Drone Kids School

What Drone Kids School does

Drone Kids School is a Brazilian EdTech company headquartered in Curitiba, Paraná, that uses drone technology as a pedagogical medium to teach children and youth under a STEAM (Science, Technology, Engineering, Arts, and Mathematics) methodology aligned with the country's BNCC curriculum and Education 4.0 concepts. Its product surface comprises two course modules — a Racer Course covering drone piloting and a Maker Course covering drone construction — plus a multidisciplinary content library spanning 3D printing, computational thinking, artificial intelligence, and virtual/augmented reality. The company originated as a franchised education service and has signed licensing agreements with at least nine named Brazilian schools, including Colégio Positivo Internacional, E.S.E.B. Dom Bosco, Literal, Colégio ND, Colégio Harmonia, Colégio Cristão, Everest, POSITIVO, and UBEC. In November 2023 it opened Brazil's first Drone Soccer Arena at Shopping Crystal in Curitiba, extending its offering into competitive drone sports and direct-to-consumer experiences at R$60 per participant, and began promoting Drone Soccer nationally as a new sport. Revenue mechanics span franchise fees, educational licensing royalties, and arena-based unit pricing, with the founders Márcio Vieira (CEO) and Marcos Cavalli (sócio-diretor) retaining full ownership.

Name

Drone Kids School

Legal name

Drone Kids School

Website

https://dronekids.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Drone Kids School is a Curitiba-based Brazilian EdTech that teaches children and youth using drone-based STEAM methodology, monetizing through school licensing, a national franchise network, and Brazil's first Drone Soccer Arena.

Ownership category

akta.pro rank

Product category

STEAM Drone Education Services

NAICS

All Other Schools and Instruction (61169), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMADAJ

Drones, UAVs & Aerial Robotics Programs

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Robotics, Engineering & Makerspaces

SECONDARYEDAMADAE

Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Robotics, Engineering & Makerspaces

SECONDARYEDAMADAM

Teacher Training & Curriculum Providers (Robotics/Maker Education)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Robotics, Engineering & Makerspaces

Keywords

• Drone education
• STEAM education
• Youth technology training
• Drone soccer arena
• Educational franchise

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Franchise Fees: Entrepreneurs can acquire franchises to operate Drone Kids School locations
2. Educational Licensing: Licensing agreements with educational institutions to adopt the Drone Kids methodology and curriculum
3. Arena Activities: Direct consumer revenue from Drone Soccer arena activities including instruction, simulators, and practice sessions

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Drone Kids School teaches children and adolescents to build, program, and fly drones through two core courses — the Racer Course and the Maker Course — grounded in STEAM methodology. Beyond the curriculum, the company operates a Drone Soccer Arena offering structured competitive drone-soccer experiences and distributes its method through a franchise and educational licensing model aimed at schools, institutions, and entrepreneurs.

Product overview

Drone Kids School is an edtech company offering a unified educational platform centered on drone technology for children and youth. The company provides two main courses: the Racer Course (drone piloting) and the Maker Course (drone construction), both taught using STEAM methodology. Additional offerings include Drone Soccer as an emerging sport/activity and a franchise model for expansion. The educational content covers multidisciplinary topics including 3D Printing, Computational Thinking, Artificial Intelligence, and Virtual/Augmented Reality, aligned with BNCC curriculum standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Drone Kids School STEAM Drone Curriculum (Racer and Maker Courses) A structured STEAM-based drone education program for children and adolescents, combining the Racer Course and the Maker Course to teach drone assembly, piloting, and applied technology concepts in a hands-on format.
• Drone Soccer Arena A structured, consumer-facing competitive activity in which participants fly drones in a soccer-like format, providing an engaging recreational and educational experience for children, youth, and families.
• Drone Kids School Franchise Model
• Drone Kids School Educational Licensing for Schools A licensing arrangement that allows primary and secondary schools, as well as other educational institutions, to deliver the Drone Kids School STEAM drone curriculum within their own programs under the company's brand and methodology.

Quantifiable outcome

• Over 150 contacts received within first week after national TV appearance on Rede Globo

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Colégio Positivo InternacionalcoreChannel Partner/ Reseller/ Distributor · 3 February 2019Educational institution partnership where Drone Kids methodology is implemented, with positive feedback on student engagement and involvement
• E.S.E.B. Dom BoscocoreChannel Partner/ Reseller/ DistributorSchool partner adopting the Drone Kids educational methodology
• LiteralcoreChannel Partner/ Reseller/ DistributorSchool partner in the Drone Kids network
• Colégio NDcoreChannel Partner/ Reseller/ DistributorEducational institution partner
• Colégio HarmoniacoreChannel Partner/ Reseller/ DistributorSchool partner implementing drone-based education
• Colégio CristãocoreChannel Partner/ Reseller/ DistributorEducational institution partner
• EverestcoreChannel Partner/ Reseller/ DistributorSchool partner
• POSITIVOcoreChannel Partner/ Reseller/ DistributorEducational institution group partner
• UBECcoreChannel Partner/ Reseller/ DistributorEducational institution consortium partner
• Escola do Futuro da USPminorStrategic or Co-development PartnerPresentation of Drone Kids methodology at Escola do Futuro da USP in March 2019

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• VEX Robotics: Operates VEX IQ and VEX V5 robotics kits plus VEX Robotics Competition (VRC)—a global K-12 competition series. Comparable educational + competition format, though focuses on ground robotics rather than aerial drones.
• Makeblock (STEAM Education): Global STEAM education hardware and curriculum provider (mBot, Codey Rocky, Airblock drone kit). Targets the same K-12 drone/robotics education category but with broader robotics scope rather than drone specialization.
• LEGO Education: Global STEAM/STEM education unit of LEGO, providing kits (SPIKE, WeDo, Mindstorms) and curricula for primary/secondary schools. Highly comparable target customer (schools + children) and franchise/distribution model, though robotics kits rather than drones.

Emerging players

• Flybrix: Provider of buildable crash-resistant drone kits for STEAM learning in classrooms and camps. Directly comparable in drone-kit education format, though smaller US-based footprint versus DKS's Brazilian school and franchise network.
• Code.org: Non-profit K-12 computer science and STEAM curriculum provider with global reach. Comparable K-12 STEAM education positioning, though code-focused and not drone-specialized.

Regional players

• Kumon: Global supplemental education franchise operating in Brazil, focused on math/reading. Comparable franchise-driven K-12 supplemental education model in the same Brazilian market, though DKS targets technology rather than core academics.
• Wizard (language school franchise): Brazilian franchise leader in English-language instruction with national footprint. Comparable Brazilian franchise model serving parents seeking extracurricular K-12 enrichment, though in languages rather than drone technology.

Direct peers

• Drone Soccer International (DSI): International federation governing Drone Soccer as a competitive sport, originating in South Korea. DKS launched Brazil's first Drone Soccer arena and is the in-country licensee of the sport—comparable as both operate the Drone Soccer format and recruit teams/arenas.
• DJI RoboMaster: DJI's education arm offering drone and robotics curricula, competitions, and hardware kits for K-12 and university students globally. Directly comparable product/market overlap with DKS's drone-based STEAM programs, though operating at much larger scale and outside Brazil.

Others

• Escola do Futuro da USP: University of São Paulo's educational research unit where DKS has presented its methodology. Adjacent ecosystem participant—a potential validation/distribution channel rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/drone-kids-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drone Kids School