DRK-Kreisverband Lübeck E.V.

What DRK-Kreisverband Lübeck E.V. does

DRK-Kreisverband Lübeck E.V. is the local district chapter of the German Red Cross (Deutsches Rotes Kreuz) operating as a registered nonprofit association (eingetragener Verein) in the Hanseatic city of Lübeck, Schleswig-Holstein. Founded in 1864 and serving the city for over 150 years, the organization operates as a subordinate unit under DRK-Landesverband Schleswig-Holstein e.V. and ultimately under the DRK Generalsekretariat in Berlin. It maintains one wholly-owned subsidiary, DRK-Betreuungsdienste gGmbH, which operates qualified refugee accommodation facilities.

The chapter delivers a diversified portfolio of humanitarian and social services spanning five verticals: emergency response and rescue (Bereitschaften, Wasserwacht water rescue, Rettungsdienst, Sanitätsdienst, Betreuungsdienst, Schnelleinsatzgruppe, Flugdienst); education and prevention (first aid courses at €55/course, swimming courses at €60/month, senior fitness programs); social and care services (Ambulante Pflege home nursing rated 1.0 by Medizinischer Dienst Nord, Besuchsdienst visitor service, Hausnotruf emergency call systems); migration and integration support (refugee accommodation in Travemünde); and community infrastructure (DRK-Bewegungskita kindergarten for ~70 children, three seminar rooms at Rotkreuzzentrum). Notable technical artifacts include an internally developed mobile application for real-time GPS-based water rescue coordination, deployed during the Travemünder Woche regatta with 100+ volunteers coordinating up to 30 boats, alongside a standard TYPO3 web platform with Google Maps integration and PayPal donation processing.

Revenue is generated through five streams: recurring membership dues (Fördermitgliedschaft from €50/year with global medical repatriation benefit), donations (one-time and recurring, directed to specific programs), course fees (first aid €55, swimming €60/month), professional home care services billed to health insurers and private clients, and seminar room rental (€78 half-day to €118 full day). The go-to-market blends community-led volunteer engagement (drawing on the 400,000+ volunteers nationwide across the DRK network) with direct-to-consumer service delivery at the Rotkreuzzentrum and partner facilities (Zentralbad Lübeck, Städtische Schwimmhalle Bad Schwartau). Marketing is multi-channel but lean: website, Facebook, Instagram, YouTube, LinkedIn, press releases, and event presence at community gatherings. Distribution relies on direct on-site service delivery, partner-venue course hosting, and a single government-funded refugee accommodation channel.

Name

DRK-Kreisverband Lübeck E.V.

Legal name

DRK-Kreisverband Lübeck e.V.

Website

https://drk-luebeck.de

Company type

Private

Founded year

1864

Operating status

Operating

Headcount range

1–10 employees

Short description

DRK-Kreisverband Lübeck E.V. is the local German Red Cross chapter in Lübeck, delivering humanitarian services including emergency response, water rescue, first aid and swimming courses, home nursing care, kindergarten, and refugee accommodation, funded through membership dues, donations, course fees, and care service billing.

Ownership category

akta.pro rank

Product category

Humanitarian Services

NAICS

Emergency and Other Relief Services (624230), Community Housing Services (62422), Individual and Family Services (6241), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

akta.pro secondary industries

Disaster Preparedness, Risk Reduction & Early Warning (DRR) (BPAGAAAB), Refugee & Immigrant Support Services (BPAGAEAI), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), MHPSS & Trauma-Informed Support for Displaced Populations (BPADAHAJ)

Keywords

• Humanitarian services
• First aid training
• Home care services
• Water rescue
• Emergency response

Headquarters

HQ city

Lübeck

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Dues (Fördermitgliedschaft): Recurring membership fees from supporting members (Förderer). Members pay regular contributions (starting from €50/year or customizable amounts) and receive benefits including preferential access to services and the global medical repatriation service.
2. Donations (Geldspenden): One-time and recurring monetary donations from individuals and organizations. Donations can be directed to specific programs such as Rotkreuzarbeit, Wasserwacht, Bereitschaft, Jugendrotkreuz, Sozialarbeit, Besuchsdienst, or Migration und Integration. Online donation via PayPal and bank transfer accepted.
3. Course Fees: Fees charged for educational courses including first aid training (€55 per course), swimming courses (€60/month), and senior fitness programs. Some courses are subsidized or covered by employers' accident insurance (BG).
4. Care Services (Ambulante Pflege): Home care and nursing services billed to health insurance providers and private clients. Quality-rated service with Grade 1.0 from Medizinischer Dienst Nord.
5. Seminar Room Rental: Rental income from three seminar rooms (Den Haag, Genf, Wien) at the Rotkreuzzentrum. Half-day rental €78, full day €118, evening €89. Also rented on weekends.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

DRK-Kreisverband Lübeck E.V. delivers community-based humanitarian services across emergency response, care, education, and integration. Its core offerings include first aid training courses (€55 per course), children's swimming courses (€60/month), senior fitness programs, professional home nursing care (Ambulante Pflege, top-rated 1.0 by Medizinischer Dienst Nord), water rescue services (Wasserwacht), volunteer emergency response units (Bereitschaften), migration/refugee support, kindergarten operations, and supporting membership/donation programs.

Product overview

DRK-Kreisverband Lübeck E.V. is a local chapter of the German Red Cross offering a diversified portfolio of humanitarian services. The organization provides first aid training (Erste-Hilfe-Kurse), swimming lessons (Schwimmkurse), and senior fitness programs (Senior Fit), alongside essential social services including home care (Ambulante Pflege), visitor services for seniors (Besuchsdienst), home emergency response (Hausnotruf), and migration/integration support. Emergency response capabilities include Bereitschaften (volunteer emergency teams), Wasserwacht (water rescue/lifeguard), Rettungsdienst (rescue service), Sanitätsdienst (medical service), Betreuungsdienst (social care), and Schnelleinsatzgruppe (rapid response). Additional services include daycare/Kindergarten facilities (Kindertagesstätten), seminar room rentals, youth programs (Jugendrotkreuz), and supporting membership/donation programs. The offerings are delivered through dedicated professional and volunteer staff across multiple service areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Erste-Hilfe-Kurse (First Aid Courses) Comprehensive first aid training including basic courses, courses for parents/educators, workplace first aid, and pet first aid (dogs). Covers topics such as wound care, fractures, burns, resuscitation, and emergency response.
• DRK-Schwimmkurse (Swimming Courses) Swimming courses for children including Frösche (beginners working toward Seepferdchen badge) and Delfine (intermediate working toward swimming badges). Offered at Zentralbad Lübeck and Städtische Schwimmhalle Bad Schwartau.
• Senior Fit (Senior Exercise Courses) Exercise courses specifically designed for seniors aged 65+ to maintain mobility, strength, balance, and cognitive health through guided physical activities with and without equipment.
• Ambulante Pflege (Ambulatory/Home Care) Professional home nursing and care services for people with and without care levels, providing individualized support with daily activities and healthcare needs.
• Besuchsdienst (Visitor Service) Volunteer visitor service providing companionship and daily life support for elderly and mobility-limited individuals.
• Hausnotruf (Home Emergency Call) Emergency call system allowing individuals to alert help remotely in case of medical emergencies or falls at home.
• Migration und Integration (Migration and Integration Services) Services for refugees and migrants including accommodation in community facilities, integration support, and related social services.
• Bereitschaften (Emergency Response Units) Volunteer emergency response teams providing first aid at large events, rescue services, emergency shelters, food services, and search services for missing persons.
• Wasserwacht (Water Guard) Water rescue and lifesaving service including patrols at beaches, rescue swimmer training, swimming lessons for all ages, and event safety for maritime activities.
• Rettungsdienst (Rescue Service) Emergency rescue services for medical emergencies and accidents, operating in coordination with fire department and other rescue organizations.
• Sanitätsdienst (Medical Service at Events) Medical support services at large public events including first aid stations and emergency medical response.
• Betreuungsdienst (Social Care Service) Social care services for people in emergency situations, providing food, shelter, clothing, and psychosocial support during disasters.
• Kindertagesstätten/Kita (Daycare) Kindergarten and daycare services including the specialized DRK-Bewegungskita with focus on physical activity and movement-based learning.
• Seminarräume (Seminar Rooms) Rental of three seminar rooms (Den Haag, Genf, Wien) with 50m² each, seating up to 20 persons, equipped with projectors, whiteboards, and catering options.
• Jugendrotkreuz (Youth Red Cross) Youth organization for children and teenagers offering volunteer opportunities, first aid training, and social activities.
• Flugdienst (Air Service) Air transport and evacuation services for medical emergencies and disaster response.
• Fördermitgliedschaft (Supporting Membership) Financial membership program supporting DRK operations, with benefits including regional partner discounts and worldwide medical repatriation service.
• Geldspenden (Monetary Donations) Donation options for various purposes including general Red Cross work, Wasserwacht, Bereitschaft, Jugendrotkreuz, social work, visitor services, and migration/integration programs.

Quantifiable outcome

• Ambulante Pflege received Grade 1.0 (best possible) from Medizinischer Dienst Nord inspection
• +2 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Technisches Hilfswerk (THW)coreStrategic or Co-development Partner · 1 July 2025Long-standing partnership (over 25 years) for major maritime events. THW provides technical rescue capabilities and boats for regatta security operations during events like Travemünder Woche. Joint command structure coordinates all water rescue operations.
• DLRG (Deutsche Lebens-Rettungs-Gesellschaft)coreStrategic or Co-development Partner · 1 July 2025Supporting partner during major maritime events. DLRG provides additional water rescue capabilities and boats complementing Wasserwacht and THW operations during Travemünder Woche.
• Johanniter-Unfall-Hilfe (JUH)majorStrategic or Co-development Partner · 1 July 2025Partnership for on-land first aid services during Travemünder Woche. JUH assumed primary responsibility for medical services while DRK supported. Also joint providers of first aid training courses in Lübeck.
• WasserschutzpolizeiminorOthers · 1 July 2025Coast guard partner during maritime events. Coordinates with Wasserwacht and THW during Travemünder Woche for safe sailing competitions.
• DGzRS (Deutsche Gesellschaft zur Rettung Schiffbrüchiger)minorOthers · 1 July 2025Sea rescue organization coordinating with Wasserwacht and THW during the Travemünder Woche regatta security operations.
• Arbeiter-Samariter-BundmajorStrategic or Co-development Partner · 1 January 2025Joint first aid course delivery partnership in Lübeck. The four major rescue organizations (ASB, DRK, Johanniter, Malteser) conduct first aid training together through a working group (Arbeitsgemeinschaft).
• Malteser-HilfsdienstmajorStrategic or Co-development Partner · 1 January 2025Part of the four-organization first aid training consortium in Lübeck, working together with ASB, DRK, and Johanniter for standardized first aid education.
• Schaustellerverband Lübeck und UmgebungminorGTM or Marketing Partner · 1 December 2023Christmas market vendors supporting DRK swimming course initiative. Collected donations at two locations on the Lübeck Christmas market to help fund swimming courses for children, making them affordable or free for families.
• Städtische Schwimmhalle Bad SchwartauminorChannel Partner/ Reseller/ Distributor · 1 January 2023Partner swimming facility hosting DRK swimming courses for children. DRK uses the facility for course delivery.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• DGzRS (Deutsche Gesellschaft zur Rettung Schiffbrüchiger): German maritime rescue organization coordinating with DRK Lübeck's Wasserwacht during coastal events. Comparable in water rescue operations with coastal/coastal-water service area overlap in northern Germany.

Broad incumbents

• Paritätischer Wohlfahrtsverband: Umbrella organization for German nonprofit welfare providers. Comparable member organizations operate home care, social services, and humanitarian programs in similar geographies.
• Caritas Deutschland: Larger German welfare organization providing comparable social services including elderly care, refugee support, and family services. Competes for similar donor, volunteer, and government contract pools though with broader national scale.
• Diakonie Deutschland: Protestant welfare organization comparable to DRK in elderly care, social services, and humanitarian aid. Operates home care services, refugee programs, and youth services in similar markets across Germany.
• AWO (Arbeiterwohlfahrt): Major German welfare organization providing overlapping services in elderly care, family services, and refugee support. Comparable nonprofit operating model with similar funding structure.

Direct peers

• Johanniter-Unfall-Hilfe: One of Germany's four major welfare organizations (alongside DRK, ASB, Malteser). Directly comparable as a fellow first aid course provider and emergency response organization in Lübeck, with joint partnership during Travemünder Woche events.
• Technisches Hilfswerk (THW): Federal emergency response organization partnering with DRK for 25+ years on maritime events. Comparable in disaster response, technical rescue capabilities, and volunteer mobilization for large-scale events.
• DLRG (Deutsche Lebens-Rettungs-Gesellschaft): Primary water rescue organization in Germany with overlapping Wasserwacht services. Coordinates with DRK Lübeck during maritime events like Travemünder Woche and offers competing swimming and water safety programs.
• Arbeiter-Samariter-Bund (ASB): Direct competitor in first aid training, ambulance services, and humanitarian aid. Part of the same four-organization working group in Lübeck delivering standardized first aid courses alongside DRK.
• Malteser-Hilfsdienst: Fellow member of the four-organization first aid training consortium in Lübeck. Comparable in scope across emergency medical services, social services, and humanitarian aid with similar volunteer-driven operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmIDp_AVQ_76uko8a4prLtg
• Facebookfacebook.com/DRKLuebeck
• Instagraminstagram.com/drkluebeck
• LinkedInlinkedin.com/company/drk-kreisverband-l%C3%BCbeck-e.v.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRK-Kreisverband Lübeck E.V.