Duke Farms
- Company typePrivate
- Founded-
- HeadquartersHillsborough, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Duke Farms firmographics
Firmographics- Name
- Duke Farms
- Legal name
- Duke Farms
- Website
- https://dukefarms.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Duke Farms industry classification
Industry- Product category
- Conservation Education Center
- NAICS
- Nature Parks and Other Similar Institutions (71219), Forest Nurseries and Gathering of Forest Products (113210)
- SIC
- Forestry (800)
- akta.pro primary industry
- Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB)
- akta.pro secondary industries
- Land Trusts & Protected Areas (BPAGAGAC), Conservation & Research Lodges (Citizen Science, Field Stations with Guests) (THAAAHAJ)
Keywords
Where Duke Farms is headquartered
LocationHeadquarters
- HQ city
- Hillsborough
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Duke Farms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Memberships: Duke Farms offers memberships that provide benefits such as early access to reserve Saturday parking passes. Membership provides recurring revenue and deeper visitor engagement.
- Community Garden Plot Rentals:
- Parking Passes: Saturday parking passes are free but required for visitor entry during peak hours (April-October). This drives visitor volume and engagement while managing capacity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Community Garden Plot Rentals by Size |
| One time/ perpetual license | Pay-as-you-go | Saturday Parking Pass |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Duke Farms product offering
Product offeringCore offering
Duke Farms is a 2,700-acre conservation and education center operated by the Doris Duke Foundation in Hillsborough, New Jersey. It provides public access to nature trails, wildlife observation (including a live Eagle Cam), a 460-plot Community Garden, educational programs, field trips, and convenings focused on ecosystem restoration, wildlife conservation, and clean energy transition. Public access to the campus is free, with members gaining early access to Saturday parking passes.
Product overview
Duke Farms is a nature conservation and education center operated by the Doris Duke Foundation, located on 2,700 acres in Hillsborough, New Jersey. Rather than a technology product company, it offers a portfolio of conservation-focused visitor experiences and programs including the Eagle Cam live streaming service, a Community Garden with 460 allotment plots, a Digital Guide via Bloomberg Connects, the Farm Barn Café, and an extensive trail system spanning 18+ miles. These offerings collectively support Duke Farms' mission of ecosystem restoration, wildlife conservation, and clean energy transition.
Differentiator
Problem solved
Functional benefit
Brands
- Center for Conservation at Duke Farms: A dedicated center focused on conservation science and research initiatives at Duke Farms.
- Community Garden
Products and services
- Eagle Cam A live web camera streaming real-time video of a bald eagle nest, allowing visitors to observe eagle nesting, incubation, hatching, and fledging behaviors from anywhere. The camera can be maneuvered remotely to pan, tilt, and zoom, and supports night viewing via infrared.
- Community Garden An allotment-style community garden providing 460 plots on 5 acres for Somerset County, New Jersey residents to grow fresh, organic produce using sustainable techniques, including the Giving Garden which donates thousands of pounds of produce annually to local food banks.
- Digital Guide A digital guide accessible via Bloomberg Connects, providing self-guided tour content that highlights the stories, science, and stewardship behind Duke Farms' conservation work.
- Farm Barn Café A café offering seasonal, locally-sourced food and beverages, with ingredients supplied entirely by local farms including Duke Farms' own produce.
- Nature Experiences & Trail System Over 18 miles of trails ranging from paved paths to meadows and forest edges, offering nature-based recreation and wildlife observation opportunities for public visitors.
- Field Trips and Educational Programs Hands-on environmental science and conservation learning experiences for schools and educational groups, including the Connect Your Class program.
- Convenings Convenings for mission-aligned organizations, global decision-makers, and sustainability professionals to collaborate on conservation initiatives and share knowledge.
Quantifiable outcome
- 50,000+ pounds of produce donated to local food banks since 2015
- +3 more outcomes
Companies that use Duke Farms
Customer profileSegments4 records
Ideal customer profiles5 records
Duke Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Duke Farms partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Bloomberg ConnectsminorBloomberg Connects provides a digital guide platform for Duke Farms, making the organization's stories, science, and stewardship accessible through the Bloomberg Connects app.
- Endangered and Nongame Species Program (NJ)coreThe Endangered and Nongame Species Program and Conserve Wildlife Foundation of New Jersey conduct on-site eagle banding and provide biological consulting and support for educational programs related to the Eagle Cam.
- Conserve Wildlife Foundation of New JerseycoreThe Conserve Wildlife Foundation of New Jersey partners with Duke Farms on wildlife research, including eagle banding programs and the Eagle Cam initiative. They provide biological consulting and support for educational programs.
- EventbriteminorDuke Farms uses Eventbrite to distribute Saturday parking passes to visitors. Parking passes are released weekly and often reach capacity quickly.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Duke Farms competitors and assessment
Company assessmentBroad incumbents
- The Nature Conservancy: The Nature Conservancy is a large national environmental nonprofit operating conservation projects across the U.S. Comparable to Duke Farms as a conservation-focused nonprofit engaged in land stewardship and ecosystem restoration, but at far broader scale and not a single visitor destination.
- Wildlife Conservation Society: WCS operates the Bronx Zoo and other wildlife parks with conservation, education, and research missions. Comparable to Duke Farms in combining wildlife conservation, public-facing nature experiences, and field research, but at much larger scale and across multiple urban zoo/park sites.
- National Audubon Society: National Audubon Society is a large national conservation nonprofit focused on birds and habitats, operating nature centers and sanctuaries. Comparable to Duke Farms via shared focus on birds (Eagle Cam partnership with Conserve Wildlife Foundation) and nature-based public programming.
Direct peers
- Mohonk Preserve: Mohonk Preserve is an 8,000+ acre nonprofit nature preserve in New York's Shawangunk Ridge offering hiking, trails, and conservation programs. It is comparable as a large, member-supported conservation property in the NY/NJ region focused on land stewardship, public access, and education.
- New Jersey Audubon Society: New Jersey Audubon manages multiple sanctuaries, nature centers, and conservation properties across NJ with trails, education, and wildlife programs. It is a regional direct peer sharing Duke Farms' focus on wildlife conservation, public nature access, and education in the same geography.
- The Trustees of Reservations: The Trustees is a Massachusetts-based nonprofit land conservation organization that manages 120+ properties with public access, trails, and educational programs. It is directly comparable as a nonprofit operating multiple conservation properties for public visitation and recreation, similar to Duke Farms' 2,700-acre operation.
- Wave Hill: Wave Hill is a 28-acre public garden and cultural center in the Bronx, NY with visitor access, gardens, and educational programming. Like Duke Farms, it operates as a public-facing nature destination with gardens, trails, and programming, but on a smaller scale and in an urban setting.
- New York Botanical Garden: NYBG operates a 250-acre public garden with plant collections, trails, and educational programming in the NY metro area. Comparable to Duke Farms as a mission-driven public garden/landscape destination with conservation, research, and educational programming.
- Brooklyn Botanic Garden: Brooklyn Botanic Garden is a 52-acre public garden in NYC offering gardens, environmental education, and conservation programming. Comparable to Duke Farms as a public-facing nature and garden destination with educational programming and a community garden component.
Emerging players
- Cornell Lab of Ornithology: Cornell Lab of Ornithology operates live bird cams and citizen science platforms, directly relevant to Duke Farms' Eagle Cam and bioacoustics monitoring programs. An emerging peer in adjacent wildlife-monitoring and public engagement technology used by Duke Farms.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Duke Farms social profiles
Digital presenceDuke Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duke Farms leadership team
Management profileNumber of profiles
Duke Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duke Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duke Farms
What does Duke Farms do?
Duke Farms is a 2,700-acre conservation and education center operated by the Doris Duke Foundation in Hillsborough, New Jersey. It provides public access to nature trails, wildlife observation (including a live Eagle Cam), a 460-plot Community Garden, educational programs, field trips, and convenings focused on ecosystem restoration, wildlife conservation, and clean energy transition. Public access to the campus is free, with members gaining early access to Saturday parking passes.
Is Duke Farms a public or private company?
Duke Farms is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Duke Farms founded?
Duke Farms was founded in -1. It employs 11 to 50 people.
Where is Duke Farms based?
Duke Farms is headquartered in Hillsborough, United States, in the North America region.
How does Duke Farms make money?
Three revenue lines are on record. Memberships are the primary driver. The others are community Garden Plot Rentals and parking Passes.
Who are Duke Farms's main competitors?
Broad incumbents on record are The Nature Conservancy, Wildlife Conservation Society and National Audubon Society. Direct peers are Mohonk Preserve, New Jersey Audubon Society, The Trustees of Reservations, Wave Hill, New York Botanical Garden and Brooklyn Botanic Garden. Cornell Lab of Ornithology is listed as an emerging player.
Does Duke Farms have an API?
No public API is recorded for Duke Farms.
What industry is Duke Farms in?
Duke Farms's product category is Conservation Education Center. Its primary akta.pro industry code is THAAAFAB, Conservation Parks & Private Nature Reserves (Visitor Operations), with a secondary code of BPAGAGAC, Land Trusts & Protected Areas. Its NAICS code is 71219 and its SIC code is 800.