Animoto
Animoto is a cloud-based, drag-and-drop video creation platform serving SMBs, marketers, educators, and corporate teams with templates, Getty Images stock, AI script generation, and a four-tier subscription model under the Redbrick portfolio.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Animoto does
Animoto, Inc. is a cloud-based video creation platform founded in 2007 and headquartered in San Francisco, operating as a subsidiary of the Redbrick portfolio of digital marketing brands. The platform enables users without video editing experience to assemble professional-quality videos through a drag-and-drop editor, hundreds of categorized templates, browser-based screen and webcam recording, AI-powered script generation, a 3,000+ track licensed music library, and a tiered integration with Getty Images stock content (1 million+ assets on Professional, 100 million+ on Professional Plus). Output supports formats up to 4K resolution and 50 minutes in length, with one-click publishing to Facebook, LinkedIn, and YouTube. The product serves a hybrid customer base spanning SMBs and individual creators, creative professionals, education customers, and corporate teams, with named customers including Crate and Barrel, Aircall, Liferaft, Nest Homeware, and Funny Face Bakery.
The business operates a four-tier SaaS model — Free (watermarked, 720p), Basic, Professional, and Professional Plus — with monthly billing, up to 50% discounts on annual plans, and special pricing for non-profits and teachers. Professional Plus adds team collaboration, dedicated account management, onboarding/training, additional seat purchases, and a license to resell to businesses, signaling a secondary enterprise/B2B motion layered on top of the dominant self-serve, product-led growth funnel. Go-to-market combines a free-tier-driven acquisition channel with content marketing (blog, tutorials, case studies), SEO, organic social, email, and a book-a-demo sales motion for team-tier buyers. The platform has raised approximately $30M cumulatively (last round $25M Series C led by Spectrum Equity in 2011), has 51-100 employees, and reports no current revenue or headcount growth signals beyond steady-state operations within the Redbrick portfolio.
Animoto firmographics
Firmographics- Name
- Animoto
- Legal name
- Animoto Inc.
- Website
- https://animoto.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Animoto is a cloud-based, drag-and-drop video creation platform serving SMBs, marketers, educators, and corporate teams with templates, Getty Images stock, AI script generation, and a four-tier subscription model under the Redbrick portfolio.
- Ownership category
- akta.pro rank
Animoto industry classification
Industry- Product category
- Video Creation Software
- NAICS
- Teleproduction and Other Postproduction Services (512191)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)
- akta.pro secondary industries
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC), Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG)
Keywords
Where Animoto is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Animoto business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Four-tier subscription model ranging from free (with watermark) to paid tiers (Basic, Professional, Professional Plus) with increasing features, resolution quality, and team collaboration capabilities. Annual plans offer up to 50% savings.
- Professional Plus Team Licensing: Professional Plus tier includes license to resell to businesses and additional seat purchases, providing B2B revenue expansion through enterprise licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features and watermark |
| Subscription | Monthly | Entry paid tier - removes watermark, adds downloads |
| Subscription | Monthly | Professional tier with branding and premium assets |
| Subscription | Monthly | Team tier with collaboration and enterprise features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Animoto product offering
Product offeringCore offering
Animoto is a cloud-based, drag-and-drop video creation platform that enables users to produce professional-quality videos from photos, video clips, screen recordings, and stock media without technical editing experience. The platform includes AI-powered script generation, a 3,000+ licensed music library, integrated Getty Images stock photos and videos, hundreds of templates, and team collaboration features, with output support up to 50 minutes in 4K resolution.
Product overview
Animoto is a cloud-based video creation platform organized as a tiered SaaS product with four subscription levels (Free, Basic, Professional, Professional Plus). The core platform provides drag-and-drop video editing with AI-powered script generation, screen/webcam recording, stock media integration via Getty Images, and a music library of 3,000+ tracks. Users can choose from hundreds of templates organized by use case (marketing, social media, business communications, events) and platform (Facebook, Instagram, LinkedIn, YouTube, TikTok). Professional and Professional Plus tiers add brand management features (saved brands, custom templates, custom fonts), collaboration tools (shared workspace, time-stamped comments), enhanced stock libraries, and dedicated support. The platform supports video output up to 50 minutes in Ultra HD 4K resolution.
Differentiator
Problem solved
Functional benefit
Products and services
- Animoto Video Creation Platform Cloud-based, drag-and-drop video creation platform that lets individual creators, small businesses, and enterprise teams produce professional videos using templates, photos, video clips, screen recordings, voice-over, AI-generated scripts, and integrated Getty Images stock content. Supports team collaboration, brand management, and video output up to 50 minutes in Ultra HD 4K resolution.
Quantifiable outcome
- 4x increase in online sales for Nest Homeware using Animoto videos on social media
- +3 more outcomes
Companies that use Animoto
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Animoto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature8 records
Animoto partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered parent company, core and minor.
- Redbrickparent companyAnimoto is part of the Redbrick family of brands. Redbrick is a portfolio company of digital brands including Leadpages, Delivra, Paved, Shift, and duplex.com.
- Getty ImagescoreLicensing partnership providing access to millions of licensed photos and videos integrated into the Animoto platform. Professional tier includes 1 million+ assets, Professional Plus includes 100 million+ premium assets.
- LinkedInminorCo-designed video templates with LinkedIn for professional use cases including new product launch promos and event recap videos targeting business professionals.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Animoto competitors and assessment
Company assessmentDirect peers
- InVideo: InVideo is a cloud-based video creation platform targeting marketers and SMBs with templates, stock media, text-to-video, and quick social video workflows — directly competing with Animoto's template-and-stock-driven value proposition.
- Powtoon: Powtoon is an SMB and enterprise video creation tool for animated explainers, training, and marketing videos, competing with Animoto for the same template-and-ease-of-use buying criteria.
- Vyond: Vyond is a video creation platform focused on animated character-driven videos for training, internal communications, and marketing — directly cited alongside Animoto as a key player in the same market study.
- Lumen5: Lumen5 is an AI-assisted video creation platform that turns text content into social and marketing videos. It competes with Animoto for content-marketing teams seeking fast, template-driven video production with AI assistance.
- Canva: Canva is the dominant template-based design and video creation platform for SMBs and marketers. It directly overlaps Animoto on drag-and-drop video editing, branded templates, stock media, and one-click social publishing, and bundles video with a much broader design suite.
- Animaker: Animaker is a template-driven animated and live-video creation platform for SMBs and enterprises. It is explicitly named alongside Animoto as a key player in the global video creation tools market.
- VEED.io: VEED.io is a browser-based video editor and creation platform offering templates, AI tools, subtitles, and screen recording for marketers and creators — overlapping Animoto on SMB video creation and one-click publishing.
Broad incumbents
- Adobe Express: Adobe Express extends Adobe's ecosystem with template-driven video and graphic creation for SMBs and marketers. It competes with Animoto in the same SMB ease-of-use segment while leveraging Adobe's broader design and stock ecosystem.
Emerging players
- Biteable: Biteable is an online video maker for businesses focused on explainer, ad, and social videos via templates and stock footage — directly comparable to Animoto's template + stock + ease-of-use proposition for SMB marketing teams.
- Pictory: Pictory is an AI-first video creation platform that turns long-form content into short videos. It overlaps Animoto's template-driven short-form marketing video use case but competes with a generative-AI architecture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Animoto social profiles
Digital presenceAnimoto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animoto leadership team
Management profileNumber of profiles
Profiles3 records
Animoto funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animoto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animoto
What does Animoto do?
Animoto is a cloud-based, drag-and-drop video creation platform that enables users to produce professional-quality videos from photos, video clips, screen recordings, and stock media without technical editing experience. The platform includes AI-powered script generation, a 3,000+ licensed music library, integrated Getty Images stock photos and videos, hundreds of templates, and team collaboration features, with output support up to 50 minutes in 4K resolution.
Is Animoto a public or private company?
Animoto is a private company. It is classified as corporate owned and is currently operating.
When was Animoto founded?
Animoto was founded in 2007. It employs 51 to 100 people.
Where is Animoto based?
Animoto is headquartered in New York, United States, in the North America region.
How does Animoto make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are professional Plus Team Licensing.
Who are Animoto's main competitors?
Direct peers on record are InVideo, Powtoon, Vyond, Lumen5, Canva, Animaker and VEED.io. Adobe Express is listed as a broad incumbent. Emerging players are Biteable and Pictory.
Does Animoto have an API?
No public API is recorded for Animoto.
What industry is Animoto in?
Animoto's product category is Video Creation Software. Its primary akta.pro industry code is MPACAHAE, Short-Form Video Creation, Editing & Templates Apps, with a secondary code of MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio). Its NAICS code is 512191 and its SIC code is 7372.