Destination South-East

Name

Destination South-East

Legal name

Destination Sud-Est NB

Website

https://dsenb.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Destination South-East (Destination Sud-Est NB) is a non-commercial regional tourism marketing cooperative that promotes Southeast New Brunswick to visitors through a bilingual website, event calendar, directories of accommodations and attractions, and social media, serving 12 member municipalities.

Ownership category

akta.pro rank

Product category

Tourism Marketing Services

NAICS

Historical Sites (71212), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Cultural Heritage & Historic District Tours (THAJAAAB), Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC)

Keywords

• Regional tourism marketing
• Destination promotion
• Visitor information services
• Travel discovery platform
• Accommodation directory

Headquarters

HQ city

Bouctouche

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels2 records

Marketing channels4 records

Core offering

Destination South-East is a regional tourism marketing organization that operates a bilingual web-based discovery platform promoting Southeast New Brunswick as a tourism destination. It aggregates and curates content about accommodations, dining, attractions, events, trails, markets, wellness experiences, and Indigenous tourism across 12 municipalities, providing visitors with free trip-planning resources and promoting regional tourism operators.

Product overview

Destination South-East operates a comprehensive web-based tourism marketing and discovery platform for Southeast New Brunswick. The platform serves as a unified gateway for visitors to explore accommodations (hotels, motels, B&Bs, campgrounds, cottages), dining options, attractions, trails, markets, wellness experiences, Indigenous tourism, and events across 12 municipalities. The core product functions as a content discovery and marketing platform, supported by sub-brands including an Events Calendar, Municipalities Directory, Accommodations Directory, Restaurants Directory, Activities Explorer, Local Favourites, Markets guide, Culinary Gems, Trails guide, Breweries/Wineries/Distilleries directory, Wellness offerings, and Indigenous Tourism experiences. Additional offerings include a downloadable Summer User Guide and a search/filter tool for discovering local businesses and amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Discovery Platform A bilingual (English/French) web-based tourism marketing and discovery platform showcasing Southeast New Brunswick attractions, accommodations, dining, events, and activities across 12 municipalities. Provides visitors with free trip-planning resources including searchable directories, interactive maps, and curated guides.
• Summer User Guide (2025) A freely downloadable bilingual seasonal PDF guide packed with tips, tricks, and recommendations for visitors to maximize their summer experience in Southeast New Brunswick. Cover activities, attractions, and events across the region.
• Events Calendar An event listing and calendar service featuring festivals, markets, sports activities, cultural events, and community gatherings across the Southeast New Brunswick region. Helps visitors discover and plan around local events.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Tourism New BrunswickcoreGTM or Marketing PartnerProvincial tourism partner providing coordination and support for regional tourism promotion in Southeast New Brunswick.
• TIANB (Tourism Industry Association of New Brunswick)coreGTM or Marketing PartnerIndustry association partner supporting tourism business development and marketing initiatives.
• Kent South Chamber of CommercecoreChannel Partner/ Reseller/ DistributorLocal chamber of commerce providing business networking and regional promotion for tourism operators in Kent South area.
• Cap-Acadie Chamber of CommercecoreChannel Partner/ Reseller/ DistributorLocal chamber supporting business development and tourism promotion in the Cap-Acadie region.
• Kent Regional Service CommissionminorStrategic or Co-development PartnerRegional service organization providing coordination support for municipal services and regional planning.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tripadvisor: Global travel platform whose attractions, restaurants, and accommodations directories overlap with DSE's content categories and represent the dominant competition for traveler attention in regional discovery.
• Destination Canada: National DMO responsible for marketing Canada abroad; operates at a much broader scale but with an overlapping mission of aggregating and promoting regional destinations to international visitors.

Direct peers

• Tourism Nova Scotia: Neighboring provincial DMO serving a similar Atlantic Canada visitor audience with comparable destination marketing, content curation, and operator-promotion functions.
• Tourisme Gaspésie: Quebec regional DMO focused on a coastal/peripheral region with cultural and outdoor tourism offerings similar in scale and visitor mix to Southeast New Brunswick.
• Tourism PEI (Tourism Prince Edward Island): Provincial DMO for Prince Edward Island with a comparable mandate to promote a small Atlantic Canada region to visitors through curated content, events, and operator directories.
• Tourisme Saguenay-Lac-Saint-Jean: Quebec regional DMO covering a similar-sized sub-provincial territory with comparable activities in curating attractions, accommodations, culinary experiences, and events for an inbound audience.
• Tourism New Brunswick: The provincial DMO for all of New Brunswick; the most directly comparable peer as it operates at the next geographic tier with similar visitor-information and promotion functions, and is also a current core GTM partner of Destination South-East.

Regional players

• Visit Duluth: U.S. regional DMO promoting a defined territory through curated attractions, trails, and events — a structurally similar destination-marketing organization in a different geography.
• Destination Cape Breton: Atlantic Canada island-region DMO with a comparable visitor-promotion model and similar reliance on cultural heritage, trails, and culinary content to attract visitors.
• Tourism Fredericton: New Brunswick city-level DMO with overlapping provincial visitor audience and similar mandate to promote attractions, dining, accommodations, and events for a defined geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/destinationsudest
• Instagraminstagram.com/destinationsudest
• TikToktiktok.com/@destinationsudest?_t=8eTeW1opW0v&_r=1
• LinkedInlinkedin.com/company/la-savonnerie-olivier-soaps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destination South-East