LJ Hooker Dunedin

What LJ Hooker Dunedin does

LJ Hooker Dunedin is a New Zealand real estate franchise office (legal entity Wayne Graham Realty DN Ltd) operating from 63 Musselburgh Rise, Dunedin, having traded under the LJ Hooker brand since 1993. The office provides residential sales, rental leasing, investment property advisory and property management services to owners, buyers, tenants and investors in the Dunedin and broader Otago region, with 39 listed agents supported by 9 core staff. Reported transactional throughput over the trailing 12 months includes 56 settled sales, NZ$21.2M in total sales value, 67 leases, an average days-on-market of 27 and a 2% vacancy rate on managed rentals.

The office operates on the standard real estate agency revenue model: percentage commissions on sales and lease transactions, plus recurring management fees on tenanted properties. It is a franchise of the LJ Hooker network, which spans roughly 400 offices, 4,000 staff, 112,000 properties under management and approximately NZ$30B in annualised sales across Australasia, providing shared brand, referral flow and marketing infrastructure. Customer acquisition draws on network brand recognition, local 30-year relationships, and an awards profile including #1 RateMyAgent Dunedin, 2025 Otago Agency of the Year, #2 South Island and #3 in New Zealand.

Technology adoption is in line with mainstream agency tooling rather than AI-led: CRM and listing database workflows underpin the core service, while consumer-facing platforms include Auction Live (online streaming auctions), a Vendor App (real-time campaign analytics for sellers), an Electronic Rental Application (digital tenant onboarding) and a Qantas Frequent Flyer Points rewards partnership used as a transactional incentive. Operations are regional and consumer-segment focused, with no disclosed enterprise or institutional client base.

Name

LJ Hooker Dunedin

Legal name

Wayne Graham Realty DN Ltd

Website

https://dunedin.ljhooker.co.nz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

LJ Hooker Dunedin is a long-established real estate franchise office in Dunedin, New Zealand, providing residential sales, leasing, investment advisory and property management services to local buyers, sellers, tenants and investors through 39 agents under the LJ Hooker network.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate sales
• Property management services
• Rental property leasing
• Real estate agency
• Property investment advisory

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential property sales, including buying and selling transactions. The company facilitates property sales and earns a percentage commission on successful transactions.
2. Property Management Services: Ongoing property management fees for landlords including tenant finding, rent collection, property maintenance coordination, and financial reporting.
3. Rental/ leasing Services: Fees from matching tenants with rental properties and managing tenancy agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

LJ Hooker Dunedin is a local real estate franchise agency that facilitates residential property transactions in Dunedin, New Zealand. Its core services include assisting buyers with property purchases, helping sellers market and sell properties through appraisals, marketing campaigns, and auctions, managing rental placements for tenants, and providing ongoing property management services for landlords including tenant screening, rent collection, and maintenance coordination.

Product overview

LJ Hooker Dunedin operates as a local franchise office of the LJ Hooker real estate network, offering a comprehensive suite of real estate services organized around four core pillars: property buying, selling, renting, and investing. The product portfolio centers on core transaction services (buying, selling, renting, investing) supported by property management and valuation tools. Value-added services include free property and rental appraisals (often bundled with promotional incentives like the Suzuki Swift promotion), Auction Live for real-time online bidding, the Vendor App for seller transparency, and LJ Hooker Assist for moving services. The office leverages the parent LJ Hooker network's scale (400+ offices, 4,000+ people) while maintaining local expertise in the Dunedin market, as evidenced by their #1 rating on RateMyAgent in Otago.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Buying Services Assistance with purchasing residential and investment properties in Dunedin, including property search, inspections, pre-purchase reports, and mortgage arrangement support for individual buyers and investors.
• Property Selling Services Full-service residential property sales including market appraisals, property marketing campaigns, auction services, and negotiation support for homeowners selling in Dunedin.
• Property Renting Services Rental property search, applications, and tenant placement services for renters looking for properties in Dunedin, with electronic application processing.
• Property Management Ongoing property management services including tenant screening, rent collection, maintenance coordination, financial reporting, and compliance management for landlords in Dunedin.
• Property Investment Services Investment property advisory services including market analysis, tenant matching, and ongoing property management advisory for property investors in Dunedin.

Quantifiable outcome

• 56 properties sold in the last 12 months with $21.2M total sales value
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators21 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• First National Real Estate Dunedin: National real estate network with a Dunedin franchise offering comparable residential sales, leasing, and property management services to the same Dunedin market.
• Bayleys Dunedin: New Zealand-wide real estate agency competing directly in the Dunedin market across residential sales, rentals, and property management, with comparable brand recognition and agent networks.
• Property Brokers Dunedin: New Zealand real estate franchise network with operations in the Otago region, providing residential sales, rental, and management services in direct competition with LJ Hooker Dunedin.
• Mike Pero Real Estate Dunedin: New Zealand real estate franchise with a Dunedin office offering residential sales and property management, competing for the same local customers with similar service offerings.
• Ray White Dunedin: Major Australasian real estate franchise network with a Dunedin office offering directly competing residential brokerage, rental, and property management services.
• Barfoot & Thompson Dunedin: One of New Zealand's largest privately-owned real estate agencies with presence in Dunedin, offering similar residential sales and property management services to the same local customer base.
• Harcourts Dunedin: Another major national real estate network with a competing office in Dunedin, offering residential sales, rentals, and property management services to the same buyer/seller/landlord segments.

Others

• Trade Me Property: Major NZ online property marketplace that competes for buyer attention and enables private listings, representing both a partner channel and structural threat to traditional brokerage commissions.
• realestate.co.nz: New Zealand's largest property listing portal, not a brokerage but a key channel partner and potential disruptor that influences how buyers and sellers connect, affecting traditional agency economics.

Emerging players

• Tall Poppy Real Estate Dunedin: New Zealand-based flat-fee real estate agency operating in select markets including Dunedin, offering an alternative low-commission model that competes on price rather than full-service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LJHookerDunedin
• Instagraminstagram.com/ljhdunedin
• LinkedInlinkedin.com/company/lj-hooker-dunedin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LJ Hooker Dunedin