Duvel
Duvel is a Belgian family-owned brewery under Duvel Moortgat, founded in 1871, producing premium Belgian blonde ales (Duvel 8.5%, Duvel 6.66%, Tripel Hop Krush) for consumers and hospitality partners across Western Europe, North America, and Southern Europe via retail, on-premise, and direct webshop channels.
- Company typePrivate
- Founded1871
- HeadquartersBreendonk-Puurs, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Duvel does
Duvel is a Belgian family-owned premium beer brand operated under Duvel Moortgat Bier, a private limited company headquartered in Puurs, Belgium. The company has brewed beer since 1871 and is part of the Belgian Family Brewers association, reflecting long-standing family ownership and heritage. The core product is Duvel, a Belgian blonde strong ale at 8.5% ABV, with a focused portfolio that includes Duvel 6,66% (a hoppy blond variant), the recently launched Duvel Tripel Hop Krush, and complementary experiential offerings such as Duvel Day (annual celebration), Duvelse Duo's (food pairing program), Duvel Collection merchandise, and guided brewery tours at the Puurs facility.
The underlying technology is traditional brewing and fermentation, with the company marketing itself as producing 'the best blonde Belgian beer in the world.' Products are distributed across Western Europe (Belgium, Netherlands, France, UK), North America (USA), and Southern Europe (Spain, Italy), as evidenced by 8 country-specific localized websites. The go-to-market is multi-channel, combining retail/wholesale distribution, on-premise hospitality sales (bars, restaurants), event-based brand marketing (Duvel Day, Gentse Feesten sponsorship), and a direct-to-consumer webshop at shop.duvel.com. Pricing is not publicly disclosed.
Revenue mechanics derive from packaged beer sales through retail and on-premise channels, supplemented by DTC e-commerce, brewery tour ticket revenue, branded merchandise, and brand-event monetization. Customer segments comprise beer enthusiasts (B2C primary) and retail/hospitality partners (B2B secondary). No external investors, private equity involvement, M&A activity, or public listing is evidenced, and revenue/headcount figures are not disclosed in the available input — though the input's num_employees=6 appears to reflect a website-scraped entity rather than total Duvel Moortgat headcount, which materially understates the actual scale of the parent group.
Duvel firmographics
Firmographics- Name
- Duvel
- Legal name
- Duvel Moortgat Bier
- Website
- https://duvel.be
- Company type
- Private
- Founded year
- 1871
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Duvel is a Belgian family-owned brewery under Duvel Moortgat, founded in 1871, producing premium Belgian blonde ales (Duvel 8.5%, Duvel 6.66%, Tripel Hop Krush) for consumers and hospitality partners across Western Europe, North America, and Southern Europe via retail, on-premise, and direct webshop channels.
- Ownership category
- akta.pro rank
Duvel industry classification
Industry- Product category
- Belgian Craft Beer
- NAICS
- Breweries (31212), Breweries (312120), Beer and Ale Merchant Wholesalers (42481), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
Keywords
Where Duvel is headquartered
LocationHeadquarters
- HQ city
- Breendonk-Puurs
- HQ country
- Belgium
- HQ region
- Europe
Markets served
Duvel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels3 records
Marketing channels4 records
Duvel product offering
Product offeringCore offering
Duvel brews and sells premium Belgian blonde strong ales through its Duvel Moortgat brewery, with a flagship Duvel at 8.5% ABV, a 6.66% variant, and the newer hop-forward Duvel Tripel Hop Krush. The brewery complements its beer portfolio with paid guided brewery tours (Bezoek Duvel) at the Puurs facility and branded merchandise sold via the Duvel Collection. Products are sold through an own webshop, wholesale retail partners, and on-premise hospitality venues across Western Europe and the United States.
Product overview
Duvel Moortgat is a Belgian family brewery founded in 1871, producing a focused portfolio of premium Belgian beers. The core product is Duvel, a blonde strong ale at 8.5% ABV, alongside variants including Duvel 6.66% and the newly launched Duvel Tripel Hop Krush. The company complements its beer portfolio with experiential offerings including Duvel Day (annual celebration), Duvelse Duo's (food pairing program), Duvel Collection merchandise, and brewery visit tours. Beers are available through the Duvel webshop.
Differentiator
Problem solved
Functional benefit
Brands
- Duvel 6,66%: Belgian Style Hoppy Blond beer awarded gold medal at International Beer Challenge
- Duvel 8,5%
- Duvel Tripel Hop Krush
- Duvel Day
- Duvelse Duo's
- Duvel Collection
- Belgian Family Brewers
Products and services
- Duvel Flagship Belgian blonde strong ale at 8.5% ABV, a pale gold beer with fruity yeast notes and a creamy head, positioned as a premium beer for adult end consumers.
- Duvel 6,66% Belgian Style Hoppy Blond variant at 6.66% ABV, positioned as a lower-strength hop-accented offering within the Duvel portfolio.
- Duvel Tripel Hop Krush Hop-forward Belgian blonde variant featuring extra hop content for enhanced flavor intensity, marketed as 'Meer hop, meer smaak' (More hop, more flavor).
- Bezoek Duvel (Brewery Tours) Paid guided brewery tour experience at the Duvel Moortgat facility in Puurs, Belgium, covering the brewing process and beer tasting for visitors ranging from beginners to more experienced enthusiasts.
- Duvel Collection Branded merchandise and collectibles product collection associated with the Duvel brand.
- Duvel Webshop Own e-commerce storefront (shop.duvel.com) enabling direct-to-consumer purchase of Duvel products for home delivery.
Companies that use Duvel
Customer profileSegments2 records
Ideal customer profiles2 records
Duvel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Duvel partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Duvel competitors and assessment
Company assessmentBroad incumbents
- Heineken: Global brewing incumbent operating across mainstream and premium segments; relevant as a broad competitor whose portfolio includes Belgian specialty brands and which competes for the same on-premise and retail real estate as Duvel.
- AB InBev (Anheuser-Busch InBev): World's largest brewer and owner of Stella Artois, Leffe, Hoegaarden and other Belgian heritage brands; competes with Duvel both directly via its Belgian portfolio and broadly for global beer distribution.
Direct peers
- Chimay: Belgian Trappist brewery producing strong, bottle-conditioned ales; comparable as a heritage Belgian specialty beer brand with international export footprint and similar premium positioning.
- Leffe: Belgian abbey-style ale brand owned by AB InBev; competes head-to-head with Duvel in the Belgian blonde/abbey ale category at similar ABVs and premium price points.
- Affligem: Belgian abbey-style ale brand (now Heineken-affiliated); competes in the Belgian blonde/abbey ale category at similar premium positioning to Duvel across European markets.
- Stella Artois: Premium Belgian blonde lager heritage brand now owned by AB InBev; competes with Duvel in the same premium Belgian beer occasion across on-premise and retail channels globally.
- Lindemans: Belgian family-owned brewery (Pajottenland region) with heritage dating to 1822; comparable as a multi-generational Belgian family brewer with international distribution and specialty positioning.
- Orval: Single-beer Belgian Trappist brewery with a distinctive hop-forward strong pale ale; relevant peer for Duvel's Belgian strong ale positioning and limited-distribution premium model.
- Westmalle: Belgian Trappist brewery whose Tripel and Dubbel define the strong Belgian ale style; directly comparable as a heritage, premium-priced Belgian strong ale exported internationally.
- Tripel Karmeliet: Belgian triple-style strong pale ale produced by Brouwerij Bosteels; comparable premium Belgian triple competing for the same on-premise tap handles and shelf space as Duvel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Duvel social profiles
Digital presenceDuvel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duvel leadership team
Management profileNumber of profiles
Duvel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duvel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duvel
What does Duvel do?
Duvel brews and sells premium Belgian blonde strong ales through its Duvel Moortgat brewery, with a flagship Duvel at 8.5% ABV, a 6.66% variant, and the newer hop-forward Duvel Tripel Hop Krush. The brewery complements its beer portfolio with paid guided brewery tours (Bezoek Duvel) at the Puurs facility and branded merchandise sold via the Duvel Collection. Products are sold through an own webshop, wholesale retail partners, and on-premise hospitality venues across Western Europe and the United States.
Is Duvel a public or private company?
Duvel is a private company. It is classified as family owned and is currently operating.
When was Duvel founded?
Duvel was founded in 1871. It employs 1 to 10 people.
Where is Duvel based?
Duvel is headquartered in Breendonk-Puurs, Belgium, in the Europe region.
Who are Duvel's main competitors?
Broad incumbents on record are Heineken and AB InBev (Anheuser-Busch InBev). Direct peers are Chimay, Leffe, Affligem, Stella Artois, Lindemans, Orval, Westmalle and Tripel Karmeliet.
Does Duvel have an API?
No public API is recorded for Duvel.
What industry is Duvel in?
Duvel's product category is Belgian Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.