Department Of Sports & Youth Welfare

What Department Of Sports & Youth Welfare does

The Department of Sports and Youth Welfare is a statutory department of the Government of Madhya Pradesh, India, responsible for sports development and youth welfare policy execution across the state. It operates an integrated pipeline spanning 84+ grassroots training centers and Khelo India Centers, district-level Talent Search Programs, and 11 specialized sports academies serving over 700 athletes across disciplines including cricket, hockey, equestrian, shooting, kabaddi, football, athletics, and water sports. The department's flagship technical asset is the I-SHAPE (Institute of Sports for High-performance Athletes and Performance Excellence) sports science center, equipped with imported performance technologies including Omegawave readiness assessment, D-WALL reactive training systems, Kineo motion capture, and a cryotherapy chamber.

The department is funded primarily through state government budget allocations, supplemented by athlete Pay & Play fees (Rs. 200–4,700/year depending on discipline), facility reservation revenues, and corporate skill-development partnerships with VLCC, Eicher Volvo, ICICI Foundation, and IndusInd Bank that integrate vocational training with athletic programming. Recent digital initiatives include a Talent Search Portal for athlete identification and the Anudan App for grant disbursement. Notable competitive outcomes include 82 medals and 4th overall rank at the 38th National Games 2025, and 1st rank at the Khelo India Water Sports Festival 2025.

Name

Department Of Sports & Youth Welfare

Legal name

Sports and Youth Welfare Department, M.P.

Website

https://dsywmp.gov.in

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Department of Sports and Youth Welfare is a Madhya Pradesh state government body that operates 11 sports academies and 84+ training centers serving 700+ athletes, running grassroots talent identification, elite training, and skill-development programs in partnership with corporate entities.

Ownership category

akta.pro rank

Product category

Government Sports Training & Youth Welfare Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Sports Boarding Schools & Residential Academies (MPAKAJAL), Strength & Conditioning / Athletic Performance Training (HSADAEAB), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Sports training academies
• Athlete development programs
• Sports science services
• Youth welfare schemes
• Talent identification programs

Headquarters

HQ city

Bhopal

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Others

Revenue model

1. Government Budget Allocation: Funded by Government of Madhya Pradesh with annual budget allocations for sports infrastructure, athlete training, and scheme implementation
2. Pay & Play Scheme Fees: Training fees collected from athletes for using sports facilities. Fees range from Rs. 200-4700 per sport depending on equipment requirements and membership category
3. Facility Reservation Fees: Charges for reserving stadiums and sports complexes for tournaments and events, ranging from Rs. 5000-50000 per day

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Department of Sports & Youth Welfare, Madhya Pradesh, delivers state-funded sports training, athlete development, and youth welfare services through 11 specialized sports academies (Archery, Athletics, Badminton, Cricket, Equestrian, Triathlon, Martial Arts, Hockey, Shooting, Water Sports), the I-SHAPE Sports Science Centre, and various schemes including Talent Search, CM Cup, Vidhayak Cup, Aaroh Summer Camp, Maa Tujhe Pranam, and Pay & Play. It also operates employment-oriented skill development academies in partnership with corporate partners (VLCC, Eicher Volvo, ICICI, IndusInd Bank).

Product overview

The Department of Sports & Youth Welfare, Madhya Pradesh operates a comprehensive sports development ecosystem comprising 11 state-of-the-art Sports Academies of Excellence offering specialized training in Archery, Athletics, Badminton, Cricket, Equestrian, Triathlon, Martial Arts, Hockey (Men's and Women's), Shooting, and Water Sports. Supporting infrastructure includes the I-SHAPE Sports Science Centre providing physiotherapy, nutrition, psychology, and biomechanical analysis services. The department runs multiple youth engagement programs including the Aaroh Summer Camp, Talent Search Portal, CM Cup, and Vidhayak Cup for talent identification. Skill development initiatives in partnership with VLCC, Eicher Volvo, ICICI, and IndusInd Bank provide employment-oriented training. Digital services include online talent registration portals and mobile applications for awards and facility booking. The department participates in Khelo India programs and organizes National Games representation.

Differentiator

Problem solved

Functional benefit

Products and services

• Madhya Pradesh State Sports Academies State-run sports training academies offering specialized training in 11 disciplines (Archery, Athletics, Badminton, Cricket, Equestrian, Triathlon, Martial Arts, Men's Hockey, Shooting, Water Sports, Women's Hockey) across Bhopal, Gwalior, Jabalpur, and Shivpuri. Provides boarding facilities, expert coaching, and competitive opportunities for athlete development.
• I-SHAPE (Institute of Sports High Performance And Physical Excellence) Sports Science Centre at TT Nagar Stadium, Bhopal, providing athlete support services including sports physiotherapy, sports nutrition, strength and conditioning, sports psychology, sports physiology, video analysis, biomechanical analysis, nursing care, sports massage, wellness and yoga, and advanced therapeutic equipment for performance optimization and injury recovery.
• Aaroh Summer Camp Annual summer sports initiative running from May 1-30, engaging over 1 lakh boys and girls in indoor/outdoor sports training, fitness and yoga sessions, personality development activities, and cultural competitions at block and village levels.
• Talent Search Program Online talent identification portal (talentsearch.dsywmp.gov.in) for discovering and recruiting young athletic talent across Madhya Pradesh through systematic selection trials and assessments.
• CM Cup Block, district, divisional and state-level competition for identifying talented boys and girls players below 16 years of age, organized annually across all districts of Madhya Pradesh.
• Vidhayak Cup Sports competition organized across all 230 constituencies of Madhya Pradesh since 2017, promoting grassroots sports development with categories including Kabaddi, Volleyball, Football, Kho-Kho, Boxing, Hockey, Judo, and Basketball.
• Pay & Play Scheme Public sports facility access program at TT Nagar Stadium offering fee-based memberships and facility reservations for 24 sports including Karate, Athletics, Badminton, Football, Table Tennis, Boxing, Wrestling, Taekwondo, Kabaddi, Tennis, Gymnastics, Judo, Shooting, Yoga, Basketball, and more.
• Maa Tujhe Pranam Scheme Annual border area exposure program launched in 2013, selecting 10 youth (5 boys and 5 girls) from each development block to visit international borders of India, fostering patriotism and respect for soldiers.
• Khelo India State Center of Excellence (KISCE) Government of India program with state partnership providing financial support for sports science backup, coaches, and equipment at three elite academies: Water Sports (Rowing) Academy Bhopal, Women's Hockey Academy Gwalior, and Shooting Academy Bhopal.
• Sports Awards and Incentives (Anudan Niyam) Financial assistance program providing sports scholarships for state-level medal winners, incentives for national games/championships, monthly honorarium for players, and awards including Vikram Award, Eklavya Award, and Vishwamitra Award.
• DSYW-VLCC Academy Employment-oriented cosmetology and fitness training program conducted in partnership with VLCC since February 2007, providing placement assistance for successful candidates in beauty and fitness sector.
• Eicher Volvo Automotive Skill Academy Skill development training in Shivpuri for repairing Eicher Volvo commercial vehicles, with 3-month academy training followed by 6-month on-job training at Pithampur plant, providing industry certification and skill loan facility.
• DSYW-ICICI Academy for Skills Employment-oriented training program in Indore covering electrical and home appliances, tractor mechanics, pump and motor refrigeration, air conditioner repair, paint application, central air conditioning, office administration, and selling skills, with free training for BPL candidates.
• DSYW-IndusInd Bank Academy for Banking Skills Banking and financial training program in Shivpuri with placement as Relationship Officer in banks across Madhya Pradesh, targeting graduates aged 18-28 years.
• DSYW-Skill Development for Paramilitary Forces Physical and academic training program preparing youth for recruitment in BSF, CRPF, Assam Rifle, MP Police Security Agency, and armed forces, with paid training for candidates aged 18+ who have passed 12th standard.
• Digital Platforms (Talent Search Portal & Anudan App) Online platforms including Talent Search Portal (talentsearch.dsywmp.gov.in) for athlete registration and selection, and mobile applications for sports awards (Anudan) and Pay & Play facility registration (DSYW Player Registration app available on Google Play Store).

Quantifiable outcome

• 700+ athletes trained, 525 national medals and 41 international medals won in 2022-23
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Government of India - Khelo India ProgrammecoreStrategic or Co-development Partner · 1 January 2016National programme for revival of sports culture at grassroots level. Provides annual financial assistance of INR 5 lakh per annum for 8 years to talented athletes. Supports Khelo India State Center of Excellence (KISCE), Khelo India Centers, and Khelo India Accredited Academies across MP.
• Khelo India State Center of Excellence (KISCE)coreStrategic or Co-development PartnerJoint partnership with Government of India for Water Sports (Rowing) Academy-Bhopal, Women's Hockey Academy-Gwalior, and Shooting Academy-Bhopal. Central government provides viability gap funding for sports science, coaches, equipment while state manages infrastructure.
• Sports Authority of India (SAI)coreStrategic or Co-development PartnerNational sports federation providing coaching standards, competition frameworks, and athlete development pathways integrated with MP academy system.
• VLCCminorStrategic or Co-development PartnerDSYW-VLCC Academy providing employment-oriented cosmetology and nutrition training to youth of the state since February 2007. Knowledge partner provides 100% placement to successful candidates.
• Eicher VolvominorStrategic or Co-development PartnerEicher Volvo Automotive Skill Academy in Shivpuri providing employment-oriented training in commercial vehicle repair. Includes 3 months training at academy and 6 months on-job training at Pithampur plant.
• ICICI BankminorStrategic or Co-development PartnerDSYW-ICICI Academy for Skills in Indore providing employment-oriented training in electrical, home appliances, tractor mechanics, refrigeration, air conditioning, office administration, and selling skills. Free training for BPL candidates.
• IndusInd BankminorStrategic or Co-development PartnerDSYW-Indusind Bank Academy for Banking Skills in Shivpuri providing banking and financial training. Free training with placement as Relationship Officer in banks across Madhya Pradesh.
• Paramilitary Forces (BSF, CRPF, MP Police, Security Agencies)minorStrategic or Co-development PartnerDSYW-Skill Development for Paramilitary Forces providing physical training and academic preparation for recruitment to armed forces. Age 18+, 12th pass required.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Reliance Foundation Youth Sports: Private foundation operating grassroots sports leagues and youth development programs across India. Comparable youth-engagement and talent identification mission, though privately funded rather than government-administered.
• Prakash Padukone Badminton Academy: Private elite badminton academy in Bangalore with comparable training, boarding, and sports science support. Represents the type of private competitor DSYW's MP State Badminton Academy competes with for top talent.
• JSW Sports: Corporate sports arm investing in elite Indian athletes and academy infrastructure (wrestling, boxing, athletics). Comparable high-performance training mission for elite Indian athletes with corporate sponsorship model.
• GoSports Foundation: Indian sports NGO providing scholarships and mentoring to elite athletes through programs like Foundation for Life. Comparable talent-development mission focused on Indian Olympic and Paralympic prospects, but as a grant-making body rather than facility operator.
• Olympic Gold Quest: Private sports NGO providing financial and training support to elite Indian Olympic prospects. Comparable high-performance athlete development focus, though narrower in scope (medal prospects only) and operates as funding partner rather than academy operator.

Broad incumbents

• Sports Authority of India: National apex body for sports development in India, operating regional centres and providing coaching standards, competition frameworks, and athlete pathways that DSYW integrates with. Directly comparable as a public-sector sports training infrastructure provider.

Direct peers

• Maharashtra Sports & Youth Services Department: State-level sports department operating the Shiv Chhatrapati Sports Complex and multiple academies, with similar governance, revenue (budget + Pay & Play), and athlete development mission.
• Haryana Sports & Youth Affairs Department: Another Indian state sports department operating multiple sport-specific academies (boxing, wrestling, athletics) with strong medal track records. Operates the same model of state-funded residential academies and grassroots competitions, making it the most direct comparable.
• Karnataka Sports & Youth Services Department: State sports department running multiple specialized academies (SAI Regional Centres, Karnataka Kreeda Bharathi) with similar sport-by-sport training infrastructure and Khelo India integration. Functions as a peer state-level sports development entity.
• Punjab Sports Department: Indian state sports department with comparable academy-based elite athlete development, grassroots competitions, and Khelo India participation. Competes directly with MP for talent at national events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/department-of-sports-&-youth-welfare

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Department Of Sports & Youth Welfare