Durbanville Wellness Centre

What Durbanville Wellness Centre does

Durbanville Wellness Centre (legal entity Karen Frye & Associates) is a private, integrated physiotherapy and biokinetics practice founded in 2005 by Karen Frye in Durbanville, Western Cape, South Africa. The practice operates from two registered sites — a headquarters at 6 Oudewerf Close, Durbanville, and a satellite at the Virgin Active Cape Gate Lifestyle Centre in Brackenfell — and is registered with the Health Professions Council of South Africa (PR 0030589 for physiotherapy, PR 0268429 for biokinetics). Service delivery combines first-line physiotherapy (diagnosis and treatment of musculoskeletal, orthopaedic, post-surgical and respiratory conditions) with biokinetics-driven exercise prescription, supported by specialized modalities including Shockwave Therapy, Power Plate vibration training, Normatec Recovery Boots, VALD Performance Testing (ForceFrame), therapeutic massage, Pilates, and accredited fitness assessments for five major South African medical schemes (Discovery Vitality, Bankmed, Momentum, Sanlam, Virgin Life Care).

The clinical team comprises 13+ registered therapists (physiotherapists, biokineticists and massage therapists) plus three support/administrative staff, with credentials spanning Olympic-level sport coverage (Jacqui McCord — Beijing Olympics, Team SA), ATP/Wimbledon/Roland Garros/Australian Open/US Open event experience, the Sunshine Golf Tour (Karen Frye as Head & Managing Physiotherapist since 2007), SA Davis Cup and Fed Cup tennis, and the LIV Golf Tour's Stinger GC. Beyond the two clinic locations, the practice delivers on-site physiotherapy through several channels: the Physio Assist school sport programme (Durbanville High, Stellenberg High, Fairmont High, Curro Durbanville since 2011-2012), marquee event coverage (ABSA Cape Epic for 11 years, Cape Town Cycle Tour since 2006, Wines to Whales MTB, Ride the Rhino, ITF Digicall tennis, Sunshine Tour, Nedbank Golf Challenge, Alfred Dunhill, SA Open), and a national corporate-wellness contract with Cipla spanning all branches. A retail line (Kinesiotape, Leukotape, S3 supplements, balance equipment) provides an ancillary revenue layer.

The business operates a professional-services revenue model built on per-session physiotherapy, biokinetics and massage billing at consumer rates (e.g., massage 30 min R330, 90 min R770; Power Plate 10-session bundle R800), complemented by managed-services corporate wellness contracts, accredited medical-scheme fitness assessments, event-coverage contracts, school-sport programme fees, and small retail hardware sales. Go-to-market combines digital channels (website with BookEM online booking, Facebook presence, Google AdSense remarketing) with referral relationships from local GPs and orthopaedic surgeons, school networks, and word-of-mouth within the Western Cape sporting community.

Name

Durbanville Wellness Centre

Legal name

Karen Frye & Associates

Website

https://durbanvillewellness.co.za

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Durbanville Wellness Centre is a Western Cape-based, HPCSA-registered physiotherapy and biokinetics practice founded in 2005, offering integrated musculoskeletal care, specialized modalities and on-site event, school and corporate wellness services to individual patients, athletes, schools and corporate clients.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Physiotherapy services
• Biokinetics rehabilitation
• Sports injury treatment
• Corporate wellness programs
• Fitness assessment testing

Headquarters

HQ city

Durbanville

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Physiotherapy Services: Individual physiotherapy sessions for diagnosis and treatment of musculoskeletal injuries and conditions. First-line practitioners qualified to make diagnoses. Treatment modalities include manual therapy, shockwave, dry needling, massage, electrotherapy, and strapping/taping.
2. Biokinetics Services: Exercise prescription services for rehabilitation and performance enhancement. Includes sports massage, cardio rehabilitation, orthopaedic rehabilitation, posture correction, wellness management, weight loss programs, and water aerobics.
3. Massage Therapy: Therapeutic and sports massage sessions. Currently offering promotional bundle with Normatec compression boots included in massage price.
4. Power Plate Sessions: Vibration training sessions using Power Plate equipment. Special package pricing available for 10-session bundles.
5. Fitness Assessments: Accredited fitness testing for medical aid providers including Bankmed, Momentum, Sanlam, Vitality (Discovery), and Virgin Life Care. Includes health screening services.
6. Corporate Wellness Services: On-site physiotherapy, biokinetics, massage, Pilates classes, ergonomic assessments, and wellness program management for corporate clients including Cipla.
7. School Sport Services: Physio Assist program providing on-location physiotherapy services at school sporting events, including strapping, on-field injury treatment, and concussion management.
8. Product Sales: Retail of health and fitness products including Kinesiotape, Leukotape, S3 Recovery Protein, S3 Elite Sports Drink, foam rollers, balance pads, and wobble boards.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Durbanville Wellness Centre is an integrated physiotherapy and biokinetics practice providing first-line diagnosis and treatment of musculoskeletal injuries and conditions through manual therapy, exercise prescription, and specialized modalities. Services extend to sports medicine (event coverage, performance testing, rehabilitation), massage therapy, corporate wellness programs delivered on-site, and accredited fitness assessments for major South African medical aid providers.

Product overview

Durbanville Wellness Centre is an integrated physiotherapy and biokinetics practice operating since 2005, offering a comprehensive suite of wellness services through a multidisciplinary approach. The core offering centres on Physiotherapy and Biokinetics services, supported by specialized treatment modalities including Power Plate vibration training, Shockwave Therapy, Normatec Recovery Boots, and Massage therapy. The practice provides fitness services through Pilates classes and accredited Fitness Assessments, along with targeted programmes such as BeFit Sport Specific Conditioning for athletes and Corporate Wellness services for businesses. A selection of retail products including therapeutic tapes, supplements, and balance equipment is also available. The centre serves individual patients, school athletes, corporate clients, and professional sports teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy First-line physiotherapy service for diagnosis and treatment of musculoskeletal injuries and conditions including sport injuries, orthopaedics, back and neck pain, headaches, whiplash, postural dysfunction, repetitive strain, lymphedema, and post-surgical rehabilitation. Treatment modalities include manual therapy, shockwave, dry needling, electrotherapy, massage, and strapping/taping.
• Biokinetics Individualized exercise prescription service for clinical pathology and performance enhancement, covering sports massage, cardio rehabilitation, orthopaedic rehabilitation, posture correction, wellness management, weight loss programs, and water aerobics.
• Massage Therapy
• Power Plate Vibration Training
• Shockwave Therapy
• Normatec Recovery Boots
• Pilates
• Fitness Assessment
• School Sport Service (Physio Assist)
• Corporate Wellness
• BeFit Sport Specific Conditioning
• Retail Health and Fitness Products

Quantifiable outcome

• Improved recovery time through combined physiotherapy and biokinetics approach
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Discovery VitalitycoreOthersAccredited fitness assessment provider for Vitality wellness program. Practice performs fitness tests recognized by Discovery Vitality for Vitality points and rewards.
• BankmedcoreOthersAccredited to perform fitness tests for Bankmed medical scheme members as part of their wellness benefits.
• MomentumcoreOthersAccredited to perform fitness assessments for Momentum health scheme members for their fitness and wellness program benefits.
• SanlamcoreOthersAccredited to perform fitness assessments for Sanlam policyholders as part of their wellness program.
• Virgin Life CarecoreOthersAccredited fitness assessment provider for Virgin Life Care wellness program members.
• Sunshine Tour (SA PGA Golf Tour)flagshipStrategic or Co-development PartnerOfficial physiotherapists managing the complete Physiotherapy Unit for the Sunshine Tour, DP World Tour, and Ladies European Tour events in South Africa since 2010. Karen Frye serves as Head and Managing Physiotherapist coordinating all Physiotherapy & Wellness Services.
• ABSA Cape EpicflagshipStrategic or Co-development PartnerOfficial on-site physiotherapy and massage services provider at the Absa Cape Epic mountain bike race for 11 years (2008-2017). One of the world's most prestigious MTB events.
• Cape Town Cycle TourcoreStrategic or Co-development PartnerOfficial physiotherapy and massage therapists for Cape Town Cycle Tour participants every year since 2006. Africa's largest timed cycle race.
• SA Davis Cup & Fed Cup Tennis TeamsflagshipStrategic or Co-development PartnerOfficial physiotherapist for South African Davis Cup and Fed Cup tennis teams. Karen Frye served in this capacity and travels with SA's top players including Lloyd Harris on the ATP Tour.
• LIV Golf Tour - Stinger GCflagshipStrategic or Co-development PartnerKaren Frye serves as Physiotherapist & Golf Performance Specialist for the Stinger GC team competing on the LIV Golf Tour, working with international stars including Rory McIlroy, Justin Thomas, Max Homa, Tommy Fleetwood.
• CiplaflagshipChannel Partner/ Reseller/ DistributorCorporate wellness services provider delivering physio, biokinetics, massage, Pilates classes, ergonomic assessments, lifting technique training, and rehabilitation services at all Cipla national branches across South Africa.
• Durbanville Squash ClubcoreGTM or Marketing PartnerOfficial physiotherapy and massage provider for Durbanville Squash Club tournaments since 2006.
• World Deaf Squash ChampionshipsminorGTM or Marketing PartnerProvided physiotherapy services at World Deaf Squash Championships 2008.
• Wines to Whales MTB RacecoreStrategic or Co-development PartnerOfficial on-site physiotherapists and massage therapists at Wines to Whales Mountain Bike Race since 2012.
• Ride the Rhino MTB RaceminorGTM or Marketing PartnerOfficial on-site physiotherapy and massage services at Ride the Rhino mountain bike race since 2010.
• ITF Digicall Tennis TournamentscoreStrategic or Co-development PartnerOfficial physiotherapy and massage services provider at ITF Digicall/Curro professional and junior tennis tournaments since 2013.
• WWE EventsminorGTM or Marketing PartnerProvided physiotherapy and massage services at WWE event held at Grand West Casino in Cape Town 2018.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Durbanville.Wellness.Centre
• LinkedInlinkedin.com/company/durbanville-wellness-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Durbanville Wellness Centre