What Ópticas Dr. Max does

Ópticas Dr. Max is a privately-held Costa Rican optical retail chain operating under GRUPO ÓPTICAS GLD S.A., headquartered in Goicoechea, San José. The company sells prescription eyewear, blue light blocking glasses, and sunglasses to Costa Rican consumers through a hybrid distribution model combining multiple physical retail branches (sucursales) nationwide with an e-commerce storefront (drmaxcr.com) offering home delivery within continental Costa Rica. The company also operates an associated entity, Dr. Max Salud S.A., under the same corporate group, and provides in-house optometry services for eye exams at branch locations.

The product portfolio centers on three core categories: prescription ophthalmic eyewear with lens options including single vision, bifocal, progressive, photochromic, anti-reflective coating, and blue light protection; blue light blocking glasses (60+ SKUs) targeting digital device users; and polarized sunglasses with UV400 protection. The company carries 30+ brands spanning house labels (ÓPTICO for frames, VIZO for sunglasses) and third-party designer brands (Ray-Ban, Oakley, Gucci, Prada, Versace, Carolina Herrera, Michael Kors, among others). Value-added services include the proprietary Triple Garantía program (price match, 7-day delivery guarantee, satisfaction guarantee) and the Triple Garantía MAX extended warranty covering accidental loss or damage with tiered replacement discounts.

Revenue is generated primarily through one-time eyewear sales, with complete package pricing ranging from ₡20,000 to ₡85,000 (Costa Rican colones) depending on lens configuration, and individual frames priced from ₡25,000 to ₡72,000. Optional Triple Garantía MAX warranty add-ons and bundled packages (Paquetes Completos) provide incremental revenue. The go-to-market motion is direct-to-consumer, supplemented by promotional sweepstakes (vehicle and electronics giveaways), 50% discount coupons, and a 2025 partnership with Medismart health benefit program offering 10% off packages and 25% off warranty replacements to members. The company carries no disclosed institutional funding, no parent company, and no subsidiaries, and operates exclusively within Costa Rica.

Name

Ópticas Dr. Max

Legal name

GRUPO ÓPTICAS GLD S.A.

Website

https://drmaxcr.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ópticas Dr. Max is a Costa Rican optical retail chain selling prescription eyewear, blue light blocking glasses, and sunglasses through physical branches and an e-commerce platform, serving domestic Costa Rican consumers with a 30+ brand portfolio and proprietary Triple Garantía warranty programs.

Ownership category

akta.pro rank

Product category

Optical Retail

NAICS

Optical Goods Retailers (45613), Offices of Optometrists (62132)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Luxury & Designer Eyewear (CRAAAKAD), Optometry Clinics (Primary Eye Care) (HLAKAKAB)

Keywords

• Prescription eyewear retail
• Optical retail services
• Sunglasses sales
• Blue light glasses
• Vision correction products

Headquarters

HQ city

San José

HQ country

Costa Rica

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Prescription Eyewear Sales: One-time sale of complete prescription glasses including frames and lenses. Includes various lens types: single vision, bifocal, progressive, with anti-reflective coating, blue light protection, or photochromatic treatments. Frame brands include ÓPTICO and VIZO, plus designer brands like Ray-Ban, Oakley, Gucci, Prada, Versace.
2. Sunglasses Sales: Non-prescription and prescription sunglasses including polarized options with UV400 protection. Brands include VIZO and designer labels.
3. Triple Garantía MAX Warranty: Optional paid extended warranty providing accidental loss/damage coverage. Priced as additional add-on to eyewear purchases with tiered replacement discounts.
4. Complete Package Deals: Bundled packages offering frames plus lenses with treatments at discounted package prices. Includes case at no extra cost. Prescriptions covered up to ±4.00 spheres, -4.00 cylinders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ópticas Dr. Max is an optical retailer that sells prescription eyeglasses, sunglasses, and blue light blocking eyewear through physical retail branches and an e-commerce platform in Costa Rica. The business combines its own brands (ÓPTICO, VIZO) with licensed third-party designer brands (Ray-Ban, Oakley, Gucci, Prada, Versace, etc.), supported by in-house optometry services, home delivery, and a Triple Garantía warranty program.

Product overview

Ópticas Dr. Max is a Costa Rican optical retail company offering a comprehensive eyewear portfolio centered on prescription eyeglasses and sunglasses. The core product line includes Anteojos con Bloqueo de Luz Azul (blue light blocking glasses), Anteojos de Sol (sunglasses with polarized and UV400 protection), and Anteojos Oftálmicos (prescription eyewear). The company operates two main sub-brands: ÓPTICO for optical frames and VIZO for premium sunglasses. Value-added services include the TRIPLE GARANTÍA warranty program (price match, delivery guarantee, satisfaction guarantee) and TRIPLE GARANTÍA MAX extended accidental damage coverage. The Paquetes Completos bundle offering combines frames with lenses and cases at fixed prices. Products span various materials (acetate, metal, mixed), styles (rectangular, square, round, aviator, hexagonal), and price points.

Differentiator

Problem solved

Functional benefit

Brands

• VIZO: Sunglasses brand featuring polarized lenses with UV400 protection
• ÓPTICO

Products and services

• ÓPTICO Brand Eyewear Own-brand frames and lenses marketed under the ÓPTICO brand, offered to retail customers in Costa Rica across entry-level and mid-tier price points.
• VIZO Brand Sunglasses Own-brand sunglasses marketed under the VIZO brand, targeting Costa Rican consumers seeking fashion and sun protection eyewear at accessible price points.
• Designer Brand Eyewear (Ray-Ban, Oakley, Gucci, Prada, Versace, etc.) Third-party licensed designer-brand frames, sunglasses, and lenses marketed to consumers seeking premium and recognized international brands.
• Blue Light Blocking Eyeglasses Eyeglasses with lenses designed to filter blue light, marketed to consumers concerned about eye strain from prolonged digital screen use.
• Polarized UV400 Sunglasses Sunglasses with polarized UV400 lenses providing enhanced glare reduction and UV protection, sold to consumers needing outdoor sun protection.
• In-House Optometry Services Eye examinations and optometry services performed in-store, supporting the prescription fulfillment process for eyeglasses and contact lens customers.
• Triple Garantía (Price Match + Free Delivery + Satisfaction Guarantee) Standard warranty/assurance package bundled with every purchase, providing price matching against competitors, free home delivery, and a satisfaction guarantee for Costa Rican customers.
• Triple Garantía MAX Extended Warranty Paid extended warranty covering accidental damage such as broken lenses, sold as an add-on to standard eyewear purchases for consumers seeking additional protection.

Quantifiable outcome

• 7-day delivery guarantee or full refund for graduated eyewear (10 days for photochromatic lenses)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MedismartcoreGTM or Marketing Partner · 27 June 2025Medismart is a health benefit program that provides members with additional discounts on eyewear purchases at Ópticas Dr. Max. Members receive 10% additional discount on complete package deals and 25% discount on third four-month period replacements under Triple Garantía MAX. Partnership provides exclusive access to Medismart member base.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LensCrafters: Global optical retail chain with in-store eye exams and brand portfolio including Ray-Ban, Oakley, and designer labels. Comparable through in-store optometry, designer brand assortment, and multi-branch retail model, though at significantly larger scale.
• Warby Parker: Direct-to-consumer optical retailer offering prescription eyewear and sunglasses online and in retail stores. Comparable to Dr. Max in product mix (frames + lenses) and omnichannel model, though operating at vastly larger scale and with proprietary house brand focus.
• Pearle Vision: Established optical retail franchise offering prescription eyewear, eye exams, and brand-name frames. Comparable as a multi-location optical retailer with in-house optometry and warranty programs, operating at larger scale internationally.
• Luxottica: Global eyewear conglomerate owning Ray-Ban, Oakley, Persol, and many designer licenses plus retail chains (LensCrafters, Sunglass Hut). Comparable as the dominant supplier and retail operator in the same product categories Dr. Max sells, with significantly greater scale and vertical integration.

Others

• Oakley: Premium eyewear and sunglasses brand (owned by EssilorLuxottica). Currently a brand supplier to Dr. Max rather than a direct competitor; relevant peer because it represents both a product category leader and a potential vertical integration threat if it expands direct retail in Latin America.

Emerging players

• EyeBuyDirect: Online optical retailer offering affordable prescription eyewear and blue light glasses globally. Comparable to Dr. Max's online channel and blue light blocking product category, but competes purely on price and lacks physical retail presence.
• Zenni Optical: Online-first eyewear retailer offering affordable prescription glasses and blue light blocking lenses. Comparable to Dr. Max's prescription eyewear and blue light blocking categories, with a different go-to-market (pure e-commerce, no physical retail).
• Clearly: Online eyewear retailer offering prescription glasses, sunglasses, and contact lenses. Comparable to Dr. Max's e-commerce prescription eyewear business, though lacking the physical retail and in-store optometry components.

Regional players

• Mason Optical: Eyewear retailer with focus on Latin American and Latinx markets offering prescription eyewear and sunglasses. Comparable to Dr. Max in product mix and regional customer base, though primarily operating outside Costa Rica.
• Ópticas Cuesta: Dominican Republic-based optical retail chain offering prescription eyewear, sunglasses, and eye exams. Highly comparable business model and product mix to Dr. Max, operating in a nearby Caribbean/Central American market rather than directly in Costa Rica.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/drmaxcr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ópticas Dr. Max