Duseja Motorcycles
- Company typePrivate
- Founded2009
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Duseja Motorcycles does
Duseja Motorcycles LLC is a privately held multi-brand motorcycle retail hub and service center headquartered in Dubai, UAE. Founded in 2009, the company began as an exclusive importer and dealer for Italian brands (Aprilia, Moto Guzzi, Piaggio, Vespa, Gilera, Derbi) and Triumph Motorcycles from the UK, before evolving into the largest open-to-all-brands retail and service operation for motorcycles, scooters, quads, electric vehicles, motorized surfboards, accessories, and spare parts in the UAE. The company operates from a single showroom and three-bay workshop at Warehouse B3, Al Qouz Industrial Area 3, Dubai, supported by a Shopify-powered e-commerce storefront.
Duseja Motorcycles firmographics
Firmographics- Name
- Duseja Motorcycles
- Legal name
- Duseja Motorcycles LLC
- Website
- https://dusejamoto.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Duseja Motorcycles industry classification
Industry- Product category
- Motorcycle Retail and Service
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
- akta.pro secondary industries
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)
Keywords
Where Duseja Motorcycles is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Duseja Motorcycles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pre-Owned Motorcycle Sales: Sales of pre-owned motorcycles sourced through their buy-back program and direct purchases. The company operates a successful sales program for buying and selling motorcycles.
- Workshop Services and Repairs: Service and repair of motorcycles, scooters, quads, electric bikes, and motorised surfboards. Pricing at 200 AED per work hour. Includes maintenance, repairs, and customization services.
- Storage Services: Longest running, fully equipped, insured, air-conditioned and secure storage facility for motorcycles and cars.
- Transportation Services: Collection and delivery of vehicles using their own vehicle and trailer from anywhere in the UAE.
- RTA Services: Package services for transporting, passing and registering motorcycles without leaving home.
- You Fix Project: Renting workshop space for customers to work on their own motorcycles with professional help and materials available. Rates starting from half a day onwards.
- Spare Parts Sales: Extensive inventory of spare parts for various motorcycle brands including Aprilia, BMW, Ducati, Harley Davidson, Honda, Kawasaki, KTM, Piaggio, Vespa, and Yamaha.
- Accessories and Apparel Sales: Sales of riding gear, jackets, gloves, battery chargers, and other motorcycle accessories.
- Motorized Surfboards: Sales of JETSURF motorized surfboards and MAKO Jetboards. Repair and service for motorized surfboards also offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | JetSurf Ultra Sport motorized surfboard |
| Unit Pricing | Pay-as-you-go | Riding accessories |
| Subscription | Pay-as-you-go | Workshop labor rate |
| Other | Pay-as-you-go | You Fix Project workshop rental |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Duseja Motorcycles product offering
Product offeringCore offering
Duseja Motorcycles operates the largest open-to-all-brands motorcycle retail hub and service center in the UAE, selling pre-owned and new motorcycles from over 20 premium brands alongside motorized surfboards, spare parts, and accessories. The company runs a three-bay full-service workshop (The Surgery), secure air-conditioned storage, transportation, RTA registration handling, and a DIY workspace rental (You Fix Project), complemented by the EVOZONE MOTO electric vehicle division and the UAEasyRiders rider community.
Product overview
Duseja Motorcycles operates as a comprehensive motorcycle retail hub and service center in Dubai, UAE, offering a diverse portfolio of products and services. The core offering centers on pre-owned and new motorcycles from over 20 premium brands including Harley-Davidson, Ducati, KTM, Triumph, Kawasaki, BMW, and Honda. Adjacent product lines include JETSURF motorized surfboards and MAKO Jetboards for water sports, plus accessories and apparel. The company has expanded into electric vehicles through its EVOZONE MOTO division. Services include a full-service workshop ('The Surgery'), storage, transportation, RTA services, DIY workspace rental (You Fix Project), and the UAEasyRiders motorcycle community club. The business model combines physical showroom, e-commerce platform, and workshop services under one roof.
Differentiator
Problem solved
Functional benefit
Brands
- EVOZONE MOTO: Electric vehicle division of Duseja Moto, offering e-bikes, e-scooters, e-motorcycles and more as part of sustainable mobility initiatives.
Products and services
- Motorcycles (pre-owned and new) Pre-owned and new motorcycles from over 20 premium brands offered to UAE individual riders and enthusiasts, with a buy-and-sell program and certified servicing prior to resale.
- JETSURF Motorized Surfboards
Companies that use Duseja Motorcycles
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Duseja Motorcycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Duseja Motorcycles partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ApriliacoreItalian motorcycle brand partnership - originally started as exclusive importer, dealer and service center for Aprilia along with other Italian brands.
- Moto GuzzicoreItalian motorcycle brand partnership - originally started as exclusive importer, dealer and service center for Moto Guzzi.
- PiaggiocoreItalian scooter and motorcycle manufacturer - originally started as exclusive importer, dealer and service center for Piaggio.
- VespacoreIconic Italian scooter brand under Piaggio Group - originally started as exclusive importer, dealer and service center for Vespa.
- GileraminorItalian motorcycle brand - originally started as exclusive importer, dealer and service center for Gilera.
- DerbiminorSpanish motorcycle manufacturer owned by Piaggio - originally started as exclusive importer, dealer and service center for Derbi.
- Triumph MotorcyclescoreBritish motorcycle manufacturer - originally started as exclusive importer, dealer and service center for Triumph Motorcycles from the UK. Long-standing relationship.
- JETSURFcoreMotorized surfboard brand - Duseja Moto is an authorized dealer for JETSURF motorized surfboards in UAE.
- MAKO JetboardscoreUK-manufactured carbon fibre jetboards - precision manufactured in the UK and distributed through Duseja Moto in UAE.
- EVOZONE MOTOcoreElectric Vehicle Partnership - Duseja Moto's own sustainable mobility division for electric motorcycles, e-bikes, and e-scooters. Pioneering introduction of electric vehicles dealership leading the way to a clean green future.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Duseja Motorcycles competitors and assessment
Company assessmentDirect peers
- Triumph Motorcycles UAE: Authorized Triumph dealer network in the UAE. Duseja began as the exclusive Triumph importer before opening to all brands; Triumph's own dealer network is the most direct comparable in British premium motorcycles.
- Harley-Davidson Middle East (Dubai dealer): Official Harley-Davidson retail and service presence in Dubai, directly competing with Duseja's Harley-Davidson sales and service offering.
- Royal Enfield UAE: Authorized Royal Enfield distributor in the Middle East, offering the same mid-priced motorcycle category Duseja lists in its pre-owned and new inventory.
- Piaggio Group Middle East: Piaggio/Vespa/Aprilia/Moto Guzzi distributor in the Gulf. Duseja was originally the exclusive Italian-brand importer; Piaggio's own regional dealers overlap directly on the same brands.
- KTM Middle East: Authorized KTM distributor and dealers in the UAE handling the same KTM Duke, Adventure, and sports models Duseja retails. Competes on KTM-specific servicing and parts.
- Ducati Dubai: Authorized Ducati dealer in the UAE offering sales, service, and accessories for the same premium Italian brand Duseja services. Competes head-to-head for Ducati owners in Dubai.
- AGMC (BMW Motorrad Dubai): Official BMW Group importer in Dubai and a leading premium multi-brand motorcycle service operator in the UAE. Competes with Duseja for premium motorcycle servicing, parts, and sales in the same Dubai catchment.
Emerging players
- RevZilla: US-based multi-brand motorcycle gear, parts, and accessories e-commerce specialist. Comparable to Duseja's Shopify-powered parts and accessories store and its open-to-all-brands retail ethos, though operating in a different geography.
Broad incumbents
- Al Yousuf Motors (Yamaha UAE): Long-standing UAE automotive and powersports group representing Yamaha and other brands. Competes with Duseja across Yamaha motorcycle sales, service, and parts in the same Dubai market.
- Al Masaood Automobiles: Major UAE automotive and powersports group with multi-brand representation and service centers. Comparable as a broader UAE incumbent operating adjacent powersports retail and aftersales at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Duseja Motorcycles social profiles
Digital presenceDuseja Motorcycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duseja Motorcycles leadership team
Management profileNumber of profiles
Profiles1 record
Duseja Motorcycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duseja Motorcycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duseja Motorcycles
What does Duseja Motorcycles do?
Duseja Motorcycles operates the largest open-to-all-brands motorcycle retail hub and service center in the UAE, selling pre-owned and new motorcycles from over 20 premium brands alongside motorized surfboards, spare parts, and accessories. The company runs a three-bay full-service workshop (The Surgery), secure air-conditioned storage, transportation, RTA registration handling, and a DIY workspace rental (You Fix Project), complemented by the EVOZONE MOTO electric vehicle division and the UAEasyRiders rider community.
Is Duseja Motorcycles a public or private company?
Duseja Motorcycles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Duseja Motorcycles founded?
Duseja Motorcycles was founded in 2009. It employs 1 to 10 people.
Where is Duseja Motorcycles based?
Duseja Motorcycles is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Duseja Motorcycles make money?
Nine revenue lines are on record. Pre-Owned Motorcycle Sales are the primary driver. The others are workshop Services and Repairs, storage Services, transportation Services, RTA Services, you Fix Project, spare Parts Sales, accessories and Apparel Sales and motorized Surfboards.
Who are Duseja Motorcycles's main competitors?
Direct peers on record are Triumph Motorcycles UAE, Harley-Davidson Middle East (Dubai dealer), Royal Enfield UAE, Piaggio Group Middle East, KTM Middle East, Ducati Dubai and AGMC (BMW Motorrad Dubai). RevZilla is listed as an emerging player. Broad incumbents are Al Yousuf Motors (Yamaha UAE) and Al Masaood Automobiles.
Does Duseja Motorcycles have an API?
No public API is recorded for Duseja Motorcycles.
What industry is Duseja Motorcycles in?
Duseja Motorcycles's product category is Motorcycle Retail and Service. Its primary akta.pro industry code is CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution, with a secondary code of CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 441227 and its SIC code is 3751.