Dundee Stars Ice Hockey Club

What Dundee Stars Ice Hockey Club does

Dundee Stars Ice Hockey Club is a privately held professional ice hockey franchise founded in 2001 and headquartered at Dundee Ice Arena, 7 Dayton Drive, Scotland. The club competes in the ten-team Elite Ice Hockey League (EIHL), the top professional ice hockey competition in the UK and Ireland, and plays its home matches at Dundee Ice Arena. Under the commercial name "MKM Dundee Stars" following its main sponsorship arrangement with MKM Building Supplies, the club fields a roster assembled ahead of the 2026-27 season under first-year Head Coach Scott Dutertre, who joined from the ECHL's Tulsa Oilers under new ownership that took over the franchise ahead of the upcoming campaign.

The club operates a multi-revenue-stream commercial model anchored on live matchday attendance. Ticket products include Super Early Bird weekend tickets (Adult £110, Concessions £90, Family £378), Early Bird and Standard tiers at higher price points, individual match tickets sold through the Future Ticketing platform, and full Season Tickets granting priority access to playoff games. Ancillary revenue is generated through a WooCommerce-powered merchandise shop selling custom jerseys (£70-£85), 25th Anniversary commemorative apparel, and unit-priced kit sponsorship items (player equipment sponsorship from £25 for skates up to £200 for sticks and jerseys). The club also operates Gold Club paid membership, Stars Auctions memorabilia platform, Stars TV streaming content, and corporate sponsorship packages with local and national businesses.

Customer segments center on Dundee and Scottish regional ice hockey fans purchasing tickets and merchandise, supplemented by families seeking youth-friendly entertainment, local businesses buying corporate sponsorship and hospitality packages, and individual supporters participating in the player kit sponsorship program. Marketing is delivered through official social channels (X, Facebook, Instagram, TikTok, Snapchat, Threads, WhatsApp), the Stars TV video platform, email communications, and community engagement programs including school visits and the Official Supporters Club (OSC). Distribution is primarily domestic UK through the club website, Future Ticketing online, and the Dundee Ice Arena box office.

Name

Dundee Stars Ice Hockey Club

Legal name

Dundee Stars Ice Hockey Club

Website

https://dundeestars.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Dundee Stars Ice Hockey Club is a privately held professional ice hockey franchise in Dundee, Scotland, competing in the UK's Elite Ice Hockey League and generating revenue from match tickets, merchandise, player kit sponsorship, corporate sponsorships, and streaming content for regional fans and local businesses.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industries

Ice Hockey Leagues (MPAKAAAE), Team Sports Matches (Club & National) (MPAGAMAB), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Professional ice hockey
• Live sports entertainment
• Matchday ticketing
• Team merchandise sales
• Sports sponsorship programs

Headquarters

HQ city

Dundee

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual game tickets, season tickets, and playoff weekend tickets sold to fans attending matches at Dundee Ice Arena and away venues.
2. Merchandise and Kit Sponsorship: Sale of team jerseys, apparel, and kit sponsorship packages where fans can sponsor individual player equipment items (skates, gloves, helmets, sticks, jerseys) at various price points.
3. Sponsorship: Corporate sponsorship agreements with multiple local and national businesses displayed as sponsor logos throughout the venue and website. MKM Building Supplies is identified as the main sponsor.
4. Player Kit Sponsorship: Individual player kit sponsorship program allowing fans to sponsor specific equipment items on players with their name/company displayed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dundee Stars Ice Hockey Club is a professional ice hockey franchise competing in the UK's Elite Ice Hockey League (EIHL), selling matchday experiences through season tickets, individual match tickets, and playoff tickets at Dundee Ice Arena. The club also monetizes via team merchandise (custom jerseys, apparel, commemorative items), a kit sponsorship program where fans pay to have their name on individual pieces of player equipment, a Gold Club premium membership, and the Dundee Stars TV streaming platform for exclusive video content.

Product overview

Dundee Stars Ice Hockey Club operates a multi-channel product portfolio centered around elite ice hockey entertainment. The core offerings include live game attendance (season tickets and individual match tickets) and the Dundee Stars TV streaming platform for exclusive video content. The club generates revenue through a WooCommerce-powered e-commerce operation selling physical merchandise (custom jerseys, apparel, commemorative items) and virtual kit sponsorship items where fans can sponsor individual pieces of player equipment. Additional products include the Gold Club membership program and Stars Auctions for memorabilia. The product ecosystem serves ice hockey fans seeking matchday experiences, exclusive content, and merchandise to support the EIHL team.

Differentiator

Problem solved

Functional benefit

Brands

• MKM Dundee Stars: Main commercial name used for the club following sponsorship agreement with MKM Building Supplies

Products and services

• Season Tickets Season ticket packages granting access to all regular season home games at Dundee Ice Arena, with benefits including priority access to playoff tickets. Targeted at dedicated fans in Dundee and Scotland.
• Match Tickets Individual game tickets for home and away section seating at EIHL regular season and Challenge Cup matches, sold via the official website and Future Ticketing platform and at the Dundee Ice Arena box office.
• Jerseys and Merchandise Physical merchandise including custom home and away jerseys, 25th anniversary jerseys, warm up jerseys, limited edition apparel, and accessories sold through the online shop.
• Kit Sponsorship Kit sponsorship program where fans sponsor individual pieces of player equipment (stick, helmet, skates, gloves, elbow pads, leg pads, shorts, shoulder pads, jerseys) with their name or company displayed on the sponsored item.
• Gold Club Membership Premium membership program offering exclusive benefits and experiences for dedicated Dundee Stars supporters.
• Dundee Stars TV Video streaming platform providing exclusive interviews, match highlights, behind-the-scenes content, and player features for Dundee Stars fans.
• Stars Auctions Online auction platform for exclusive Stars memorabilia, signed merchandise, and unique hockey collectibles.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• MKM Building SuppliescoreGTM or Marketing PartnerMain sponsor of MKM Dundee Stars. Building supplies company with Dundee branch providing principal commercial support to the club.
• WarriorcoreGTM or Marketing PartnerEquipment sponsor providing hockey equipment and apparel for the team.
• Dundee Ice ArenacoreStrategic or Co-development PartnerHome venue partnership. The club plays all home games at Dundee Ice Arena.
• Elite Ice Hockey League (EIHL)coreStrategic or Co-development PartnerLeague organization governing professional ice hockey in the UK and Ireland with 10 member teams.
• University of DundeeminorStrategic or Co-development PartnerEducational institution partnership for potential student engagement and academic programs.
• KitmartminorGTM or Marketing PartnerKit supplier for team uniforms and merchandise.
• Motorpoint Arena NottinghamminorChannel Partner/ Reseller/ DistributorVenue for Elite League Playoff Finals weekend where tickets are sold through Motorpoint Arena.
• Official Supporters Club (OSC)minorChannel Partner/ Reseller/ DistributorOrganized fan group providing additional support and community engagement for the club.
• Gold ClubminorChannel Partner/ Reseller/ DistributorMembership program for dedicated fans offering exclusive benefits.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Coventry Blaze: Coventry Blaze compete in the EIHL alongside Dundee Stars, sharing the same league economics, sponsorship structures, and ticketing business model for professional UK ice hockey.
• Glasgow Clan: Glasgow Clan is another EIHL member and direct competitor; Scotland-based professional ice hockey team with comparable operational scale and league positioning to Dundee Stars.
• Manchester Storm: Manchester Storm is an EIHL member team operating with the same professional ice hockey business model in a larger UK metro area — a relevant peer for revenue and sponsorship benchmarking.
• Fife Flyers: Fife Flyers are an EIHL competitor located in Scotland (Kirkcaldy), directly comparable to Dundee Stars as a Scottish professional ice hockey franchise with similar regional fan base and venue economics.
• Cardiff Devils: Cardiff Devils are an EIHL member team; one of the league's stronger commercial franchises, providing a useful comparison point for upper-bound sponsorship and ticketing scale.
• Belfast Giants: Belfast Giants are a fellow EIHL member team and direct on-ice competitor in the same 10-team UK/Ireland professional ice hockey league, with comparable ticketing, sponsorship, and community-based business model.
• Nottingham Panthers: Nottingham Panthers are an established EIHL franchise that competes in the same league, sharing comparable revenue mix (tickets, sponsorship, merchandise) with Dundee Stars.
• Sheffield Steelers: Sheffield Steelers are the EIHL's most decorated franchise and a direct league peer; useful benchmark for what scaled EIHL operations and sponsorship inventory look like at the upper end.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DundeeStars
• Facebookfacebook.com/dundeestars
• Instagraminstagram.com/dundeestars
• TikToktiktok.com/@dundeestars
• LinkedInlinkedin.com/company/dundeestars

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dundee Stars Ice Hockey Club