Maserati MSG Racing
Maserati MSG Racing is a Monaco-based Formula E racing team competing in the ABB FIA Formula E World Championship with the Maserati Tipo Folgore electric car, delivering global brand exposure to commercial sponsors via title and principal partnerships, championship prize money, and merchandise sales.
- Company typePrivate
- Founded2013
- HeadquartersMonaco, Monaco
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Maserati MSG Racing does
Maserati MSG Racing is a factory-backed motorsport team competing in the ABB FIA Formula E World Championship with the Maserati Tipo Folgore electric race car and Mercedes-Benz-supplied powertrain. Headquartered in Monaco and operating as the world's only Monegasque racing team, the entity traces its operational lineage to Venturi Automobiles, founded in 2013 by Gildo Pastor as an early electromobility pioneer and the first manufacturer to commit to Formula E. The team rebranded as Maserati MSG Racing in 2023 to reflect a multi-party partnership between Venturi Automobiles, Maserati (a brand of Stellantis), and MSG Group, with Susie Wolff serving as Team Principal since June 2018.
The team's core product is participation in Formula E competition, leveraging dual brand heritage (Maserati luxury automotive and Monaco prestige) to deliver premium motorsport value to commercial partners. Revenue is generated through four streams: title sponsorship from Maserati, principal and official team partnerships with brands including PETRONAS Lubricants International, Evo Group, VT Markets, Mas Bianchet, Castore, and OMP; FIA-distributed championship prize money; and direct-to-consumer merchandise sales through an official online store in partnership with Uncommon. Distribution of sponsor value is achieved via Formula E's global race calendar, televised and streaming broadcast reach, on-site activations, and a multi-channel social media presence.
The team's value proposition for sponsors centers on alignment with premium global brands, visibility in the world's only carbon-neutral sports series, and demonstrated sustainability credentials, including three consecutive years of FIA Three Star Environmental Accreditation as of May 2026. Supporting initiatives include the FIA Fanboost fan engagement program, FIA Girls on Track participation, and a stated carbon offset commitment. Operating with 33 employees, the team functions as a lean, event-driven commercial platform whose financial outcomes are tightly coupled to sponsor renewal cycles and on-track results.
Maserati MSG Racing firmographics
Firmographics- Name
- Maserati MSG Racing
- Legal name
- MSG Racing
- Website
- https://maseratimsgracing.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maserati MSG Racing is a Monaco-based Formula E racing team competing in the ABB FIA Formula E World Championship with the Maserati Tipo Folgore electric car, delivering global brand exposure to commercial sponsors via title and principal partnerships, championship prize money, and merchandise sales.
- Ownership category
- akta.pro rank
Maserati MSG Racing industry classification
Industry- Product category
- Motorsport Racing
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)
- akta.pro secondary industries
- Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)
Keywords
Where Maserati MSG Racing is headquartered
LocationHeadquarters
- HQ city
- Monaco
- HQ country
- Monaco
- HQ region
- Europe
Offices1 record
Markets served
Maserati MSG Racing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Title Sponsorship: Maserati serves as the title partner, providing major branding and commercial backing in exchange for global visibility through the Formula E championship and the team being rebranded as Maserati MSG Racing.
- Principal & Official Team Partnerships: Partnerships with companies such as PETRONAS Lubricants International, Evo Group, VT Markets, Mas Bianchet, Castore, and OMP provide financial and in-kind support in exchange for branding exposure at races and across team media channels.
- Formula E Championship Prize Money: Points and finishing positions in the ABB FIA Formula E World Championship generate prize money distributed by the FIA to competing teams.
- Merchandise & Fanwear Sales: Online store selling team merchandise including fanwear sourced from official clothing supplier Uncommon, with promotional codes such as MSGRACING100 for early orders.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Maserati MSG Racing product offering
Product offeringCore offering
Maserati MSG Racing is a factory-backed racing team that competes in the ABB FIA Formula E World Championship using Maserati Tipo Folgore electric race cars powered by Mercedes-Benz-supplied powertrains. The team monetizes its racing operations through title sponsorship, principal and official team partnerships, Formula E championship prize money, and official merchandise/fanwear sales. Supporting offerings include the FIA Fanboost driver voting program and sustainability communications tied to the carbon-neutral Formula E championship.
Product overview
Maserati MSG Racing competes as a single entry in the ABB FIA Formula E World Championship, the world's premier all-electric racing series. The team's primary offering is its racing operations in Formula E, featuring the Maserati Tipo Folgore race car. The team operates from a Monegasque base and participates in the only carbon-neutral sports series globally. Supporting offerings include the FanBoost voting initiative for drivers, an official merchandise store, sustainability programs, and careers/recruitment initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- ABB FIA Formula E World Championship Racing The team's core offering is participation and competition in the ABB FIA Formula E World Championship, the world's premier all-electric racing series, using Maserati Tipo Folgore electric race cars with Mercedes-Benz powertrains. The service is sold to enterprise sponsors and partners seeking premium global brand exposure.
- Official Team Fanwear & Merchandise Official team fanwear and merchandise sold direct-to-consumer through the shop.maseratimsgracing.com online store, sourced from official clothing supplier Uncommon. Targeted at individual motorsport fans and supporters worldwide.
Quantifiable outcome
- Third consecutive FIA Three Star Environmental Accreditation achieved in 2026
Companies that use Maserati MSG Racing
Customer profileSegments1 record
Ideal customer profiles1 record
Maserati MSG Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Maserati MSG Racing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Venturi AutomobilesflagshipVenturi is the founding entity behind the team, established by Gildo Pastor as a pioneer in electromobility since the turn of the century. Venturi became an FIA-approved Formula E manufacturer in 2015 and remains the underlying operator of the team, with Susie Wolff appointed as Team Principal in June 2018.
- MaseratiflagshipMaserati serves as the title partner of the racing team, which competes as Maserati MSG Racing in the ABB FIA Formula E World Championship. The partnership leverages Maserati's luxury automotive brand heritage and electrification strategy (Maserati Tipo Folgore) within Formula E, the world's premier all-electric racing series.
- PETRONAS Lubricants InternationalcorePrincipal partner of the team providing lubricants and related products, with branding displayed on the racing car and team assets. PETRONAS is a global energy company extending its motorsport portfolio through Formula E involvement.
- Evo GroupcorePrincipal partner of Maserati MSG Racing with branding presence on the team car and official communications. Evo Group is a technology or business services company leveraging motorsport for brand visibility.
- VT MarketsminorOfficial Team Partner providing financial trading services branding on the Maserati MSG Racing car and team materials.
- Mas BianchetminorOfficial Team Partner, likely a luxury or lifestyle brand, with branding integrated into the team's visual identity and assets.
- CastoreminorOfficial Team Supplier providing premium sports apparel and clothing to the racing team, with a fanwear collaboration also run through the team store.
- OMPminorOfficial Team Supplier providing motorsport safety gear, race suits, and equipment to the team.
- Mercedes-BenzcoreMercedes-Benz supplies powertrain systems to the team as part of the Season 6 partnership, providing electric drivetrain technology for Formula E competition.
- UncommonminorOfficial clothing supplier for Maserati MSG Racing fanwear and merchandise, with promotional code MSGRACING100 offered for the first 100 online orders during Season 10.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Maserati MSG Racing competitors and assessment
Company assessmentDirect peers
- NIO 333 Racing: Chinese OEM factory team in Formula E. Direct competitor with similar OEM-driven electrification narrative and principal sponsorship model.
- Nissan Formula E Team: Japanese OEM factory team in Formula E. Direct competitor leveraging parent brand for electrification storytelling, comparable in scale and commercial model.
- Envision Racing: UK-based Formula E team funded by Chinese green energy company Envision Group. Direct rival in same championship with similar sustainability-focused sponsor value proposition.
- ABT CUPRA Formula E Team: German-Spanish team in Formula E partnership with CUPRA. Direct competitor of comparable size, with comparable premium brand positioning and sponsorship structures.
- Mahindra Racing: Indian OEM factory team in Formula E since 2014. One of the few constant participants alongside MSG Racing, with comparable heritage and sponsorship-driven business model.
- NEOM McLaren Formula E Team: McLaren Racing's factory Formula E entry from 2022/23. Direct competitor with similar luxury brand positioning, global fanbase, and premium sponsor profile.
- Jaguar TCS Racing: Jaguar's factory Formula E team, a direct rival in the ABB FIA Formula E World Championship. Both are premium OEM-backed entries competing in the same championship with similar sponsorship-driven commercial models.
- DS Penske Formula E Team: DS Automobiles (Stellantis sister brand) factory team in Formula E, the most direct intra-Stellantis competitor. Operates with the same electrified roadmap narrative and competes in the same races.
- Andretti Formula E: US-based Andretti Autosport's Formula E operation. Direct competitor with global brand presence and similar commercial structure around title and principal sponsors.
- Porsche Formula E Team: Porsche's works Formula E team, a direct competitor in the same championship. Comparable in being a luxury OEM factory entry with global brand value and principal sponsor structures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Maserati MSG Racing social profiles
Digital presenceMaserati MSG Racing compliance and trust
Trust signalCompliance1 record
Maserati MSG Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maserati MSG Racing leadership team
Management profileNumber of profiles
Profiles4 records
Maserati MSG Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maserati MSG Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maserati MSG Racing
What does Maserati MSG Racing do?
Maserati MSG Racing is a factory-backed racing team that competes in the ABB FIA Formula E World Championship using Maserati Tipo Folgore electric race cars powered by Mercedes-Benz-supplied powertrains. The team monetizes its racing operations through title sponsorship, principal and official team partnerships, Formula E championship prize money, and official merchandise/fanwear sales. Supporting offerings include the FIA Fanboost driver voting program and sustainability communications tied to the carbon-neutral Formula E championship.
Is Maserati MSG Racing a public or private company?
Maserati MSG Racing is a private company. It is classified as corporate owned and is currently operating.
When was Maserati MSG Racing founded?
Maserati MSG Racing was founded in 2013. It employs 11 to 50 people.
Where is Maserati MSG Racing based?
Maserati MSG Racing is headquartered in Monaco, Monaco, in the Europe region.
How does Maserati MSG Racing make money?
Four revenue lines are on record. Title Sponsorship is the primary driver. The others are principal & Official Team Partnerships, formula E Championship Prize Money and merchandise & Fanwear Sales.
Who are Maserati MSG Racing's main competitors?
Direct peers on record are NIO 333 Racing, Nissan Formula E Team, Envision Racing, ABT CUPRA Formula E Team, Mahindra Racing, NEOM McLaren Formula E Team, Jaguar TCS Racing, DS Penske Formula E Team, Andretti Formula E and Porsche Formula E Team.
Does Maserati MSG Racing have an API?
No public API is recorded for Maserati MSG Racing.
What industry is Maserati MSG Racing in?
Maserati MSG Racing's product category is Motorsport Racing. Its primary akta.pro industry code is MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent), with a secondary code of MPAKAGAA, Motorsports Series & Championships (Sanctioned Racing Calendars). Its SIC code is 7948.