Anta Southeast Asia

What Anta Southeast Asia does

ANTA Sports Products Limited (branded in the supplied dataset as 'Anta Southeast Asia') is a Chinese multi-brand sportswear platform that designs, develops, manufactures, and markets footwear, apparel, and accessories across a portfolio of eleven distinct brands. Founded in 1991 by Ding Shizhong and Ding Shijia, the company was listed on the Hong Kong Stock Exchange on July 10, 2007 (stock code 2020 in HKD and 82020 in RMB), with a registered office in the Cayman Islands and main operations in Hong Kong, Xiamen, and Jinjiang, China. The brand portfolio spans mass-market sportswear (ANTA, ANTA KIDS), high-end sports fashion (FILA, FILA KIDS, FILA FUSION), high-end professional sportswear (DESCENTE), premium outdoor (KOLON SPORT, JACK WOLFSKIN), Asian women's sportswear (MAIA ACTIVE), and global sporting goods through its largest-shareholder stake in Amer Sports (NYSE: AS), whose brands include Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic. ANTA also holds a 40% equity stake in a joint venture with South Korea's MUSINSA platform.

The business model is a multi-brand and omni-channel strategy. Mass-market ANTA is distributed primarily through a regional distributor network with leading presence in second and third tier Chinese cities, while premium brands such as FILA operate directly managed retail stores concentrated in first and second tier cities. Distribution is supplemented by brand-owned e-commerce platforms (anta.cn and brand-specific sites) and global retail channels operated by Amer Sports. Revenue is generated through one-time retail sales of branded products across the price-point spectrum from mass to ultra-premium. The portfolio's heritage provides pricing power: FILA has over 100 years of history, DESCENTE over 80 years, KOLON SPORT was founded in 1973, and JACK WOLFSKIN brings German-engineered outdoor credentials.

For the 2025 fiscal year, the company reported revenue of RMB 80.22 billion, a gross profit margin of 62.0%, an operating profit margin of 23.8%, and profit attributable to equity shareholders of RMB 13.59 billion. ANTA Sports is a constituent of the Hang Seng Index and multiple other major indices. Its operating geographies include China and an expanding international footprint covering Singapore, Indonesia, Malaysia, Thailand, Vietnam, the Philippines, South Korea, Japan, Germany, and Italy. The company's stated mission is 'Keep Moving' (永不止步), and it has been recognized through inclusion in the S&P Global Sustainability Yearbook.

Name

Anta Southeast Asia

Legal name

ANTA Sports Products Limited

Website

https://ir.anta.com

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

ANTA Sports Products Limited is a Chinese multi-brand sportswear company that designs, manufactures, and markets footwear, apparel, and accessories across eleven brands spanning mass-market (ANTA) to high-end segments (FILA, DESCENTE, KOLON SPORT, JACK WOLFSKIN, MAIA ACTIVE), including majority ownership of Amer Sports (NYSE: AS).

Ownership category

akta.pro rank

Product category

Sportswear and Athletic Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Shoe Retailers (45821)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Multi-brand sportswear
• Athletic footwear
• Sports apparel
• Outdoor apparel
• Kids sportswear

Headquarters

HQ city

Hong Kong

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Sportswear Products: Design, development, manufacturing and marketing of ANTA brand sportswear including sports footwear, apparel and accessories
2. Premium Brand Portfolio: Revenue from multiple premium brands including FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, JACK WOLFSKIN targeting different market segments from mass to high-end
3. Amer Sports Investment: ANTA Sports is the largest shareholder of Amer Sports (NYSE: AS), which includes Arc'teryx, Salomon, Wilson, Peak Performance, Atomic - revenue from sports equipment, footwear, apparel and accessories

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ANTA Sports Products Limited designs, develops, manufactures and markets multi-brand sportswear including sports footwear, apparel, and accessories. The portfolio spans mass-market to high-end segments through brands including ANTA, ANTA KIDS, FILA, FILA KIDS, FILA FUSION, DESCENTE, KOLON SPORT, MAIA ACTIVE, JACK WOLFSKIN, and Amer Sports-owned brands (Salomon, Arc'teryx, Wilson, Peak Performance, Atomic). The company also holds a 40% stake in South Korea's MUSINSA fashion platform.

Product overview

ANTA Sports Products Limited operates as a multi-brand sportswear platform, managing a diverse portfolio of 11 brands spanning mass-market (ANTA, ANTA KIDS) to high-end segments (FILA, FILA KIDS, FILA FUSION, DESCENTE), outdoor lifestyle (KOLON SPORT, JACK WOLFSKIN), women's fitness (MAIA ACTIVE), and global sporting goods (AMER with Salomon, Arc'teryx, Wilson, Peak Performance, Atomic). The company also holds a 40% stake in South Korea's MUSINSA fashion platform. ANTA serves as the leading Chinese sportswear company with international reach, designing, developing, manufacturing, and marketing sports footwear, apparel, and accessories across various market segments.

Differentiator

Problem solved

Functional benefit

Products and services

• ANTA Leading mass-market sportswear brand in China committed to providing functional, professional and technology-driven sports products across running, cross-training, basketball, and other sporting categories.
• ANTA KIDS First Chinese sportswear brand in the children's market, positioned as a children's professional sports brand providing high quality, technology-driven sports products for professional competition, training, physical education, outdoor sports, running, and basketball.
• FILA High-end sports fashion clothing brand with over 100 years of Italian heritage, featuring stylish and sporty image with cross-over cooperation with world-renowned designers; stores mainly located in first and second-tier cities in China.
• FILA KIDS Children's clothing brand in the high-end market, adhering to the heritage and unique image of FILA with awareness among the high-end consumer segment.
• FILA FUSION Brand targeting the younger customer segment, blending concepts of youthfulness, upbeat attitude and trendy sports, collaborating with internationally renowned brands for crossover collections.
• DESCENTE Japanese high-end brand focusing on high-quality professional sportswear for skiing, running, cycling, cross training, golf, and women's fitness, incorporating revolutionary technology with ingenious craftsmanship.
• KOLON SPORT Premium outdoor lifestyle brand integrating fashionable design and functionality for outdoor sports and camping.
• MAIA ACTIVE Sportswear brand specifically designed for Asian women with 'Addictive' technology sports fabrics and sizing system better suited for Asian body types, operating under the philosophy 'Letting Asian women enjoy the beauty of sports.'
• JACK WOLFSKIN Premium German outdoor brand specializing in outdoor apparel, footwear, and equipment featuring Texapore material technology for hiking, biking, skiing, and camping.
• AMER (Amer Sports) Global sporting goods company with brands including Salomon, Arc'teryx, Wilson, Peak Performance, and Atomic, offering technically advanced sports equipment, footwear, apparel and accessories.
• MUSINSA South Korea's fashion platform company operating MUSINSA, 29CM, EMPTY and SOLDOUT platforms, with ANTA Sports holding 40% equity stake to develop the MUSINSA STANDARD brand in the China market targeting young consumers.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• MUSINSAcoreStrategic or Co-development PartnerANTA Sports established a joint venture with MUSINSA, taking 40% equity stake to develop the 'MUSINSA STANDARD' brand and 'Musinsa Store' multi-brand retail concept across the China market. This partnership strategically targets young consumers seeking unique sports and fashion products.
• Amer Sports, Inc.coreStrategic or Co-development PartnerANTA Sports is the largest shareholder of Amer Sports, a global group of iconic sports and outdoor brands including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 361 Degrees International Limited: Hong Kong-listed Chinese sportswear company competing in mass-market athletic footwear and apparel. Comparable tier 2/3 city distribution focus and product positioning vs. ANTA's core brand.
• Xtep International Holdings Limited: Hong Kong-listed Chinese sportswear company competing directly in the mass-market running and basketball segments. Comparable product mix, pricing tier, and tier 2/3 city distribution model to ANTA's core brand.
• Li Ning Company Limited: Hong Kong-listed Chinese sportswear company and ANTA's most direct domestic competitor. Competes head-to-head across mass-market and premium tiers in China, with similar brand portfolio expansion and China-anchored distribution strategy.
• Amer Sports, Inc. NYSE-listed (AS) majority-owned subsidiary of ANTA Sports, owner of Arc'teryx, Salomon, Wilson, Peak Performance and Atomic. Directly comparable as a multi-brand global sporting goods platform with overlapping product categories in outdoor, winter sports and performance equipment.

Broad incumbents

• adidas AG: Global incumbent in athletic footwear and apparel with significant Chinese market presence. Directly comparable product category, premium positioning overlap with FILA, and global brand portfolio comparable to ANTA's multi-brand strategy.
• Under Armour, Inc. Global athletic apparel incumbent competing across performance sportswear categories. Comparable product overlap with ANTA core brand in running, training and basketball.
• Lululemon Athletica Inc. Global premium athletic apparel leader and direct threat to ANTA's premium brands (FILA, MAIA ACTIVE) in the women's and athleisure categories. Comparable high-margin, brand-led model.
• Nike, Inc. Global athletic apparel and footwear leader and incumbent in the Chinese premium sportswear market. Comparable across FILA, Jordan and Amer Sports brand competition; competes for the same Chinese consumers ANTA targets in mass and premium tiers.

Emerging players

• On Holding AG: Swiss premium athletic footwear and apparel brand rapidly expanding in China. Comparable premium positioning overlap with FILA and Amer Sports running brands; represents the new wave of competition ANTA's premium portfolio faces.

Regional players

• Descente Ltd. Japanese high-end performance sportswear brand (skiing, running, golf) that ANTA operates within China via its wholly-owned subsidiary. Highly comparable product category (technical winter/outdoor apparel) and brand heritage; competes with ANTA-owned DESCENTE outside Greater China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anta-southeast-asia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anta Southeast Asia