Dusty Pink
- Company typePrivate
- Founded-
- HeadquartersGreenacre, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Dusty Pink firmographics
Firmographics- Name
- Dusty Pink
- Legal name
- Dusty Pink
- Website
- https://dustypink.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Dusty Pink industry classification
Industry- Product category
- Modest Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Modest & Religious Apparel Retail (CRAAABAK)
Keywords
Where Dusty Pink is headquartered
LocationHeadquarters
- HQ city
- Greenacre
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Dusty Pink business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Retail Fashion Sales: Dusty Pink generates revenue through direct retail sales of modest fashion clothing, accessories, and hijabs. Products are sold as one-time purchases through their e-commerce website and physical retail store. The company offers various product categories including dresses, tops, bottoms, co-ord sets, outerwear, and hijab sets with price points ranging from approximately $21 to $128 USD.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various clothing items and accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Dusty Pink product offering
Product offeringCore offering
Dusty Pink is a direct-to-consumer modest fashion retailer selling its own label of women's apparel, including co-ord sets, dresses, tops, bottoms, outerwear, hijabs, and accessories. Products are sold globally through a Shopify-powered e-commerce store and a single physical retail store in Greenacre, NSW, with prices ranging from approximately $21 to $129 USD.
Product overview
Dusty Pink is an Australian modest fashion e-commerce retailer operating on Shopify's platform. The company offers a comprehensive portfolio of modest fashion apparel including tops, bottoms, coordinated sets (co-ord sets), dresses, outerwear (coats and cardigans), and hijabs/accessories. Their product architecture centers on curated collections like New Arrivals and All Clothing, with individual product lines including signature co-ord sets (Sunday Set, Movement Set, Asym Skirt Set, Essential Set), dresses (Farah Dress, Sweater Dress), tops (Mila Wrap Top), and hijab sets. The company targets modest fashion consumers, particularly Muslim women, emphasizing quality, luxury, and modesty across their offerings. They operate a VIP membership program for customer retention.
Differentiator
Problem solved
Functional benefit
Products and services
- Sunday Set
Quantifiable outcome
- Products lasting customers for years, indicating quality construction
Companies that use Dusty Pink
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Dusty Pink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dusty Pink partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shopify Inc.coreDusty Pink's e-commerce platform is hosted on Shopify Inc., which provides the online e-commerce platform enabling the company to sell products to customers. Shopify handles data storage, databases, and the general Shopify application on secure servers behind a firewall. Shopify also processes payment transactions and handles PCI-DSS compliance for credit card data.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Dusty Pink competitors and assessment
Company assessmentDirect peers
- Aab: Aab is a UK-based modest fashion brand offering premium contemporary modest clothing, hijabs, and accessories. Comparable as a design-forward modest-fashion DTC retailer targeting a similar female modest-fashion consumer.
- SHUKR: SHUKR is a modest fashion brand producing Islamic clothing for men, women, and children with worldwide shipping. Comparable product breadth and global modest-fashion DTC positioning to Dusty Pink.
- Qchic London: Qchic is a UK modest fashion e-commerce brand offering hijabs, abayas, dresses, and modest everyday wear. Directly comparable modest-fashion assortment and global online shipping model.
- Modanisa: Modanisa is a Turkey-headquartered global modest fashion e-commerce retailer offering dresses, hijabs, abayas, and accessories to a similar Muslim and modest-fashion consumer base. It is the largest scaled direct competitor to Dusty Pink's modest-fashion DTC model.
- Lovely Abaya: Lovely Abaya is an online modest-fashion retailer specializing in abayas, hijabs, and modest dresses with international shipping. Comparable niche modest apparel e-commerce model.
- Haute Hijab: Haute Hijab is a US-based direct-to-consumer brand specializing in premium hijabs and modest apparel for Muslim women. Overlaps directly with Dusty Pink's hijab line and modest-fashion customer segment, with a comparable Shopify-led DTC and social-first marketing approach.
- East Essence: East Essence is a US modest fashion e-commerce retailer offering Islamic clothing, hijabs, abayas, and accessories globally. Directly comparable as an online-only modest apparel destination serving the same consumer use cases.
Broad incumbents
- The Iconic: The Iconic is Australia's leading online fashion marketplace carrying hundreds of apparel brands including modest-leaning lines. Comparable as an Australian apparel e-commerce channel competing for the same modest-fashion shoppers.
- Cotton On: Cotton On is a major Australian value-fashion retailer with broad assortment and large physical footprint. Broad incumbent in the same Australian apparel retail market that overlaps with Dusty Pink's everyday-wear customers.
- H&M: H&M is a global fast-fashion incumbent that has launched modest-friendly collections and carries broad apparel assortments accessible in Australia. Broad incumbent in the same modest-fashion addressable market.
Market position
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Dusty Pink social profiles
Digital presenceDusty Pink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dusty Pink leadership team
Management profileNumber of profiles
Dusty Pink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dusty Pink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dusty Pink
What does Dusty Pink do?
Dusty Pink is a direct-to-consumer modest fashion retailer selling its own label of women's apparel, including co-ord sets, dresses, tops, bottoms, outerwear, hijabs, and accessories. Products are sold globally through a Shopify-powered e-commerce store and a single physical retail store in Greenacre, NSW, with prices ranging from approximately $21 to $129 USD.
Is Dusty Pink a public or private company?
Dusty Pink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dusty Pink founded?
Dusty Pink was founded in -1. It employs 1 to 10 people.
Where is Dusty Pink based?
Dusty Pink is headquartered in Greenacre, Australia, in the Oceania region.
How does Dusty Pink make money?
One revenue line is on record: retail Fashion Sales.
Who are Dusty Pink's main competitors?
Direct peers on record are Aab, SHUKR, Qchic London, Modanisa, Lovely Abaya, Haute Hijab and East Essence. Broad incumbents are The Iconic, Cotton On and H&M.
Does Dusty Pink have an API?
No public API is recorded for Dusty Pink.
What industry is Dusty Pink in?
Dusty Pink's product category is Modest Fashion Apparel. Its primary akta.pro industry code is CRAAABAK, Modest & Religious Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.