DSTAGE CONCEPT
DSTAGE CONCEPT is a Madrid-based culinary group founded in 2016 by chef Diego Guerrero, operating a Michelin-starred fine dining restaurant (€195-230 tasting menus) alongside DSPOT Studio event venue, DHOUSE venue, ADVISORY consulting services, and gift cards, serving affluent diners and corporate clients.
- Company typePrivate
- Founded2016
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What DSTAGE CONCEPT does
DSTAGE CONCEPT is a Madrid-based culinary experiences company operating under the legal entity GUERRERO RESTAURACION SLU. Founded in 2016 by chef Diego Guerrero, the company's flagship offering is DSTAGE (branded DXPERIENCE), a Michelin-starred fine dining restaurant serving 16-22 course tasting menus priced at €195-230 per person, with optional wine pairings at €90-120. The restaurant operates Tuesday-Saturday for dinner and Friday-Saturday for lunch from Calle Regueros 8, Madrid, with reservations accepted up to 120 days in advance via online, phone, or email channels.
The company has built a multi-concept platform anchored by DSTAGE restaurant, complemented by DSPOT STUDIO & EVENTS (a 370m² two-floor venue for corporate events, workshops, showcooking, and presentations), DHOUSE (an additional event/meeting venue), ADVISORY (hospitality industry consulting services), REGALA (gift card sales), and a careers program (BE A DSTAGER). Pricing is unit-based per cover with VAT-inclusive table service, and experiences last approximately 2-2.5 hours with menu customization for dietary restrictions.
The business serves two primary customer segments: affluent individual diners seeking premium gastronomic experiences for special occasions, and corporate clients requiring event venues and private dining. Revenue is generated through direct-to-consumer transactions, with no disclosed enterprise contracts, external funding, or institutional investment. The firm operates with approximately 15 employees from a single Madrid headquarters, supported by a WordPress-based website as the primary marketing and reservation channel. Notable third-party endorsement includes a Michelin Star from the Michelin Guide.
DSTAGE CONCEPT firmographics
Firmographics- Name
- DSTAGE CONCEPT
- Legal name
- GUERRERO RESTAURACION SLU
- Website
- https://dstageconcept.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DSTAGE CONCEPT is a Madrid-based culinary group founded in 2016 by chef Diego Guerrero, operating a Michelin-starred fine dining restaurant (€195-230 tasting menus) alongside DSPOT Studio event venue, DHOUSE venue, ADVISORY consulting services, and gift cards, serving affluent diners and corporate clients.
- Ownership category
- akta.pro rank
DSTAGE CONCEPT industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industries
- Venue & Banquet Hall Catering (THAFAIAC), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)
Keywords
Where DSTAGE CONCEPT is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
DSTAGE CONCEPT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Fine Dining Tasting Menu Sales: Revenue generated from multi-course tasting menus (16-22 elaborations) priced at 195-230 euros per person, plus optional wine pairings at 90-120 euros.
- Wine Pairing/Maridaje: Optional wine pairing add-on to tasting menus, generating additional per-customer revenue.
- DSPOT Studio & Events Venue Rental: 370m2 multi-floor venue (ground floor and first floor) available for corporate events, workshops, showcooking, presentations, and private dining. Caters to groups and companies.
- Advisory Services: Consulting services offered to share experience, resources and passion to help clients achieve their objectives in the hospitality/food industry.
- Gift Cards/Tarjeta Regalo: Gift card sales for restaurant experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Menu DTASTE - 16 elaborations |
| Unit Pricing | Pay-as-you-go | Menu DSTAGE - 18 elaborations |
| Unit Pricing | Pay-as-you-go | Menu DENJOY - 22 elaborations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
DSTAGE CONCEPT product offering
Product offeringCore offering
DSTAGE CONCEPT operates a Michelin-starred fine dining restaurant (DSTAGE/DXPERIENCE) in Madrid offering multi-course tasting menus of 16, 18, or 22 elaborations priced at 195, 210, or 230 euros per person, plus optional wine pairings. The company complements the restaurant with a 370m2 multi-floor event venue (DSPOT Studio & Events), gift cards (REGALA), an additional corporate/private venue (DHOUSE), and hospitality industry advisory services (ADVISORY).
Product overview
DSTAGE CONCEPT operates a multi-venue hospitality platform in Madrid, Spain. The core offering is DSTAGE (DXPERIENCE), a Michelin-starred fine dining restaurant with three tasting menu options ranging from 16-22 courses (195-230 euros), complemented by optional wine pairings. Supporting the dining experience are DSPOT STUDIO & EVENTS (a 370m2 multi-floor event space for corporate events, workshops, and showcooking) and DHOUSE (an additional event venue). The company also offers gift cards through REGALA, advisory consulting services under ADVISORY, and career opportunities via BE A DSTAGER. All venues are located in Madrid, with operations established in 2016 under the parent company GUERRERO RESTAURACION SLU.
Differentiator
Problem solved
Functional benefit
Brands
- MENU DTASTE: 16-course tasting menu at 195 euros with optional wine pairing
- MENU DSTAGE
- MENU DENJOY
Products and services
- DSTAGE (DXPERIENCE) Fine Dining Restaurant Michelin-starred fine dining restaurant in Madrid offering multi-course tasting menus (16, 18, or 22 elaborations) priced at 195, 210, or 230 euros per person, with optional wine pairings at 90, 105, or 120 euros. Open Tuesday-Saturday for dinner and Friday-Saturday for lunch, with reservations required and menus adaptable for allergies and intolerances.
- DSPOT Studio & Events 370m2 multi-floor event venue (ground floor and first floor) in Madrid available for corporate events, workshops, showcooking, presentations, and private dining. Bookings handled via [email protected].
- DHOUSE Venue Additional venue space for corporate events, meals, workshops, showcooking, presentations and advisory services, contactable via [email protected].
- REGALA Gift Cards (Tarjeta Regalo) Gift card service allowing customers to purchase and gift DSTAGE dining experiences, ordered through the company website.
- ADVISORY Consulting Services Consulting and advisory services leveraging Chef Diego Guerrero's experience and the company's resources to help clients in the hospitality and food industry achieve their objectives, engaged via [email protected].
Companies that use DSTAGE CONCEPT
Customer profileSegments2 records
Ideal customer profiles3 records
DSTAGE CONCEPT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DSTAGE CONCEPT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chicken RoadminorOnline casino game partner listed on website footer. Partner offers chicken road crossing road game experience for online casino enthusiasts.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
DSTAGE CONCEPT competitors and assessment
Company assessmentDirect peers
- El Celler de Can Roca: Three-Michelin-star creative tasting-menu restaurant in Girona by the Roca brothers, widely considered the benchmark for Spanish haute cuisine and a direct peer in chef-driven multi-course menus.
- Aponiente: Michelin-starred El Puerto de Santa María restaurant by Ángel León, with a similarly signature chef-led tasting menu and strong Spanish culinary identity.
- DiverXO: Madrid-based Michelin-starred tasting-menu restaurant led by chef David Muñoz, offering avant-garde multi-course menus. Direct competitor in the same city and same chef's-table category.
- Quique Dacosta Restaurante: Three-Michelin-star tasting-menu restaurant in Dénia by chef Quique Dacosta, a directly comparable Spanish chef-driven haute cuisine concept in the same premium price band.
- Azurmendi: Three-Michelin-star Basque tasting-menu restaurant by Eneko Atxa, with a comparable modern, sustainability-driven approach and Spanish chef-driven positioning.
- Disfrutar: Two-Michelin-star Barcelona restaurant from former El Bulli alumni offering avant-garde multi-course tasting menus; highly comparable in style, price tier, and Spanish chef pedigree.
- Restaurante Tickets: Barcelona creative dining concept by the Adrià brothers (Albert Adrià), offering avant-garde multi-course tasting formats comparable in audience and approach to DSTAGE.
Broad incumbents
- The French Laundry: Thomas Keller's Napa Valley tasting-menu institution, a long-established global benchmark for multi-course chef's-counter fine dining.
- Eleven Madison Park: Iconic New York fine-dining restaurant offering a multi-course tasting menu at a similar premium price point, representing a global benchmark for the chef's-table category.
- Mirazur: Three-Michelin-star restaurant on the French Riviera led by Mauro Colagreco, a globally recognized high-end tasting-menu concept with broader international scale than DSTAGE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DSTAGE CONCEPT social profiles
Digital presenceDSTAGE CONCEPT financial estimates
Financial estimateRevenue estimate
Valuation estimate
DSTAGE CONCEPT leadership team
Management profileNumber of profiles
Profiles1 record
DSTAGE CONCEPT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DSTAGE CONCEPT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DSTAGE CONCEPT
What does DSTAGE CONCEPT do?
DSTAGE CONCEPT operates a Michelin-starred fine dining restaurant (DSTAGE/DXPERIENCE) in Madrid offering multi-course tasting menus of 16, 18, or 22 elaborations priced at 195, 210, or 230 euros per person, plus optional wine pairings. The company complements the restaurant with a 370m2 multi-floor event venue (DSPOT Studio & Events), gift cards (REGALA), an additional corporate/private venue (DHOUSE), and hospitality industry advisory services (ADVISORY).
Is DSTAGE CONCEPT a public or private company?
DSTAGE CONCEPT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DSTAGE CONCEPT founded?
DSTAGE CONCEPT was founded in 2016. It employs 11 to 50 people.
Where is DSTAGE CONCEPT based?
DSTAGE CONCEPT is headquartered in Madrid, Spain, in the Europe region.
How does DSTAGE CONCEPT make money?
Five revenue lines are on record. Fine Dining Tasting Menu Sales are the primary driver. The others are wine Pairing/Maridaje, DSPOT Studio & Events Venue Rental, advisory Services and gift Cards/Tarjeta Regalo.
Who are DSTAGE CONCEPT's main competitors?
Direct peers on record are El Celler de Can Roca, Aponiente, DiverXO, Quique Dacosta Restaurante, Azurmendi, Disfrutar and Restaurante Tickets. Broad incumbents are The French Laundry, Eleven Madison Park and Mirazur.
Does DSTAGE CONCEPT have an API?
No public API is recorded for DSTAGE CONCEPT.
What industry is DSTAGE CONCEPT in?
DSTAGE CONCEPT's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of THAFAIAC, Venue & Banquet Hall Catering. Its NAICS code is 722511 and its SIC code is 5810.