SnowWorld
SnowWorld N.V. is Europe's largest indoor winter sports provider, operating 9 real-snow ski and snowboard resorts across the Netherlands, Belgium, France, and Germany, complemented by hotel, climbing, ice-karting, skydiving, ski school, and retail. It serves individual consumers, families, corporate groups, and ski learners year-round.
- Company typePublic
- Founded1996
- HeadquartersZoetermeer, Netherlands
- Headcount251–500
- GTM typeB2C
- OfferingServices
What SnowWorld does
SnowWorld N.V. is a publicly listed (Euronext Amsterdam, ISIN: NL0010627865) Dutch leisure company that operates Europe's largest network of indoor winter sports resorts, with 9 locations across the Netherlands, Belgium, France, and Germany. Its core offering is real-snow indoor ski and snowboard slopes maintained at approximately -5°C year-round, supported by chairlifts, conveyor belts, practice slopes, and funparks. Around this core, SnowWorld has built a multi-product resort ecosystem: the Alpine Hotel at Landgraaf for ski-in/ski-out accommodation, Adventure Valley outdoor climbing parks (25,000 m² in Landgraaf plus Zoetermeer), Indoor Skydive Roosendaal, IceKart Rucphen-Breda, professional ski schools, F&B outlets (Almhütte, Bierstube, Snowfriends, Off-Piste, Chalet 55°), and Duijvestein Winterstore retail with 3D foot-scan boot fitting.
The company generates revenue through seven distinct streams: usage-based ski passes and lift tickets, ski school lessons, hotel accommodation, food and beverage, subscriptions and memberships (annual, 3-month, monthly, summer), group and corporate events, and adventure activities. Pricing is segmented by season, location, and bundle — summer ski passes start at €26.95 with equipment, hotel packages range from €163 to €317, annual subscriptions are €815, and corporate/filming fees run €3,000–€5,000 per half/full day. GTM is direct-to-consumer through both physical resort counters and a centralized online booking platform (shop.snowworld.com), supplemented by A-brand partnerships (Sinner, Burton, Atomic, TUI) and tourism partnerships (Filzmoos, SalzburgLand). The company is governed by a One Tier Board, is ~95% owned by Alychlo NV, is Green Key Gold certified across all locations, and has committed to climate neutrality by 2030.
SnowWorld firmographics
Firmographics- Name
- SnowWorld
- Legal name
- SnowWorld N.V.
- Website
- https://snowworld.com
- Company type
- Public
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SnowWorld N.V. is Europe's largest indoor winter sports provider, operating 9 real-snow ski and snowboard resorts across the Netherlands, Belgium, France, and Germany, complemented by hotel, climbing, ice-karting, skydiving, ski school, and retail. It serves individual consumers, families, corporate groups, and ski learners year-round.
- Ownership category
- akta.pro rank
SnowWorld industry classification
Industry- Product category
- Indoor Ski Resort
- NAICS
- Skiing Facilities (71392), Skiing Facilities (713920), Traveler Accommodation (7211), Recreational Goods Rental (532284)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)
- akta.pro secondary industries
- Ski & Mountain Full-Service Hotels (THAGAAAJ), Mountain & Ski Luxury Resorts (THAGACAB), Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)
Keywords
Where SnowWorld is headquartered
LocationHeadquarters
- HQ city
- Zoetermeer
- HQ country
- Netherlands
- HQ region
- Europe
Offices8 records
Markets served
SnowWorld business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Ski Passes and Lift Tickets: Core revenue from time-based ski passes for indoor slopes, including options for 1-hour, 2-hour, 4-hour, evening passes, and day passes. Equipment rental can be bundled.
- Ski School and Lessons: Revenue from group lessons, private lessons, trial lessons, and multi-session courses for skiing and snowboarding for all ages and skill levels
- Hotel Accommodation: Overnight stays at Alpine Hotel Landgraaf with various packages including ski passes, meals (fondue, BBQ), and adventure activities
- Food and Beverage: On-site restaurants and bars including Almhutte, Bierstube, Snowfriends, Off-Piste, and Chalet 55° offering Alpine cuisine, fondue, BBQ, and après-ski experiences
- Subscriptions and Memberships: Annual, 3-month, monthly, and summer subscriptions providing unlimited access to all Dutch and Belgian locations with additional benefits like parking discounts and bring-a-friend offers
- Group and Corporate Events: Team building events, corporate outings, birthday parties, and group bookings at all locations
- Adventure Activities: Revenue from climbing parks, Alpine Coaster rides, tubing, ice karting, and indoor skydiving at partner locations
- Retail and Equipment: Duijvestein Winterstore offers ski and snowboard equipment sales, rental, testing services, boot fitting with 3D foot scanning, and maintenance services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Summer ski pass with equipment from €26.95 |
| Subscription | Pay-as-you-go | Alpine Hotel packages from €163 |
| Usage-based | Pay-as-you-go | Corporate/media filming fees |
| Subscription | Annual | 12-month subscription €815 or €71.31/month |
| Usage-based | Pay-as-you-go | Trial lessons from €29.95 |
| Unit Pricing | Pay-as-you-go | Climbing park and adventure activities from €9.95 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
SnowWorld product offering
Product offeringCore offering
SnowWorld operates Europe's largest chain of indoor ski and snowboard resorts with real snow maintained year-round at -5°C across 9 locations in the Netherlands, Belgium, France, and Germany. Its core offering includes time-based ski slope access, professional ski and snowboard instruction, equipment rental and retail, on-site Alpine hotel accommodation, outdoor climbing parks (Adventure Valley), and adjacent leisure activities such as tubing, ice karting, and indoor skydiving.
Product overview
SnowWorld is Europe's largest indoor winter sports provider, operating as a unified hospitality and leisure resort concept. The core product is the indoor ski and snowboard slope experience, supported by the Alpine Hotel Landgraaf accommodation, Adventure Valley outdoor climbing parks (Landgraaf and Zoetermeer), professional ski school instruction, equipment rental, and diverse food & beverage outlets. The company offers related adventure activities including IceKart racing and Indoor Skydive Roosendaal. Additional services include ski passes (time-based with equipment options), subscriptions/memberships, group and corporate event packages, retail through Duijvestein Winterstore, wall climbing, tubing, and SnowWorld Giftcards. Summer packages like Ski Pass & BBQ extend the offering beyond winter months. Locations span the Netherlands (Zoetermeer, Landgraaf, Amsterdam, Rucphen-Breda, Terneuzen), Belgium (Antwerp), France (Amnéville), and Germany (Bispingen, Neuss).
Differentiator
Problem solved
Functional benefit
Brands
- Adventure Valley: Outdoor climbing parks offering activities including climbing routes, zip lines, and Alpine Coaster toboggan runs in Landgraaf and Zoetermeer.
- Alpine Hotel Landgraaf
Products and services
- Indoor Ski & Snowboard Slopes
Quantifiable outcome
- Europe's largest indoor winter sports provider with 9 locations
- +2 more outcomes
Companies that use SnowWorld
Customer profileSegments6 records
Ideal customer profiles2 records
SnowWorld technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SnowWorld partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- SinnercoreHelmet partner providing safety equipment. SnowWorld provides free SINNER helmets to all guests on the slopes. Long-standing partnership ensuring quality safety gear availability.
- BurtoncoreSnowboard partner providing equipment for customers. Major international snowboard brand offering quality boards at SnowWorld locations.
- AtomiccoreSki partner providing equipment for rental and sales. Leading ski manufacturer with full product range available at SnowWorld.
- TUIminorTravel partner connecting SnowWorld with winter sports travelers who have booked holidays. TUI customers introduced to SnowWorld for pre-trip training or year-round practice.
- Intersport RentminorSki rental partner offering equipment services. Network of rental shops providing gear to winter sports enthusiasts.
- AB INBEVminorBeverage supplier for all SnowWorld restaurants. Provides beer and other beverages for on-site consumption.
- GEAcoreCold technology supplier for ski slopes. Provides and maintains refrigeration systems essential for indoor ski slope operation.
- SHOScoreNon-profit ski and snowboard school specialized in teaching people with physical, intellectual, sensory, or multiple disabilities. Makes winter sports accessible to everyone.
- Bibian Mentel FoundationcoreFoundation providing equal opportunities for people with physical challenges through their Re-abled program. Offers better guidance and appropriate prosthetics/orthotics for those with physical challenges.
- Bliss to ShineminorCharity creating priceless moments for children from families affected by cancer. Organizes annual Shine Day and fulfills wishes during Blissi Special Days.
- Make-A-Wish NetherlandsminorWish-granting organization for children with severe or life-threatening illnesses. Creates unforgettable Wish Journeys providing positive energy for children and their families.
- Duijvestein WinterstorecoreOn-site winter sports retail partner offering ski/snowboard sales, rental, test center, and boot fitting with 65 years of experience. 3D foot scan technology introduced in 2019 for custom boot fitting.
- HolmenkolminorTechnical partner for ski maintenance clinics and workshops. Collaborates with Duijvestein stores to offer free clinics teaching sharpening and waxing techniques.
- Nederlandse Ski Vereniging (NSkiV)minorDutch Ski Association partnership to elevate winter sports in the Netherlands. Collaboration to promote and develop skiing and snowboarding in the region.
- RedBullminorBeverage supplier and event partner organizing cool events on SnowWorld slopes. Provides energy drinks and organizes promotional activities.
- FilzmoosminorDestination partner for ski resort connections. SnowWorld Amsterdam features Filzmoos partnership linking to Austrian ski destination.
- SalzburgLandminorAustrian destination partner promoting alpine winter sports experiences. Links Dutch indoor skiers to real alpine destinations.
- Park-SpotminorParking management partner for SnowWorld Landgraaf and Antwerpen locations. Provides online parking reservations, day tickets, and subscription services.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
SnowWorld competitors and assessment
Company assessmentEmerging players
- Snowplanet: Snowplanet is an indoor ski centre near Auckland, New Zealand, with a single slope, ski school, and snow play. It is a niche direct competitor in indoor-ski business model but smaller scale and geographically distant from SnowWorld's core European footprint.
Direct peers
- Chill Factore: Chill Factore is an indoor ski and snow centre in Manchester, UK, offering a 180m main slope, ski school, equipment hire, and leisure activities. It competes for European indoor skiing demand and is the most directly comparable UK indoor ski facility.
- SnowDome: SnowDome in Tamworth, UK, offers indoor real-snow skiing, snowboarding, ice skating, and snow play. It targets similar customer segments as SnowWorld — beginners, families, and ski teams — making it a directly comparable indoor ski centre.
- The Snow Centre: The Snow Centre in Hemel Hempstead, UK, is a real-snow indoor ski slope featuring two main slopes, ski school, and equipment retail. It directly competes with SnowWorld for European ski lessons, family visits, and team training.
- Ski Dubai: Ski Dubai operates one of the world's largest indoor ski resorts inside the Mall of the Emirates, offering year-round real-snow skiing, snowboarding, and related activities. It is the closest global analog to SnowWorld in terms of indoor ski slope operations, lift systems, and integrated retail/F&B offerings.
Broad incumbents
- Compagnie des Alpes: Compagnie des Alpes operates major French outdoor ski resorts (e.g., Paradiski, Tignes, La Plagne) and theme parks. As the operator of the Amnéville thermal resort where SnowWorld France sits, it is a relevant incumbent in both lodging and ski leisure.
- SkiStar AB: SkiStar is a publicly listed Scandinavian operator of alpine ski resorts in Sweden, Norway, and Austria. While it operates outdoor rather than indoor ski destinations, it competes for European ski vacation spending and represents a broader incumbent in the same customer category.
Regional players
- Skydome (Oberstdorf) / German Indoor Ski Halls: Independent German indoor ski halls such as SnowValley and Alpenpark Neuss compete for German indoor ski demand adjacent to SnowWorld's German sites (Bispingen, Neuss). They are regional peers with overlapping offerings but smaller scale.
Others
- Intersport (retail partner): Intersport is a partner of SnowWorld for ski rental services and a global sporting-goods retailer. It is an ecosystem participant in ski equipment distribution rather than a direct competitor, but its retail scale and rental network benchmark SnowWorld's on-site Duijvestein stores.
- iFLY Indoor Skydiving: iFLY operates a global network of vertical-wind-tunnel indoor skydiving facilities, directly comparable to SnowWorld's Indoor Skydive Roosendaal subsidiary. It is an adjacent leisure activity that shares the same family/entertainment customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SnowWorld social profiles
Digital presenceSnowWorld compliance and trust
Trust signalCompliance2 records
SnowWorld financial estimates
Financial estimateRevenue estimate
Valuation estimate
SnowWorld leadership team
Management profileNumber of profiles
Profiles4 records
SnowWorld subsidiaries and ownership
Company hierarchySubsidiaries3 records
SnowWorld funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SnowWorld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SnowWorld
What does SnowWorld do?
SnowWorld operates Europe's largest chain of indoor ski and snowboard resorts with real snow maintained year-round at -5°C across 9 locations in the Netherlands, Belgium, France, and Germany. Its core offering includes time-based ski slope access, professional ski and snowboard instruction, equipment rental and retail, on-site Alpine hotel accommodation, outdoor climbing parks (Adventure Valley), and adjacent leisure activities such as tubing, ice karting, and indoor skydiving.
Is SnowWorld a public or private company?
SnowWorld is a public company. It is classified as public and is currently operating.
When was SnowWorld founded?
SnowWorld was founded in 1996. It employs 251 to 500 people.
Where is SnowWorld based?
SnowWorld is headquartered in Zoetermeer, Netherlands, in the Europe region.
How does SnowWorld make money?
Eight revenue lines are on record. Ski Passes and Lift Tickets are the primary driver. The others are ski School and Lessons, hotel Accommodation, food and Beverage, subscriptions and Memberships, group and Corporate Events, adventure Activities and retail and Equipment.
Who are SnowWorld's main competitors?
Snowplanet is listed as an emerging player. Direct peers are Chill Factore, SnowDome, The Snow Centre and Ski Dubai. Broad incumbents are Compagnie des Alpes and SkiStar AB. Skydome (Oberstdorf) / German Indoor Ski Halls is listed as a regional player. Others are Intersport (retail partner) and iFLY Indoor Skydiving.
Does SnowWorld have an API?
No public API is recorded for SnowWorld.
What industry is SnowWorld in?
SnowWorld's product category is Indoor Ski Resort. Its primary akta.pro industry code is THAAAJAB, Ski Areas & Lift Operations (Independent Mountains), with a secondary code of THAGAAAJ, Ski & Mountain Full-Service Hotels. Its NAICS code is 71392 and its SIC code is 7000.