What Flybrix does

Flybrix (legal entity: Flying Selfie Inc.) designs, manufactures, and sells DIY drone kits that snap together using standard LEGO-compatible construction bricks, enabling users to build quadcopter, hexacopter, and octocopter airframes without soldering or specialized tools. The technical core is a custom flight control board with integrated Bluetooth and LEGO-compatible mounting holes, paired with open-source flight firmware derived from MultiWii/CleanFlight concepts and configurable through a Google Chrome-based tuning utility and Arduino programming environment. Mobile control is delivered via a Flybrix app available on iOS, Android, and Kindle, with an optional joystick controller.

The product line consists of three kits — Quadcopter Kit ($149), Octocopter Kit ($189), and Deluxe Kit ($229) — plus a full spare-parts and accessories catalog including replacement motors, propellers, batteries, motor arms (straight, dual, and angled variants), an octocopter expansion set, and a joystick control system. Revenue is generated entirely through one-time hardware sales with no subscription or recurring component.

The go-to-market blends direct e-commerce (Shopify storefront), a flagship retail partnership with Target (1,800+ stores nationwide plus Target.com, where Flybrix is positioned as the hero product of the STEM Tech Toys Section), and select specialty resellers with international shipping via FedEx and DHL. The customer base spans three segments: K-12 students aged 9-14 (the primary persona), educators and schools (500+ schools across 32 US states use the kits for STEM/STEAM enrichment), and adult makers/hobbyists pursuing customization through the open-source firmware. The company was founded in 2015 in San Francisco by Amir Hirsch and Robb Walters with seed funding from Lemnos Labs, and currently operates with 1-10 employees.

Name

Flybrix

Legal name

Flying Selfie Inc.

Website

https://flybrix.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Flybrix designs and sells DIY drone kits built with LEGO-compatible bricks, targeting K-12 students, educators, and hobbyists. It sells through direct e-commerce, Target (1,800+ stores), and resellers, with open-source Arduino-compatible flight firmware.

Ownership category

akta.pro rank

Product category

Educational Robotics / DIY Drone Kits

NAICS

Doll, Toy, and Game Manufacturing (33993), Other Aircraft Parts and Auxiliary Equipment Manufacturing (336413)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Aircraft & Parts (3720)

akta.pro primary industry

Consumer Non-Imaging Drones (Toy/FPV, Racing, Delivery/Utility) (CRACARAH)

akta.pro secondary industries

Drone Parts, Batteries & Accessories Retail (CRACAHAL), Consumer Robotics Accessories & Consumables (Docking Stations, Filters, Brushes, Batteries) (CRACARAI)

Keywords

• DIY drone kits
• STEM education tools
• Educational robotics kits
• LEGO-compatible drones
• Build-your-own drones

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Drone kit hardware sales: Sale of drone building kits including Quadcopter Kit, Octocopter Kit, and Deluxe Kit. These are one-time hardware purchases with no recurring fees.
2. Spare parts and accessories: Sale of replacement components including motors, propellers, batteries, battery chargers, motor arms (straight, dual, angled), and expansion sets. One-time purchase model.
3. Octocopter expansion kits: Expansion sets that allow users to upgrade their Quadcopter Kit to an Octocopter configuration, enabling cross-sell and upsell opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Flybrix designs, manufactures, and sells rebuildable, crash-friendly DIY drone kits built around standard LEGO-compatible construction bricks. The kits include a custom flight control board with Bluetooth, motors, propellers, batteries, and structural components that snap together without soldering. A companion mobile app (iOS, Android, Kindle) pilots the drones, while open-source Arduino-based firmware and a Chrome configuration tool support advanced customization and STEM learning.

Product overview

Flybrix is a DIY drone kit company offering LEGO-compatible building systems for learning robotics. The core product line includes three drone kits: the Quadcopter Kit ($149) for beginners with 4 motors, the Octocopter Kit ($189) supporting up to 8 motors, and the Deluxe Kit ($229) with app plus joystick control. These kits integrate with the Flybrix Flight Control App (iOS/Android/Kindle) and open-source Arduino flight firmware on GitHub. A Chrome Configuration Software tool enables advanced motor tuning. The company targets STEM education, with kits used in over 500 schools across 32 US states, and products available at Target retail stores. Accessories include expansion sets, spare parts (motors, batteries, propellers, motor arms), and joystick controllers. Founded in 2015 with Lemnos Labs funding, Flybrix is currently on its fifth major hardware revision.

Differentiator

Problem solved

Functional benefit

Products and services

• Flybrix Quadcopter Kit Entry-level drone building kit with four motors. Includes all components needed to build quadcopter designs. Controlled via the Flybrix App. Compatible with LEGO building bricks. Targeted at beginners and K-12 students.
• Flybrix Octocopter Kit Advanced drone building kit supporting up to eight motors. Includes all components for octocopter, hexacopter, and quadcopter airframe designs. Controlled via the Flybrix App.
• Flybrix Deluxe Kit Full-featured drone building kit supporting up to eight motors. Includes a joystick controller in addition to app control for enhanced piloting experience.
• Octocopter Expansion Set Expansion pack that upgrades a Quadcopter Kit to an Octocopter configuration by adding the extra motors and components needed.
• Joystick Control System Hardware controller with tactile joysticks for piloting Flybrix drones, providing an alternative to smartphone app control.
• Spare Motors (4 Pack) Replacement motors for Flybrix drone kits, sold in packs of four; each motor lifts approximately 16 grams.
• Spare Batteries (3 Pack) Replacement battery packs for Flybrix drone kits, sold in packs of three.
• Spare Propellers (12 Pack) Replacement propellers for Flybrix drone kits, sold in packs of twelve.
• Spare Straight Motor Arms (8 Pack) Replacement straight motor arms for attaching motors to Flybrix airframes, sold in packs of eight.
• Spare Dual Motor Arms (4 Pack) Replacement dual motor arms for enhanced stability in quad, hexa, and octocopter builds, sold in packs of four.
• Spare Angled Motor Arms (8 Pack) Replacement angled motor arms that raise motors above airframe bulk for a lower center of gravity, sold in packs of eight.
• Spare Battery Chargers (2 Pack) Replacement battery chargers for Flybrix battery packs, sold in pairs.
• Spare Full Set of Extra Bricks Full set of replacement and extra LEGO-compatible building bricks for expanded drone design possibilities.
• Flybrix Flight Control App Mobile application for iOS, Android, and Kindle devices that pilots Flybrix drone kits. Includes 3D building instructions and BETA ZONE features such as live sensor data, block coding, gyroscope visualization, and motor controls.
• Chrome Configuration Software Google Chrome-based application for motor tuning and advanced flight control settings, allowing users to adjust flight parameters and visualize sensor data.

Quantifiable outcome

• Build your first drone in 15 minutes
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• TargetflagshipChannel Partner/ Reseller/ Distributor · 1 September 2017Major retail partnership making Flybrix the hero product of Target's new STEM Tech Toys Section. Products available at 1800+ Target stores nationwide and online at Target.com. Rapid 90-day implementation from handshake to shelf. Represents significant retail distribution milestone.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting flybrix.com online store. Shopify provides the platform enabling product sales, payment processing (with PCI-DSS compliance), and order management.
• PayPalcoreTechnology or IntegrationPayment gateway partner enabling customers to complete purchases using PayPal accounts.
• FedExminorOthersPrimary international shipping carrier for large orders. DHL used as alternative carrier for remote areas such as China and Russia.
• DHLminorOthersAlternative international shipping carrier used when FedEx is not available, such as remote areas in China and Russia.
• ShippominorOthersShipping logistics company mentioned in privacy policy as handling shipping information and logistics.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• OWI Robotics: OWI makes educational solar and DIY robotics kits including drone-adjacent projects that target school science programs. It is a smaller, education-focused competitor for the same classroom STEM budgets as Flybrix.
• littleBits (by Sphero): littleBits is a modular electronics STEM kit brand now part of Sphero, targeting the same K-12 education and maker segments as Flybrix. Its snap-together building concept is conceptually adjacent to Flybrix's LEGO-compatible design philosophy.
• Wonder Workshop: Wonder Workshop makes Dash and Dot, programmable K-8 robotics platforms sold into education and consumer channels. It competes for the same STEM-curriculum dollars and retail gifting share as Flybrix, with a different form factor but overlapping buyers.

Direct peers

• Sphero: Sphero builds app-controlled, programmable STEM robotics kits (Sphero BOLT, Mini, RVR) targeting the same K-12 classroom and consumer-gifting channels as Flybrix. Both companies sell hardware kits plus companion apps into education procurement and consumer retail.
• Ryze Tech (Tello): Ryze's Tello is a programmable, app-controlled mini-drone marketed into STEM and education use cases at a similar consumer price point to Flybrix kits. It is the most direct competitor for the same end-user (kids, students, hobbyists) and shares the same retail and education shelf space.
• Makeblock (Airblock): Makeblock's Airblock is a modular, programmable DIY drone kit designed for STEM education with build-and-rebuild mechanics. It competes head-to-head with Flybrix in the construction-toy-meets-drone category that Flybrix defines with LEGO-compatible bricks.

Broad incumbents

• Parrot: Parrot is a long-established consumer and educational drone maker with AR drone and education-program lines that target hobbyists and classrooms comparable to Flybrix's market. Its broader portfolio gives retailers a credible alternative on STEM shelves.
• DJI: DJI is the dominant consumer drone manufacturer and a de facto incumbent across all consumer-drone retail and education categories, including STEM partnerships (e.g., Robomaster). DJI's scale, brand, and pricing power set the floor and ceiling for any consumer drone kit including Flybrix's.
• UBTECH Robotics: UBTECH is a large educational robotics manufacturer offering programmable humanoid and drone-style STEM kits that compete for the same education-procurement and consumer-retail channels. Its scale and price aggressiveness are direct threats to Flybrix's shelf placement.

Regional players

• LEGO Education: LEGO Education is The LEGO Group's own K-12 STEM division, offering curriculum-aligned brick-based robotics (SPIKE, WeDo) that directly overlaps Flybrix's school and maker positioning. While not a drone maker, it competes for the same education budget category and could escalate the LEGO trademark relationship risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flybrix
• GitHubgithub.com/Flybrix
• YouTubeyoutube.com/channel/UC5vsoOuMcdTgJdktk-N9a4A
• Facebookfacebook.com/flybrix
• Instagraminstagram.com/flybrix
• LinkedInlinkedin.com/company/flybrix

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flybrix