DUO Market Research

Name

DUO Market Research

Website

https://duomarketresearch.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DUO Market Research is a small, privately held Dutch market research firm based in Utrecht, founded in 1995 and employing 17 people, serving clients primarily in the Netherlands with details of its offerings undisclosed in available sources.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Consumer insights
• Data collection
• Survey research
• Research analytics

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

DUO Market Research is a small Netherlands-based market research firm founded in 1995 with approximately 17 employees. Based on its name and firmographic profile, it provides market research services to clients, though specific service offerings, methodologies, and target segments could not be confirmed because the company website is inaccessible behind a browser verification challenge.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Services Market research services offered by DUO Market Research, a Netherlands-based firm. Specific service descriptions, methodologies, and target audiences cannot be confirmed because the company website is inaccessible.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• NielsenIQ: Global consumer intelligence firm covering FMCG and retail research. Comparable as a large research incumbent whose standardized offerings define the pricing floor that Dutch boutiques like DUO must beat on customization.
• Ipsos: Global market research leader headquartered in Paris, active across consumer, public affairs, and healthcare research. Comparable as a competing research provider to the same Dutch/European client base that DUO serves.
• Macromill: Japanese-headquartered digital market research group with European operations. Comparable as a multi-region research conglomerate offering custom and online research services to similar enterprise and agency clients.
• Kantar: WPP-owned global research and insights firm with deep Dutch heritage through TNS NIPO. Comparable as the dominant full-service research incumbent competing for the same Dutch brand and media accounts.

Emerging players

• Dynata: Global first-party data and research panel company serving B2B and consumer research buyers. Comparable as an alternative sampling-and-insights vendor that competes for the same custom research budgets.
• YouGov: Public British consumer research and data company known for panel-based syndicated and custom work. Comparable as a research firm with strong European reach that competes for brand-tracking and ad-hoc custom briefs.

Direct peers

• Verve: UK-based human understanding and cultural insights research firm serving brand and communications clients. Comparable as a similarly sized boutique competitor in the European qualitative and cultural insight space.
• InSites Consulting: Belgium-based consumer insights and market research boutique with strong Benelux roots. Highly comparable to DUO as a similarly sized, specialized player serving regional brand owners with custom research.
• Toluna: Digital consumer insights platform combining panels, survey technology, and research services. Comparable as a technology-enabled research provider targeting similar mid-market and insight-led briefs in Europe.

Regional players

• Borderless Access: Emerging-markets-focused digital market research and panel provider. Comparable as a research methodology and panel-driven peer that DUO's clients may consider for cross-border studies involving European or global audiences.

Market position

Customer concentration

• LinkedInlinkedin.com/company/duo-market-research

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DUO Market Research