DUNEDIN TAXIS LIMITED

What DUNEDIN TAXIS LIMITED does

Dunedin Taxis Limited is a private taxi and passenger transport company operating in Dunedin, New Zealand, with a history dating to 1939 when Octagon Taxis and Roslyn Taxis amalgamated. The company runs a fleet of 80 vehicles — all privately owned and operated by shareholders — comprising standard taxis (4–5 seaters), Total Mobility vehicles (wheelchair, motorised scooter, and hospital bed transport with NZQA-qualified drivers), and vans (7–9 passenger seats). Service reach extends from Dunedin to Queenstown and Timaru for regional transfers.

The underlying technology platform centres on the SMS Pioneer computerised Data Dispatch system (introduced 1995) with an integrated Auto Booker for direct dial dispatch, supplemented by the YourRide mobile application (iOS and Android) for self-serve booking, a 24-hour phone dispatch centre, and email booking. Pricing is metered for standard taxi fares and quote-based for Total Mobility and van services, with all vehicles equipped with Eftpos for card payments.

The company serves the general public, mobility-impaired passengers, group travellers, and regional transfer customers in Otago and Southland. It is a member of the Blue Bubble nationwide brand alliance of approximately 1,700 taxis across New Zealand, which enables pan-region tendering for private and government contracts. Revenue is generated through metered fares and service fees on a transaction basis.

Name

DUNEDIN TAXIS LIMITED

Legal name

Dunedin Taxis Limited

Website

https://dunedintaxis.co.nz

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Short description

Dunedin Taxis Limited is a private taxi and passenger transport company in Dunedin, New Zealand, operating a shareholder-owned fleet of 80 vehicles offering standard taxi, wheelchair-accessible Total Mobility, and 7-9 passenger van services to consumers and regional transfer customers.

Ownership category

akta.pro rank

Product category

Taxi and Passenger Transportation

NAICS

Taxi and Limousine Service (4853), Special Needs Transportation (485991), Taxi and Ridesharing Services (485310)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Dispatch / Call Center Taxi Services (THADAEAB)

Keywords

• Taxi services
• Passenger transport
• Wheelchair accessible transport
• Van hire
• Taxi booking app

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Taxi Services Revenue: Dunedin Taxis generates revenue through metered taxi fares for standard taxi services, Total Mobility scheme services, and van hire for groups. All vehicles are equipped with Eftpos facilities for passenger payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Dunedin Taxis Limited provides metered taxi and passenger transportation services in Dunedin, New Zealand, through a fleet of 80 privately shareholder-owned vehicles. The company offers standard 4-5 seater taxis, Total Mobility wheelchair-accessible vehicles, and 7-9 passenger vans operated from a 24-hour computerised dispatch center. Services are bookable by phone, email, pre-booking, or through the YourRide mobile app, with mobility and van services staffed by NZQA-qualified drivers and payment accepted via Eftpos.

Product overview

Dunedin Taxis operates as a taxi and transport service company offering three distinct service lines: standard Taxis (80-vehicle fleet), Total Mobility Vehicles (wheelchair and mobility equipment accessible), and Vans (7-9 passenger capacity). The company also provides a mobile app (YourRide) for convenient taxi booking across iOS and Android platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Taxi Service

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Blue Bubble Brand AlliancecoreGTM or Marketing PartnerDunedin Taxis is part of the Blue Bubble brand alliance comprising approximately 1700 taxis nationwide. Members include Auckland Co-op, Wellington Combined Taxis, Blue Star Taxis (Christchurch), Napier Taxis (now Hawke's Bay Combined Taxis), Nelson City Taxis, and Tauranga Mt Taxis. This alliance creates a nationwide brand with consistent service standards and dress code, enabling pan-region services when tendering for contracts with businesses or government agencies.
• YourRide (NZ Taxi App)coreTechnology or IntegrationDunedin Taxis participates in the YourRide mobile application platform, which allows customers to order registered taxis from NZ's leading taxi companies through a convenient mobile app. Available on both iOS App Store and Google Play Store.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Uber: Global rideshare platform operating in New Zealand. Not a taxi operator itself but the principal disruptive incumbent redefining urban passenger transport pricing and booking — directly relevant as competitive context for Dunedin Taxis.
• Ola: Global rideshare platform with operations in New Zealand. Comparable to Uber as a non-taxi rideshare incumbent reshaping urban passenger transport demand in NZ.

Direct peers

• Auckland Co-op Taxis: Cooperative-style taxi operator in Auckland and fellow Blue Bubble alliance member. Directly comparable as a New Zealand metropolitan taxi company sharing the Blue Bubble nationwide brand and contract-tendering capability.
• Nelson City Taxis: Regional South Island taxi operator and Blue Bubble alliance member. Comparable regional taxi business with shared brand standards and dispatch model.
• Hawke's Bay Combined Taxis (formerly Napier Taxis): Regional New Zealand taxi operator and Blue Bubble alliance member. Directly comparable as a shareholder/fleet-based regional taxi company participating in the same nationwide brand framework.
• Tauranga Mt Taxis: Bay of Plenty taxi operator and Blue Bubble alliance member. Comparable regional taxi fleet participating in the same Blue Bubble nationwide brand and dispatch/booking ecosystem.
• Wellington Combined Taxis: Combined taxi operator serving the Wellington region and Blue Bubble alliance member. Closely comparable in model — multi-fleet taxi, dispatch-led bookings, alliance-branded service, and corporate/government contract participation.
• Blue Star Taxis (Christchurch): Christchurch-based taxi operator and Blue Bubble alliance member. Comparable on dispatch-led taxi service, YourRide app participation, and nationwide alliance positioning to Dunedin Taxis.

Others

• Zoomy (YourRide app developer): Technology provider behind the YourRide NZ taxi booking app that Dunedin Taxis and other NZ taxi companies operate on. Comparable as an ecosystem/technology enabler rather than a direct competitor.
• TaxiCharge: NZ taxi payment/account-charging service referenced on Dunedin Taxis' contact page. Comparable as an adjacent payments/infrastructure provider supporting the NZ taxi ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dunedin-taxis-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DUNEDIN TAXIS LIMITED