CALVERT ORTHODONTICS, L.C

What CALVERT ORTHODONTICS, L.C does

Calvert Orthodontics, L.C. operates a multi-site orthodontic practice in Maryland under the brand "Specialists in Orthodontics," delivering traditional metal and ceramic braces, clear aligner therapy, and specialized orthodontic appliances to families and individuals across five active locations — Cross Keys (Baltimore), Gambrills, Laurel, Potomac, and Prince Frederick — with a sixth Woodlawn office in buildout. The clinical roster comprises six orthodontists with DDS, DMD, MSD, and MDS credentials, and the practice is affiliated with D4C Dental Brands, a dental support organization that provides back-office, branding, and operational infrastructure alongside cross-referral access to Dentistry for Children Maryland.

The business model is direct-to-consumer fee-for-service orthodontic care: free initial consultations serve as the lead-conversion mechanism, with treatment revenue generated per case (one-time professional services), supplemented by insurance reimbursements (PPO/HSA/FSA) and in-house flexible monthly financing for uninsured or self-pay patients. Patient acquisition runs through a multi-channel marketing stack including the practice website, Facebook and Instagram (@specialistsinorthomd / @specialistsinortho), patient referrals, and time-limited promotional offers such as a $250 discount on comprehensive treatment available through April 15, 2026. Distribution is exclusively in-person across the Maryland office network.

Strategically, the practice is executing a measured geographic expansion within Maryland (adding the Woodlawn site), broadening its clinician bench to support multi-location throughput, and incrementally widening the service line (clear aligners, specialized appliances) to capture patient preference set. The competitive positioning leans on local geographic convenience, an established multi-doctor clinical team, and DSO-backed operational scale rather than proprietary technology or differentiated AI capabilities.

Name

CALVERT ORTHODONTICS, L.C

Legal name

Specialists in Orthodontics

Website

https://drkrishnan.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Calvert Orthodontics (dba Specialists in Orthodontics) operates a multi-site orthodontic practice in Maryland, delivering braces, clear aligners, and specialized appliances across five (soon six) offices to families and individuals through a direct-to-consumer, insurance- and financing-supported model.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Clear Aligner Orthodontics (HLABABAD), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)

Keywords

• Orthodontic treatment services
• Dental braces
• Clear aligner therapy
• Orthodontic appliances
• Orthodontic practice

Headquarters

HQ city

Baltimore (Cross Keys)

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Orthodontic Treatment Services: One-time professional services revenue from orthodontic procedures including braces (metal and ceramic) and clear aligner treatments. Services are billed per treatment course with flexible payment plan options available. Revenue generated directly from patients and through insurance claim reimbursements.
2. Insurance Reimbursements: Revenue collected through dental insurance plans including PPO, HSA, and FSA. Practice works with most major dental insurance providers and assists patients in confirming coverage.
3. Flexible Financing Programs: Payment plans offered to patients, generating revenue through installment arrangements for orthodontic treatment not covered by insurance or for self-pay patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Calvert Orthodontics, L.C. (operating as Specialists in Orthodontics) provides professional orthodontic care across five Maryland locations. The practice delivers metal and clear ceramic braces, clear aligner treatment, and specialized orthodontic appliances for patients of all ages, supported by complimentary consultations, dental insurance acceptance, and flexible financing options.

Product overview

Specialists in Orthodontics offers a unified orthodontic care service with three core treatment products: Metal and Clear Ceramic Braces for traditional alignment correction, Clear Aligner Treatment for discreet teeth straightening, and Specialized Orthodontic Appliances for bite and alignment correction. The practice provides complimentary consultations and flexible financial options to make treatment accessible. The offerings are delivered across five Maryland locations serving various communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal and Clear Ceramic Braces Traditional fixed braces treatment effective for correcting a variety of orthodontic issues ranging from simple alignment to more complex cases, available in metal and clear ceramic options for patients of all ages.
• Clear Aligner Treatment A discreet and convenient orthodontic option offering a nearly invisible way to straighten teeth without metal braces, designed for patients seeking a less visible treatment alternative.
• Specialized Orthodontic Appliances A variety of specialized orthodontic appliances designed to aid in the correction of bite and alignment issues, providing a comprehensive approach to orthodontic care for patients with needs beyond standard braces or aligners.
• Free Orthodontic Consultation A complimentary consultation service to help new patients explore treatment options, evaluate orthodontic needs, and begin their orthodontic journey at no initial cost.
• Financial and Insurance Services Administrative services offering flexible payment plans, financing options, and acceptance of most dental insurance plans including PPO, HSA, and FSA, with team assistance to confirm coverage prior to appointments.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dentistry for Children Maryland (D4C)coreStrategic or Co-development PartnerAffiliated with D4C Dental Brands as shown by co-branding and shared privacy policy on the practice website. The partnership appears to be a dental service organization (DSO) model providing administrative support, branding, and operational infrastructure to the orthodontic practice. The practice displays D4C logo as a partner and refers pediatric dental patients to Dentistry for Children Maryland locations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mortenson Dental Partners: Regional DSO operating group dental practices with orthodontic offerings. Comparable as a DSO-backed peer using similar multi-location group practice and patient financing models, though more concentrated in the US Midwest/Kentucky region.
• Benevis: Large DSO supporting affiliated dental practices including orthodontics. Directly comparable as a competing DSO platform in the same operating model and patient demographic; includes the Kool Smiles and similar branded practices.
• Heartland Dental: Largest US DSO supporting affiliated dental practices. Comparable as a DSO infrastructure peer in operating model and scale, though its core is general dentistry with orthodontics offered selectively.
• Aspen Dental: National DSO with hundreds of locations offering general dentistry and increasingly orthodontic services. Comparable as a large DSO using the same playbook of insurance acceptance, financing, and promotional patient acquisition, though orthodontics is not its core focus.
• Pacific Dental Services: Large dental support organization providing infrastructure to affiliated practices including orthodontic service lines. Comparable as a competing DSO in the same operating model and patient financing/insurance mechanics.

Regional players

• Ricci Orthodontics: Independent multi-location orthodontic group practice operating in the Mid-Atlantic region. Comparable as a similarly sized regional orthodontic group offering braces and clear aligners under a multi-clinic operating model, though independently owned rather than DSO-affiliated.

Others

• Align Technology (Invisalign): Manufacturer of the Invisalign clear aligner system. Adjacent rather than direct: Specialists in Orthodontics is a downstream provider of Invisalign, so Align is a key supplier/ecosystem partner whose commercial terms directly affect the practice's aligner economics.

Direct peers

• Western Dental & Orthodontics: Multi-state DSO with a dedicated orthodontics service line offering braces and clear aligners alongside general dentistry. Comparable in business model (DSO-backed group practice, in-house financing, broad insurance acceptance) and patient demographic.
• Smile Doctors: Largest US orthodontic-focused DSO with hundreds of locations, offering braces, clear aligners, and appliances. Directly comparable as a multi-site orthodontic group practice leveraging DSO infrastructure and the same patient acquisition playbook (free consultations, financing, insurance).
• Great Expressions Dental Centers: Multi-state DSO offering comprehensive dental services including orthodontics (braces and clear aligners). Comparable as a DSO-backed group practice delivering orthodontic care under an insurance- and financing-friendly model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/specialistsinorthomd
• Instagraminstagram.com/specialistsinortho
• LinkedInlinkedin.com/company/calvert-orthodontics-l.c

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CALVERT ORTHODONTICS, L.C