Dry Milano

What Dry Milano does

Dry Milano is a single-location Neapolitan pizzeria and cocktail bar operating at Via Solferino 33 in Milan's Brera district, founded in 2013. The concept pairs traditional Neapolitan pizza-making with an artisanal cocktail program, designed around pizza-and-cocktail pairings executed by Chef Lorenzo Sirabella (appointed 2018, trained at Enzo Coccia's Pizzaria La Notizia and Il Califfo) and Bar Manager Edris Al Malat (trained under Luca Marcellin at Drinc). The menu features pizzas priced €9-€28, cocktails €7-€15, and desserts €4-€10, with an alcohol-free and zero-waste cocktail sub-program.

The business is a directly-operated dine-in restaurant with no delivery, e-commerce, or third-party distribution channels. Reservations are handled through an online booking system for tables up to 8 guests, with group inquiries of 8+ routed through a contact form; private event hosting is a documented secondary use-case. Operating hours are Tuesday to Sunday, 6pm-2am, and the 12-person team supports the single venue. Revenue is generated entirely through on-premise food and beverage sales under a unit-pricing, pay-as-you-go model with 1.5-hour table seating intervals.

Marketing is driven almost exclusively by earned media and experiential channels rather than paid acquisition: consecutive listings in Gambero Rosso (2020-2023, including a 2023 Three Spices new-entrance), 50 Top Pizza World and Italia (2020-2023), Forbes Italy Eccellenza (2020), and Identità Golose (2023); press coverage in Corriere della Sera, L'Officiel Italia, Forbes Italy, Identità Golose, and Fine Dining Lovers; an active Instagram presence; and recurring guest-chef and guest-bartender nights, including the 2023 week-long Ten Years of Taste event featuring 14+ international guests. The cocktail program is supported by formal partnerships with Campari, Bulldog Gin, Pernod Ricard, Amaro Lucano, Gin Nordès, Mancino Vermouth, Campari Academy, plus ingredient partners Mozzarella di Bufala Campana DOP and Salumi Levoni.

Name

Dry Milano

Legal name

Dry Milano

Website

https://drymilano.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Dry Milano is a single-location Neapolitan pizzeria and cocktail bar in Milan's Brera district, founded in 2013, pairing craft pizza with an artisanal cocktail program for individual diners and private-event groups, with no delivery, multi-site expansion, or technology platform.

Ownership category

akta.pro rank

Product category

Casual Dining / Pizza Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFACAB

Casual Dining Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFABAB

Pizza Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

• Neapolitan pizza restaurant
• Craft cocktail bar
• Italian casual dining
• Private dining events
• Guest chef events

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue is generated through on-site dining at the Via Solferino 33 location in Milan. Guests pay for food and beverages consumed during their visit. The restaurant offers a diverse menu featuring Neapolitan-style pizzas, cocktails, and desserts. Table reservations are available through an online booking system with a 1.5-hour seating duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dry Milano is a single-location Neapolitan pizzeria and cocktail bar in Milan's Brera district offering dine-in service since 2013. The restaurant serves Neapolitan-style pizzas (€9-€28), a signature cocktail program (€7-€15), desserts (€4-€10), and hosts private events and guest-chef/bartender collaborations. It operates only as a direct-to-consumer dining experience with online reservations, no e-commerce or delivery.

Product overview

Dry Milano operates as a single-location Neapolitan pizzeria and cocktail bar that combines traditional pizza-making with an innovative cocktail program. The establishment offers dine-in services, private event hosting, and guest chef/bartender collaborations. The core offering consists of specialty pizzas, crafted cocktails, appetizers, and desserts, with no separate product modules or platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Milano Restaurant Services Full-service dine-in Neapolitan pizzeria and cocktail bar serving individual diners and groups in Milan, including pizzas (€9-€28), cocktails (€7-€15), desserts (€4-€10), appetizers, and zero-waste alcohol-free options. Open Tuesday-Sunday 6pm-2am.
• Private Events and Group Bookings Private dining and group event hosting for parties of 8+ guests, including celebrations, special occasions, and corporate gatherings. Inquiries handled directly through [email protected] or a dedicated contact form.
• Guest Chef and Guest Bartender Events Recurring collaborative dinner and cocktail events featuring visiting international chefs and bartenders, often in partnership with brand sponsors such as Campari, Bulldog Gin, Pernod Ricard, Gin Nordès, Amaro Lucano, and Mancino Vermouth.

Quantifiable outcome

• Recognized by Gambero Rosso with Three Spices (new entrance in 2023)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered supporting and core.

• Amaro LucanosupportingGTM or Marketing Partner · 17 September 2023Partner for bartender events during the Ten Years of Taste celebration, featuring Louis Lai and Christopher McNulty of Candelaria (Paris). Also featured in signature cocktails like the Caffè Corretto.
• Mancino VermouthsupportingGTM or Marketing Partner · 17 September 2023Partner for bartender events during the Ten Years of Taste celebration. Featured in various Negroni variations and signature cocktails.
• Gin NordèssupportingGTM or Marketing Partner · 16 September 2023Partner for bartender events during the Ten Years of Taste celebration, featuring Alex Frezza of L'Antiquario. Also featured in alcohol-free cocktail menu.
• Pernod RicardsupportingGTM or Marketing Partner · 15 September 2023Partner for bartender events during the Ten Years of Taste celebration, featuring Natale Palmieri of Cinquanta Spirito Italiano and Vincenzo Pagliara of Laboratorio Folkloristico.
• Campari AcademycoreStrategic or Co-development Partner · 12 September 2023Strategic partner for bartender events during the Ten Years of Taste celebration, featuring Riccardo Carli & Fausto Bigongiali of Jeffer Cocktail Bar and Simone Covan of Santa Cocktail Bar.
• Bulldog GincoreGTM or Marketing Partner · 11 September 2023Official partner for the Ten Years of Taste anniversary event (11-17 September 2023). Provided support for the celebration featuring multiple guest chefs and bartenders.
• Salumi LevonisupportingGTM or Marketing Partner · 11 September 2023Partner for the Ten Years of Taste anniversary event, providing premium cured meats for the celebration.
• Mozzarella di Bufala Campana DOPsupportingGTM or Marketing Partner · 11 September 2023Partner for the Ten Years of Taste anniversary event, supplying premium DOP buffalo mozzarella for the pizza offerings.
• Goeldlin CollectioncoreGTM or Marketing PartnerGoeldlin Collection is listed as an official partner of Dry Milano, providing uniform/divise (workwear/uniforms) for staff. The partnership supports the restaurant's branded aesthetic and professional presentation.
• Bulldog GincoreGTM or Marketing PartnerBulldog Gin is featured as an official partner and prominently featured in the cocktail program, including cocktails like the Negroni and Classic Negroni variations. The gin is referenced as a key ingredient in signature cocktail offerings.
• CamparicoreGTM or Marketing PartnerCampari is listed as an official partner and features prominently in the cocktail menu. The brand's products are used in signature Negroni variations and other cocktails. Campari Academy also partnered for bartender events.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/drymilano
• LinkedInlinkedin.com/company/dry-milano

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dry Milano