Dunkin' Chile
Dunkin' Chile operates 150+ quick-service coffee and donut stores across Chile under license from Dunkin' Brands, serving mass-market consumers through retail outlets, a mobile app, and a pide.dunkin.cl delivery platform, with a smaller corporate catering channel.
- Company typePrivate
- Founded1997
- HeadquartersSantiago, Chile
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Dunkin' Chile does
Dunkin' Chile is the licensed Chilean franchisee operator of the global Dunkin' brand, running a quick-service coffee-and-donut chain of 150+ stores spanning Chile from Arica to Punta Arenas. Founded in 1997 and headquartered in Santiago, the company generates the majority of its revenue through walk-in retail sales of fresh donuts (25+ SKUs including vegan and limited-edition variants), hot and cold coffee beverages (Americano, latte, cappuccino, matcha, chai, refreshers), specialty frozen drinks (Coolattas, frozen lattes, smoothies), and food items (sandwiches, wraps, muffins, Munchkins). In March 2026 it extended into functional nutrition through a co-developed line of high-protein beverages with Wild Protein (25–30g of protein per serving).
Commercially, Dunkin' Chile is a multi-channel operation. Its primary physical footprint is supported by company-owned and franchise retail outlets, including in-store counters inside leading supermarket banners (Lider, Jumbo, Tottus, Arauco), supplemented by a proprietary mobile app for iOS/Android and a web ordering portal (pide.dunkin.cl) powered by GetJusto technology that handles delivery and pickup. Marketing is built around the DUNKINLOVER loyalty program, social channels (Instagram @dunkin_chile, Facebook), the DUNKINMUSIC brand-experience program, and banking-partner promotions (notably a 35% Thursday discount with BCI, Lider BCI, and MACH cards). A dedicated Ventas Corporativas channel addresses B2B bulk and catering orders for corporate events and offices. Pricing is in Chilean Pesos, with bundles (3/6/12/24-donut boxes, combo meals) driving ticket-size expansion and unit-level ARPU in the low thousands of CLP per transaction. The business is privately held, with María Isabel Serrano publicly identified as Commercial Director and Founding Partner, operating under license from Dunkin' Brands Group.
Dunkin' Chile firmographics
Firmographics- Name
- Dunkin' Chile
- Legal name
- Dunkin' Chile
- Website
- https://dunkin.cl
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dunkin' Chile operates 150+ quick-service coffee and donut stores across Chile under license from Dunkin' Brands, serving mass-market consumers through retail outlets, a mobile app, and a pide.dunkin.cl delivery platform, with a smaller corporate catering channel.
- Ownership category
- akta.pro rank
Dunkin' Chile industry classification
Industry- Product category
- Quick-Service Restaurant (Donuts & Coffee)
- NAICS
- Limited-Service Restaurants (722513)
- akta.pro industry
- Donut ShopsTravel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops
Keywords
Where Dunkin' Chile is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Dunkin' Chile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail store sales: Dunkin' Chile generates the majority of its revenue through walk-in retail sales at its 150+ store locations across Chile, offering donuts, coffees, cold beverages, sandwiches, and snacks.
- Digital delivery and online orders: Revenue from online and mobile app orders placed through pide.dunkin.cl and the Dunkin' Chile app, fulfilled via delivery or in-store pickup.
- Corporate catering sales: Dunkin' Chile sells bulk catering orders to businesses and events through its dedicated Ventas Corporativas channel, featuring donuts and bakery items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual donut unit |
| Unit Pricing | Pay-as-you-go | Donut box bundles (3 to 24 units) |
| Unit Pricing | Pay-as-you-go | Combo meals |
| Unit Pricing | Pay-as-you-go | Hot coffee drinks (M size) |
| Unit Pricing | Pay-as-you-go | Iced coffee and cold beverages (M size) |
| Unit Pricing | Pay-as-you-go | Protein beverages (collaboration with Wild Protein) |
| Unit Pricing | Pay-as-you-go | Muffins and Munchkins |
| Unit Pricing | Pay-as-you-go | Ground coffee retail |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Dunkin' Chile product offering
Product offeringCore offering
Dunkin' Chile operates a quick-service restaurant chain selling freshly prepared donuts, hot and cold coffee beverages, frozen drinks, smoothies, refreshers, sandwiches, wraps, muffins, and Munchkins through 150+ retail stores across Chile, complemented by a mobile app and web-based ordering platform (pide.dunkin.cl) for delivery and in-store pickup. The company also serves bulk catering orders through a dedicated corporate sales channel.
Product overview
Dunkin' Chile is a quick-service restaurant chain offering donuts, coffee beverages, and food items through 150+ retail locations across Chile plus digital ordering channels. The product portfolio centers on fresh donuts (available in 25+ varieties including classic, premium, and vegan options), complemented by hot and cold coffee beverages (Americano, Latte, Cappuccino, Macchiato, Matcha, Chai), specialty frozen drinks (Coolattas, Frozen Lattes, Smoothies), teas, refreshers, and food items (sandwiches, wraps, muffins, Munchkins). Recent additions include functional protein beverages developed with Wild Protein. Distribution channels include physical retail stores, delivery service (pide.dunkin.cl), and mobile apps for iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- Dunkin' Lovers: A loyalty/membership program where subscribers receive brand updates and novelty information.
- Dunkin' Music
Products and services
- Donuts Fresh donuts available in classic and premium varieties including glazed, filled, vegan, and specialty flavors such as Boston Manjar, Bavarian Kreme, Frutilla Arcoíris, Doble Pistacho Dubai, and limited-edition boxes. Sold individually, in donut boxes (3/6/12/24 units), or as part of combos.
- Hot Coffees Hot coffee beverages including Americano, Latte, Cappuccino, Macchiato, Cortado, and standard Hot Coffee in multiple sizes (M, L) with optional Swirls (Caramel/Mocha/French Vanilla).
- Cold Coffees (Iced Coffees) Iced coffee beverages including Iced Americano, Iced Latte, Iced Macchiato, Iced Coffee, and Iced Coffee Cortado in multiple sizes (M, L, XL).
- Matcha Lattes Matcha beverages available in hot and iced varieties, including Matcha Latte in sizes M and L.
- Chai Lattes Black tea with cardamom, cinnamon, clove, vanilla, and anise, available hot or iced in multiple sizes.
- Hot Chocolate Traditional hot chocolate available in regular and white chocolate varieties, with optional milk types and swirl additions.
- Coolattas Frozen slush-style beverages with fruit flavors including Banana, Blueraspberry, Mango, Durazno, Frutilla, Manzana Verde, and Limonada in sizes M, L, XL.
- Frozen Lattes Blended iced latte with frozen ice, available in M, L, XL sizes.
- Frozen Matcha Lattes Frozen blended matcha latte with cold milk and crushed ice, available in M, L, XL sizes.
- Frozen Chai Lattes Frozen blended chai latte with black tea and spices, crushed ice, available in M, L, XL sizes.
- Smoothies Frozen yogurt-based smoothies available in Banana, Durazno, Frutilla, and Mango flavors in M, L, XL sizes.
- Refreshers Cold beverages with green tea and fruits, containing vitamins B3, B5, B6, and B12. Flavors include Mango Piña, Frutilla Dragon Fruit, Limonada, Guayaba Tropical, Frambuesa, and Dragonfruit in multiple sizes.
- Teas (Hot and Iced) Hot tea infusions and cold-brewed iced teas, including Green Tea, Black Tea, and Mint in M and L sizes, plus Té Latte version.
- Muffins Baked goods available in Choco Chips, Arándano, and Doble Chocolate (vegan) varieties.
- Munchkins Sugar-coated bite-sized donut holes filled with manjar (dulce de leche), available in packs of 10 or 25.
- Sandwiches Hot sandwiches including Jamón Queso, Pavo Queso, and 3 Quesos varieties with bread options of Artisan Pan, Croissant, or Baguette.
- Wrapiditas Hot wraps in Pavo Queso or Jamón Queso flavors.
- Donwich Hot glazed donut filled with melted cheese and ham or cheddar, combining sweet and savory flavors.
- Grounded Coffee (Café Molido) 100% Arabica ground coffee in Hazelnut, French Vanilla, and Midnight varieties, sold in 453g packages for home brewing.
- Vaso Dunkin' (Reusable Tumbler) Reusable thermal tumbler for carrying coffee on the go.
- Wild Protein Functional Beverages (Protein Shake, Protein Iced Latte, Protein Refresher) Functional protein beverages developed in collaboration with Wild Protein: Protein Shake (27g protein in strawberry or banana, with lactose-free milk and whey protein), Protein Iced Latte (30g protein combining two espresso shots, milk, and whey protein), and Protein Refresher (25g protein in strawberry or mango, made with oat milk and whey protein). Aimed at health-conscious consumers seeking convenient high-protein options.
- Combos (Meal Bundles) Bundled meal deals combining donuts, sandwiches, beverages, and juices at discounted prices (e.g., Sándwich + Donut Classic + Bebida M + Jugo M at $10,190 CLP; 2 Donuts + Bebida M at $5,690 CLP).
- Donut Boxes (Bulk Bundles) Pre-packaged donut assortments including 3, 6, 12, and 24 donut boxes with various filling options, including House of the Dragon themed boxes. Pack pricing uses 'pay X get Y more' promotions (e.g., 6 donuts for price of 5, 12 donuts for price of 9).
- Delivery Service (pide.dunkin.cl) Home delivery service operated through the pide.dunkin.cl platform and mobile app, providing delivery coverage throughout Chile.
- Corporate Catering (Ventas Corporativas) Dedicated corporate sales channel for bulk catering orders to businesses and events, featuring donuts and bakery products.
Companies that use Dunkin' Chile
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Dunkin' Chile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dunkin' Chile partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wild ProteincoreDunkin' Chile and Wild Protein launched a collaborative line of three functional protein beverages: Protein Shake (27g protein, flavors: banana and strawberry), Protein Iced Latte (30g protein), and Protein Refresher (25g protein, flavors: strawberry and mango). The products use Whey Protein from cow's milk whey, combining Dunkin's coffee and beverage expertise with Wild Protein's functional nutrition focus. The collaboration targets health-conscious consumers seeking convenient, high-protein options. The campaign tagline is 'el prota con esta prote'.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Dunkin' Chile competitors and assessment
Company assessmentDirect peers
- Tim Hortons Chile: North American coffee and donut QSR chain operating in Chile with a similar product mix (coffee, donuts, baked goods). Direct competitor on positioning and price point.
- Café Haiti: Iconic Chilean coffee chain with a national footprint competing for the same daily coffee occasion. Comparable on store-network strategy and domestic mass-market consumer segment.
- Starbucks Chile: International QSR coffee chain operating a comparable store network in Chile, competing head-on for the same mass-market coffee and breakfast/snack occasion. Comparable on beverage-led QSR model with loyalty program and digital ordering.
- Costa Coffee Chile: International coffee chain competing in the Chilean QSR coffee segment with a similar beverage-and-light-foods menu. Comparable on global-brand positioning and mall-based retail footprint.
- Juan Valdez Café Chile: Colombian-origin coffee chain with coffeeshop locations in Chile, competing in the mid-premium coffee QSR segment. Comparable on coffee-led menu and specialty coffee positioning.
- Krispy Kreme Chile: Direct competitor in the donut and coffee shop category in Chile, operating retail storefronts with a similar fresh-donut proposition. Most directly comparable to Dunkin' Chile on product mix and target consumer.
Emerging players
- Le Pain Quotidien Chile: International bakery-cafe chain serving coffee, pastries, and light meals in Chile. Comparable on bake-anchored morning-daypart offering and premium casual positioning.
- Paul Bakery Chile: French-origin bakery cafe competing in Chile for breakfast and snack occasions with coffee plus viennoiserie. Comparable on coffee + bakery-led product portfolio and mall-based locations.
- Mokka Coffee Roasters: Chilean specialty coffee chain with a growing urban store footprint, competing in the premium coffee QSR segment. Comparable on coffee-led QSR model and expansion-driven growth strategy.
Regional players
- Bonafide (Café Bonafide): Argentine coffee and bakery chain with growing presence in Chile, an adjacent regional coffee brand. Comparable on coffee + bakery product mix and neighborhood retail format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dunkin' Chile social profiles
Digital presenceDunkin' Chile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dunkin' Chile leadership team
Management profileNumber of profiles
Profiles1 record
Dunkin' Chile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dunkin' Chile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dunkin' Chile
What does Dunkin' Chile do?
Dunkin' Chile operates a quick-service restaurant chain selling freshly prepared donuts, hot and cold coffee beverages, frozen drinks, smoothies, refreshers, sandwiches, wraps, muffins, and Munchkins through 150+ retail stores across Chile, complemented by a mobile app and web-based ordering platform (pide.dunkin.cl) for delivery and in-store pickup. The company also serves bulk catering orders through a dedicated corporate sales channel.
Is Dunkin' Chile a public or private company?
Dunkin' Chile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dunkin' Chile founded?
Dunkin' Chile was founded in 1997. It employs 101 to 250 people.
Where is Dunkin' Chile based?
Dunkin' Chile is headquartered in Santiago, Chile, in the Latin America region.
How does Dunkin' Chile make money?
Three revenue lines are on record. Retail store sales are the primary driver. The others are digital delivery and online orders and corporate catering sales.
Who are Dunkin' Chile's main competitors?
Direct peers on record are Tim Hortons Chile, Café Haiti, Starbucks Chile, Costa Coffee Chile, Juan Valdez Café Chile and Krispy Kreme Chile. Emerging players are Le Pain Quotidien Chile, Paul Bakery Chile and Mokka Coffee Roasters. Bonafide (Café Bonafide) is listed as a regional player.
Does Dunkin' Chile have an API?
No public API is recorded for Dunkin' Chile.
What industry is Dunkin' Chile in?
Dunkin' Chile's product category is Quick-Service Restaurant (Donuts & Coffee). Its primary akta.pro industry code is THAFAGAE, Donut Shops. Its NAICS code is 722513.