Dry July Foundation
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
Dry July Foundation firmographics
Firmographics- Name
- Dry July Foundation
- Legal name
- Dry July Foundation
- Website
- https://dryjuly.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Dry July Foundation industry classification
Industry- Product category
- Charitable fundraising
- NAICS
- Grantmaking Foundations (813211)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Private Foundations (BPAGAKAA)
- akta.pro secondary industry
- Community Health & Prevention Program Funding (HLAJALAF)
Keywords
Dry July Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Donations: Peer-to-peer donations collected from participants' supporters during the annual July campaign period. Donors contribute to individuals or teams who are abstaining from alcohol.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Dry July Foundation product offering
Product offeringCore offering
Dry July Foundation operates an annual, month-long (July) community fundraising campaign in which individuals commit to alcohol abstinence and solicit peer-to-peer donations through personal and team fundraising pages. Funds raised are distributed to designated Australian cancer beneficiary organizations (Cancer Council, Prostate Cancer Foundation of Australia, and Bowel Cancer Australia). The campaign is delivered via the dryjuly.com website, which provides sign-up, page creation, team management, and donation processing.
Product overview
Dry July Foundation is a charitable fundraising initiative that enables participants to go alcohol-free during July while raising money for beneficiary cancer organizations. The platform provides a website where users can create individual or team fundraising pages, track donations, and earn achievements. It is not a technology platform with distinct product modules but rather a campaign-based donation collection and tracking system. The core service is facilitating peer-to-peer fundraising for Cancer Council, Prostate Cancer Foundation of Australia, and Bowel Cancer Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Dry July Annual Campaign Annual peer-to-peer fundraising campaign during July in which individuals and teams commit to alcohol abstinence and solicit donations from their networks, with proceeds directed to Cancer Council, Prostate Cancer Foundation of Australia, and Bowel Cancer Australia.
- Dry July Peer-to-Peer Fundraising Platform Web-based self-serve platform at dryjuly.com where individuals sign up, create personal or team fundraising pages, and receive donations directly from supporters; includes user accounts, team management, and donation processing capabilities.
Companies that use Dry July Foundation
Customer profileSegments3 records
Ideal customer profiles2 records
Dry July Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dry July Foundation partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Prostate Cancer Foundation of AustraliacoreProstate Cancer Foundation of Australia is a designated beneficiary of Dry July campaigns. The charity receives fundraising proceeds from participants who choose to support prostate cancer research and patient support services. The partnership enables Dry July participants to direct their fundraising efforts toward prostate cancer awareness and research.
- Bowel Cancer AustraliacoreBowel Cancer Australia is a beneficiary partner of Dry July. The organization receives donations raised by participants who select Bowel Cancer Australia as their fundraising beneficiary. The partnership supports bowel cancer prevention, early detection initiatives, and patient support programs.
- Cancer CouncilcoreCancer Council is a major beneficiary partner of Dry July campaigns. Participants can direct their fundraising to support Cancer Council's cancer prevention, research, and support services across Australia. The partnership represents a significant channel for cancer-related charitable fundraising.
Recent moves5 records
Dry July Foundation competitors and assessment
Company assessmentDirect peers
- Daffodil Day (Cancer Council): Annual Cancer Council fundraising event (selling daffodils and collecting donations) competing for the same Australian cancer-cause donor pool and seasonal media attention.
- Ocsober: Australian alcohol- abstinence charity challenge raising funds for children's health. Closely comparable operating model (peer-to-peer, single-month challenge, beneficiary charity partnership) and target participant demographic.
- Relay For Life (Cancer Council): Cancer Council's flagship community-team fundraising relay event. Operates a similar team-based peer-to-peer model targeting the same donor and participant segments as Dry July.
- World's Greatest Shave (Leukaemia Foundation): Australian peer-to-peer fundraising event where participants shave their heads to raise money for blood cancer. Operates the same annual challenge model with beneficiary partnership structure as Dry July.
- FebFast: Australian peer-to-peer fundraising campaign where participants abstain from alcohol for February and raise funds for youth-related charities. Same abstinence-challenge model as Dry July but different month and beneficiary focus, making it the closest direct comparison.
Broad incumbents
- Movember Foundation: Globally recognized men's health peer-to-peer fundraising campaign (growing moustaches in November). Same peer-to-peer challenge-driven model targeting cancer and men's health causes, but operates at much larger international scale.
Others
- Cancer Council Australia: Major Australian cancer charity that is both a beneficiary partner and broader cancer-focused fundraising operator. Comparable in cause area and donor base, though not a direct fundraising challenger.
Regional players
- National Breast Cancer Foundation: Australian cancer-focused charity with its own peer-to-peer and event-based fundraising campaigns. Operates in the same cause space and competes for cancer-cause donor mindshare.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Dry July Foundation social profiles
Digital presenceDry July Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dry July Foundation leadership team
Management profileNumber of profiles
Dry July Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dry July Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dry July Foundation
What does Dry July Foundation do?
Dry July Foundation operates an annual, month-long (July) community fundraising campaign in which individuals commit to alcohol abstinence and solicit peer-to-peer donations through personal and team fundraising pages. Funds raised are distributed to designated Australian cancer beneficiary organizations (Cancer Council, Prostate Cancer Foundation of Australia, and Bowel Cancer Australia). The campaign is delivered via the dryjuly.com website, which provides sign-up, page creation, team management, and donation processing.
Is Dry July Foundation a public or private company?
Dry July Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dry July Foundation founded?
Dry July Foundation was founded in -1. It employs 11 to 50 people.
How does Dry July Foundation make money?
One revenue line is on record: donations.
Who are Dry July Foundation's main competitors?
Direct peers on record are Daffodil Day (Cancer Council), Ocsober, Relay For Life (Cancer Council), World's Greatest Shave (Leukaemia Foundation) and FebFast. Movember Foundation is listed as a broad incumbent. Cancer Council Australia is listed as an others. National Breast Cancer Foundation is listed as a regional player.
Does Dry July Foundation have an API?
No public API is recorded for Dry July Foundation.
What industry is Dry July Foundation in?
Dry July Foundation's product category is Charitable fundraising. Its primary akta.pro industry code is BPAGAKAA, Private Foundations, with a secondary code of HLAJALAF, Community Health & Prevention Program Funding. Its NAICS code is 813211 and its SIC code is 8600.