Driven Elite LLC

What Driven Elite LLC does

Driven Elite LLC is a private, founder-owned U.S. fitness and sports-performance gym operator headquartered (per registered address) in Gorham, New Hampshire, with operating facilities in Argyle, Texas; Gulfport, Mississippi; and Canton, Ohio. The company was founded in 2017/2018 by former Green Bay Packers wide receiver and Super Bowl XLV Champion Donald Driver, and operates a core Sports Performance brand alongside a separate Driven Elite HIIT sub-brand (45-minute high-intensity interval training studio concept).

The company sells tiered monthly memberships ($150/mo at Gulfport, $185/mo starting at Argyle) that include unlimited access to group classes, open gym time, and use of specialized sports-performance turf for athletic development; structured tiered athlete programs for elementary, middle school, and high school students; and one-on-one personal training sold per hour. Its underlying technology stack is a conventional SMB SaaS set — the Pike13 platform powers online scheduling, class registration, and membership e-commerce (drivenelitefitness.pike13.com) — augmented by Google Analytics, Google AdWords, and Facebook Ads for marketing.

Go-to-market is primarily direct-to-consumer with an event-driven top-of-funnel component: a "first workout is free" trial, online membership sign-up via Pike13, and celebrity credibility drawn from co-founder Donald Driver. The customer base consists exclusively of individual adult fitness members and student-athletes across three states, with no enterprise or B2B customers disclosed.

Name

Driven Elite LLC

Legal name

Driven Elite Sports Performance

Website

https://drivenelite.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Driven Elite LLC is a private, founder-owned U.S. sports-performance gym chain founded by former NFL player Donald Driver, operating three locations across Texas, Mississippi, and Ohio that serve adult fitness members and youth student athletes through tiered monthly memberships and personal training.

Ownership category

akta.pro rank

Product category

Fitness Services / Gym & Sports Performance Training

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Strength & Conditioning Personal Training (HSADAAAB), Strength & Conditioning Bootcamps (HSADABAB), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Strength & Conditioning / Performance Training (EDALAIAI)

Keywords

• Adult fitness classes
• Youth sports performance
• Group training programs
• Personal training sessions
• Gym membership services

Headquarters

HQ city

Argyle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Gym Memberships: Unlimited access to gym facilities and all group classes. Memberships available at multiple contract lengths (month-to-month, 3-month, 6-month, 12-month) with pricing varying by location.
2. Athlete Training Programs: Specialized sports performance programs for elementary, middle school, and high school athletes with structured training curricula.
3. Personal Training Sessions: One-on-one training with certified trainers for personalized fitness programs. Sold per hour or as session packs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Driven Elite operates physical gym locations offering monthly membership-based fitness and sports performance training programs for adults and student athletes. Services include unlimited access to group adult fitness classes, age-tiered athlete training programs (elementary, middle school, and high school), and personal training sessions delivered by certified trainers on a specialized sports performance turf facility.

Product overview

Driven Elite operates as a fitness and sports performance gym network with two distinct branded offerings: Driven Elite Sports Performance (monthly gym membership program) and Driven Elite HIIT (45-minute interval training studio). The Sports Performance division offers tiered membership options for both adults and student athletes across multiple age groups (elementary through adult), including group fitness classes, open gym access, and specialized athlete training programs. The portfolio includes adult fitness, youth athlete programs (elementary, juniors, middle school, high school), and personal training sessions. Memberships are available on month-to-month, 3-month, 6-month, and 12-month contract terms with pricing ranging from $150-$185/month. The company was founded in 2017 and expanded to multiple locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Driven Elite Sports Performance Membership Core monthly gym membership program providing unlimited access to group fitness classes, sports performance training, and open gym access for both adults and student athletes at Driven Elite locations.
• Driven Elite HIIT

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Parisi Speed School: Sports performance franchise specializing in speed, agility, and strength training for youth athletes — directly overlapping Driven Elite's high school/middle school/elementary athlete programs.
• UFC Gym: Premium fitness franchise combining group classes, personal training, and MMA-inspired athletic conditioning — comparable to Driven Elite on celebrity-athlete brand association and premium subscription tier.
• F45 Training: Group fitness franchise with similar $150+/mo premium positioning, tiered programming, and multi-location expansion model. Highly comparable on price point, model, and target customer.
• Burn Boot Camp: Group fitness franchise offering strength and conditioning bootcamp-style classes for adults with subscription memberships — comparable to Driven Elite's adult strength and conditioning programming.
• Orangetheory Fitness: Group fitness chain with comparable subscription pricing ($150+/mo), adult fitness programming, and national retail footprint. Closest large-scale comparable on consumer-facing membership model.
• D1 Training: Athlete-focused training franchise offering tiered youth (youth, scholastic) and adult performance programs with a similar sports-turf-driven methodology. Closest direct comparable to Driven Elite's elite athlete training model.
• Title Boxing Club: Fitness franchise combining group classes and personal training with a celebrity/athlete-aligned brand. Comparable on franchise-style fitness model with athlete tie-in and adult fitness focus.

Broad incumbents

• Life Time Fitness: Premium multi-service fitness club with sports performance, group classes, personal training, and youth programs — overlapping with Driven Elite across nearly every program line but at far greater scale.
• EXOS (formerly Athletes' Performance): Established sports performance and human performance company serving professional athletes, military, and corporate wellness. A broader incumbent in the athletic performance category that competes for the same elite-athlete positioning.
• Planet Fitness: Mass-market fitness chain dominating the membership gym category. Operates at the opposite price point but competes for the same adult fitness member with vastly greater scale and marketing budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/driven-elite-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driven Elite LLC