DUGFEM GmbH - Event & Messebau

What DUGFEM GmbH - Event & Messebau does

DUGFEM GmbH is a German full-service event and trade show construction company founded in 2002 and owner-managed by Mandy Blatzheim (Konzeption / Design / Kommunikation) and Michael Blatzheim (Beratung / Planung / Bauleitung). The firm designs, plans, builds, transports, and operates exhibition stands and corporate events for enterprise clients, operating from a Röthenbach an der Pegnitz production/warehouse site and a Lauf an der Pegnitz design office. Its service stack spans consulting, concept and design, in-house 3D/360° visualization (used as a default pre-execution step), in-house printing and plotting, own logistics fleet, and on-site construction and teardown.

The company's technology base centers on the Aluvision modular exhibition system (Omni-Pro frames, VELCRO technology, Flexbox) and integrated HI-LED / 1.2 mm resolution LED tiles, of which DUGFEM is a long-term Aluvision Ambassador with exclusive access in Germany. A 1,400 m² warehouse across two buildings supports inventory, rental, and cross-border staging. Go-to-market is direct enterprise sales via the company website, client referrals, and presence at European trade shows, with named enterprise clients in business aviation (Aero-Dienst), defense (Diehl Defence), pharmaceuticals (Daiichi Sankyo), test and measurement (National Instruments, Glenair, Konrad Technologies), electronics (Neumüller Elektronik), and agency-led events (wildweiss). Pricing is fully custom-quoted per project, with offer validity of three months, quote validity of four months, payment terms of five working days from invoice receipt, and 25%/50% late-order surcharges within 14 days of an event.

DUGFEM is a privately held, founder-owned GmbH with no institutional investors, no subsidiaries, no M&A history, and no external funding rounds. In 2025 it has executed projects across nearly all of Europe (Germany, Spain, Switzerland, Italy, France), expanded warehouse capacity, and is actively recruiting across project management, technical, office, and apprentice roles, signaling organic capacity buildout rather than a structural pivot. The firm remains a small, relationship-driven specialist whose competitive position rests on long-standing enterprise clients, Aluvision partnership exclusivity, and integrated design-to-build execution.

Name

DUGFEM GmbH - Event & Messebau

Legal name

DUGFEM GmbH

Website

https://dugfem.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

DUGFEM GmbH is a German owner-managed full-service trade show construction and corporate event firm, founded in 2002, serving enterprise clients across Europe with modular Aluvision systems, in-house 3D visualization, own logistics, and turnkey event execution.

Ownership category

akta.pro rank

Product category

Trade Show and Event Construction Services

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Interior Design Services (541410), Graphic Design Services (541430)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro industry

PRIMARYBPAFAGAK

Event Fabrication & Scenic/Set Build (Custom Builds, Installations)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYMPAAAGAC

Trade Show & Exhibition Marketing (Booth Design/Build)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYBPAFAIAC

Graphic Design & Visual Content Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

Keywords

• Trade show construction
• Exhibition stand design
• Corporate event management
• Modular booth systems
• 3D visualization services

Headquarters

HQ city

Röthenbach an der Pegnitz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Trade Show Stand Construction and Rental: Design, construction, rental, setup and teardown of trade show exhibition stands using modular Aluvision systems. Pricing is quote-based and project-specific, with prices valid for 3-4 months after contract signing. Late orders (within 14 days of event) incur surcharges of 25% for fixed-price items and 50% for management work.
2. Event Planning and Execution: Full-service event planning, design, and execution including concept development, setup, coordination, and teardown. Services include Christmas parties, jubilee celebrations, corporate events, and hybrid/digital/virtual events.
3. 3D Visualization and Design Services: In-house 3D visualization and 360° virtualization services, graphic design, printing and plotting of signage. Quality assurance through in-house manufacturing.
4. Equipment Rental: Rental of exhibition furniture, LED walls, and other event equipment. Insurance recommended for rental items during event duration including setup and teardown periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DUGFEM designs, builds, and operates trade show stands and corporate events end-to-end. Using Aluvision modular systems (Omni-Pro frames, Flexbox, and 1.2mm LED tiles), the company covers concept, 3D/360° visualization, construction, logistics with own fleet, on-site setup and teardown, plus in-house printing and plotting. Services are sold directly to enterprise clients on a project-quote basis across Europe.

Product overview

DUGFEM is a full-service event and exhibition construction company founded in 2002, offering an integrated portfolio of services: consulting and project management (Konzeption & Design), 3D/360° visualization capabilities (Grafik & Visualisierung), logistics and storage (Lager & Logistik), and core event/exhibition construction (Event- und Messebau). The company operates as an Aluvision Ambassador, utilizing the Aluvision modular exhibition system with Omni-Pro frames, VELCRO technology, LED Tiles, and Flexbox components. Services are offered for hybrid, physical, digital, and streaming events across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung & Service (Consulting & Service) Consulting and service offering providing round-the-clock client support with short communication channels and direct contacts for trade show and event projects.
• Konzeption & Design (Conception & Design) Creative conception and design services translating corporate vision and brand presence into customized exhibition and event concepts.
• Grafik & Visualisierung (Graphics & Visualization) In-house 3D visualization and 360° virtualization services that let clients preview their projects before construction, backed by in-house printing and plotting of graphics.
• Lager & Logistik (Warehousing & Logistics) Storage and logistics services covering 1,400m² across two buildings of warehouse space plus the company's own fleet and international partner network for reliable delivery across Europe.
• Event- und Messebau (Event & Trade Show Construction) Core trade show and event construction service providing experienced personnel for end-to-end project execution worldwide, from planning and construction through setup and teardown.

Quantifiable outcome

• 22-hour complete setup of 105m² exhibition stand at major venue
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AluvisioncoreTechnology or IntegrationDUGFEM has been a long-term ambassador for Aluvision, a leading international provider of modular exhibition systems. This partnership provides access to Aluvision's plug-and-play solutions including Omni-Pro frame systems, LED tiles, and Flexbox. DUGFEM has exclusive access to Aluvision's extreme resolution 1.2mm LED tiles in Germany. The partnership enables fast, economical, and sustainable construction without complex tool assembly.
• wildweiss GmbHminorStrategic or Co-development PartnerWildweiss GmbH is an advertising agency for corporate communications that collaborated with DUGFEM on the Retorte GmbH 70th anniversary celebration project. The agency handled the overall planning and coordination while DUGFEM executed the event setup and logistics.
• Genussmanufaktur KalteisminorOthersGenussmanufaktur Kalteis from Kolbermoor provided catering services for the Daiichi Sankyo Christmas party event, contributing an exclusive selection of food items to complement the Christmas market theme.
• International Partner NetworkminorOthersDUGFEM maintains a large network of partners and service providers for international operations, enabling them to serve clients across Europe including Spain, Switzerland, Italy, and France.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Walaschk Messebau: German exhibition stand construction specialist serving enterprise clients across industries. Highly comparable as a regional direct competitor offering booth design, fabrication, and event production services.
• Hofmann Messebau GmbH: Family-owned German exhibition stand builder with similar full-service offerings including design, construction, and project management for mid-market enterprise trade show booths. Closely comparable in service scope, customer profile, and geographic focus on German-speaking markets.
• Gahrens + Battermann GmbH: German event technology provider specializing in LED walls, AV, and event production services. Comparable as a technology-rich event execution partner serving enterprise trade shows and corporate events in German-speaking markets.
• EXPOMOBIL GmbH: German exhibition stand construction company specializing in modular booth systems and full-service trade show execution. Directly comparable in modular construction methodology and Germany-focused B2B customer base.
• Atelier Damböck: Austrian/German-speaking market exhibition stand builder offering design, construction, and event services to enterprise clients. Directly comparable in modular construction approach, European multi-country execution, and boutique positioning.
• JOKE Event AG: German full-service event and trade show company providing conception, design, construction, and on-site execution. Directly comparable in scope of services and target customer profile for corporate events and trade show booths.
• MEPLAN GmbH: German full-service trade show and event marketing partner combining booth design, fabrication, and on-site execution. Comparable as a mid-sized German trade show specialist serving similar B2B enterprise customers.
• mac brand space GmbH: German brand-space and exhibition stand design agency providing design, 3D visualization, and booth realization. Comparable in the integrated design-to-build service model for enterprise trade show appearances.
• Uniplan Group: Established German event and brand experience agency offering live events, trade shows, and brand activations for enterprise brands. Comparable in full-service live event execution and has overlapping blue-chip enterprise customers.

Broad incumbents

• Avantgarde Group: Large established German experiential marketing agency offering comprehensive brand experience, event, and trade show services to global enterprises. Comparable space (experiential/event marketing) but broader portfolio and significantly larger scale than DUGFEM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dugfem-event-messebau

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DUGFEM GmbH - Event & Messebau