Duijvestein Winterstore

What Duijvestein Winterstore does

Duijvestein Winterstore is a privately held Dutch specialty retailer founded in 1955 and headquartered in Zoetermeer, Netherlands. The company sells ski equipment, snowboards, ski and snowboard boots, bindings, winter sports apparel, protective gear, and accessories across a catalog of more than 100 brands including Burton, Salomon, Atomic, Kjus, Peak Performance, Rossignol, Patagonia, On Running, and Karhu. Revenue is generated through direct-to-consumer transactions across two store formats — three Duijvestein Winterstore locations (Den Haag, Landgraaf, Zoetermeer) and three Mount by Duijvestein locations (Amsterdam, Rucphen, Terneuzen) — supplemented by an e-commerce webshop available in Dutch, English, German, and French.

The business is differentiated by a service layer rather than by proprietary technology. In-store services include the Duijvestein Bootlab foot-scanning and bootfitting service, equipment maintenance (waxing, sharpening), and on-snow equipment testing at SnowWorld indoor ski facilities in Landgraaf and Zoetermeer, where two of the stores are co-located. Educational events such as Holmenkol Clinics and Duijvestein Bootlab events support community engagement with enthusiast customers.

The go-to-market is omnichannel: physical retail plus e-commerce, with marketing through the webshop, newsletter, blog content, and in-store events. The customer base is fragmented and consumer-only — winter sports enthusiasts, families, and fashion-conscious buyers across men's, women's, and children's categories — with no disclosed B2B or enterprise revenue. Pricing is opaque, with sale activity reaching up to 50% off via a dedicated outlet channel and a stated customer satisfaction score of 9.3/10. The company is privately held with no disclosed investors, parent, or capital structure; it employs 38 people and reports no funding rounds.

Name

Duijvestein Winterstore

Legal name

Duijvestein Winterstore

Website

https://duijvestein-wintersport.nl

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Duijvestein Winterstore is a Dutch specialty retailer, founded in 1955, selling ski and snowboard equipment, winter sports apparel, and accessories across 100+ brands through six retail locations and a multilingual e-commerce webshop serving individual winter sports consumers in the Netherlands and adjacent markets.

Ownership category

akta.pro rank

Product category

Winter Sports Equipment Retail

NAICS

Shoe Retailers (458210)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)

Keywords

• Winter sports retail
• Ski equipment
• Snowboard gear
• Boot fitting services
• Winter sports apparel

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail merchandise sales: Direct retail of ski equipment, snowboards, winter sports clothing, and accessories through physical stores and e-commerce. Revenue generated from one-time product transactions across multiple categories including skis, snowboard, footwear, apparel, and protective gear.
2. In-store services: Bootfitting services, maintenance/waxing services for skis and snowboards, and equipment testing services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Duijvestein Winterstore is a Dutch specialty retailer that sells ski equipment, snowboards, winter sports clothing, footwear, bindings, and protective accessories through 6 physical stores across the Netherlands and an e-commerce webshop. The company complements its product retail with fee-based in-store services including the Duijvestein Bootlab foot-scanning bootfitting service, ski/snowboard maintenance (waxing and sharpening), and on-snow product testing at SnowWorld facilities.

Product overview

Duijvestein Winterstore is a Dutch winter sports retailer founded in 1955, offering a comprehensive year-round assortment of ski and snowboard equipment along with winter sports apparel. The core product portfolio includes skis, snowboards, ski boots, snowboard boots, and snowboard bindings (with step-on systems like Burton Step On and Union Step On), complemented by a full range of winter sports clothing (jackets, pants, base layers, midlayers) and protective accessories (helmets, goggles, protection gear). The company operates as a multi-channel retailer combining an e-commerce webshop with physical store locations across the Netherlands, offering professional services including Duijvestein Bootlab (advanced foot scanning and boot fitting), equipment maintenance (waxing, sharpening), and on-snow testing at SnowWorld facilities. The Mount by Duijvestein sub-brand in select locations extends the offering to premium outdoor and athletic apparel brands. The store maintains an extensive brand portfolio including Burton, Salomon, Atomic, Kjus, Peak Performance, and many others, selling to men, women, and children across all customer segments.

Differentiator

Problem solved

Functional benefit

Brands

• Mount by Duijvestein: Retail store concept operating in Amsterdam, Rucphen, and Terneuzen.

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Regional players

• SportScheck: Major German sporting goods retailer with multi-category assortment including winter sports equipment and apparel. Comparable as an omnichannel specialist in neighboring DACH region with overlapping ski/snowboard product lines, though primarily serving Germany rather than the Netherlands.
• A.S. Adventure (AS Adventure): Belgian-based outdoor and winter sports retailer (including the Bever brand pre-restructuring) with stores across Belgium, Netherlands, and Luxembourg. Comparable as a Benelux omnichannel retailer in winter/outdoor apparel and equipment, overlapping with Duijvestein's customer base in border regions.

Broad incumbents

• Decathlon: Global sporting goods retailer with strong Netherlands presence offering own-brand and third-party ski/snowboard equipment at value price points. Comparable as an omnichannel competitor targeting similar Dutch consumers with winter sports product lines, though Decathlon's scale and private-label breadth differ from Duijvestein's premium multi-brand specialist model.
• Perry Sport: Major Dutch sporting goods chain with broad multi-sport assortment including ski, snowboard, and outdoor categories. Comparable as a domestic omnichannel retailer serving overlapping Dutch consumers, though broader and less winter-sports-specialized than Duijvestein.
• Intersport: International sports retail franchise operating in the Netherlands with multi-sport assortment including winter sports equipment and apparel. Comparable as a Dutch-market omnichannel sporting goods retailer, though broader in scope than Duijvestein's winter sports specialty.

Direct peers

• Bever: Dutch outdoor and ski retailer operating physical stores and a major e-commerce site, directly competing with Duijvestein in winter sports apparel, ski/snowboard equipment, and outdoor footwear across the Netherlands. Bever is the most direct comparable given overlapping product range, omnichannel model, and Dutch market focus.
• Blue Tomato: European action sports specialist retailer (snowboard, ski, surf, skate) with strong online presence across DACH and Benelux. Highly comparable to Duijvestein in product mix (snowboard hardgoods, step-on bindings, Burton/Salomon ranges) and target customer, with overlapping cross-border e-commerce ambitions.

Others

• SnowWorld: Operator of indoor ski facilities in the Netherlands (including Zoetermeer and Landgraaf) that hosts two of Duijvestein's retail locations. Comparable as a strategic venue partner and ecosystem participant driving on-snow test traffic, equipment rental, and lesson referrals that feed Duijvestein's retail funnel.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/duijvesteinwinterstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duijvestein Winterstore