DURAND AREA SCHOOLS
Durand Area Schools is a K-12 public school district in Durand, Michigan, serving approximately 1,500 students across four schools plus an online academic center and recent capital additions including a Railroader Athletic Center and a Performing Arts Center opened in 2025.
- Company typePublic
- Founded-
- HeadquartersDurand, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What DURAND AREA SCHOOLS does
Durand Area Schools is a K-12 public school district serving students and families in Durand, Michigan, and the surrounding Shiawassee County. Organized as a governmental entity under Michigan state law and governed by an elected Board of Education, the district operates four school buildings—Bertha Neal Elementary, Robert Kerr Elementary, Durand Middle School, and Durand Area High School—alongside an Online Academic Center (DOAC) for alternative and credit-recovery learners. Founded in 1950, the district serves students from preschool through grade 12 with approximately 73 listed administrative and operational staff, and has recently completed two capital facility additions: the Railroader Athletic Center (RAC), opened in August 2023, and the Performing Arts Center (PAC), ribbon-cut in February 2025.
The district's operating technology stack is built on Google Workspace for Education (Gmail, Drive, Classroom, Meet) with a 1:1 Chromebook program for students and PowerSchool as the Student Information System for grades, attendance, and parent/student portals. Specialized offerings include Boxcar Kids Childcare (a partnership with the Shiawassee Family YMCA for before- and after-school care), free student meals under the federal Community Eligibility Provision, special education services coordinated with the Shiawassee Regional Education School District, the DOAC online curriculum delivered via Edgenuity, and supporting athletics, fine arts, transportation, and food service departments. Auxiliary channel distribution includes direct enrollment, Michigan Schools of Choice inter-district enrollment, and Edlio-powered website and mobile-app communications.
As a governmental entity, Durand Area Schools derives the vast majority of its funding from state per-pupil foundation allowance, local property taxes (operating and capital millages), and federal categorical grants such as IDEA special education and Title I. Supplemental transaction-fee revenue comes from adult meal sales ($4 breakfast, $6 lunch), athletic event admissions ($3–$5), family athletic passes ($85–$150), community education course fees, and rentals of the RAC and Performing Arts Center. The district does not disclose specific revenue totals on its public-facing website, though budget documents are available. Strategic partnerships span state and county entities (Michigan Department of Education, SRESD, Shiawassee Family YMCA), commercial technology (Google), and procurement peers (Perry Public Schools joint bids), with outsourcing partnerships for substitute teachers (EDUStaff) and custodial staffing (Hi-Tec Building Services).
DURAND AREA SCHOOLS firmographics
Firmographics- Name
- DURAND AREA SCHOOLS
- Legal name
- Durand Area Schools
- Website
- https://durand.k12.mi.us
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Durand Area Schools is a K-12 public school district in Durand, Michigan, serving approximately 1,500 students across four schools plus an online academic center and recent capital additions including a Railroader Athletic Center and a Performing Arts Center opened in 2025.
- Ownership category
- akta.pro rank
DURAND AREA SCHOOLS industry classification
Industry- Product category
- K-12 Public Education
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public K–12 Combined Schools (EDAJAAAE)
- akta.pro secondary industry
- Online Credit Recovery & Alternative Pathways (Virtual) (EDAJADAF)
Keywords
Where DURAND AREA SCHOOLS is headquartered
LocationHeadquarters
- HQ city
- Durand
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
DURAND AREA SCHOOLS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Public School Funding: State and federal funding based on student enrollment, property taxes, and categorical grants for specific programs such as special education and Title I
- School Meals Program: All meals provided free to students under Community Eligibility Provision program. Adult meals sold at $4 breakfast and $6 lunch
- Athletic Event Admissions: Ticket sales for athletic events at $3-$5 per person, with family passes available at $85-$150
- Community Education Programs: Fee-based community education courses and enrichment programs offered to local community
- Facility Use Rental: Community rental of school facilities including the Railroader Athletic Center and performing arts spaces
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Other | Student Meals - Free |
| Unit Pricing | Other | Adult Meals |
| Unit Pricing | Other | Athletic Event Tickets |
| Subscription | Annual | Family Athletic Passes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
DURAND AREA SCHOOLS product offering
Product offeringCore offering
Durand Area Schools is a Michigan public K-12 school district delivering academic instruction, athletics, fine arts, special education, food service, transportation, and before/after school childcare to students across four school buildings (Bertha Neal Elementary, Robert Kerr Elementary, Durand Middle School, and Durand Area High School). The district also operates the Durand Online Academic Center (DOAC) as an alternative education option and the Railroader Athletic Center and Performing Arts Center as athletic and community facilities. Supporting services include community education courses and facility rentals for local residents.
Product overview
Durand Area Schools is a K-12 public school district in Michigan offering comprehensive educational services across multiple campuses. The district operates through a unified platform approach centered on its Edlio-powered website, with specialized programs including the Durand Online Academic Center (DOAC) for alternative education, the Railroader Athletic Center (RAC) for sports facilities, and Boxcar Kids Childcare for before/after school care. The district provides standard K-12 education at four main schools (Bertha Neal Elementary, Robert Kerr Elementary, Middle School, and High School) with additional services in athletics, food service, transportation, and special education.
Differentiator
Problem solved
Functional benefit
Products and services
- Durand Online Academic Center (DOAC) An alternative online education program providing a small learning community for students struggling with traditional high school settings, often due to lost credits. Offers online curriculum through the Edgenuity platform with individualized monitoring.
- Boxcar Kids Childcare Before and after school childcare program and Child Enrichment Program serving children preschool through 5th grade at Durand Middle School, operated in collaboration with the Shiawassee Family YMCA.
- Railroader Athletic Center (RAC) Newly constructed multi-purpose athletic facility featuring gymnasium space and sports facilities for the district's student athletes and community use.
- Performing Arts Center (PAC) New performing arts center used for fine arts performances, district events, and community programming.
- District Transportation Services Bus transportation services provided to all eligible students within the district boundaries, operated by the district Transportation Department.
- Community Education Programs Fee-based community education courses and enrichment programs offered to local community members for lifelong learning and skill development.
- School Meals Program Food service program providing free breakfast and lunch to all students under the Community Eligibility Provision. Adult meals are sold at $4 breakfast and $6 lunch.
- Athletic Event Admissions Ticket sales for athletic events at $3-$5 per person, with family passes available at $85-$150 annually.
- Facility Use Rental Community rental of school facilities including the Railroader Athletic Center and performing arts spaces for events and activities.
- Special Education/504 Services Special education and Section 504 support services for students with disabilities, coordinated with the Shiawassee Regional Education Service District (SRESD) for evaluations and direct services.
Quantifiable outcome
- Free meals provided to all students under Community Eligibility Provision
- +1 more outcomes
Companies that use DURAND AREA SCHOOLS
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
DURAND AREA SCHOOLS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DURAND AREA SCHOOLS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Shiawassee Family YMCAcoreCollaborative partnership for the Boxcar Kids Childcare program. The YMCA manages the before/after school childcare program at Durand schools, with the district providing facilities and coordination.
- Official Driving SchoolminorThird-party driving school partner providing driver's education services to Durand students. Parents register through Official Driving School's website.
- Shiawassee Regional Education School District (SRESD)coreRegional education service district providing special education services, professional development, and shared resources. Durand partners with SRESD for special education evaluations and services.
- Michigan Department of EducationcoreState education department providing funding, guidelines, and oversight for IDEA special education programs including Project Find Michigan (Child Find).
- Perry Public SchoolsminorCollaborative partnership for technology procurement, including joint bids for VOIP communication systems to achieve economies of scale.
- EDUStaffminorStaffing partner for substitute teachers. All guest teachers must register through EDUStaff, which handles recruitment, credentialing, and placement.
- Hi-Tec Building ServicesminorThird-party service for custodial and building maintenance staffing. Interested custodial candidates apply through Hi-Tec Building Services.
- GooglecoreTechnology partner providing Google Workspace for Education including Gmail, Google Drive, Google Classroom, and other educational tools for students and staff.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
DURAND AREA SCHOOLS competitors and assessment
Company assessmentDirect peers
- Montrose Community Schools: Genesee County public K-12 district in the Durand-area commuting radius. Competes for School of Choice enrollment and shares similar small-district operational characteristics.
- Flushing Community Schools: Nearby Genesee County public K-12 district of comparable size and program breadth. Comparable in community-based funding model (millages, athletics, facility rentals).
- Chesaning Union Schools: Nearby Saginaw County public K-12 district of similar size and rural-community character. Comparable funding mix, athletic programs, and small-district operating model.
- Byron Area Schools: Small Shiawassee County K-12 district serving a rural community of comparable size to Durand. Directly comparable in per-pupil funding profile and program offering scope.
- Corunna Public Schools: Another Shiawassee County, Michigan public K-12 district serving a similarly sized small-town community. Directly comparable student demographics and funding model.
- Laingsburg Community Schools: Small Shiawassee County K-12 district serving a comparable rural Shiawassee-area community. Competes with Durand for School of Choice students from neighboring townships.
- Swartz Creek Community Schools: Genesee County public K-12 district operating at a comparable scale with similar athletics, performing arts, and alternative education programming. Geographic and demographic peer.
- Owosso Public Schools: Neighboring public K-12 district also located in Shiawassee County, Michigan. Comparable in scale, rural-community profile, and reliance on School of Choice enrollment from overlapping families.
- Linden Community Schools: Genesee County K-12 district of similar small-town scale. Directly comparable in athletic, fine arts, and CTE program breadth available to a district of this size.
- Perry Public Schools: Shiawassee County public K-12 district that Durand partners with for joint technology procurement (VOIP). Closest operational peer given the existing collaborative relationship and similar community profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DURAND AREA SCHOOLS social profiles
Digital presenceDURAND AREA SCHOOLS financial estimates
Financial estimateRevenue estimate
Valuation estimate
DURAND AREA SCHOOLS leadership team
Management profileNumber of profiles
Profiles11 records
DURAND AREA SCHOOLS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DURAND AREA SCHOOLS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DURAND AREA SCHOOLS
What does DURAND AREA SCHOOLS do?
Durand Area Schools is a Michigan public K-12 school district delivering academic instruction, athletics, fine arts, special education, food service, transportation, and before/after school childcare to students across four school buildings (Bertha Neal Elementary, Robert Kerr Elementary, Durand Middle School, and Durand Area High School). The district also operates the Durand Online Academic Center (DOAC) as an alternative education option and the Railroader Athletic Center and Performing Arts Center as athletic and community facilities. Supporting services include community education courses and facility rentals for local residents.
Is DURAND AREA SCHOOLS a public or private company?
DURAND AREA SCHOOLS is a public company. It is classified as state government owned and is currently operating.
When was DURAND AREA SCHOOLS founded?
DURAND AREA SCHOOLS was founded in -1. It employs 51 to 100 people.
Where is DURAND AREA SCHOOLS based?
DURAND AREA SCHOOLS is headquartered in Durand, United States, in the North America region.
How does DURAND AREA SCHOOLS make money?
Five revenue lines are on record. Public School Funding is the primary driver. The others are school Meals Program, athletic Event Admissions, community Education Programs and facility Use Rental.
Who are DURAND AREA SCHOOLS's main competitors?
Direct peers on record are Montrose Community Schools, Flushing Community Schools, Chesaning Union Schools, Byron Area Schools, Corunna Public Schools, Laingsburg Community Schools, Swartz Creek Community Schools, Owosso Public Schools, Linden Community Schools and Perry Public Schools.
Does DURAND AREA SCHOOLS have an API?
No public API is recorded for DURAND AREA SCHOOLS.
What industry is DURAND AREA SCHOOLS in?
DURAND AREA SCHOOLS's product category is K-12 Public Education. Its primary akta.pro industry code is EDAJAAAE, Public K–12 Combined Schools, with a secondary code of EDAJADAF, Online Credit Recovery & Alternative Pathways (Virtual). Its NAICS code is 6111 and its SIC code is 8200.