Dr. Jetske Ultee

What Dr. Jetske Ultee does

Dr. Jetske Ultee (legally Uncover Skincare B.V.) is a Netherlands-based direct-to-consumer skincare company founded circa 2013 by research physician Dr. Jetske Ultee and headquartered in Rotterdam. The firm develops and sells science-backed skincare formulations built around high concentrations of proven active ingredients, including 5% vitamin C, 4-5% niacinamide, vitamin A, azelaic acid, and exfoliating acids (glycolic and salicylic). Its portfolio centers on a 5-step facial routine (Cleanser, Toner, Exfoliant, Moisturizer, Suncare), extra-care serums and oils, body and hand care, a small makeup line, and the Suncover sunscreen range sold on a non-profit basis. Products are fragrance-free, vegan, and cruelty-free, manufactured in small batches in the Netherlands using a cold process with refrigerated shipping and airless pump packaging to preserve ingredient efficacy. The company also operates the Skinwiser foundation, which publishes weekly reviews of dermatological research to support the content-led acquisition funnel.

The business runs almost exclusively through its own e-commerce storefront (dr-jetskeultee-skincare.nl) on a one-time purchase model, supported by a free online skin analysis tool, an SEO-driven educational blog spanning 15+ skin-concern categories, an email newsletter, organic social, the Kiyoh review widget (10,755 reviews, 9.5/10), and a physical Skincare Centre in Rotterdam offering peelings, Dermapen microneedling, and laser/OPL treatments. Customer segments are horizontal B2C use cases: acne- and blemish-prone skin, rosacea and sensitive skin, pigmentation, anti-aging, dry/oily skin, and eczema/barrier conditions. Geographic reach is primarily Netherlands and Belgium with French and German storefront versions available. Pricing sits in the €19.95-€49.95 band per SKU, with the Suncover line priced as non-profit with revenue reinvested into a public sun-safety campaign ('Smeer je in!'). The company is founder-owned with no external funding, 29 employees, and an in-house innovation centre established in 2023 to broaden the formulation and packaging pipeline.

The model intentionally blends commercial skincare with a non-profit pillar (Suncover) and a published scientific content library, distinguishing the brand from generic beauty competitors. Revenue mechanics rely on individual consumer purchases rather than subscriptions or wholesale, with a 30-day return policy, free shipping above €70 within the Netherlands, and a points-based loyalty program that also incentivizes review generation. Sustainability is a stated operating priority, with carbon-compensated shipping, biodegradable cushioning, paper tape, optional leaflets, and a roadmap targeting 90% recyclable or refillable packaging by 2025 and 100% by 2030, anchored by the Ellen MacArthur Foundation New Plastics Economy commitment.

Name

Dr. Jetske Ultee

Legal name

Uncover Skincare B.V.

Website

https://dr-jetskeultee-skincare.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Dr. Jetske Ultee (Uncover Skincare B.V.) is a Netherlands-based direct-to-consumer skincare brand founded by research physician Dr. Jetske Ultee, selling a five-step skincare routine plus serums, body care, non-profit Suncover sunscreen, and makeup primarily to Dutch-, French-, and German-speaking consumers in the Benelux and Western Europe.

Ownership category

akta.pro rank

Product category

Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Skincare products
• Facial moisturizers
• Anti-aging serums
• Sensitive skin care
• Broad-spectrum sunscreen

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Direct E-commerce Sales of Physical Skincare Products: The primary revenue stream is direct online sales of skincare products (cleansers, toners, exfoliants, moisturizers, serums, suncare, body care, hand care, and makeup) through the company's Dutch-language e-commerce storefront at dr-jetskeultee-skincare.nl, serving customers in the Netherlands, Belgium, France, and Germany.
2. Non-Profit Suncover Sunscreen Sales: The Suncover sunscreen line is sold on a non-profit basis. Revenue from Suncover is reinvested into the 'Smeer je in!' (Apply Sunscreen!) campaign, which develops educational materials promoting safer sun behavior. This is a deliberate non-profit pricing strategy.
3. Digital E-book Sales: Dr. Jetske's Huidboek (Skin Book) is available as a digital e-book, providing an additional digital revenue stream alongside physical book sales.
4. In-Person Skincare Centre Treatments: Revenue from in-person clinical treatments including peelings, microneedling (Dermapen), and laser/OPL treatments performed at the Skincare Centre in Rotterdam, complementing the retail product line.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Dr. Jetske Ultee develops, manufactures, and sells a physician-formulated skincare line including a 5-step facial routine (Cleanser, Toner, Exfoliant, Moisturizer, Suncare), targeted serums, face oils, body and hand care, a makeup range, and the non-profit Suncover sunscreen line. The brand also offers professional in-person treatments at its Skincare Centre in Rotterdam and sells Dr. Jetske's Huidboek (Skin Book) in hardcopy and e-book formats. All products are fragrance-free, vegan, cruelty-free, and manufactured locally in small batches in the Netherlands.

Product overview

Dr. Jetske Ultee offers a comprehensive skincare product line developed by research physician Dr. Jetske Ultee, featuring a 5-step skincare routine (Cleanser, Toner, Exfoliant, Moisturizer, Suncare) as well as extra care products (Repair Cream, Face Oil, Glow Oil, Clay Powder, serums), body and hand care, a complete make-up line (Foundation, Powder, Bronzer, Concealer, Brushes), and non-profit sunscreen (Suncover). The portfolio includes targeted product bundles for specific skin concerns (acne, pigmentation, aging, redness, dry/oily skin) and educational resources including the Huidboek (Skin Book) in physical and digital formats. The company also operates a Skincare Centre providing professional treatments (peelings, microneedling, laser/OPL) and offers an online skin analysis tool. All products are fragrance-free, vegan, cruelty-free, and manufactured locally in small batches in the Netherlands. Key brand promises include 30-day trial period and mild, scientifically-proven effective formulations.

Differentiator

Problem solved

Functional benefit

Brands

• Suncover: Non-profit sunscreen product line for body and face, available in SPF 30 and SPF 50, awarded 'Groene Keuze' (Green Choice) by the Consumentenbond in 2022 and 2023.
• Suncare
• Skincare Centre

Products and services

• Cleanser Facial cleanser for removing makeup, dirt, and impurities; first step in the 5-step skincare routine.
• Toner Facial toner for calming and balancing the skin after cleansing; second step in the 5-step skincare routine.
• Exfoliant Exfoliant for removing dead skin cells; third step in the 5-step skincare routine. Available with salicylic acid (sensitive/oily skin) or glycolic acid (dry skin).
• Exfoliant Extra Strong Stronger-concentration exfoliant variants (salicylic acid and glycolic acid) for users seeking faster results within the 5-step routine.
• Moisturizer Day and night cream with 5% vitamin C and 4-5% niacinamide antioxidants; fourth step in the 5-step skincare routine. Available in two formulations: normal to dry skin and normal to oily skin.
• Suncare SPF 15 / SPF 30 (Face) Face sunscreen with high concentrations of niacinamide (vitamin B3), vitamin E, and caffeine for UV-A and UV-B protection; fifth step in the 5-step skincare routine. Packaged in an airless pump bottle.
• Suncover SPF 30 / SPF 50 Non-profit sunscreen for face and body; SPF 30 and SPF 50 in 250ml and 1L sizes. Water-resistant, fragrance-free, contains niacinamide, and tested safe for coral and aquatic organisms. Revenue is reinvested into the 'Smeer je in!' sun safety campaign.
• Vitamin A Serum Anti-aging serum using a mild form of vitamin A as an alternative to retinol; helps reduce the appearance of fine lines.
• Azelaic Acid Serum Serum containing potassium azeloyl diglycinate for all skin types; targets pimples, bumps, and redness. Suitable for rosacea-prone and sensitive skin.
• Face Oil Facial oil for nourishing and moisturizing the skin; can also be used on other body parts.
• Glow Oil Facial oil in a smaller 10ml travel-size format for achieving a glowing skin appearance.
• Clay Powder Clay powder for skin care purposes.
• Repair Cream Cream designed for repairing and soothing the skin, including eczema-affected areas; packaging redesigned in 2023 for improved environmental profile.
• Hand Wash Gentle, mild, pH-neutral hand wash for sensitive skin; 500ml size.
• Body Cream Body moisturizer for hydrating and caring for body skin, including eczema-prone areas.
• Mini Cleanser & Toner Portable travel-size Cleanser and Toner for on-the-go skincare routines.
• Foundation Foundation product for face coverage; packaging updated in 2023 to remove Carbon Black for improved recyclability.
• Powder Powder makeup product for setting and finishing makeup looks.
• Bronzer Bronzer makeup product for adding warmth and dimension to the face.
• Concealer Concealer makeup product for covering blemishes and imperfections.
• Powder Brush / Mini Brush Brushes for applying powder, bronzer, and other makeup products.
• 5 Stappenplan (5-Step Plan) Complete skincare routine bundle combining Cleanser, Toner, Exfoliant, Moisturizer, and Suncare, sold with a €30 bundle discount.
• Glowy Skin-Set Pre-configured skincare set for achieving a glowing skin appearance.
• Problem-specific Skincare Sets Targeted skincare sets for specific skin concerns: Acne (Onrustige huid), Pigmentvlekken, Huidveroudering, Roodheid en bultjes, Droge huid, Vette huid.
• Dr. Jetske's Huidboek (Skin Book) Comprehensive educational book about skin care, skin conditions, and ingredients; available in hardcopy and e-book in Dutch, English, and German.
• Skincare Centre Treatments In-person professional skincare treatments at the Rotterdam clinic, including various peelings, microneedling (Dermapen), and laser/OPL treatments for skin improvement, with personalized advice from skin therapists.

Quantifiable outcome

• Customer satisfaction score of 9.5 out of 10 based on 10,755 reviews tracked through Kiyoh independent review platform
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• Ellen MacArthur Foundation / The New Plastics Economy Global CommitmentminorOthers · 1 January 2019In 2019, the company signed The New Plastics Economy Global Commitment, an initiative of the Ellen MacArthur Foundation aimed at eliminating plastic pollution through elimination, innovation, and circulation. As part of this commitment, the company pledges to eliminate single-use plastic, use recyclable packaging, and use recycled packaging where possible.
• Ecovadis-Rated SuppliersminorStrategic or Co-development PartnerThe company prefers working with suppliers and partners who have received an Ecovadis sustainability rating from an external assessment firm. When choosing between suppliers for the same raw material, the company selects the supplier with a rating. This is a supplier qualification criterion rather than a formal partnership.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Vichy: Broad incumbent: an L'Oréal-owned dermocosmetics brand sold primarily through European pharmacies, with strong positioning on sensitive and aging skin and Vichy Mineralizing Water as a credibility anchor. Comparable in clinical-skin positioning and use-case targeting.
• CeraVe: Broad incumbent: a L'Oréal-owned dermatologist-developed skincare brand with ceramides as its anchor, widely recommended for sensitive, eczema, and acne-prone skin. Comparable in dermatologist-endorsed positioning, sensitive-skin targeting, and broad retail distribution across Europe.
• SkinCeuticals: Broad incumbent: a L'Oréal-owned premium clinical skincare brand with strong dermatologist and medical-spa channels. Comparable in science-led, high-concentration antioxidant (vitamin C) and corrective (retinoid, acid) positioning targeting pigmentation and aging concerns.
• Bioderma: Broad incumbent: a NAOS-owned French pharmacy dermocosmetics brand with strong credibility in sensitive skin, acne (Sébium), and pigmentation. Direct overlap in the sensitive-skin segment and similar pharmacy-led European distribution model.
• Eucerin: Broad incumbent: a Beiersdorf-owned dermocosmetics brand with strong pharmacy presence across Europe. Competes in sensitive, eczema, and pigmentation skincare — the same concerns Dr. Jetske Ultee targets — and benefits from decades of dermatological credibility and global distribution.
• La Roche-Posay: Broad incumbent: the global dermocosmetics leader (L'Oréal) with a portfolio spanning sensitive, acne, rosacea, and anti-aging skincare. Directly competes in the same use-case segments (acne, rosacea, pigmentation) and benefits from pharmacy distribution, dermatologist endorsement, and substantially larger R&D and marketing budgets.

Emerging players

• NIOD: Emerging player: the premium, science-intensive sister brand of The Ordinary (DECIEM) focusing on advanced skincare science and clinical-style delivery. Comparable in clinical-skin positioning, ingredient transparency, and target consumers seeking research-grade active ingredient formulations.
• Drunk Elephant: Emerging player: a US-born, science-led skincare brand emphasizing biocompatible, high-concentration active ingredients and a 'suspicious six' ingredient-avoidance philosophy. Comparable in ingredient transparency and active-ingredient positioning, though positioned as a clean-beauty brand rather than a dermocosmetics one.

Direct peers

• The Ordinary (DECIEM): Direct peer: a clinical-ingredient-focused skincare brand built around transparent, high-concentration single-actives (vitamin C, niacinamide, acids, retinoids) sold direct to consumers at accessible prices. Comparable in ingredient transparency philosophy and direct-to-consumer scale, though the Ordinary sits at a lower price tier.
• Paula's Choice: Direct peer: a science-led, ingredient-focused skincare brand founded by a skincare expert, emphasizing high-concentration active ingredients, fragrance-free formulations, and educational content. Closely comparable in positioning, target customer (concern-driven skincare users), and DTC-led go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dr-jetske-ultee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Jetske Ultee