What The Drew Barrymore Show does

The Drew Barrymore Show is a daytime television talk program that premiered in 2020 and is currently producing its sixth season (active through 2025-2026). Hosted by Drew Barrymore with Ross Mathews as co-host, and featuring recurring contributors Sunny Anderson (culinary) and Nate Berkus (interior design) alongside floral expert Kristen Griffith-VanderYacht, the show airs nationally on the CBS/Paramount broadcast network and is produced by Big Ticket Television Inc., a subsidiary of Paramount Global (with co-rights held by CBS Interactive Inc.). The program targets broad daytime television audiences through a mix of celebrity interviews, cooking demonstrations, home design, beauty and lifestyle tips, human interest stories, news commentary, and comedy segments, organized across ten named branded sub-segments: Drew's News, Drew's Cookbook Club, Drew's Dressing Room, Drew's Kitchen, Drew's Reviews, Drew-Gooders, Designed By Drew, Bananamore's, Barrymore Bites, and The Weekender.

The business monetizes through an advertising-based revenue model, generating income from broadcast television advertising and integrated brand sponsorships with major consumer companies. Named integrated sponsors include Amazon (Pet Day and recurring pet-product segments), Walmart (Drew-Gooder in-store surprise shopping segments), LG (cooking/kitchen integrations), Paris Baguette (taste test and Valentine's Day segments), Scotch Brand (reaction challenge and gift-wrapping segments), and American Pistachio Growers (recipe segments). Distribution spans national broadcast via CBS and affiliated local stations (with a location-based "where to watch" station finder on the website), official YouTube for full episodes and clips, the owned website (thedrewbarrymoreshow.com) for episode streaming and recipes, and social media platforms (Facebook, Instagram, TikTok, Giphy). Audience engagement is supported through a studio audience recruitment program via 1iota.com and multiple submission portals: Share Your Story, Drew-Gooder nominations, Designed By Drew nominations, Drew's Reviews product testing requests, and Drew's News Deskpert advice submissions. The show also sells licensed branded merchandise through "Drew Merch" and has developed an ancillary lifestyle sub-brand in "Drew's Little Yellow Book."

The corporate entity is privately held under Paramount Global's ownership structure, with Big Ticket Television Inc. and CBS Interactive Inc. jointly holding trademarks and copyrights. The show has no proprietary technology platform, no disclosed AI or machine-learning capabilities, no API or SDK surface, and no consumer-facing mobile application. Competitive differentiation derives almost entirely from host Drew Barrymore's celebrity brand, the CBS distribution arrangement, and ongoing relationships with blue-chip consumer advertisers. No funding rounds, M&A activity, or leadership transitions are identified in the input material; revenue figures are not publicly disclosed; and the reported headcount of 1-10 employees reflects the legal entity registration rather than the broader production staff employed within Big Ticket Television/Paramount.

Name

The Drew Barrymore Show

Legal name

Big Ticket Television Inc.

Website

https://thedrewbarrymoreshow.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Drew Barrymore Show is a CBS daytime talk show (Season 6) produced by Paramount subsidiary Big Ticket Television Inc., serving mass viewers with celebrity interviews, cooking, lifestyle, and human interest content monetized via broadcast ads and brand sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Whitehouse, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Advertising & Sponsorships: The show generates revenue through broadcast advertising and branded content integrations with corporate sponsors including Amazon, Walmart, LG, Paris Baguette, Scotch Brand, American Pistachio Growers, and others. Sponsorship segments appear within episodes with hosts promoting sponsor products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Drew Barrymore Show is a nationally broadcast daytime talk television program hosted by Drew Barrymore, produced by Big Ticket Television Inc. (a Paramount Global subsidiary). The show delivers celebrity interviews, cooking demonstrations, lifestyle segments, beauty tips, human interest stories, and audience participation content, distributed through the CBS/Paramount broadcast network and digital platforms including YouTube, the official website, and social media channels. Revenue is generated through television advertising and corporate sponsorships from brands such as Amazon, Walmart, LG, and Paris Baguette.

Product overview

The Drew Barrymore Show is a daytime talk show operating as the primary product, featuring Drew Barrymore as host. The show operates a platform-plus-segments model with multiple branded sub-products and show segments. Core branded sub-products include Drew's Little Yellow Book (lifestyle/self-help themed editions), Drew's Dressing Room (fashion styling), Drew's Cookbook Club (cookbook-focused cooking demonstrations), and The Weekender (lifestyle products). Show segments include Drew's News (news discussions with Ross Mathews), Drew's Reviews (product testing), Drew's Kitchen (cooking demonstrations), Drew-Gooders (inspiring people profiles), Bananamore's (comedy/stand-up stage), Barrymore Bites (beauty tips), and Designed By Drew (room makeovers). The show also maintains an audience participation platform through Share Your Story and sells Drew Merch branded merchandise. The ecosystem collectively targets daytime TV audiences interested in entertainment, lifestyle, cooking, beauty, and human interest content.

Differentiator

Problem solved

Functional benefit

Brands

• Drew's Little Yellow Book: Drew's curated product recommendations and gift guides
• Drew's News
• Drew's Cookbook Club
• Drew's Dressing Room
• The Weekender
• Drew-Gooders
• Bananamore's
• Barrymore Bites
• Designed By Drew
• Rossipe

Products and services

• The Drew Barrymore Show A daytime talk show hosted by Drew Barrymore featuring celebrity interviews, cooking segments, news discussions, human interest stories, and audience participation segments, airing on the CBS/Paramount network and digital platforms.
• Drew Merch
• Drew's Little Yellow Book A lifestyle and self-help sub-brand associated with the show, featuring themed editions on topics like self-love, social media purchases, home decor, travel essentials, and wellness, with curated product recommendations and gift guides.
• Drew's Cookbook Club A cookbook-focused cooking segment where celebrity chefs and cookbook authors join Drew to prepare recipes, with associated recipe content and cookbook recommendations for viewers.
• Drew's Dressing Room A fashion and style sub-brand segment featuring clothing, accessories, and styling advice featured on the show for viewers interested in fashion.
• The Weekender A lifestyle sub-brand associated with the show, featuring curated content and products for weekend activities and leisure.
• Drew-Gooders A branded segment celebrating inspiring people doing good in the world, featuring stories of unsung heroes and community changemakers, often sponsored by Walmart.
• Bananamore's A branded comedy stage and stand-up segment featuring Drew Barrymore as character Mitzy Bananamore hosting comedian performances.
• Barrymore Bites A branded beauty and lifestyle segment featuring quick tips, hacks, and tutorials on topics like skincare, makeup, and beauty products.
• Designed By Drew A branded room makeover segment where deserving individuals receive home redesigns, focusing on living rooms, dining rooms, and bedrooms, with nominations accepted via the Share Your Story platform.
• Share Your Story Audience participation platform allowing viewers to submit stories, suggestions, nominations, and ideas for potential inclusion on the show, with various themed submission categories including unsung hero nominations, room makeover submissions, and advice requests.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• AmazoncoreGTM or Marketing PartnerAmazon Pet Day sponsorship featuring segments where Drew Barrymore and Ross Mathews surprise pet-lovers in NYC's Central Park with Amazon pet products. Promotional integration within episodes and audience giveaways sponsored by Amazon.
• WalmartcoreGTM or Marketing PartnerWalmart sponsors Drew-Gooder segments featuring surprise shopping trips. Drew Barrymore visits Walmart stores to gift deserving 'Drew-Gooders' with products and necessities, creating heartwarming content with retail integration.
• LGminorGTM or Marketing PartnerLG sponsors cooking segments including Valentine's Day drink demonstrations and recipe content. Products integrated into kitchen/cooking set design and recipe tutorials.
• Paris BaguetteminorGTM or Marketing PartnerParis Baguette sponsors blindfolded taste test challenges and Valentine's Day content featuring bakery products in cooking segments.
• Scotch BrandminorGTM or Marketing PartnerScotch Brand sponsors 'Resting Gift Face' reaction challenge segment between Drew Barrymore and Ross Mathews, featuring gift-wrapping theme.
• American Pistachio GrowersminorGTM or Marketing PartnerAmerican Pistachio Growers sponsors Drew Barrymore trying pistachio energy bites segment featuring Ross Mathews in the kitchen.
• CBS Interactive / ParamountcoreOthersThe show is produced by Big Ticket Television Inc. and distributed through CBS/Paramount network. CBS Interactive handles digital properties and privacy/terms policies. Long-standing production and distribution partnership.
• 1iotaminorChannel Partner/ Reseller/ Distributor1iota.com serves as official studio audience ticket platform for The Drew Barrymore Show, allowing fans to reserve seats for live studio recordings.
• Big Ticket Television Inc.coreOthersProduction company holding TM & © rights for The Drew Barrymore Show alongside CBS Interactive Inc., both Paramount companies.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sherri: Syndicated daytime talk show hosted by Sherri Shepherd. Directly comparable format combining celebrity interviews, lifestyle content, comedy, and human interest stories targeting the same daytime TV audience.
• Tamron Hall: Syndicated daytime talk show hosted by journalist Tamron Hall. Same solo-host celebrity format, syndication model, and lifestyle/celebrity interview content mix targeted at the same daytime female demographic.
• The Kelly Clarkson Show: NBC/syndicated daytime talk show hosted by a celebrity music personality. Closely comparable celebrity-host format, syndicated distribution, segment structure (cooking, lifestyle, celebrity interviews), and target daytime audience.
• The Talk: Former CBS daytime talk show with celebrity panel format covering celebrity interviews, lifestyle, and current events. Direct network-level peer to The Drew Barrymore Show on CBS during its run.
• Steve Harvey: Long-running syndicated daytime show hosted by celebrity personality Steve Harvey. Similar celebrity-host format with comedic elements, lifestyle content, and audience engagement features.
• Live with Kelly and Mark: Long-running syndicated daytime talk show on ABC, hosted by a celebrity personality (Kelly Ripa with Mark Consuelos). Same format, distribution model, audience demographic, and advertiser base as The Drew Barrymore Show, making it the closest format and competitive peer.
• Rachael Ray Show: Former syndicated daytime talk show hosted by celebrity chef Rachael Ray (ended 2023). Highly comparable celebrity-host format centered on cooking, lifestyle, and celebrity interviews targeting the same daytime audience demographic.
• The View: ABC daytime talk show featuring celebrity-driven panel discussions on current events, pop culture, and lifestyle. Different panel format but competes for the same daytime audience and advertiser budgets on broadcast networks.
• The Jennifer Hudson Show: Syndicated daytime talk show hosted by celebrity entertainer Jennifer Hudson. Same celebrity-host-led daytime talk format with celebrity interviews, music, and lifestyle segments targeted at overlapping audiences.

Broad incumbents

• CBS Media Ventures: Syndication arm of CBS/Paramount that distributes The Drew Barrymore Show and competing daytime talk shows including Drew's direct format peers. Acts as both partner (distributing Drew) and competitive incumbent for the broader daytime syndication business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/TheDrewBarrymoreShow
• Facebookfacebook.com/TheDrewBarrymoreShow
• Instagraminstagram.com/TheDrewBarrymoreShow
• TikToktiktok.com/@thedrewbarrymoreshow
• LinkedInlinkedin.com/company/the-drew-barrymore-show

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Drew Barrymore Show