Drømmekjøkkenet Prosjekt AS

What Drømmekjøkkenet Prosjekt AS does

Drømmekjøkkenet Prosjekt AS (legal entity Drømmekjøkkenet AS) is the Norwegian operating brand of the Sweden-based Ballingslöv Group, selling custom-designed kitchens, bathroom furniture, wardrobes, outdoor kitchens, countertops, and appliances to Norwegian homeowners. Products are manufactured at the Ballingslöv factory in Ballingslöv, Sweden, under a portfolio that includes 13 kitchen door models (Mood, Bistro, Aroma, Sintra, Edge, Wood, Fenix, Gastro, Line, Profil, Star, Birka, Primo), six bathroom series (Vanity, Lessmore, Bright, Aroma, Compact, Mono), seven wardrobe sliding-door systems, and proprietary functional features (Furnspin rotating cabinets, Pocket concealed sliding doors, Wingline folding doors). Distribution is exclusively dealer-led through a nationwide network of certified kitchen experts offering in-store, home-visit, and video consultations, supplemented by digital self-service tools (kitchen simulator, wardrobe drawing program).

The business model is one-time project sales of high-ticket, custom-manufactured residential interiors, with revenue generated across six streams: kitchen furniture, bathroom furniture, wardrobes/storage, outdoor kitchens, certified installation services, and the Selekt value-tier sub-brand. Pricing is quote-based and not publicly disclosed; customers receive personalized quotations from dealers, with financing offered as a payment option. The company targets Norwegian homeowners undertaking renovation or new-build projects, with a secondary audience of architects and design professionals who require BIM objects, environmental declarations, and certified installers. The value proposition rests on nearly a century of Ballingslöv wood-craftsmanship heritage, Swan (Svanen) eco-certification on selected door lines, a 4.4 Trustpilot rating, and a comprehensive design-through-installation service model. The Norwegian headcount listed is 1–10, reflecting a thin Norwegian legal entity within a multi-country Scandinavian manufacturing group that also operates Ballingslöv-branded entities in Sweden, Denmark, Iceland, and Spain.

Name

Drømmekjøkkenet Prosjekt AS

Legal name

Drømmekjøkkenet AS

Website

https://drommekjokkenet.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Drømmekjøkkenet is the Norwegian brand of the Sweden-based Ballingslöv Group, selling custom kitchens, bathrooms, wardrobes, and outdoor kitchens to Norwegian homeowners through a nationwide certified dealer network, with products manufactured at the Ballingslöv factory in Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen furniture sales: Custom-designed kitchen cabinets, fronts, and complete kitchen solutions sold through dealer network. Products include kitchen doors, cabinet systems, countertops, sinks, faucets, and accessories.
2. Bathroom furniture sales: Complete bathroom solutions including bathroom series (Vanity, Lessmore, Bright, Aroma, Compact, Mono), bathroom cabinets, mirrors, and bathroom fixtures.
3. Wardrobe and storage solutions: Sliding doors, walk-in closets, wardrobes, and storage organization systems for bedrooms and other spaces.
4. Outdoor kitchens: Ballingslöv outdoor kitchens featuring modules with Dekton ceramic surfaces, designed for Nordic outdoor conditions.
5. Installation and mounting services: Certified installers provide mounting services for kitchens, bathrooms, and wardrobes. Dealers assist with full installation process.
6. Drømmekjøkkenet Selekt: A curated selection of kitchen cabinets, drawers, and doors at competitive prices, targeting value-conscious customers wanting quality without compromising on design.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Drømmekjøkkenet Prosjekt AS is the Norwegian brand of the Swedish Ballingsløv group, designing, manufacturing, and selling custom kitchens, bathrooms, and wardrobes to Norwegian homeowners. Products are manufactured at the Ballingsløv factory in Sweden and sold exclusively through a nationwide network of certified dealers across Norway. The offering includes kitchen doors, cabinet systems, countertops, sinks, faucets, accessories, bathroom series, sliding-door wardrobes, walk-in closets, and outdoor kitchens, complemented by certified installation services and financing.

Product overview

Drømmekjøkkenet is a Norwegian kitchen, bathroom, and wardrobe furniture company operating under the Ballingslöv group. The company manufactures Swedish-produced quality kitchens at their Ballingslöv factory, offering a comprehensive product portfolio that includes 13 distinct kitchen models (Mood, Bistro, Aroma, Sintra, Edge, Wood, Fenix, Gastro, Line, Profil, Star, Birka, Primo), multiple accessory concepts (System 10, System 25, Shaker, Pocket, Wingline, Tradisjon), a budget-friendly sub-brand (Drømmekjøkkenet Selekt), outdoor kitchens (Utekjøkken), bathroom furniture series (Vanity, Lessmore, Bright, Aroma, Compact, Mono), and wardrobe solutions with sliding doors and interior organization. The offering also includes complementary products such as countertops (benkeplater), appliances (hvitevarer), and planning/design tools including a kitchen simulator and wardrobe drawing program. Services include professional installation through certified installers and financing options.

Differentiator

Problem solved

Functional benefit

Brands

• Drømmekjøkkenet Selekt: A curated selection of trend-right kitchen cabinets, drawers, and doors at favorable prices for Scandinavian homes.
• Ballingslöv Outdoor Kitchen

Products and services

• Kitchens (Kjøkken) Custom-designed kitchen furniture manufactured at the Ballingsløv factory in Sweden, offered through a nationwide Norwegian dealer network. Includes 13 door models (Mood, Bistro, Aroma, Sintra, Edge, Wood, Fenix, Gastro, Line, Profil, Star, Birka, Primo) plus cabinets, fronts, countertops, sinks, and faucets for Norwegian homeowners renovating or building kitchens.
• Bathrooms (Baderom)
• Wardrobes (Garderobe)
• Drømmekjøkkenet Selekt
• Outdoor Kitchens (Utekjøkken)
• Kitchen Appliances (Hvitevarer)
• Installation Services (Montering)
• Financing (Finansiering)

Quantifiable outcome

• 4.4 rating on Trustpilot

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Ballingslöv GroupcoreStrategic or Co-development PartnerDrømmekjøkkenet is the Norwegian brand of Ballingslöv Group, a Scandinavian kitchen, bathroom, and wardrobe manufacturer with nearly 100 years of history. Products are manufactured at the Ballingslöv factory in Ballingslöv, Sweden. The group operates across multiple Nordic countries including Norway, Sweden, Denmark, and Iceland.
• Ballingslöv SverigecoreStrategic or Co-development PartnerSwedish sister company of Drømmekjøkkenet, also part of Ballingslöv Group, operating the Ballingslöv brand in Sweden.
• Ballingslöv DanmarkcoreStrategic or Co-development PartnerDanish sister company of Drømmekjøkkenet, operating the Ballingslöv brand in Denmark.
• Ballingslöv IslandcoreStrategic or Co-development PartnerIcelandic sister company of Drømmekjøkkenet, operating the Ballingslöv brand in Iceland.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kvik: Danish-headquartered Nordic kitchen and home retail chain with stores across Norway; sells custom kitchens through a similar in-store consultation model and competes head-to-head with Drømmekjøkkenet in the same Norwegian dealer-channel segment.
• Epoq: Norwegian kitchen retailer offering custom-designed kitchens; operates a similar showroom-and-dealer model targeting Norwegian homeowners and competes in the same mid-to-premium segment.
• Sigdal: Norwegian kitchen manufacturer selling custom-built kitchens through a domestic dealer network; direct geographic and product overlap with Drømmekjøkkenet in the Norwegian market.
• HTH: Major Scandinavian kitchen retailer with Norwegian operations; sells custom-designed kitchens, bathrooms, and wardrobes through a similar showroom-and-dealer model, making it a close like-for-like competitor to Drømmekjøkkenet.
• Marbodal: Swedish kitchen manufacturer (part of the Nobia group) producing custom kitchen cabinetry for the Scandinavian market; shares Drømmekjøkkenet's make-to-order manufacturing model and Nordic design language.
• Norema: Norwegian kitchen specialist with a domestic dealer footprint producing made-to-measure kitchens; competes directly with Drømmekjøkkenet for Norwegian renovation and new-build projects.
• Vedum: Swedish manufacturer of kitchens and bathrooms, selling through a Nordic dealer network; comparable in manufacturing heritage, custom-build approach, and Scandinavian design positioning.

Broad incumbents

• IKEA: Global home furnishings incumbent with a substantial METOD kitchen range; competes with Drømmekjøkkenet primarily on the value tier and exerts price pressure on the broader Norwegian kitchen category.
• Nobia: European kitchen manufacturer that owns HTH, Marbodal, Magnet, and other regional kitchen brands; a major strategic competitor in the Nordic custom-kitchen category and the corporate parent of several direct peers.

Regional players

• Huseby: Norwegian interior and kitchen retailer; operates a multi-brand showroom model in Norway and competes with Drømmekjøkkenet for Norwegian household renovation spending, though it carries a broader non-kitchen assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/drommekjokkenet
• YouTubeyoutube.com/channel/UCZ8vNOJ2k
• Facebookfacebook.com/drommekjokkenet
• LinkedInlinkedin.com/company/dr%C3%B8mmekj%C3%B8kkenet-prosjekt-as
• Instagraminstagram.com/drommekjokkenet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drømmekjøkkenet Prosjekt AS