Duplex

What Duplex does

Duplex Technologies Inc. operates a content discovery and engagement platform that powers digital spaces within browsers, ISPs, and digital service providers, turning otherwise empty interface real estate — such as new tab pages and app entry points — into personalized news feeds and paid content experiences. The platform provides an end-to-end solution spanning technical management and advertising partnerships, and embeds into partner surfaces as an OEM-style integration rather than a standalone consumer product. The most prominent disclosed deployment is the Shift new tab page integration, through which Duplex delivers approximately 200 million monthly pageviews, 320 million monthly ad impressions, and a documented 22% increase in Shift's monthly revenue.

The company monetizes through advertising and content monetization, partnering with named advertising platforms to fund personalized content delivered across partner environments. Its go-to-market is enterprise-focused and consultative: Duplex structures each partnership uniquely based on the customer's needs, with pricing not publicly disclosed and contracts handled via direct contact. The platform's positioning is supported by more than a decade of operational experience within discovery and browser businesses, which the company cites as the source of its user-behavior understanding.

Duplex is headquartered in Victoria, British Columbia, and operates as a privately held subsidiary within the Redbrick family of brands — a diversified digital media and marketing technology group that also includes Animoto, Delivra, Leadpages, Paved, and Shift. The organization is small (approximately 9 employees), with technology operations supported by integrations with CloudFlare, Google Analytics, Google Website Optimizer, Google AdWords Remarketing, Facebook Remarketing and Custom Audience, and New Relic. There is no public funding, acquisition, or leadership-change history in the available data.

Name

Duplex

Legal name

Duplex Technologies Inc.

Website

https://duplex.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Duplex Technologies Inc. operates a content discovery and engagement platform that powers personalized news feeds and paid content within browsers, ISPs, and digital service providers' apps and entry points. It serves enterprise partners seeking to monetize embedded digital real estate through advertising.

Ownership category

akta.pro rank

Product category

Digital Advertising & Content Monetization

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Web Search Portals and All Other Information Services (519290), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

akta.pro secondary industries

Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH), Content Discovery, Metadata Enrichment & EPG/Guide Services (MPAHAJAJ)

Keywords

• Content discovery platform
• Digital advertising monetization
• Browser content feeds
• ISP revenue solutions
• New tab page content

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Advertising and content monetization: The company generates revenue through advertising partnerships and content monetization. They deliver monthly ad impressions (320M stated) and provide an end-to-end solution including technical management and ad partnerships. Revenue is generated from delivering personalized news and paid content to digital spaces.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Duplex operates a content discovery and engagement platform that powers new tab pages and content feeds embedded within browsers, ISPs, apps, operating systems, and other digital entry points. The platform delivers personalized news and paid content experiences, manages ad partnerships end-to-end, and converts underutilized digital real estate into revenue-generating engagement channels for its partners.

Product overview

Duplex operates as a unified content discovery and engagement platform that powers new tab pages and content feeds for digital partners including browsers, ISPs, and digital service providers. The core platform enables partners to introduce personalized news and paid content into intuitive spaces across apps, operating systems, and unique entry points, while providing an end-to-end revenue solution that handles technical management and ad partnerships. The platform's effectiveness is demonstrated through its partnership with Shift, where it powers the Shift new tab page generating 200 million monthly pageviews, a 22% increase in monthly revenue, and 320 million monthly ad impressions.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Discovery Platform A content discovery platform that powers engagement portals across browsers, ISPs, and digital service providers, enabling partners to deliver personalized news and paid content experiences within apps, operating systems, and other digital entry points. The platform provides an end-to-end revenue solution handling technical management and ad partnerships.

Quantifiable outcome

• 22% increase in monthly revenue for Shift
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• ShiftflagshipStrategic or Co-development PartnerDuplex powers Shift's new tab page with content discovery solutions. The partnership delivers 200M monthly pageviews and 320M monthly ad impressions, resulting in a 22% increase in Shift's monthly revenue. Neil Henderson from Shift stated it has become a 'completely hands-off revenue driver' that serves their audience's need to be informed and engaged.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MGID: MGID operates a native content discovery and ad monetization network embedded across publishers and platform partners globally, mirroring Duplex's B2B content feed / advertising revenue model.
• Taboola: Taboola operates a content discovery and recommendation platform that powers editorial-style content feeds for publisher and platform partners, monetized via advertising - directly comparable to Duplex's OEM content discovery model for browsers and digital surfaces.
• Outbrain: Outbrain runs a content recommendation engine embedded across publisher and platform properties, delivering personalized content and monetizing via native advertising - the same core loop that Duplex executes for browser/ISP partners like Shift.
• Revcontent: Revcontent provides a content discovery and monetization platform aimed at publishers and digital platforms, offering widget-based content recommendations and ad monetization - functionally analogous to Duplex's new-tab-page content feed.

Others

• Leadpages: Leadpages is a sibling brand in the Redbrick family providing landing page and lead generation software - a portfolio peer illustrating the shared operating context and cross-sell potential for Duplex within Redbrick.
• Animoto: Animoto is a sibling brand within the Redbrick portfolio offering a video creation platform - an ecosystem peer rather than direct competitor, useful for understanding Redbrick's shared distribution and operational support.

Broad incumbents

• Microsoft Start (MSN): Microsoft Start / MSN is a large-scale content discovery, curation, and aggregation portal serving browser and OS surfaces (Edge, Windows) - a broad incumbent that competes for the same OEM content discovery real estate Duplex targets.
• Google Discover: Google Discover is an integrated content discovery feed inside Android and Chrome surfaces, monetized via advertising - a broad incumbent that constrains the addressable OEM content discovery market.
• Yahoo (Yahoo News / Homepage): Yahoo operates large-scale content discovery portals and homepage content feeds with advertising monetization across browsers and partner surfaces - a broad incumbent competing for the same content feed real estate.

Emerging players

• SmartNews: SmartNews is a content aggregation and discovery app that curates and personalizes news content, monetized via advertising - an emerging player overlapping Duplex's personalization and content feed capabilities at the consumer end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/duplextechnologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duplex