DT Group
DT Group is a privately-held Vietnamese retail and distribution conglomerate founded in 1994, operating SPORT1 (the country's first and largest sports supermarket chain for Nike, Adidas, Wilson, Yonex, Cybex), AM proprietary sports fashion, Thủy Tinh Ngọc opal glassware, and sub-brands for healthcare, maintenance, and corporate gifting across Vietnam.
- Company typePrivate
- Founded1994
- HeadquartersHanoi, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingServices
What DT Group does
DT Group (legal name DT GROUP, also historically Đức Trung Group) is a privately-held Vietnamese retail and distribution conglomerate founded in 1994 and headquartered at 120 Nguyễn Thái Học, Ba Đình, Hanoi, with a southern branch in Ho Chi Minh City. The group operates a portfolio of six wholly-owned sub-brands: SPORT1 (Vietnam's first and largest sports supermarket chain, distributing Nike, Adidas, Wilson, Yonex, Cybex, and Babolat), AM (a proprietary sports fashion brand launched in 2007 with GOLF, FOOTBALL, RUNNING, and TENNIS lines), Thủy Tinh Ngọc (premium opal glassware imported from Thailand using US Home Set technology and FDA-certified for food safety), CARE1 (healthcare and wellness equipment), SERVICE1 (maintenance and repair services for fitness equipment and household appliances, established 2007), and GIFT1 (corporate gifting solutions). The underlying technology is a direct-import and exclusive-distribution model applied across consumer categories (sports apparel/equipment, premium household goods, healthcare devices), with one proprietary manufacturing process for opal glassware (1600°C melting and 500-600°C decoration firing) and one proprietary brand (AM) designed in-house in Vietnam.
Revenue is generated through one-time retail and wholesale transactions across SPORT1 sports stores, Thủy Tinh Ngọc showrooms, brand-specific outlets, and e-commerce (sport1.vn, thuytinhngoc.vn) plus Shopee and TikTok Shop marketplaces, supplemented by SERVICE1 professional maintenance fees and GIFT1 B2B corporate gift sales. Pricing is unit-based across all categories, with sports products ranging from entry-level items (from 88K VND) to premium international brands, promotional campaigns running up to 85% off during Black Friday and seasonal events, and no publicly disclosed standard price list. The customer base is primarily Vietnamese individual consumers (sports enthusiasts, health-conscious buyers, premium household shoppers) with a secondary B2B segment for corporate gifts and bulk hospitality supply; the company serves its market through a multi-channel go-to-market combining direct-to-consumer retail (physical stores plus owned e-commerce) with sales-led enterprise engagement for GIFT1 and SERVICE1 accounts. No external funding, M&A, or institutional ownership is disclosed; DT Group operates on owner-controlled capital and reinvested earnings.
DT Group firmographics
Firmographics- Name
- DT Group
- Legal name
- DT GROUP
- Website
- https://dtgroup.vn
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DT Group is a privately-held Vietnamese retail and distribution conglomerate founded in 1994, operating SPORT1 (the country's first and largest sports supermarket chain for Nike, Adidas, Wilson, Yonex, Cybex), AM proprietary sports fashion, Thủy Tinh Ngọc opal glassware, and sub-brands for healthcare, maintenance, and corporate gifting across Vietnam.
- Ownership category
- akta.pro rank
Where DT Group is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices14 records
Markets served
DT Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales - Sports Products: Revenue from retail and wholesale of sports apparel, equipment, and accessories through SPORT1 supermarket chain and brand stores. Includes sales of Nike, Adidas, Wilson, Yonex, and proprietary AM brand products.
- Retail Sales - Household Goods: Revenue from Thuy Tinh Ngoc household glassware products including opal glass dinnerware, tea sets, and gift sets through retail stores and e-commerce.
- Service Revenue - Maintenance: Revenue from SERVICE1 maintenance and repair services for training equipment and household appliances, including spare parts sales.
- B2B Corporate Gifts: Revenue from GIFT1 corporate gift solutions targeting businesses for gifting occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sports apparel and equipment |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
DT Group product offering
Product offeringCore offering
DT Group operates a diversified retail and distribution conglomerate importing and exclusively distributing sports apparel, equipment, healthcare devices, and premium household goods in Vietnam. The group runs the SPORT1 sports supermarket chain, the proprietary AM sports fashion brand, and Thuy Tinh Ngọc opal glassware line, supplemented by SERVICE1 maintenance and repair services and GIFT1 corporate gifts. The company's strategy centers on direct imports, exclusive distribution rights, and competitive pricing across multi-brand physical retail and e-commerce channels.
Product overview
DT Group operates as a diversified retail and distribution conglomerate with a portfolio of six interconnected sub-brands: SPORT1 (Vietnam's leading sports retail chain offering Nike, Adidas, Wilson, Yonex, Cybex and other international sports brands), AM (proprietary Vietnamese sports fashion brand with GOLF, FOOTBALL, RUNNING, and TENNIS lines), SERVICE1 (equipment maintenance and repair services for fitness machines and home appliances), CARE1 (healthcare devices), GIFT1 (corporate gifting solutions), and Thủy Tinh Ngọc (premium opal glassware tableware with American technology). Established in 1994, the company follows a direct import and exclusive distribution strategy, serving consumers in sports, wellness, and household categories across Vietnam.
Differentiator
Problem solved
Functional benefit
Brands
- SPORT1: Vietnam's first and largest sports supermarket chain, retailing and distributing world-leading sports brands including Nike, Adidas, Wilson, Yonex, Cybex.
- CARE1
- SERVICE1
- AM (AM-SPORT)
- Thủy Tinh Ngọc
- GIFT1
Products and services
- SPORT1 Vietnam's first and largest professional sports supermarket chain retailing and distributing international sports brands including Nike, Adidas, Wilson, Yonex, Cybex, and Babolat. Targets Vietnamese consumers seeking authentic sports apparel, footwear, accessories, and training equipment through physical stores and online channels.
- AM (AM-SPORT) Proprietary Vietnamese sports fashion brand offering athletic apparel including AM GOLF, AM FOOTBALL, AM RUNNING, and AM TENNIS lines. Targets Vietnamese consumers seeking quality sportswear at accessible prices, designed and developed in-house by DT Group.
- CARE1 Healthcare and wellness equipment brand offering health monitoring devices and personal care products. Targets health-conscious Vietnamese consumers seeking quality fitness and wellness equipment for home use.
- SERVICE1 Professional maintenance and repair service for training equipment and household appliances, offering equipment inspection, cleaning, lubrication, parts replacement, and repair. Targets fitness facilities and individual consumers needing ongoing care for fitness machines and home electronics across Vietnam.
- Thuy Tinh Ngoc (Thủy Tinh Ngọc) Premium opal glassware brand featuring US Home Set technology and European craftsmanship, manufactured in Thailand. Offers dinnerware sets, tea sets, and decorative glassware in six colors (Ruby Pink, Amethyst Purple, Topaz Brown, Emerald Green, Pearl White, Aquamarine Blue) with 22K gold plating options. Targets premium household consumers, restaurants, and hotels seeking durable, FDA-certified elegant tableware.
- GIFT1 Corporate gift solution brand offering premium gift sets for businesses including opal glassware and branded merchandise for special occasions, holidays, and corporate gifting events. Targets business buyers seeking unique, premium gifts for employees, partners, and clients.
Companies that use DT Group
Customer profileSegments5 records
Ideal customer profiles5 records
DT Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DT Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- NikecoreExclusive and authorized distribution of Nike sports products (apparel, footwear, equipment) through SPORT1 retail chain and online channels across Vietnam.
- AdidascoreAuthorized retail distribution of Adidas sports products through SPORT1 stores in Vietnam.
- WilsoncoreDistribution of Wilson sports equipment including tennis rackets and balls through SPORT1 network.
- YonexcoreAuthorized Yonex badminton and tennis equipment distributor through SPORT1 stores.
- CybexcoreExclusive distribution of Cybex premium fitness equipment through SPORT1 retail network.
- MP USA Home SetcoreTechnology licensing arrangement for Opal Glassware manufacturing - USA technology applied in Thai production facility, distributed exclusively by DT Group in Vietnam.
- LaurastarminorPremium household appliances (steam ironing systems) distributed through Thuy Tinh Ngoc channel.
- BabolatcoreAuthorized distributor of Babolat tennis equipment and apparel in Vietnam through SPORT1 stores.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
DT Group competitors and assessment
Company assessmentBroad incumbents
- Li-Ning: Li-Ning is a major Chinese sportswear brand with own-brand retail and authorised distribution in Asia. Relevant as a brand-side operator that competes with DT Group's portfolio of international brand distribution alongside its proprietary AM label.
- Puma: Puma sells sports apparel, footwear, and accessories through DTC stores and authorised multi-brand retailers like SPORT1. It is relevant as both a principal brand DT Group could distribute and a competitor operating its own retail channel in Asia.
- Anta Sports: Anta Sports is a leading Chinese multi-brand sportswear group (including FILA, Descente, Kolon Sport) with growing Southeast Asian retail presence. Comparable to DT Group as a multi-brand sportswear distribution and retail platform, though operating at significantly larger scale and geographic scope.
Direct peers
- Corelle Brands: Corelle Brands sells premium branded tableware and kitchenware globally, competing in the same premium opal-glass dinnerware category as Thuy Tinh Ngoc. Comparable on Thuy Tinh Ngoc's positioning as a premium household brand with FDA-grade food-safety credentials.
- Intersport: Intersport is a global sporting-goods retail chain aggregating Nike, Adidas, Wilson and similar brands. It is comparable to SPORT1 as a multi-brand sports retailer carrying many of the same international labels DT Group distributes.
- Decathlon Vietnam: Decathlon operates large-format multi-sport retail stores in Vietnam selling own-brand and international sports apparel and equipment. It is the closest direct competitor to SPORT1 in Vietnamese sports retail, competing for the same sports-enthusiast shoppers across athletic categories.
- Adidas (direct retail operations): Adidas operates its own mono-brand stores in Vietnam and globally, selling authentic sports apparel and footwear that SPORT1 also distributes. Direct Adidas retail is the principal DTC threat to DT Group's authorised distribution model in the Vietnamese market.
Others
- Wilson Sporting Goods: Wilson is one of DT Group's principal brand partners distributed through SPORT1, and increasingly operates its own direct-to-consumer channels. It is a strategic supplier and partial competitive counterpart in Vietnam's tennis, badminton, and team-sports equipment category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
DT Group social profiles
Digital presenceDT Group compliance and trust
Trust signalCompliance1 record
DT Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
DT Group leadership team
Management profileNumber of profiles
DT Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
DT Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DT Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DT Group
What does DT Group do?
DT Group operates a diversified retail and distribution conglomerate importing and exclusively distributing sports apparel, equipment, healthcare devices, and premium household goods in Vietnam. The group runs the SPORT1 sports supermarket chain, the proprietary AM sports fashion brand, and Thuy Tinh Ngọc opal glassware line, supplemented by SERVICE1 maintenance and repair services and GIFT1 corporate gifts. The company's strategy centers on direct imports, exclusive distribution rights, and competitive pricing across multi-brand physical retail and e-commerce channels.
Is DT Group a public or private company?
DT Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DT Group founded?
DT Group was founded in 1994. It employs 11 to 50 people.
Where is DT Group based?
DT Group is headquartered in Hanoi, Vietnam, in the Asia region.
How does DT Group make money?
Four revenue lines are on record. Retail Sales - Sports Products are the primary driver. The others are retail Sales - Household Goods, service Revenue - Maintenance and B2B Corporate Gifts.
Who are DT Group's main competitors?
Broad incumbents on record are Li-Ning, Puma and Anta Sports. Direct peers are Corelle Brands, Intersport, Decathlon Vietnam and Adidas (direct retail operations). Wilson Sporting Goods is listed as an others.
Does DT Group have an API?
No public API is recorded for DT Group.