Pedestrian Coffee

Name

Pedestrian Coffee

Legal name

Pedestrian Coffee

Website

https://drinkpedestrian.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee
• Coffee roasting
• Coffee retail
• Wholesale coffee
• Coffee subscription

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Direct Coffee Sales: Direct sale of roasted coffee beans to consumers through online storefront, with fresh-roasted-to-order fulfillment model shipped directly to customers.
2. Café Retail Sales: Retail café sales at company-owned locations in Chicago neighborhoods including Lakeview East, Logan Square, and Andersonville.
3. Wholesale Coffee Supply: Wholesale coffee supply to partner cafes and restaurants, with volume-based pricing and additional services including barista training and equipment support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Pedestrian Coffee roasts specialty coffee to order and ships fresh every Monday directly to consumers via online ordering. The company also operates its own retail cafés in Chicago (Lakeview East, Logan Square, and Andersonville) and supplies wholesale coffee to other businesses through a B2B program. Sourcing pays 2.5x Fair Trade prices to coffee producers.

Product overview

Pedestrian Coffee operates as a specialty coffee roastery and retailer offering a unified portfolio centered on freshly roasted coffee. The core offerings include retail coffee beans (sold direct-to-consumer with online ordering and subscription options), a wholesale program for B2B partners (cafes and restaurants) providing coffee supply plus training and equipment services, and physical café locations in Chicago. The company also sells gear/merchandise as a complementary add-on. All coffee is roasted to order at their Fullerton Avenue facility in Chicago's Logan Square neighborhood, with direct-sourcing relationships with coffee farms.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Roasted Coffee

Quantifiable outcome

• Pays 2.5x Fair Trade price directly to farmers, compared to average ~2-3x mentioned in marketing
• +1 more outcomes

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Alliance for Coffee ExcellenceminorStrategic or Co-development PartnerCEO Tim Taylor serves on the board of the Alliance for Coffee Excellence, which governs the renowned Cup of Excellence competition in rewarding coffee growers of exceptional quality. This position indicates strategic involvement in the specialty coffee industry's quality recognition ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Counter Culture Coffee: Specialty coffee roaster with strong direct-trade sourcing programs, wholesale accounts, training centers, and DTC sales. Comparable in its commitment to farmer relationships, education, and sustainability-focused positioning.
• Intelligentsia Coffee: Chicago-based specialty coffee roaster with multiple cafes and wholesale distribution, founded in 1995 and now owned by Blue Bottle (Nestlé). Direct competitor in Chicago's third-wave coffee market with overlapping cafe, DTC, and wholesale channels.
• Dark Matter Coffee: Chicago-based specialty coffee roaster and cafe operator with multiple retail locations and wholesale accounts. Competes head-to-head with Pedestrian for Chicago cafe customers, wholesale partners, and DTC subscription share.
• Metropolis Coffee Company: Chicago-based specialty coffee roaster founded in 1995 with wholesale accounts and cafe partnerships. Similar roast-to-order and direct-trade positioning, making it a close comparable in size, channels, and customer base.
• Bow Truss Coffee Roasters: Chicago-based specialty coffee roaster with multiple cafes, wholesale distribution, and DTC sales. Direct competitor targeting similar everyday-specialty positioning in the same neighborhoods as Pedestrian.

Emerging players

• Onyx Coffee Lab: Specialty coffee roaster known for competition-winning roasts, with cafes, wholesale, and a growing DTC subscription business. Comparable craft-focused, competition-credible positioning to Pedestrian, though based in Arkansas rather than Chicago.

Regional players

• Colectivo Coffee: Midwest-focused specialty coffee roaster based in Milwaukee with cafes, wholesale, and DTC. Operates in a similar size and channel footprint to Pedestrian but in adjacent Midwest geography rather than directly in Chicago.

Broad incumbents

• La Colombe Coffee Roasters: Nationally distributed specialty coffee roaster with extensive cafe presence, draft latte RTD beverages, wholesale, and DTC. Overlaps with Pedestrian on direct-trade sourcing narrative and wholesale channel, but with much broader product range and capital backing.
• Stumptown Coffee Roasters: Specialty coffee pioneer (acquired by TSG Consumer Partners, then Peet's) with cafes, wholesale, and DTC subscriptions nationwide. A broad incumbent offering similar direct-trade sourcing and cafe-plus-wholesale model, but at significantly larger scale.
• Blue Bottle Coffee: Large specialty coffee roaster and cafe operator (Nestlé-owned) with a national cafe footprint, DTC subscriptions, and wholesale. A scaled incumbent that competes for the same premium-conscious consumer and wholesale partner set, though at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pedestrian-coffee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedestrian Coffee