What Drone Safe Store does

Drone Safe Store is a UK-based authorised DJI retailer operating through an e-commerce platform and a physical showroom in Chichester, West Sussex. Founded in 2015 by Mark and Tom Boyt as a family-run business structured under Drone Safe Register Ltd. (Reg No. 09809154), the company sells the full DJI drone range — sub-250g consumer drones (Mini 5 Pro, Neo 2, Flip, Lito, Mini 4K, Mini 3), FPV platforms (Avata 2, Avata 360), professional camera drones (Mavic 4 Pro, Mavic 3, Inspire 3), and enterprise systems (Matrice 4 Series, Matrice 400 Series, Dock 3) — alongside DJI's Osmo cameras, Ronin gimbals, audio products, and third-party accessories including Freewell filters, STARTRC cases, Insta360 cameras, and Polaroid instant cameras.

The business operates a hybrid go-to-market combining a direct-to-consumer e-commerce storefront (free next-day delivery, live chat, phone consultation, price match, BNPL via Klarna/Clearpay/PayPal Credit/iwocaPay) with the UK's largest indoor DJI showroom, where customers can handle and test-fly drones before purchase. An enterprise sales motion targets UK public sector buyers via the YPO procurement framework and DJI Enterprise A Rank credentials, alongside named engagements with Cambridge and Lancaster Universities, RSPB, Natural Resources Wales, and various UK fire services. The company monetises across five streams: DJI hardware sales, CAA-approved drone training courses (A2CofC, GVC, PfCO to GVC Conversion, in-person sessions), in-house repair and servicing, aftercare and insurance products (DJI Care Refresh, Drone Safe Repair Refresh, Coverdrone insurance), and short-term drone rentals.

With approximately 6 employees, no disclosed external institutional funding, and credentials including ISO 9001, FCA authorisation, D-U-N-S registration, and YPO Approved Supplier status, Drone Safe Store has served 32,424+ customers since founding and holds 4,500+ combined five-star reviews on Google and Trustpilot. Its AI exposure is entirely indirect, derived from the DJI products it resells rather than from proprietary development.

Name

Drone Safe Store

Legal name

Drone Safe Register Ltd.

Website

https://dronesafestore.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Drone Safe Store is a UK-based authorised DJI retailer selling consumer, prosumer, and enterprise drones through an e-commerce platform and the UK's largest indoor DJI showroom in Chichester, complemented by training, repair, and rental services.

Ownership category

akta.pro rank

Product category

Drone Retail

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Drones & UAV Retail (Consumer & Prosumer) (CRACAHAC)

akta.pro secondary industry

Consumer Drones for Imaging (Camera Drones) (CRACAPAD)

Keywords

• Drone retail
• DJI authorized dealer
• Commercial drone sales
• Drone pilot training
• Drone repair services

Headquarters

HQ city

Chichester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Drone Hardware Sales: Primary revenue stream from selling DJI drones across consumer, prosumer, and enterprise categories. Includes drones, controllers, batteries, and accessories. Products range from entry-level sub-250g drones (£269) to enterprise platforms (£16,795).
2. Drone Training Courses: CAA-approved online drone training including A2CofC (£100), GVC (£499), PfCO to GVC Conversion (£332.50), and in-person training (£99-£400). Revenue from certification courses and flight training.
3. Repair and Servicing: In-house drone repair and servicing for DJI products, including crash damage, water damage, and general maintenance. Covers products under Repair Refresh protection plans.
4. Aftercare and Insurance Products: Extended warranty options (DJI Care Refresh), in-house Repair Refresh plans, and drone insurance partnerships through Coverdrone.
5. Rental Revenue: Drone rental services for one-off projects or try-before-you-buy scenarios.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Drone Safe Store is the UK's highest-rated authorised DJI retailer, selling the full DJI consumer, professional and enterprise drone range alongside DJI Osmo cameras, Ronin gimbals, microphones and third-party accessories through dronesafestore.com and the UK's largest indoor DJI showroom in Chichester. The business complements hardware sales with in-house DJI repair, the Drone Safe Repair Refresh protection plan, DJI drone rentals, approved used stock, and CAA-approved drone pilot training (A2CofC, GVC, PfCO to GVC conversion).

Product overview

Drone Safe Store is a UK-based authorised DJI retailer operating as a single-platform e-commerce store focused on the DJI consumer, commercial, and enterprise drone ecosystem, complemented by DJI camera products (Osmo action cameras and Osmo Pocket stabilisers), DJI Ronin gimbals, DJI audio products (Mic and Mic Mini), DJI Power battery solutions, DJI Terra mapping software, and third-party accessories including Freewell filters, STARTRC cases, Insta360 cameras, and Polaroid instant cameras. The portfolio spans sub-250g beginner drones (DJI Mini 5 Pro, DJI Neo 2, DJI Flip, DJI Lito series, DJI Mini 4K, DJI Mini 3), FPV drones (DJI Avata 2, DJI Avata 360), professional camera drones (DJI Mavic 4 Pro, DJI Mavic 3 Pro, DJI Inspire 3), enterprise platforms (DJI Matrice 4 Series, DJI Matrice 400 Series, DJI Dock 3, DJI Mavic 3 Enterprise, Thermal Drones), and ground-based imaging (DJI Osmo Action 5 Pro/6, DJI Osmo Pocket 3/4, DJI Osmo 360, DJI Osmo Nano). Complementary services include DJI Care Refresh and Drone Safe Repair Refresh (accidental damage protection), DJI Drone Repair & Servicing, DJI Drone Rentals, and a suite of CAA-approved online and in-person pilot training courses (A2CofC, GVC, PfCO to GVC Conversion, 1-1 In-Person Training, Matrice 4E Full Day Training). The company also offers approved used and open-box drone stock alongside new products.

Differentiator

Problem solved

Functional benefit

Brands

• Drone Safe Register: The UK's leading network of professional, qualified drone pilots; operated by the Drone Safe Store team.
• Drone Safe Repair Refresh

Products and services

• DJI Mini 5 Pro Flagship sub-250g consumer drone with a 50MP 1-inch CMOS sensor, 4K/120fps slow motion, omnidirectional obstacle sensing including Nightscape, and up to 36-minute flight time. Targets enthusiasts and content creators seeking flagship image quality in a travel-friendly weight.
• DJI Neo 2 Self-flying follow-me camera drone weighing 151g with palm launch and no controller required. Features omnidirectional obstacle sensing, 4K/100fps video, ActiveTrack up to 12 m/s, gesture control, voice control and built-in propeller guards for safe family use.
• DJI Flip Vlog camera drone under 249g with a 1/1.3-inch CMOS sensor, 4K/60fps HDR video, AI Subject Tracking, DJI's first foldable full-coverage carbon fibre propeller guard, palm launch and multiple control methods for beginners and creators.
• DJI Lito Series Beginner-friendly sub-250g drone series comprising Lito 1 (1/2-inch sensor) and Lito X1 (1/1.3-inch sensor, forward LiDAR, 42GB internal storage, D-Log M). Both offer 4K/60fps video, omnidirectional obstacle sensing, ActiveTrack and over 30 minutes of flight time as the most affordable route into DJI aerial photography.
• DJI Mini 4K DJI's most affordable camera drone, weighing 249g with a 1/2.3-inch sensor, 4K/30fps video on a 3-axis mechanical gimbal, up to 31-minute flight time and 10km range. Entry point into stabilised aerial video.
• DJI Mini 3 Sub-250g drone with a 1/1.3-inch CMOS sensor, 4K HDR video, True Vertical Shooting for social content, and 38-minute flight time — the longest in the Mini range. Positions between the Mini 4K and Mini Pro models.
• DJI Avata 2 Immersive FPV drone with a 1/1.3-inch sensor, 155° ultra-wide FOV, 4K/60fps HDR video, built-in propeller guards and up to 23-minute flight time. Flown through DJI Goggles 3 with RC Motion 3 for intuitive motion-controlled FPV flight.
• DJI Avata 360 8K 360° FPV drone with dual square CMOS sensors capturing full spherical footage in a single flight with reframing in post. Also offers Single Lens mode for traditional 4K/60fps FPV. Combines immersive FPV flight and complete 360° capture in one airframe.
• DJI Mavic 4 Pro Flagship consumer camera drone with a 100MP 4/3 CMOS Hasselblad triple-camera system, 6K/60fps HDR video and 6K/60fps recording. Targets professional photographers and filmmakers requiring the highest image quality in a portable form.
• DJI Mavic 3 Enterprise Series Compact enterprise drone series including thermal and multispectral variants for surveying, inspection and public safety applications. Features RTK module compatibility, speaker payload and extended flight times up to 45 minutes.
• DJI Matrice 4 Series Compact enterprise mapping and thermal drone series available in E (mapping), T (thermal) and D variants. Includes AI-powered intelligent recognition, low-light operation, and compatibility with D-RTK 3 station and Emlid GNSS receivers for precision mapping.
• DJI Matrice 400 Series Flagship heavy-lift enterprise drone platform with extended flight time, dust and water resistance, upgraded payload capacity and multi-payload support for survey, inspection and mapping operations.
• DJI Dock 3 Automated drone-in-a-box solution for remote autonomous drone operations. Pairs with DJI Matrice 4TD and Matrice 4D aircraft, featuring IP55 waterproof protection and autonomous mission execution without a pilot on-site.
• DJI Inspire 3 Full-frame 8K cinema drone for commercial filmmakers and TV production. The flagship professional platform in DJI's consumer-to-professional lineup.
• Thermal Drones Enterprise thermal imaging drone category spanning DJI Mavic 3 Thermal, DJI Matrice 4T and DJI Mavic 3 Enterprise RTK configurations for inspection, search and rescue, and public safety operations.
• DJI Osmo Action 5 Pro / Osmo Action 6 Latest generation DJI action cameras offering high dynamic range and adventure-ready ruggedisation. Available in Standard and Adventure combo packages with varying accessory inclusions.
• DJI Osmo Pocket 4 / Osmo Pocket 3 Handheld gimbal cameras with a 1-inch CMOS sensor, 4K video capture (up to 4K/240fps slow motion on Pocket 4) and 14-stop dynamic range in Creator Combo configurations. DJI's premium pocket stabilisers for content creators.
• DJI Osmo 360 Compact 360 camera in Standard and Adventure combo variants, extending DJI's camera portfolio beyond drones into 360-degree capture for immersive content.
• DJI RS Series (RS 5, RS 4 Mini) Professional camera gimbal stabilisers in DJI's Ronin line for ground-based cinematography, available as RS 5 Combo and RS 4 Mini.
• DJI Ronin 4D Professional cinema camera system combining a full-frame mirrorless camera with integrated gimbal stabilisation for high-end film production.
• DJI Mic 3 and Mic Mini 2 Wireless microphone systems from DJI's audio line, providing wireless audio capture for content creation alongside drones, Osmo cameras and smartphones. Mic Mini 2 is the next-generation ultra-compact variant.
• DJI Terra Mapping Software DJI's mapping and modelling software for processing aerial survey data into 2D maps and 3D models. Available in Standard 1-Year and Permanent licence tiers, with DJI Modify and FlightHub 2 as companion enterprise software tools.
• DJI Power Portable power station and battery solutions from DJI, complementing the drone ecosystem with off-grid power for charging drones and accessories in the field.
• DJI Care Refresh DJI's accidental damage protection plan covering crashes, water damage, flyaways and natural wear. Available in 1-year and 2-year terms, activated via digital code, as an alternative to Drone Safe Store's own Repair Refresh plan.

Quantifiable outcome

• 32,424+ customers served since 2015
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Drone Safe RegistercoreStrategic or Co-development PartnerParent organization operating the UK's leading network of trained, safe and insured professional drone operators for hire. Drone Safe Store is operated by the team behind Drone Safe Register, sharing expertise and brand alignment.
• DJIcoreChannel Partner/ Reseller/ DistributorOfficial UK DJI Authorised Retailer for enterprise, commercial and consumer drones. Stocks the full DJI range with genuine UK stock and full DJI 12-month warranty.
• Osprey Drone TrainingcoreStrategic or Co-development PartnerCAA Approved drone training provider delivering A2CofC online courses through Drone Safe Store. Certified by Drone Safe Register.
• Flightgate Ltd.minorChannel Partner/ Reseller/ DistributorTrusted drone training provider certified by Drone Safe Register and CAA Approved, offering in-person flight training.
• iRed AcademyminorChannel Partner/ Reseller/ DistributorCAA Approved drone training provider certified by Drone Safe Register, offering in-person flight training near the customer.
• CoverdroneminorChannel Partner/ Reseller/ DistributorDrone insurance partner providing specialized coverage options for drone operators, accessible through Drone Safe Store.
• YPOcoreChannel Partner/ Reseller/ DistributorPublic sector procurement framework. Drone Safe Store is an approved YPO supplier for Drones and Associated Services to the UK Public Sector, serving blue-light services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heliguy: UK-based drone specialist retailer and DJI authorised partner offering consumer, enterprise, and commercial drones, training, repairs, and drone-in-a-box solutions. Highly comparable in business model, target customer segments, and service mix to Drone Safe Store.
• Coptrz: UK drone solutions provider that sells DJI enterprise and consumer drones alongside training, consultancy, and fleet management services. Directly comparable to Drone Safe Store's enterprise + training + hardware positioning.
• Wex Photo Video: UK photo and video equipment retailer with a growing drone category, targeting enthusiast and prosumer customers. Comparable in product overlap (DJI drones, gimbals, accessories) and customer base of content creators.
• Jessops: Long-standing UK photography and imaging retailer that sells DJI consumer drones alongside cameras and accessories. Comparable in targeting hobbyist and content creator segments with physical retail and online sales.
• Drones Direct: UK-based online drone retailer carrying DJI and other consumer/prosumer drone brands, competing directly on price, range, and next-day delivery in the same UK consumer market as Drone Safe Store.
• UAV Systems (UAVS): UK drone retailer and DJI enterprise partner supplying commercial, surveying, and inspection customers. Comparable in enterprise focus and operator support services to Drone Safe Store's commercial vertical.
• DJI Official UK Store: DJI's direct-to-consumer UK e-commerce channel selling the full DJI range at list price. Comparable offering, different channel strategy, and a primary competitive threat to authorised retailers like Drone Safe Store.

Broad incumbents

• Argos: UK high-street general retailer with a drone sub-category in its electronics range. Competes on convenience and click-and-collect but does not specialise in DJI enterprise, training, or repair.
• Amazon UK: UK e-commerce marketplace carrying the full DJI range from multiple sellers. Sets the price-anchor and delivery-expectation benchmark that specialist drone retailers must compete against.
• Currys: UK's largest consumer electronics retailer carrying DJI drones alongside broader categories. Competes on price and same/next-day delivery, but lacks specialist drone training and in-house repair depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/drone-safe-store

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drone Safe Store