Conserve Wildlife Foundation of NJ

What Conserve Wildlife Foundation of NJ does

Conserve Wildlife Foundation of New Jersey (CWF) is an independent 501(c)(3) nonprofit founded in 1999 and headquartered at 2 Preservation Place, Princeton, NJ. The organization protects rare and imperiled wildlife species in New Jersey through hands-on field conservation, habitat restoration, scientific monitoring, and public education, serving individual donors, corporate sponsors (notably utilities and energy companies such as PSEG, Atlantic City Electric, and New Jersey Resources), students and educators, volunteer citizen scientists, and government partners including NJ Fish & Wildlife, USDA Wildlife Services, the National Park Service, and U.S. Fish and Wildlife Service.

CWF's core product surface spans live streaming wildlife cameras (osprey, bald eagle, and peregrine falcon cams delivered via YouTube), an online Rare Species Field Guide covering more than 200 species, and field conservation projects targeting bald eagles, ospreys, piping plovers, beach-nesting birds, peregrine falcons, bats, and shorebirds. Education programs include the Species on the Edge Art + Essay Contest for fifth-graders and the Species on the Edge 2.0 Conservation Challenge for high schoolers, plus the Rare Wildlife Revealed traveling art exhibition in partnership with artist James Fiorentino. The organization also runs an Adopt-a-Species symbolic donation program, volunteer field opportunities, and annual recognition events including the Women & Wildlife Awards and A Wild Affair! gala. Technical infrastructure is intentionally lean: HD/4K network security cameras, PayPal for donation processing, and a Square-based online store for merchandise.

The revenue model is donations-led, with individual giving as the broad base supplemented by corporate sponsorships (Legacy Partner awards, the Coastal Climate Initiative), foundation grants (notably The Boston Foundation), event proceeds (gala, awards), and merchandise sales. CWF employs 11-50 staff led by Executive Director Liz Silvernail, with senior biologists overseeing species programs and a founder (Linda Tesauro) historically attached to anniversary positioning. Quantifiable outcomes include osprey recovery from fewer than 50 nesting pairs in the 1970s to over 800 today, 298 bald eagle nest sites monitored with 271 fledglings in 2025, and 8,000+ students reached annually.

Name

Conserve Wildlife Foundation of NJ

Legal name

Conserve Wildlife Foundation of New Jersey

Website

https://conservewildlifenj.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Conserve Wildlife Foundation of New Jersey is a 501(c)(3) nonprofit, founded in 1999 and based in Princeton, that protects rare New Jersey wildlife through field conservation, live wildlife cameras, a 200+ species field guide, and youth education programs serving donors, corporate sponsors, students, and government agencies.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industry

Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI)

Keywords

• Wildlife conservation
• Habitat restoration
• Species monitoring
• Environmental education
• Citizen science

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Individual donations from supporters who fund conservation and habitat protection projects; primary revenue stream supporting 25 years of wildlife conservation work.
2. Corporate Partnerships and Sponsorships: Corporate sponsors including PSEG, Atlantic City Electric, Phillips 66, Church & Dwight, and ACE fund specific programs and conservation initiatives through the Coastal Climate Initiative.
3. Grant Funding: Grants from foundations such as The Boston Foundation for specific conservation research projects like piping plover predator exclosure studies.
4. Events and Merchandise: Revenue from events like A Wild Affair! gala and online store sales of wildlife photography prints, trading cards, and apparel.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Conserve Wildlife Foundation of NJ is a nonprofit wildlife conservation organization that protects rare and imperiled species in New Jersey through habitat restoration, species monitoring, field research, and public education. It runs active conservation projects (Bald Eagle, Osprey, Peregrine Falcon, Beach-Nesting Bird, Bat, and Shorebird), live wildlife cameras, an online Rare Species Field Guide for 200+ species, and educational contests and volunteer programs that engage students, citizens, and corporate partners across the state.

Product overview

Conserve Wildlife Foundation of New Jersey operates as a nonprofit wildlife conservation organization offering a portfolio of programs centered around species protection, habitat restoration, and environmental education. Core offerings include live streaming wildlife cameras (Osprey Cam, Eagle Cam, Falcon Cam) providing real-time public observation of rare birds; an online Rare Species Field Guide covering over 200 endangered species; and hands-on Wildlife Conservation Projects including Bald Eagle, Osprey, Bat, Beach-Nesting Bird, and Shorebird initiatives. Education programs feature the Species on the Edge Art + Essay Contest for elementary students and Species on the Edge 2.0 for high schoolers, plus the Rare Wildlife Revealed art exhibition. Additional offerings include annual reports and publications, an Adopt a Species symbolic donation program, volunteer field opportunities, the Women & Wildlife Awards, and the annual A Wild Affair! gala.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Wildlife Cams HD live streaming camera feeds of ospreys, bald eagles, and peregrine falcons nesting in natural habitats across New Jersey, providing the public real-time viewing access to support education and engagement.
• Rare Species Field Guide Comprehensive online database featuring species information and photos of over 200 rare and endangered New Jersey species, providing a free educational resource for the public.
• Wildlife Conservation Projects Hands-on species protection initiatives covering more than 40 rare and at-risk species in New Jersey, including the Bald Eagle Project, Osprey Project, Peregrine Falcon Project, Beach Nesting Bird Project, Bat Project, and Shorebird Project, with activities spanning habitat restoration, nest monitoring, and population recovery.
• Species on the Edge Art + Essay Contest Annual art and essay competition engaging fifth-grade students to advocate for at-risk New Jersey wildlife through original artwork and essays, integrated with classroom conservation education.
• Species on the Edge 2.0 Conservation Challenge High-school conservation challenge in which student teams create multimedia presentations about New Jersey's threatened and endangered species and develop proposed real-world conservation solutions.
• Rare Wildlife Revealed Traveling art exhibition and wildlife trading card program featuring watercolor paintings of New Jersey's endangered species by artist James Fiorentino, designed to educate and inspire conservation engagement.
• Reports & Publications Annual and project-specific conservation reports publishing wildlife monitoring results, population data, and conservation outcomes for species such as bald eagles, ospreys, piping plovers, and beach-nesting birds.
• Adopt a Species Program Symbolic species adoption program enabling donors to fund conservation efforts for specific animals while receiving recognition materials that foster appreciation of New Jersey's wildlife heritage.
• Volunteer Programs Field-based volunteer opportunities for citizens to support wildlife research and conservation activities such as osprey nest monitoring, amphibian crossing counts, beach-nesting bird protection, bat monitoring, and Delaware Bay shorebird stewardship.
• A Wild Affair! Annual Gala Annual fundraising gala celebrating wildlife conservation achievements and honoring corporate partners and champions for environmental protection, generating contributions to support CWF programs.
• Women & Wildlife Awards Annual awards ceremony recognizing women leaders, educators, volunteers, and advocates protecting New Jersey wildlife through categories covering Leadership, Inspiration, Education, Legacy, and Service.

Quantifiable outcome

• Osprey population recovered from <50 nesting pairs (1970s) to 800+ today
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• U.S. Fish and Wildlife ServicecoreStrategic or Co-development Partner · 30 June 2026Federal partner in piping plover management research using new triangular predator exclosure design in New Jersey.
• National Park ServicecoreStrategic or Co-development Partner · 30 June 2026Federal partner using new triangular predator exclosure design for piping plover management in New Jersey.
• PSEGcoreStrategic or Co-development Partner · 4 June 2026PSEG provides nest box kits and coordinates wildlife relocation efforts. CWF honored PSEG with Legacy Partner in Conservation Award at 25th anniversary gala. PSE&G crews successfully relocated an osprey nest from Petty's Island with CWF-provided nest box kit.
• CITGOminorStrategic or Co-development Partner · 4 June 2026CITGO owns Petty's Island in Pennsauken, NJ where osprey nest relocation was coordinated. The company provided site access for the multi-partner conservation effort.
• USDA Wildlife ServicescoreStrategic or Co-development Partner · 4 June 2026USDA Wildlife Services issued federal permits and handled osprey eggs during the nest relocation from energized electrical pole on Petty's Island.
• NJ Natural Lands TrustcoreStrategic or Co-development Partner · 4 June 2026NJ Natural Lands Trust requested PSEG's assistance with osprey nest relocation from Petty's Island, initiating the multi-partner conservation collaboration.
• Monmouth Conservation FoundationminorStrategic or Co-development Partner · 22 April 2025Partner organization in New Jersey Resources' Coastal Climate Initiative, receiving funding for habitat restoration projects in Monmouth County.
• Monmouth University's Urban Coast InstituteminorStrategic or Co-development Partner · 22 April 2025Academic partner in Coastal Climate Initiative supporting coastal ecology research and nature-based climate solutions.
• New Jersey AudubonminorStrategic or Co-development Partner · 22 April 2025Conservation partner in Coastal Climate Initiative focused on habitat restoration and environmental education.
• Rutgers UniversityminorStrategic or Co-development Partner · 22 April 2025Academic partner in Coastal Climate Initiative contributing research expertise to NJ ecosystem protection efforts.
• Natural Resources Education FoundationminorStrategic or Co-development Partner · 22 April 2025Partner organization in Coastal Climate Initiative supporting environmental education projects across New Jersey.
• Duke FarmscoreStrategic or Co-development PartnerCollaboration with Duke Farms to stream live eagle cam raising awareness for nesting bald eagles in New Jersey.
• Union CountyminorStrategic or Co-development PartnerPartnership with Union County to stream live falcon nest from roof of County Courthouse in downtown Elizabeth, NJ.
• James FiorentinocoreStrategic or Co-development PartnerEight-year partnership with renowned artist creating Rare Wildlife Revealed traveling art exhibition and wildlife trading cards. Partnership since 2016 uses watercolor paintings to educate and inspire conservation.
• Cape May Point Science CenterminorStrategic or Co-development PartnerVenue partner hosting free exhibition and reception featuring Rare Wildlife Revealed artwork and trading cards on October 19, 2024.
• RCS INTLcoreStrategic or Co-development PartnerNetwork security camera company specializing in South Jersey area. Sponsored and led installation of new Barnegat Light Osprey Cam system with 4K streaming capability.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Ducks Unlimited: A habitat-focused nonprofit specializing in wetland and waterfowl conservation with strong volunteer engagement and event-based fundraising; relevant comparison for CWF's shorebird stewardship and habitat-restoration programs.
• Bat Conservation International: A nonprofit dedicated to bat conservation with overlapping habitat-protection, citizen-science, and education programming; relevant given CWF's Bat Project is one of its named conservation initiatives.

Broad incumbents

• National Wildlife Federation: The largest U.S. private nonprofit conservation organization, focused broadly on wildlife and habitat; competes for the same national donor pool and corporate CSR partnerships, but operates at a much larger scale than CWF.
• Defenders of Wildlife: A national nonprofit focused on imperiled species and habitat policy, with overlapping advocacy, education, and field-conservation activities; competes with CWF for donor attention on species-specific campaigns.
• Wildlife Conservation Society: A global wildlife conservation organization operating zoos and field programs with overlapping species-protection work and education outreach; serves as a broader-incumbent comparison for CWF's combination of fieldwork, education, and public engagement.
• Cornell Lab of Ornithology: A leading bird science and conservation institution that combines research, citizen science, and public engagement (including live cams); provides a relevant institutional benchmark for CWF's live wildlife cam and field-monitoring operations.
• The Nature Conservancy: A global conservation nonprofit with an active New Jersey chapter; pursues habitat protection and species conservation with comparable tools (land acquisition, science, policy) and competes for foundation and corporate conservation funding.

Direct peers

• American Bird Conservancy: A nonprofit dedicated to bird conservation across the Americas with similar focus on at-risk species, habitat restoration, and public engagement; highly relevant given CWF's emphasis on ospreys, eagles, falcons, and piping plovers.
• New Jersey Audubon: A New Jersey-focused nonprofit dedicated to bird and habitat conservation with overlapping mission, donor base, and education programming; explicitly listed as a co-partner with CWF in the NJ Resources Coastal Climate Initiative.

Regional players

• Raptor Trust: A New Jersey-based raptor rehabilitation and education center that shares CWF's geography and bird-focused mission, including public-facing wildlife engagement; relevant as a regional comparison for nonprofit operating model and volunteer mobilization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzDSyAAPoSQz2ld05W4c9XA
• Facebookfacebook.com/wildlifenj
• Instagraminstagram.com/wildlifenj
• Xx.com/wildlifenj
• LinkedInlinkedin.com/company/conserve-wildlife-foundation-of-new-jersey

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conserve Wildlife Foundation of NJ