DRK-Service GmbH

What DRK-Service GmbH does

DRK-Service GmbH is a Berlin-based limited liability company (HRB 109905, Berlin Charlottenburg) and wholly-owned subsidiary of the Deutsches Rotes Kreuz (German Red Cross), operating for approximately 60 years as the DRK network's exclusive internal procurement and shared-services partner. The company serves all DRK entities across Germany — including local associations (Kreisverbände), care homes, rescue services, and individual members — by centralizing purchasing, digital services, and operational solutions that would otherwise be fragmented across the network's decentralized units. With 32 employees, headquarters at Murtener Str. 18 in Berlin-Lichterfelde, Managing Director Tobias Martin, and Supervisory Board Chairman Christian Reuter, DRK-Service operates a focused B2B service model with no physical retail presence.

The company operates an integrated digital ecosystem of six branded portals: DRK-Einkaufsportal (B2B procurement), Rotkreuzshop (consumer e-commerce), DRK-Intern (intranet), DRK-Mitgliederbrief (member communications), DRK-Printshop (personalized printing), and DRK-Assist (AI knowledge assistant). The underlying technology stack includes Shopware e-commerce, DRKCMS-based websites, Microsoft 365/Teams/Copilot, Adobe Creative Cloud, and AI tooling (OpenAI ChatGPT, Adobe AI). Infrastructure is hosted across Hetzner, Mittwald, and 1&1 IONOS, with Cloudflare CDN and FTAPI (ISO 27001-certified, Germany-only processing) for secure file transfer. The product portfolio spans 14 service categories including clothing and equipment, digitalization, healthcare and first aid, mobility, telecommunications, insurance, personnel management, and promotional materials.

Revenue is generated through four streams: direct product sales via e-commerce storefronts (Rotkreuzshop, DRK-Printshop), transaction-based group procurement framework agreements (rotkreuzENERGIE energy bundling with Westbridge, MobiTEC vehicle conversions, Rotkreuz-Universalpolice insurance, telecom contracts), subscription-based digital services (rotkreuzCRM, DRK-Assist, e-learning platforms), and fee-based consulting on digital transformation and Microsoft 365 training. All distribution is digital-first through owned portals, supplemented by Amazon marketplace listings, with framework agreements negotiated at the DRK-network level rather than via public pricing.

Name

DRK-Service GmbH

Legal name

DRK-Service GmbH

Website

https://drkservice.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Group Procurement Services

NAICS

Business Support Services (5614), Office Administrative Services (561110)

SIC

Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Procurement Helpdesk & Stakeholder Support (BPAAAJAD)

Keywords

• Group procurement services
• Non-profit procurement platform
• Humanitarian supply solutions
• Digital workplace services
• Framework agreement procurement

Headquarters

HQ city

Berlin, Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. E-Commerce / Product Sales: Revenue is generated through direct product sales via the Rotkreuzshop and DRK-Printshop online storefronts, offering clothing, equipment, office supplies, digital tools, mobility products, and promotional items to DRK entities and members.
2. Group Procurement / Framework Agreements: DRK-Service acts as a collective purchasing body for the DRK network, negotiating volume-based framework agreements (e.g., energy bundling via rotkreuzENERGIE, vehicle modifications via MobiTEC, telecom, insurance via Rotkreuz-Universalpolice) to secure preferential pricing for DRK members.
3. Membership Services & Digital Subscriptions: Revenue from subscription-based digital services including rotkreuzCRM, DRK-Assist AI tool, and online learning/training platforms serving DRK staff and member organizations.
4. Professional Services & Consulting: Fee-based consulting services for digital transformation, cost and process optimization, Microsoft 365 training, and advisory services for DRK facilities and administrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

DRK-Service GmbH is the dedicated internal service company of the German Red Cross (DRK), providing centralized group procurement, an integrated suite of digital workplace portals, and tailored operational solutions across all DRK local associations, facilities, and members in Germany. It runs a multi-portal digital ecosystem (DRK-Einkaufsportal, Rotkreuzshop, DRK-Intern, DRK-Mitgliederbrief, DRK-Printshop) plus proprietary tools (DRK-Assist AI, rotkreuzCRM, rotkreuzENERGIE) that aggregate purchasing demand and deliver DRK-branded products, equipment, energy, insurance, telecommunications, and digital services under negotiated framework agreements.

Product overview

DRK-Service GmbH operates as a multi-portal platform providing procurement, digital services, and tailored solutions for the German Red Cross network. The core platform consists of interconnected portals: DRK-Einkaufsportal (central purchasing), Rotkreuzshop (online retail), DRK-Intern (internal communications), DRK-Mitgliederbrief (member newsletters), DRK-Printshop (print services), and DRK-Assist (AI-powered knowledge assistant). These are supplemented by the rotkreuzENERGIE collective energy procurement initiative and rotkreuz·CRM for customer relationship management. The product portfolio spans 14 service categories including clothing and equipment, digitalization and IT, healthcare and first aid, management and administration, mobility, personnel management, telecommunications, insurance, and promotional materials, all tailored specifically for DRK operations.

Differentiator

Problem solved

Functional benefit

Brands

• rotkreuzCRM: CRM solution for the German Red Cross network
• DRK-Assist
• rotkreuzENERGIE
• Rotkreuzshop
• DRK-Einkaufsportal
• DRK-Intern
• DRK-Mitgliederbrief
• DRK-Printshop

Products and services

• DRK-Einkaufsportal Central purchasing portal for the German Red Cross providing access to bundled procurement, partner actions, and framework contracts for DRK local associations, facilities, and member organizations.
• Rotkreuzshop Online shop for DRK-branded merchandise, equipment, and products including clothing, first aid supplies, power stations, solar panels, and promotional items sold to DRK entities and end customers.
• DRK-Intern Internal DRK intranet portal serving as a hub for staff communications, resources, and internal procurement for DRK employees and member organizations.
• DRK-Mitgliederbrief Member communication platform for distributing newsletters and updates to DRK members across Germany.
• DRK-Printshop Online print shop for personalized printed materials and promotional items for DRK entities and individual members.
• DRK-Assist AI Knowledge Assistant AI-powered chat assistant that provides instant answers and source citations to DRK-specific specialist questions, enabling staff to efficiently utilize institutional knowledge for informed decision-making.
• rotkreuzENERGIE Collective energy procurement initiative bundling electricity and gas demand across the entire DRK network for better market conditions, efficient purchasing, and sustainable energy supply via partner Westbridge.
• Pramac PWB1200 Portable Power Station Portable power station (1200 W / 1075 Wh battery capacity) supplying reliable mobile energy for DRK emergency situations, backup applications, outdoor activities, camping, and travel. A 2400 W version is also available.
• Solar Panel for Portable Power Station Portable solar panel for PWB1200 and PWB2400 power stations delivering up to 200 W solar power for autonomous charging, with compact flat design for flexible sustainable energy supply on the go.
• MobiTEC Wheelchair-Accessible Vehicle Conversions Wheelchair-accessible vehicle conversions and patient transport concepts offered to DRK facilities at special pricing under a MobiTEC framework agreement through the DRK-Einkaufsportal.
• Rotkreuz-Universalpolice Insurance Program Group insurance program (Rotkreuz Universal policy) providing DRK-specific coverage for facilities and operations under a negotiated framework agreement.
• rotkreuzCRM Customer relationship management solution tailored for DRK member management and donor relations across the German Red Cross network.
• DRK Digital Transformation & Microsoft 365 Training Services Fee-based consulting and training services for digital transformation, cost and process optimization, and Microsoft 365 training delivered to DRK facilities and administrations.

Quantifiable outcome

• Energy cost reduction through collective procurement via rotkreuzENERGIE bundling initiative
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• WestbridgecoreStrategic or Co-development Partner · 1 January 2026Westbridge is the strategic energy partner for the rotkreuzENERGIE initiative, facilitating collective procurement of green electricity and natural gas across the entire DRK network. DRK entities submit their energy requirements to Westbridge, which then aggregates demand to negotiate favorable market conditions and more sustainable energy supply for the DRK.
• HagleitnerminorGTM or Marketing PartnerHagleitner offers the touchless sunscreen dispenser 'XIBU SUN PROTECT' including sunscreen cream and battery unit at promotional pricing for DRK workers through a partner action in the DRK-Einkaufsportal, valid until 30.09.2026. The wall-mounted model is optionally available with a floor stand.
• MobiTECminorGTM or Marketing PartnerMobiTEC provides wheelchair-accessible vehicle modifications and safe transport solutions for mobility-restricted persons, including patient transport concepts. DRK facilities receive special pricing on selected products and conversions through the DRK-Einkaufsportal framework agreement.
• Microsoft Ireland Operations LimitedcoreTechnology or IntegrationMicrosoft provides the core digital infrastructure including Microsoft 365, Teams, Copilot, Azure cloud services, and Microsoft Dynamics CRM. DRK organizations receive Microsoft 365 training through DRK-Service. Also used for Single Sign-On authentication and cloud-based collaboration tools.
• Shopware AGcoreTechnology or IntegrationShopware provides the e-commerce platform powering the Rotkreuzshop and DRK-Einkaufsportal online storefronts. DRK-Service uses Shopware Analytics for customer behavior analysis and conversion tracking under a joint controllership arrangement.
• CloudflarecoreTechnology or IntegrationCloudflare provides Content Delivery Network (CDN) services to accelerate and secure the delivery of DRK-Service's online portal content, particularly large media files, across its distributed server network.
• FTAPI GmbHcoreTechnology or IntegrationFTAPI (SecuForm and SecuRooms) provides secure document upload and form submission services. FTAPI processes form inputs, files, and technical metadata as a data processor under GDPR Art. 28. Processing is exclusively in Germany and ISO 27001 certified.
• Hetzner Online GmbHcoreTechnology or IntegrationHetzner provides dedicated server hardware and cloud infrastructure hosting services for DRK-Service's online offerings, including storage, computing capacity, and related IT services.
• Amazon EU S.à r.l.minorChannel Partner/ Reseller/ DistributorDRK-Service offers products through Amazon marketplace as an additional e-commerce distribution channel alongside its own portals.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• American Red Cross: The US national Red Cross society, the largest Red Cross society globally, operating retail stores, training programs, and a broad portfolio of internal services for chapters and members. Comparable as a sister national society with internal commercial/service operations.
• Swiss Red Cross (Schweizerisches Rotes Kreuz): The Swiss national Red Cross society with a federation of cantonal associations providing humanitarian, healthcare, and member services. Comparable in mission, organizational structure, and mix of centralized services plus regional entities, but operating in Switzerland.
• British Red Cross: The UK national Red Cross society, which similarly operates internal commercial and service operations to support its network of branches, volunteers, and members. Directly comparable as a sister national society with a parallel mix of retail, training, and member services, though serving UK rather than German demand.
• Austrian Red Cross (Österreichisches Rotes Kreuz): The Austrian national Red Cross society, structurally analogous to DRK with regional associations, retail operations, and member services. Comparable as a smaller German-speaking sister society running its own procurement, retail, and training functions.

Broad incumbents

• Deutscher Caritasverband: The German Catholic welfare confederation, a parallel umbrella humanitarian organization with hundreds of member facilities (similar scale to DRK). Comparable as a broad incumbent in the same German humanitarian space with its own procurement, member services, and digital offerings for member entities.
• Amazon Business: Amazon's B2B procurement marketplace serving enterprises and public-sector buyers with catalog purchasing, framework agreements, and analytics. Comparable as a broad incumbent in the B2B procurement platform space that competes for the same organizational procurement budget DRK-Service captures for DRK.
• Vizient: The largest US healthcare group purchasing organization (GPO), aggregating member demand for supplies, services, and analytics. Comparable as a broad incumbent operating the same group-procurement/aggregation model that DRK-Service applies via rotkreuzENERGIE and its framework agreements.
• Diakonie Deutschland: The umbrella organization of Protestant welfare work in Germany, with extensive social, healthcare, and aid operations and a federated member structure similar to DRK. Comparable as a parallel German welfare umbrella with member entities that require centralized procurement and digital services.
• Premier Inc. A leading US healthcare GPO and performance improvement company, aggregating purchasing volume and providing supply-chain and consulting services to member hospitals and providers. Comparable as a broad incumbent with the same aggregated-procurement-plus-services model that DRK-Service delivers for DRK.

Direct peers

• Unite Network (formerly Mercateo): A leading European B2B procurement platform (Germany-headquartered, formerly Mercateo) connecting buyers and suppliers across categories. Comparable as the closest direct peer in operating a multi-category B2B procurement/e-commerce platform for organizations, although serving commercial buyers rather than a single humanitarian network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/drkservice
• Facebookfacebook.com/drkservice
• LinkedInlinkedin.com/company/drkservice
• Instagraminstagram.com/drkservice

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRK-Service GmbH