from craft to a national premium player; demonstrates the trajectory Field of Dreams aspires to while also representing a higher-funded competitor on retail shelves.
• High West Distillery: Utah-based premium craft whiskey brand now owned by Constellation; a comparable limited-release, blend-forward craft playbook that has scaled nationally and competes for the same premium bottle-buyer.
• Woodford Reserve: Established Kentucky premium bourbon from Brown-Forman; competes with Field of Dreams for retail buyer mindshare, premium gifting occasions, and on-premise placements.

Direct peers

• Journeyman Distillery: Michigan craft distillery and All-Star blend partner; similar scale, whiskey portfolio breadth, and mixed DTC/tasting-room/wholesale model.
• Sagamore Spirit: Maryland-based premium rye whiskey producer contributing to the All-Star blend; comparable craft-distillery scale, premium pricing strategy, and sports-adjacent regional brand building.
• Catoctin Creek: Virginia craft distillery and All-Star blend partner; comparable small-batch rye and bourbon portfolio with similar DTC and regional retail distribution profile.
• Middle West Spirits: Ohio craft distillery and All-Star blend partner; comparable craft whiskey portfolio with a similar DTC-plus-retail distribution model in the Midwest.
• Cedar Ridge Distillery: Iowa-based craft distillery and Field of Dreams' flagship production partner; provides master blender Murphy Quint and contributes core bourbon to the All-Star blend, making it the most direct operational and geographic peer.
• J. Henry & Sons: Wisconsin small-batch whiskey producer and All-Star blend partner; directly comparable craft scale, premium pricing, and direct-to-consumer heritage-anchored storytelling.
• Kings County Distillery: New York craft whiskey distillery and All-Star blend partner; comparable premium craft positioning, low-volume flagship releases, and direct-to-consumer e-commerce model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/drinkfieldofdreams
• LinkedInlinkedin.com/company/drinkfieldofdreams
• Instagraminstagram.com/drinkfieldofdreams

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field of Dreams Whiskey