DS PENSKE Formula E Team
DS PENSKE is a private Formula E racing team competing in the ABB FIA Formula E World Championship with the DS E-TENSE FE25 electric race car. It is a partnership between DS Automobiles (Stellantis) and Penske, serving global motorsport audiences and commercial sponsors.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DS PENSKE Formula E Team does
DS PENSKE Formula E Team is a private professional motorsport racing team competing in the ABB FIA Formula E World Championship, the top tier of all-electric single-seater racing. The team operates the DS E-TENSE FE25 electric race car built to Gen3 Evo specifications and competes across a global calendar spanning North America, South America, Europe, the Middle East, and Asia. Its technical platform centers on the E-TENSE electric powertrain developed by DS Automobiles (a Stellantis brand), with strategic race features including Attack Mode and Pit Boost rapid mid-race charging that place emphasis on energy management and race strategy.
The team is structured as a partnership between DS Automobiles and Penske entities (Penske Autosport and Penske Media Corporation), combining French automotive electrification expertise with American motorsport operations. Headquartered in Los Angeles, California, with operations also referenced in Versailles (France) and the UK, the team employs approximately 35 staff. The current driver lineup features Maximilian Günther and Taylor Barnard, supported by the Penske Driver Development Program and participation in Formula E Women's Testing Sessions. The team traces its lineage to Dragon Racing's inaugural 2014 season, became Dragon Penske Autosport after Penske's 2018 involvement, and rebranded to DS PENSKE in 2023.
DS PENSKE generates revenue through two primary streams: commercial partnerships and sponsorship deals with automotive, energy, media, and technology companies (sponsorship pricing is quote-based and not publicly disclosed), and prize money earned from championship results. Its disclosed partner roster includes two Top Partners (DS Automobiles, TotalEnergies), major partners (PMC, SYENSQO, Yahoo!, NEOM-SRMG), and several minor partners (Mouser Electronics, Molex, Kyocera AVX, TTI, Lockton). The team holds the FIA Three-Star Environmental Accreditation (March 2023), the federation's highest sustainability award, and markets itself as a showcase for sustainable high-performance mobility.
DS PENSKE Formula E Team firmographics
Firmographics- Name
- DS PENSKE Formula E Team
- Legal name
- DS PENSKE
- Website
- https://dspenske.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DS PENSKE is a private Formula E racing team competing in the ABB FIA Formula E World Championship with the DS E-TENSE FE25 electric race car. It is a partnership between DS Automobiles (Stellantis) and Penske, serving global motorsport audiences and commercial sponsors.
- Ownership category
- akta.pro rank
DS PENSKE Formula E Team industry classification
Industry- Product category
- Electric Motorsport Racing
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
Keywords
Where DS PENSKE Formula E Team is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DS PENSKE Formula E Team business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Sponsorship Revenue: Partnership and sponsorship deals with automotive manufacturers, technology companies, and media organizations; commercial inquiries through [email protected]
- Racing Prize Money: Prize money earned from competitive results in the ABB FIA Formula E World Championship based on drivers' and teams' championship standings
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
DS PENSKE Formula E Team product offering
Product offeringCore offering
DS PENSKE is a professional Formula E racing team competing in the ABB FIA Formula E World Championship with the DS E-TENSE FE25 electric race car. The team fields two drivers across a global calendar of electric single-seater races, generating revenue through enterprise sponsorship partnerships with automotive, energy, media, and technology brands, supplemented by championship prize money. The team functions as a showcase platform for DS Automobiles' electrification technology under the E-TENSE label.
Product overview
DS PENSKE is a Formula E racing team competing in the ABB FIA Formula E World Championship. The team operates the DS E-TENSE FE25 electric race car for Season 12, previously using the DS E-TENSE FE23. The team is a joint venture between DS Automobiles (French premium electric vehicle brand) and Penske Autosport, competing in the all-electric racing series with drivers Maximilian Günther and Taylor Barnard.
Differentiator
Problem solved
Functional benefit
Brands
- DS E-TENSE FE25: The electric Formula E race car used by DS PENSKE in competition.
Products and services
- DS E-TENSE FE25 The DS E-TENSE FE25 is DS PENSKE's Formula E electric race car competing in the ABB FIA Formula E World Championship Season 12. It features advanced DS E-TENSE electric powertrain technology and Gen3 Evo single-seater specifications. The car is driven by Maximilian Günther and Taylor Barnard during the 2025-2026 championship season.
- DS E-TENSE FE23 The DS E-TENSE FE23 is the previous-generation Formula E electric race car operated by DS PENSKE in earlier championship seasons. It featured a special commemorative livery celebrating DS Automobiles' 100th Formula E race milestone.
- Formula E Championship Sponsorship Partnerships Commercial sponsorship partnership packages offered to enterprise brands across the ABB FIA Formula E World Championship calendar. Partnerships are structured in tiers (Top Partner, Major Partner, Minor Partner) and provide global brand exposure, VIP hospitality, and association with electric mobility and sustainability.
Quantifiable outcome
- Fifth place in Season 11 teams championship
- +1 more outcomes
Companies that use DS PENSKE Formula E Team
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
DS PENSKE Formula E Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DS PENSKE Formula E Team partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- DS AutomobilescoreFrench premium automobile manufacturer providing electric powertrain technology under the E-TENSE label; entered Formula E in 2015 with double Teams' and Drivers' titles; offers 100% electric vehicles and plug-in hybrids; celebrating 150th Formula E start in Season 12
- Total EnergiescoreGlobal multi-energy company producing and marketing energies including renewables and electricity; Top Partner of DS PENSKE; committed to sustainable development and affordable, cleaner, reliable energy
- PMC (Penske Media Corporation)majorLeading global media and information services company with iconic brands including Variety, Rolling Stone, Billboard; headquartered in New York and Los Angeles with offices in 14 countries
- Mouser ElectronicsminorBerkshire Hathaway company; authorized semiconductor and electronic component distributor; serves global electronic design engineers; ships to over 650,000 customers in 223 countries
- TTIminorBerkshire Hathaway company based in Fort Worth, Texas; authorized specialty distributor of interconnect, passive and electromechanical components; leading specialist in electronic component distribution
- SYENSQOmajorScience company developing groundbreaking solutions for safer, cleaner, more sustainable products; diverse global team of more than 13,000 associates in 30 countries; inspired by Ernest Solvain's scientific councils
- YAHOO!majorGlobal media, technology and business platforms connecting hundreds of millions of people; brands include Yahoo Sports, Yahoo Finance, Yahoo Fantasy, Yahoo Mail
- NEOM-SRMGmajorPartnership since Season 4; Saudi Arabia's first English newspaper publisher; commitment to innovation, teamwork and sustainability; partnership to share best practices for mutual success
- LOCKTONminorWorld's largest privately held insurance brokerage firm offering risk management, insurance and employee benefits solutions; operates in over 125 countries; founded in 1966
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
DS PENSKE Formula E Team competitors and assessment
Company assessmentDirect peers
- Mahindra Racing: One of Formula E's longest-tenured factory teams (since Season 1), directly comparable as an OEM-backed electrification-focused racing operation with similar global sponsorship model and continuous championship participation.
- ABT CUPRA Formula E Team: German tuner-turned-factory team with CUPRA/SEAT backing (Volkswagen Group); directly comparable as a European factory Formula E team focused on electrification branding, with similar operational scale to DS PENSKE.
- Envision Racing: Direct Formula E competitor and factory-backed team, fielded by Envision Group with Virgin Racing heritage; competes in the same ABB FIA Formula E World Championship grid as DS PENSKE with similar EV technology and sponsorship-driven business model.
- Jaguar TCS Racing: Jaguar's factory Formula E team (JLR-owned) competing in the same championship; directly comparable as a luxury/premium OEM factory entry with electrification showcase mandate, similar partnership structure and global sponsor portfolio.
- NIO 333 Racing: Chinese OEM-backed Formula E team (NIO/Lucid partnership); directly comparable as an EV-native manufacturer factory team using Formula E for global brand building, with similar technology-validation mandate.
- Maserati MSG Racing: Stellantis stable-mate team (Maserati brand within Stellantis portfolio); directly comparable as a sister Stellantis-owned Formula E factory team sharing corporate parent, technology resources, and similar premium EV positioning.
- Nissan Formula E Team: Nissan's factory Formula E program (formerly e.dams); directly comparable global mass-market OEM factory team using Formula E as electrification showcase, with similar technology-transfer mandate to road EVs.
- NEOM McLaren Formula E Team: McLaren Racing's factory Formula E entry following acquisition of Mercedes-EQ; directly comparable high-profile OEM factory team with similar premium sponsor mix (NEOM title) and cross-series motorsport synergies.
- Andretti Formula E: Andretti Global's factory Formula E team with Porsche powertrain partnership; directly comparable as an established multi-series racing operation competing in Formula E with similar premium sponsor portfolio and US operational base.
- Porsche Formula E Team: Porsche's factory Formula E team with TAG Heuer partnership; directly comparable premium German OEM factory entry with shared technology-transfer narrative and equivalent driver/engineering operation scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DS PENSKE Formula E Team social profiles
Digital presenceDS PENSKE Formula E Team compliance and trust
Trust signalCompliance1 record
DS PENSKE Formula E Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
DS PENSKE Formula E Team leadership team
Management profileNumber of profiles
Profiles3 records
DS PENSKE Formula E Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DS PENSKE Formula E Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DS PENSKE Formula E Team
What does DS PENSKE Formula E Team do?
DS PENSKE is a professional Formula E racing team competing in the ABB FIA Formula E World Championship with the DS E-TENSE FE25 electric race car. The team fields two drivers across a global calendar of electric single-seater races, generating revenue through enterprise sponsorship partnerships with automotive, energy, media, and technology brands, supplemented by championship prize money. The team functions as a showcase platform for DS Automobiles' electrification technology under the E-TENSE label.
Is DS PENSKE Formula E Team a public or private company?
DS PENSKE Formula E Team is a private company. It is classified as corporate owned and is currently operating.
When was DS PENSKE Formula E Team founded?
DS PENSKE Formula E Team was founded in 2014. It employs 11 to 50 people.
Where is DS PENSKE Formula E Team based?
DS PENSKE Formula E Team is headquartered in Los Angeles, United States, in the North America region.
How does DS PENSKE Formula E Team make money?
Two revenue lines are on record. Sponsorship Revenue is the primary driver. The others are racing Prize Money.
Who are DS PENSKE Formula E Team's main competitors?
Direct peers on record are Mahindra Racing, ABT CUPRA Formula E Team, Envision Racing, Jaguar TCS Racing, NIO 333 Racing, Maserati MSG Racing, Nissan Formula E Team, NEOM McLaren Formula E Team, Andretti Formula E and Porsche Formula E Team.
Does DS PENSKE Formula E Team have an API?
No public API is recorded for DS PENSKE Formula E Team.
What industry is DS PENSKE Formula E Team in?
DS PENSKE Formula E Team's product category is Electric Motorsport Racing. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.). Its SIC code is 7948.