Tourisme Gaspésie

What Tourisme Gaspésie does

Tourisme Gaspésie is a non-profit regional destination marketing organization (DMO) founded in 1978, serving the Gaspésie peninsula in Quebec, Canada. The organization promotes the region as a four-season tourism destination through its digital platform tourisme-gaspesie.com, which functions as a comprehensive curated portal for individual travelers seeking outdoor adventures, cultural experiences, culinary tourism, family-friendly activities, and relaxation-oriented getaways. The platform organizes the region into seven distinct sectors (La Matapédia, La Baie-des-Chaleurs, Le Rocher-Percé, La Côte-de-Gaspé, La Haute-Gaspésie, La Matanie, La Mitis) and targets outdoor enthusiasts, cultural travelers, culinary tourists, families, and relaxation seekers as primary consumer segments.

The organization's core product is a content-rich digital tourism platform featuring an interactive map, five live panoramic cameras at mountain sites providing real-time conditions, multilingual support (English/French), a user favorites/bookmarking system, and downloadable brochures. Content assets include curated collections such as "10 Can't-Miss Experiences," a six-episode original documentary web series titled "Behind the Scenes in Gaspésie" hosted by Christine Bérubé-Martin, and listings aggregating 171 outdoor activity providers, 81 cultural attractions, 56 restaurants, 47+ local flavor producers, 28+ festivals, and 12 parks and gardens. The website is built and maintained by digital agency Sigmund and integrates standard digital marketing infrastructure including Google Analytics, Google Tag Manager, Zoho SalesIQ, Cyberimpact, and Facebook advertising tools.

Tourisme Gaspésie operates as a non-profit DMO funded through a combination of provincial tourism funding, regional municipal contributions, and membership fees from tourism operators. The organization does not sell products directly to consumers — pricing for accommodations, activities, restaurants, and experiences is set by individual operators. Distribution occurs through the website, physical tourist information offices across Gaspésie, downloadable brochures, and partnerships with Bonjour Québec (provincial tourism marketing organization) and Québec Maritime. The organization has 19 employees and runs a content marketing strategy supplemented by a YouTube channel hosted under @TourismeGaspesieOfficiel.

Name

Tourisme Gaspésie

Legal name

Tourisme Gaspésie

Website

https://tourisme-gaspesie.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourisme Gaspésie is a non-profit regional destination marketing organization promoting the Gaspésie peninsula in Quebec, Canada as a four-season tourism destination through its digital platform, serving individual travelers seeking outdoor, cultural, culinary, and family experiences.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Regional tourism marketing
• Destination marketing organization
• Outdoor recreation promotion
• Cultural tourism promotion
• Culinary tourism promotion

Headquarters

HQ city

Gaspésie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion and Marketing Services: Tourisme Gaspésie functions as a regional destination marketing organization (DMO), likely funded through a combination of provincial tourism funding, regional municipal contributions, and membership fees from tourism operators in the Gaspésie region.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tourisme Gaspésie is a regional destination marketing organization (DMO) that promotes the Gaspésie peninsula in Quebec, Canada, as a four-season tourism destination. Through its digital platform (tourisme-gaspesie.com), it provides curated trip planning resources including an interactive map, live panoramic cameras, weather stations, accommodation directories, outdoor activity listings, restaurant guides, event calendars, vacation packages, and printed brochures. The organization represents seven distinct regional sectors and partners with provincial tourism bodies to drive visitor traffic to local tourism operators.

Product overview

Tourisme Gaspésie operates a comprehensive digital tourism platform for the Gaspésie region in Quebec, Canada. The platform serves as the official tourism website offering an extensive portfolio of services organized into distinct categories: a core website with interactive mapping and live camera feeds, accommodations booking information across multiple lodging types (hotels, cottages, campgrounds, bed & breakfasts, resorts, youth hostels, outfitters), outdoor activities (171+ operators offering kayaking, hiking, skiing, snowmobiling, whale watching, and more), cultural attractions (81+ museums, historic sites, and art galleries), spas and wellness centers, festivals and events (28+ annual events), restaurants (56+ dining establishments), local flavors (47+ food and beverage producers including microbreweries and distilleries), parks and gardens (national and regional parks), and vacation packages. The organization also produces original documentary content ('Behind the Scenes in Gaspésie') and curated thematic collections like 'Can't-Miss Experiences' and 'Gaspésie Experiences' organized by season and activity type. The platform is organized geographically across seven distinct sectors and provides practical travel planning tools including brochures, weather cameras, and itinerary planning features.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourisme Gaspésie Digital Tourism Platform

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Two partnerships are on record, tiered core.

• Bonjour QuébeccoreGTM or Marketing PartnerOfficial partner of Bonjour Québec, the provincial tourism marketing organization. This partnership provides visibility for Gaspésie as a Quebec tourism destination on the bonjourquebec.com platform, extending reach to visitors researching travel options across Quebec.
• Québec MaritimecoreGTM or Marketing PartnerOfficial partner of Québec Maritime, the organization promoting maritime tourism experiences throughout Quebec's coastal regions. Partnership positions Gaspésie's sea-based attractions including whale watching, sea kayaking, cruises, and coastal villages within the broader maritime tourism ecosystem.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Destination Canada: National tourism marketing organization for Canada. Operates the same DMO model at the national level and provides research, branding, and international trade support that regional DMOs like Tourisme Gaspésie benefit from indirectly.
• Bonjour Québec: Quebec's official provincial tourism marketing organization. Direct upstream partner and primary distribution channel for Tourisme Gaspésie; operates the same DMO model but at the provincial level, setting brand, research, and co-funding frameworks that regional DMOs like Tourisme Gaspésie execute against.
• Visit California: State-level DMO for California. Best-in-class regional/state DMO reference for content marketing, partnership leverage, and member-based funding model; not a same-market competitor but a benchmark for DMO operating capability at scale.
• Québec Maritime: Multi-regional tourism marketing organization promoting Quebec's coastal regions including Gaspésie. Functions as a distribution and co-marketing partner for Tourisme Gaspésie, but covers a broader maritime portfolio (Côte-Nord, Îles-de-la-Madeleine, Bas-Saint-Laurent).

Direct peers

• Tourisme Bas-Saint-Laurent: Regional DMO for Bas-Saint-Laurent, an adjacent Quebec region with similar rural, maritime, and outdoor tourism positioning. Operates with the same DMO structure, provincial Bonjour Québec affiliation, and member-based funding model.
• Tourisme Charlevoix: Regional DMO for the Charlevoix region of Quebec along the St. Lawrence. Most directly comparable peer: same Quebec DMO model, similar mountain-meets-st. Lawrence geography, same Bonjour Québec partnership framework, and overlapping visitor segments (outdoor, culinary, cultural).
• Tourisme Îles-de-la-Madeleine: Regional DMO for the Magdalen Islands, a Quebec maritime destination sharing the same coastal, French-speaking, outdoor-and-culinary traveler profile. Closest Quebec peer in terms of seasonal concentration, island geography, and small-team execution.
• Tourism Nova Scotia: Provincial DMO for Nova Scotia, Canada. Direct functional peer with comparable scale, content depth (itinerary builders, seasonal guides, operator directories), and Atlantic coast positioning; competes for overlapping source markets.
• Tourisme Cantons-de-l'Est: Regional DMO for the Eastern Townships of Quebec. Direct comparable peer operating the same Quebec DMO model with overlapping visitor segments (culinary, cycling, outdoor, cultural), though positioning around inland lakes rather than coastal experiences.

Regional players

• Tourism New Brunswick: Provincial DMO for New Brunswick, Canada. Operates the same destination marketing model with comparable content (curated experiences, accommodations, events, itinerary planning) and similar Atlantic/coastal outdoor positioning to Gaspésie.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TourismeGaspesieOfficiel
• LinkedInlinkedin.com/company/tourisme-gasp-sie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourisme Gaspésie