Dr. Phil Show
The Dr. Phil Show (Peteski Productions, Inc.) is a privately held U.S. media company producing Dr. Phil Daytime and Dr. Phil Primetime television shows, the Merit Street Media network, four podcasts, books, and merchandise, serving a general American consumer audience with advice, lifestyle, and entertainment content distributed across broadcast, streaming, and digital platforms.
- Company typePrivate
- Founded-
- HeadquartersWichita Falls, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Dr. Phil Show does
Dr. Phil Show is the operating brand of Peteski Productions, Inc., a privately held U.S. media company producing and distributing television, podcast, publishing, and merchandise properties built around Dr. Phillip C. McGraw. The enterprise is anchored by two long-running series — Dr. Phil Daytime (currently in its 23rd season) and Dr. Phil Primetime (Season 22) — and an owned distribution network, Merit Street Media, which launched in 2025 alongside the Merit TV streaming platform. Supporting properties include four podcasts (The Dr. Phil Podcast, Mystery & Murder: Analysis by Dr Phil, Phil in the Blanks, and I've Got A Secret with Robin McGraw), books including the #1 New York Times bestseller 'We've Got Issues' and the 20/20 Diet program, Robin McGraw's branded 'Robin's World' content, and a direct-to-consumer merchandise store at shop.drphil.com. The company is based in Los Angeles for production and Wichita Falls, Texas for corporate/legal operations, with a headcount of 53 employees.
The underlying technology is conventional for a digital media property: a standard web content management system serving drphil.com, video streaming distribution to Merit TV, Amazon Prime Video, Roku Channel, and Pluto TV, standard web analytics (Google Analytics, Nielsen), and social-media integrations across Facebook, Instagram, X, YouTube, TikTok, and Pinterest. There is no disclosed AI/ML capability, API, or proprietary technology platform; commercial integrations are limited to standard payment processors (Visa, Mastercard, Amex, PayPal, Apple Pay, Google Pay, Amazon Pay) for merchandise transactions. Content distribution is the principal technical dependency.
The business model is media-typical: free-to-consumer content monetized primarily through television and streaming advertising, sponsored content partnerships (including with Playtika and MedicareAdvantage.com), book sales, podcast advertising, merchandise sales, and audience-participation programming. The company serves a general American consumer audience seeking advice on personal, relational, and mental-health topics, a podcast listener segment, and a healthcare/treatment-seeker segment directed to its treatment resources. The company is founder-owned, privately held, and operates without disclosed external funding rounds, institutional investors, or M&A activity.
Dr. Phil Show firmographics
Firmographics- Name
- Dr. Phil Show
- Legal name
- Peteski Productions, Inc.
- Website
- https://drphil.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Dr. Phil Show (Peteski Productions, Inc.) is a privately held U.S. media company producing Dr. Phil Daytime and Dr. Phil Primetime television shows, the Merit Street Media network, four podcasts, books, and merchandise, serving a general American consumer audience with advice, lifestyle, and entertainment content distributed across broadcast, streaming, and digital platforms.
- Ownership category
- akta.pro rank
Dr. Phil Show industry classification
Industry- Product category
- Daytime Television Talk Shows
- NAICS
- Radio and Television Broadcasting Stations (5161)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Reality & Factual Entertainment (Unscripted) (MPADADAO)
- akta.pro secondary industries
- Free TV / Syndication Distribution (MPADAJAI), Format & Scripted/Unscripted Franchise Distribution (Adaptation Rights) (MPABAMAK)
Keywords
Where Dr. Phil Show is headquartered
LocationHeadquarters
- HQ city
- Wichita Falls
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dr. Phil Show business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Television Advertising: Traditional television advertising revenue from the daytime show broadcast and primetime programming on Merit Street Media.
- Sponsored Content: Sponsored content partnerships including affiliate marketing arrangements such as the Solitaire Grand Harvest mobile game promotion (sponsored by Playtika), Medicare Advantage plans (MedicareAdvantage.com), and other branded content.
- Merchandise Sales: Online merchandise store (shop.drphil.com) selling books, products, and branded merchandise.
- Podcast Content: Multiple podcast shows including The Dr. Phil Podcast, Mystery & Murder: Analysis by Dr Phil, I've Got A Secret with Robin McGraw, and Phil in the Blanks, distributed through podcast platforms.
- Book Sales: Sale of Dr. Phil's books including 'We've Got Issues' and 'The 20/20 Diet' by Phillip C. McGraw, Ph.D.
- Audience Participation: Revenue generated through audience participation and story submissions for television programming.
Go-to-market motion1 record
Distribution channels8 records
Marketing channels7 records
Dr. Phil Show product offering
Product offeringCore offering
The Dr. Phil Show is a media enterprise centered on Dr. Phil McGraw's television properties and associated digital content. The core offerings are two television shows — Dr. Phil Daytime (Season 23), the daytime talk show addressing psychological, relationship, and life issues, and Dr. Phil Primetime (Season 22), the news and entertainment program produced under the Merit Street Media network. Supporting the television brand is a portfolio of podcasts, published books, an advice content library, and branded merchandise sold via an online store.
Product overview
The Dr. Phil Show is a media enterprise centered on Dr. Phil McGraw's television properties and associated digital content. The core offerings consist of two television shows: Dr. Phil Daytime (currently Season 23), the daytime talk show addressing psychological and life issues, and Dr. Phil Primetime (Season 22), the news/entertainment program produced under the Merit Street Media network. Supporting the television brand is a portfolio of podcasts including The Dr. Phil Podcast, Mystery & Murder: Analysis by Dr Phil, I've Got A Secret with Robin McGraw, and Phil in the Blanks. The enterprise extends to published works including the bestseller 'We've Got Issues' and The 20/20 Diet program, advice content through the website, Robin McGraw's branded content (Robin's World), and merchandise through the online shop. Content is distributed across multiple platforms including Merit TV streaming, Roku, Amazon Prime Video, Pluto TV, and major social media channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Dr. Phil Daytime The daytime television talk show featuring Dr. Phil McGraw addressing psychological, relationship, and life issues with guests and audiences. Currently in Season 23 with weekly episodic content.
- Dr. Phil Primetime The primetime news and entertainment show produced under the Merit Street Media network, currently in Season 22. Features investigative journalism, special reports, and commentary on current events and societal issues.
- The Dr. Phil Podcast Podcast featuring thought-provoking discussions on mental health, success, and life advice. Episodes include topics like parenting guidance, addiction analysis, and personal development strategies.
- Mystery & Murder: Analysis by Dr Phil Podcast focused on criminal case analysis and true crime investigation discussions hosted by Dr. Phil McGraw.
- I've Got A Secret with Robin McGraw Weekly podcast hosted by Robin McGraw featuring secrets, empowerment topics, and lifestyle discussions aimed at female audiences.
- Phil in the Blanks Podcast Podcast series featuring Dr. Phil discussions on topics including faith, American values, current events, and personal transformation. Episodes include VP debate town halls and interfaith dialogues.
- We've Got Issues: How You Can Stand Strong for America's Soul and Sanity Book by Phillip C. McGraw, Ph.D., published as #1 New York Times bestseller, addressing core American values, family fortification, and self-determination themes.
- The 20/20 Diet Weight loss program and book by Dr. Phil featuring 20 key foods designed to reduce hunger, decrease cravings, and provide consistent weight loss results of approximately 1-2 pounds per week.
- Merit Street Media Television network of essential news and entertainment delivering common sense programming, home to Dr. Phil Primetime and other household name personalities.
- Merit TV Free streaming platform for Merit Street Media content including Dr. Phil Primetime episodes available on-demand.
- Shop Dr. Phil Merchandise E-commerce store offering Dr. Phil branded merchandise and products.
Companies that use Dr. Phil Show
Customer profileSegments3 records
Ideal customer profiles3 records
Dr. Phil Show technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Dr. Phil Show partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Merit Street MediacoreDr. Phil McGraw unveiled Merit Street Media, a new network of essential news and entertainment delivering common sense television. Programming includes Dr. Phil Primetime and a diverse group of household names. The network is available for streaming on merittv.com and through various platforms.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Dr. Phil Show competitors and assessment
Company assessmentDirect peers
- Tamron Hall Show: Syndicated daytime talk show with similar human-interest, lifestyle, and personal-story format, competing for the same affiliate slots and daytime advertising spend.
- Harpo Productions / OWN (Oprah Winfrey Network): Founder-driven daytime talk brand that evolved into an owned network (OWN), the closest structural analogue to Dr. Phil Show + Merit Street Media, sharing the playbook of personality-led TV extending into owned IP.
- The Kelly Clarkson Show: Currently dominant syndicated daytime talk show, direct competitor for the same broadcast slots, audience, and advertiser dollars that the Dr. Phil Daytime show monetizes.
- The Drew Barrymore Show: Syndicated daytime talk show with lifestyle/advice positioning, competing head-to-head for broadcast distribution and the same daytime audience.
- Dr. Oz Show / The Good Life: Daytime television talk show hosted by a credentialed medical personality covering health, relationships, and lifestyle advice, with a comparable multi-platform distribution model and similar audience demographic.
- Rachael Ray Show / Rachael Ray In Season: Lifestyle and advice-oriented daytime program with comparable host-driven brand, content extensions (magazines, cookbooks), and DTC merchandising.
- The Steve Harvey Show / Steve Harvey Media: Daytime syndicated talk show plus adjacent ventures (radio, merchandise), targeting overlapping daytime female-skewed audience with similar advertising and sponsorship monetization.
Broad incumbents
- Telepictures / Warner Bros. Discovery: Producer-distributor of syndicated talk shows (Ellen, The Real) and a major peer for production scale, content licensing, and broadcast syndication infrastructure.
- Scripps Networks / ION Television: Major owner/distributor of syndicated talk programming and broadcast network infrastructure; a relevant incumbent for syndication economics and Merit Street Media's carriage strategy.
Others
- Debmar-Mercury: Leading independent distributor of syndicated talk shows (Wendy Williams, Jeremy Kyle), making it a comparable for distribution economics and affiliate relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dr. Phil Show social profiles
Digital presenceDr. Phil Show financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr. Phil Show leadership team
Management profileNumber of profiles
Profiles2 records
Dr. Phil Show funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr. Phil Show M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr. Phil Show
What does Dr. Phil Show do?
The Dr. Phil Show is a media enterprise centered on Dr. Phil McGraw's television properties and associated digital content. The core offerings are two television shows — Dr. Phil Daytime (Season 23), the daytime talk show addressing psychological, relationship, and life issues, and Dr. Phil Primetime (Season 22), the news and entertainment program produced under the Merit Street Media network. Supporting the television brand is a portfolio of podcasts, published books, an advice content library, and branded merchandise sold via an online store.
Is Dr. Phil Show a public or private company?
Dr. Phil Show is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dr. Phil Show founded?
Dr. Phil Show was founded in -1. It employs 51 to 100 people.
Where is Dr. Phil Show based?
Dr. Phil Show is headquartered in Wichita Falls, United States, in the North America region.
How does Dr. Phil Show make money?
Six revenue lines are on record. Television Advertising is the primary driver. The others are sponsored Content, merchandise Sales, podcast Content, book Sales and audience Participation.
Who are Dr. Phil Show's main competitors?
Direct peers on record are Tamron Hall Show, Harpo Productions / OWN (Oprah Winfrey Network), The Kelly Clarkson Show, The Drew Barrymore Show, Dr. Oz Show / The Good Life, Rachael Ray Show / Rachael Ray In Season and The Steve Harvey Show / Steve Harvey Media. Broad incumbents are Telepictures / Warner Bros. Discovery and Scripps Networks / ION Television. Debmar-Mercury is listed as an others.
Does Dr. Phil Show have an API?
No public API is recorded for Dr. Phil Show.
What industry is Dr. Phil Show in?
Dr. Phil Show's product category is Daytime Television Talk Shows. Its primary akta.pro industry code is MPADADAO, Reality & Factual Entertainment (Unscripted), with a secondary code of MPADAJAI, Free TV / Syndication Distribution. Its NAICS code is 5161 and its SIC code is 4833.