Ray White Dunedin

What Ray White Dunedin does

Ray White Dunedin is a privately-owned real estate brokerage operating as a franchise of the international Ray White Group in the Otago region of New Zealand. The business is operated by Proven Realty Limited under Principal Peter McCrea, with approximately 17 employees across three offices in Dunedin Central, Mosgiel, and West Harbour. It serves a long-tail customer base of residential buyers and sellers, property investors and landlords, commercial property clients, and rural/lifestyle buyers across Dunedin City, Clutha District, and Central Otago District.

Core services include residential property sales, residential and commercial rentals, full-service property management, live and online property auctions, property appraisals, and complementary digital products such as online tenancy applications and owner/tenant self-service portals. The firm operates on the Ray White Group's technology platform, brand, and marketing infrastructure rather than proprietary systems, leveraging the parent's CRM, listing portal, and inter-office referral network.

The revenue model combines transaction-based commissions on property sales (typically a negotiated percentage of sale price), recurring property management fees from landlords (subscription-style), and transactional rental listing and tenant placement fees. Go-to-market is a hybrid of direct field sales through three physical offices, digital property listings on the Ray White website, open-home inspections, auctions, and referrals. The firm has accumulated multiple Ray White Group internal awards and maintains strategic partnerships with New Zealand Rugby and Loan Market for cross-marketing and ecosystem bundling.

Name

Ray White Dunedin

Legal name

Proven Realty Limited

Website

https://rwdunedin.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ray White Dunedin is a privately-owned New Zealand real estate brokerage franchise operating three offices in Dunedin Central, Mosgiel, and West Harbour, offering residential and commercial sales, rentals, property management, and auctions across the Otago region.

Ownership category

akta.pro rank

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Sales Commission: The company earns commissions on residential, commercial, and rural property sales. Commission is typically a percentage of the sale price.
2. Property Management Fees: The company manages rental properties and collects management fees from landlords.
3. Rental Listing Services: Fees charged for listing rental properties and tenant placement services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ray White Dunedin is an independently owned and operated Ray White franchise that provides residential, commercial, and rural real estate sales, rentals, property management, auctions, and appraisals across the Otago region. It also offers home loan referral services through its partnership with Loan Market.

Product overview

Ray White Dunedin is a real estate brokerage offering residential and commercial property sales, rentals, and property management services. The core offering includes residential property sales (houses, apartments, townhouses, units, sections), residential rental management, commercial leases, and property auctions. Supporting services include property appraisals, an online tenancy application system, and an owner/tenant portal. The company also partners with Loan Market for mortgage broking and offers a concierge service through the Ray White network.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Listing, marketing, and sale of residential properties on behalf of owners in the Otago region, including open homes and auction support.
• Residential Rentals Listing and leasing of residential rental properties to tenants, managed by the local Dunedin team.
• Property Management Full-service management of rental properties for landlords, including tenant placement, rent collection, maintenance coordination, and Owner/Tenant portal access.
• Property Auctions On-site and in-room property auction services conducted by Ray White Dunedin sales staff for sellers who prefer an auction sale method.
• Property Appraisal Formal property valuation and appraisal services provided to owners and prospective buyers for residential, commercial, and rural properties.
• Commercial Property Sales Listing, marketing, and sale of commercial real estate properties in the Otago region.
• Rural Property Sales Listing, marketing, and sale of rural and lifestyle properties in the Otago region, including surrounding areas such as Clutha and Central Otago.
• Home Loan Referral Referral of home loan and mortgage enquiries to Loan Market advisors, providing clients with a single point of contact for property purchase finance.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• Ray White GroupcoreChannel Partner/ Reseller/ DistributorRay White Dunedin operates as a member of the international Ray White Real Estate Group franchise network. The office is independently owned and operated by Proven Realty Ltd but benefits from the Ray White brand, technology platform, marketing resources, and network presence.
• New Zealand Rugby (All Blacks and Black Ferns)flagshipGTM or Marketing PartnerRay White is the Official Partner of New Zealand Rugby, including the All Blacks and Black Ferns teams. This partnership provides brand visibility and marketing association with highly recognized New Zealand sporting teams.
• Loan MarketminorGTM or Marketing PartnerLoan Market mortgage brokers are featured on the Ray White Dunedin website as a recommended mortgage advisory service. Brian Greer from Loan Market Dunedin is listed as a preferred mortgage adviser for property buyers.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• LJ Hooker: LJ Hooker is a global real estate franchise with a sizeable New Zealand network offering residential sales, property management, and auctions. It competes with Ray White Dunedin on essentially the same product/service mix and franchise-driven operating model.
• Property Brokers: Property Brokers is a New Zealand-owned real estate network focused on provincial and regional markets, including the lower South Island. It is directly comparable as a regional-residential real estate brand competing for similar vendors, buyers, and landlords in Otago.
• Coldwell Banker: Coldwell Banker is a global real estate franchise network with a similar franchise-driven operating model to Ray White. While not as deeply penetrated in NZ, it is a directly comparable peer in franchise structure, commission revenue, and service mix.
• RE/MAX: RE/MAX is a global real estate franchise with presence in New Zealand. Its franchise model, sales commissions, and property management services align closely with Ray White Dunedin's operating structure, making it a directly comparable peer.
• Barfoot & Thompson: Barfoot & Thompson is one of New Zealand's largest privately owned real estate agencies, primarily serving the Auckland and upper North Island markets. It is directly comparable in business model (sales, rentals, property management) and provides a useful benchmark for a large-scale NZ residential brokerage.
• Century 21: Century 21 operates a global real estate franchise network with New Zealand offices. Like Ray White Dunedin, its offices generate commission-based revenue from residential sales, rentals, and property management under a shared international brand.
• Harcourts: Harcourts is one of the largest real estate franchise networks in New Zealand and Australia. Like Ray White Dunedin, it operates a franchise model with local offices offering residential sales, property management, and auctions, making it a directly comparable peer in the same NZ real estate category.
• Bayleys: Bayleys is a major New Zealand full-service real estate firm offering residential, commercial, rural and property management services. It competes directly with Ray White Dunedin across the same product lines and similar customer base in regional NZ markets.

Broad incumbents

• Colliers International: Colliers is a global, larger-scale commercial real estate services firm with NZ operations across sales, leasing, and property management. It overlaps with Ray White Dunedin on commercial property and property management but operates at a much broader scale and is more commercial-focused.
• Sotheby's International Realty: Sotheby's International Realty is a global luxury and premium real estate brand with affiliated offices globally. It overlaps with Ray White Dunedin's high-end residential listings but operates as a broader, premium incumbent rather than as a mass-market regional brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/285899224762121
• LinkedInlinkedin.com/company/ray-white-dunedin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray White Dunedin