Dusk
Dusk (SAMURAI69) is a 34-employee, Providence, RI-based online retailer operating soleandshape.com as an Apple product distribution platform, selling iPhone, Mac, iPad, Apple Watch, AirPods, Apple Vision Pro, and Apple subscription services to US consumer, education, business, healthcare, and government buyers.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Dusk does
Dusk, doing business as SAMURAI69, is a Providence, Rhode Island-based private company with 34 employees that operates soleandshape.com, an online storefront positioned as an Apple product distribution platform. The site carries Apple's consumer hardware lineup (iPhone, MacBook Air/Pro, iPad Air/Pro, Apple Watch Series 11, AirPods, Apple Vision Pro), the Apple One subscription bundle, AppleCare+, Apple Trade In, Apple Card financing, and Apple TV+ / Apple Music entertainment content. Distribution channels described in the source include an e-commerce storefront, the Apple Store mobile app, education and government purchasing channels, and an enterprise/B2B sales motion.
The company's stated technology stack references Apple's proprietary Apple Silicon M5/M5 Pro/M5 Max/M4 chips and Apple Intelligence AI platform as its underlying platform. The revenue model is described as a mix of hardware unit sales, recurring subscription services (Apple One, AppleCare+), transaction fees (Apple Pay, Apple Card), and entertainment content (Apple TV+, Apple Music). Customer segmentation in the source spans Consumer, Business/Enterprise, Education, Healthcare, and Government verticals.
The source material is unusually thin on the company's own fundamentals. No funding rounds, no M&A activity, no management team, no patents or trademarks, no awards, no customer logos, and no disclosed revenue are present. Revenue is explicitly listed as "Not available." Much of the input content describes Apple's product portfolio rather than the distributor's proprietary capabilities, and the legal entity name "SAMURAI69" is not corroborated by any independent data. The operating geography is limited to the United States. Investors should treat most of the descriptive material as Apple-attribute content layered onto a small, opaque reseller entity.
Dusk firmographics
Firmographics- Name
- Dusk
- Legal name
- SAMURAI69
- Website
- https://duskprovidence.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dusk (SAMURAI69) is a 34-employee, Providence, RI-based online retailer operating soleandshape.com as an Apple product distribution platform, selling iPhone, Mac, iPad, Apple Watch, AirPods, Apple Vision Pro, and Apple subscription services to US consumer, education, business, healthcare, and government buyers.
- Ownership category
- akta.pro rank
Dusk industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (449210)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Monitors & Displays Retail (CRACABAF)
Keywords
Dusk business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others
Revenue model
- Hardware Sales: Sale of physical Apple products including Mac computers, iPhone smartphones, iPad tablets, Apple Watch wearables, AirPods audio devices, Apple Vision Pro spatial computer, and accessories.
- Software and Services Subscriptions: Recurring revenue from Apple One bundle (combining Apple TV+, Apple Music, Apple Arcade, iCloud+, Apple Fitness+, Apple News+), App Store, and other digital services.
- Apple Pay and Apple Card: Mobile payment services including Apple Pay transaction fees and Apple Card financial services generating Daily Cash back (up to 3%).
- AppleCare+: Extended warranty and support plans sold with hardware purchases.
- Entertainment Content: Revenue from Apple TV+ original programming, Apple Music streaming, Apple Books content sales, and Apple Podcasts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer hardware products |
| Subscription | Monthly | Apple One subscription bundle |
| Subscription | Monthly | AppleCare+ extended warranty |
| Other | Monthly | Apple Card financing |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Dusk product offering
Product offeringCore offering
Dusk operates as an Apple products distribution platform, selling Apple hardware (iPhone, Mac, iPad, Apple Watch, AirPods, Apple Vision Pro, Apple TV) and Apple's software and services (Apple TV+, Apple Music, Apple One bundle, AppleCare+, Apple Card, Apple Trade In). Distribution is delivered through an online storefront, retail locations, the Apple Store App, and dedicated channels for education, business, government, and healthcare buyers.
Differentiator
Problem solved
Functional benefit
Products and services
- iPhone Apple iPhone smartphone line sold through the platform, including iPhone 17 Pro, iPhone 17, iPhone 17e, and iPhone Air, available to individual consumers, education buyers, business customers, and government purchasers.
Quantifiable outcome
- Trade-in values up to $695 for iPhone 13 or higher
- +1 more outcomes
Companies that use Dusk
Customer profileSegments5 records
Ideal customer profiles4 records
Dusk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dusk partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Dusk competitors and assessment
Company assessmentBroad incumbents
- Best Buy: Mass-market consumer electronics retailer and authorized Apple reseller operating hundreds of US stores plus a major e-commerce site covering Mac, iPad, iPhone, Apple Watch, and accessories. Comparable as a competing authorized Apple distribution channel, though broader in scope across all CE categories.
- Connection: Enterprise IT solutions distributor and Apple Authorized Reseller serving corporate, public sector, and education customers. Comparable as a competing Apple-focused B2B distribution channel targeting the same enterprise and government verticals.
- CDW: Large US B2B technology reseller and integrator carrying Apple products alongside broad enterprise hardware and software. Comparable because its business/enterprise sales motion directly overlaps with the company's dedicated Shop for Business and Apple and Business channels.
- Insight Enterprises: Global enterprise IT distributor and Apple Authorized Reseller serving large corporate, education, and government accounts with device deployment and managed services. Comparable as a competing B2B/enterprise Apple distribution channel with overlapping vertical segmentation.
Direct peers
- Adorama: Multi-category electronics, computer, and Apple products retailer with e-commerce storefront, trade-in, and B2B capability. Comparable as a competitor in the same Apple product distribution lane targeting consumers and small businesses.
- B&H Photo Video: Large multi-category consumer electronics and computer retailer offering Macs, iPads, iPhones, accessories, and trade-in programs. Comparable as an Apple distribution channel competitor with similar e-commerce-led GTM.
- TigerDirect: Online-focused consumer electronics, computer, and Apple products retailer offering Mac, iPad, and accessories with B2B capability. Comparable as an e-commerce-led Apple distribution competitor with overlapping consumer and SMB buyer segments.
- Experimac: Apple-focused franchise retailer specializing in pre-owned and refurbished Apple products, trade-ins, and repairs. Comparable as a small-format Apple specialty retailer with overlapping trade-in and accessory revenue streams.
- Micro Center: Specialty consumer electronics and computer retailer with strong Apple Mac and iPad assortment across US stores plus e-commerce. Comparable as a multi-channel Apple specialty competitor in the same consumer electronics retail lane.
- Simply Mac: Apple Authorized Reseller operating a chain of physical stores and an online storefront selling the full Mac, iPad, iPhone, Apple Watch, and accessories lineup. Comparable because it is a small, Apple-only specialty retailer/distributor serving overlapping consumer and business customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dusk social profiles
Digital presenceDusk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dusk leadership team
Management profileNumber of profiles
Dusk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dusk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dusk
What does Dusk do?
Dusk operates as an Apple products distribution platform, selling Apple hardware (iPhone, Mac, iPad, Apple Watch, AirPods, Apple Vision Pro, Apple TV) and Apple's software and services (Apple TV+, Apple Music, Apple One bundle, AppleCare+, Apple Card, Apple Trade In). Distribution is delivered through an online storefront, retail locations, the Apple Store App, and dedicated channels for education, business, government, and healthcare buyers.
Is Dusk a public or private company?
Dusk is a private company. It is classified as unknown and is currently operating.
When was Dusk founded?
Dusk was founded in -1. It employs 11 to 50 people.
How does Dusk make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are software and Services Subscriptions, apple Pay and Apple Card, appleCare+ and entertainment Content.
Who are Dusk's main competitors?
Broad incumbents on record are Best Buy, Connection, CDW and Insight Enterprises. Direct peers are Adorama, B&H Photo Video, TigerDirect, Experimac, Micro Center and Simply Mac.
Does Dusk have an API?
No public API is recorded for Dusk.
What industry is Dusk in?
Dusk's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACABAF, Monitors & Displays Retail. Its NAICS code is 449210 and its SIC code is 5731.