株式会社 電通クロスブレイン
Tokyo-based joint venture between Dentsu Group and BrainPad providing integrated marketing data utilization and martech consulting to large Japanese enterprise clients in retail, finance, telecom, and entertainment, with on-site embedded analytics teams and access to Dentsu's Data Clean Room assets.
- Company typePrivate
- Founded2020
- Headquarters港区, 東京都, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 株式会社 電通クロスブレイン does
Dentsu Cross Brain Inc. (DXB) is a Tokyo-based joint venture between Dentsu Group and BrainPad, founded July 20, 2020 and operating since October 1, 2020. The company provides integrated marketing data utilization services to large Japanese enterprises, combining Dentsu's marketing planning capabilities with BrainPad's data science expertise to deliver end-to-end support from data collection and accumulation through analysis to strategy planning and execution. Its two core service platforms are Marketing Data Utilization Services (analytics-led consulting) and Marketing Technology Utilization Services (on-site embedded martech implementation), supplemented by packaged offerings including Primary Check (data utilization diagnostic) and a co-developed Full-Stack Marketing PDCA service with Decome.
DXB's operating model is exclusively enterprise B2B: clients engage DXB through direct inquiry, parent-company referrals, or warm introductions, with engagement scoped and priced individually under multi-year contracts. Service delivery is characterized by on-site embedded (常駐) teams that work alongside client marketing organizations, enabling Always-On marketing operations and skill transfer to client staff. Customer concentration skews toward large BtoC enterprises in retail, consumer goods, financial services, telecommunications, and entertainment, with a secondary BtoBtoC push into consumer goods manufacturers and advertising agencies.
Technically, DXB's differentiation rests on three pillars: (1) privileged access to Dentsu Group's proprietary 3rd-party data assets and Data Clean Room infrastructure, enabling comprehensive cookieless-era marketing analysis that combines client 1st-party data with Dentsu's 3rd-party assets; (2) a rare hybrid talent pool combining data scientists (including PhDs in statistics and AI specialists) with seasoned marketing planners; and (3) proprietary consulting methodologies including system dynamics simulation (formalized through Japan System Dynamics Society sponsorship) and the Primary Check diagnostic framework. As of FY2023 the firm employed 52 people, had tripled revenue since FY2021, and reported a 2.8% turnover rate; it is preparing for a CEO succession effective January 1, 2026.
株式会社 電通クロスブレイン firmographics
Firmographics- Name
- 株式会社 電通クロスブレイン
- Legal name
- 株式会社電通クロスブレイン
- Website
- https://dxb.co.jp
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tokyo-based joint venture between Dentsu Group and BrainPad providing integrated marketing data utilization and martech consulting to large Japanese enterprise clients in retail, finance, telecom, and entertainment, with on-site embedded analytics teams and access to Dentsu's Data Clean Room assets.
- Ownership category
- akta.pro rank
株式会社 電通クロスブレイン industry classification
Industry- Product category
- Marketing Data Analytics Consulting
- NAICS
- Scientific Research and Development Services (5417)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
- akta.pro secondary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
Keywords
Where 株式会社 電通クロスブレイン is headquartered
LocationHeadquarters
- HQ city
- 港区, 東京都
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
株式会社 電通クロスブレイン business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketing Data Utilization Services: Integrated consulting and support for data collection, accumulation, analysis, and marketing strategy planning/execution. Provided as a seamless service combining data analysts and planners.
- Marketing Technology Utilization Services: Technology experts embedded in client marketing teams to implement and operate marketing technologies, enabling Always-On marketing. Includes skill transfer to client staff.
- Primary Check Service: Package consulting service for data utilization status diagnosis, gap analysis, and activation planning.
- Full-Stack Marketing PDCA Support Service: Co-development service with Decome combining DXB's marketing data capabilities and Decome's customer insight exploration capabilities for integrated customer understanding and KGI-committed PDCA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise consulting engagements — pricing based on scope, duration, and team composition |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
株式会社 電通クロスブレイン product offering
Product offeringCore offering
Dentsu Cross Brain (DXB) provides integrated marketing data utilization services that combine data collection, accumulation, analysis, and the planning and execution of marketing strategies as a seamless end-to-end offering. Its data analysts and marketing planners operate as a single team, supplemented by marketing technology experts embedded into client teams for Always-On marketing. Packaged offerings include the Primary Check diagnostic service and a co-developed Full-Stack Marketing PDCA service with Decome.
Product overview
株式会社電通クロスブレイン is a joint venture between Dentsu Group and Brainpad, offering two core integrated service platforms: マーケティングデータ活用サービス (Marketing Data Utilization Service) and マーケティングテクノロジー活用サービス (Marketing Technology Utilization Service). The company provides packaged service modules including Primary Check for data activation assessment, and フルスタックマーケティングPDCA構築運用支援サービス for integrated customer-insight-based marketing PDCA. These services leverage Dentsu's marketing expertise combined with Brainpad's data science capabilities to deliver seamless support from data collection through analysis to strategy execution.
Differentiator
Problem solved
Functional benefit
Products and services
- マーケティングデータ活用サービス (Marketing Data Utilization Service) Core consulting service that combines Dentsu Group's marketing planning capabilities with Brainpad's data science expertise. Provides seamless, integrated support from data collection and accumulation through analysis to strategy planning and execution support for marketing activities. Data analysts and planners operate as one team so that analytical results are fully utilized in marketing strategy and initiatives. For enterprise clients, especially BtoC companies in retail, distribution, and consumer goods.
- マーケティングテクノロジー活用サービス (Marketing Technology Utilization Service) Marketing technology implementation and support service in which DXB technology experts join the client's marketing team as members to manage complex technology controls for Always-On marketing. Includes skill transfer and training support for client staff, and contributes to the client's marketing digital transformation (DX).
- Primary Check Packaged consulting service that helps companies activate their marketing data utilization. Three processes: (1) data inventory assessment through proprietary interview sheets, (2) determining data utilization direction by identifying gaps between current and required data, and (3) activation planning to develop concrete problem-solving approaches.
- フルスタックマーケティングPDCA構築運用支援サービス (Full-Stack Marketing PDCA Construction and Operation Support Service) Collaborative service with Decome that integrates DXB's marketing data utilization capabilities with Decome's customer insight exploration capabilities. Adds a 'customer understanding PDCA' to existing 'campaign PDCA' to enable stronger KGI achievement through customer-insight-based strategy development. Combines campaign PDCA with customer understanding PDCA for integrated marketing effectiveness.
Quantifiable outcome
- Revenue grew approximately 3x over 3 years (FY2021–FY2023)
Companies that use 株式会社 電通クロスブレイン
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
株式会社 電通クロスブレイン technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
株式会社 電通クロスブレイン partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- 日本システム・ダイナミクス学会（JSD）minorDXBはJSDの賛助会員に加盟。システムダイナミクスによる定性要素 포함한中長期シミュレーション解決策の提供を開始。高橋裕氏（専修大学商学部教授・JSD副会長）と連携し継続的なソリューション改善を行う。
- 株式会社デecomcore「フルスタックマーケティングPDCA構築運用支援サービス」のファーストパートナー企業。Decomeの顧客インサイト探索・活用力とDXBのマーケティング領域のデータ活用力を融合し、KGI達成にコミットするPDCA循環サービスを提供。2004年設立、700案件以上のインサイトリサーチ実績。
- 株式会社電通core電通グループの主要広告代理店。DX人財採用合同サイトに参加し、約130社で構成される電通ジャパンネットワーク（DJN）の一環として协同採用活動を行う。
- 株式会社電通デジタルcore電通グループのデジタル領域の子会社。DJN DX人財採用合同サイトに参加。プロジェクトでの协業も多い。
- データアーティスト株式会社minor電通グループ傘下のAI/データ分析企業。DJN DX人財採用合同サイトに参加。の出向による人才交流あり。
- 株式会社GNUSminor電通グループ傘下の企業。DJN DX人財採用合同サイトに参加。
- 株式会社電通国際情報サービス（ISID）minor電通グループ傘下のITサービス企業。DJN DX人財採用合同サイトに参加。
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
株式会社 電通クロスブレイン competitors and assessment
Company assessmentBroad incumbents
- Digital Holdings Inc. Digital Holdings is a Japanese digital marketing group providing integrated digital advertising, data analytics, and DX consulting through subsidiaries. It competes with DXB for enterprise B2C digital marketing and data utilization mandates.
- Dentsu Group Inc. Dentsu Group is DXB's other co-parent and the largest advertising agency group in Japan. While DXB was created to leverage Dentsu's marketing capabilities, Dentsu's broader data and digital transformation practices (e.g., Dentsu Digital) overlap with DXB's offerings and compete for similar B2C enterprise mandates.
- ADK Marketing Solutions Inc. ADK is one of Japan's major advertising agency groups (formerly Asatsu-DK) offering creative, media, and increasingly data-driven marketing services. It competes for enterprise B2C marketing data analytics mandates similar to DXB.
- Hakuhodo Inc. Hakuhodo is Japan's second-largest advertising agency group and offers comprehensive marketing data/analytics services through its Hakuhodo DY Holdings affiliates. It competes for the same enterprise marketing data mandates as DXB but at much larger scale.
Emerging players
- Hotto Link Inc. Hotto Link is a Japanese marketing technology company specializing in SNS/social data analytics and consumer insight solutions. It overlaps with DXB's NLP-based SNS text analytics work for marketing applications.
- Geniee, Inc. Geniee is a Japanese ad-tech and marketing technology company offering programmatic advertising and data-driven marketing solutions. While focused on ad operations, it intersects with DXB's marketing technology utilization services for enterprise clients.
Direct peers
- Septeni Holdings Co., Ltd. Septeni Holdings operates digital marketing agencies including digital ad operations and data-driven marketing services in Japan. It serves enterprise B2C clients with overlapping always-on digital marketing and analytics capabilities.
- Macromill, Inc. Macromill is a Japanese marketing research and digital marketing analytics company serving enterprises with consumer panel data, online research, and data-driven marketing support. Highly comparable to DXB's B2C marketing data utilization services.
- BrainPad Inc. BrainPad is DXB's co-parent and Japan's leading independent data analytics and AI consulting firm. It offers overlapping data science services to enterprise clients, though without DXB's marketing-domain specialization or Dentsu's marketing planning capabilities.
- Intage Inc. Intage is Japan's largest marketing research firm, providing consumer panel data, marketing science consulting, and data-driven marketing solutions. It targets the same B2C enterprise clients as DXB with overlapping CRM and consumer insight services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
株式会社 電通クロスブレイン social profiles
Digital presence株式会社 電通クロスブレイン financial estimates
Financial estimateRevenue estimate
Valuation estimate
株式会社 電通クロスブレイン leadership team
Management profileNumber of profiles
Profiles10 records
株式会社 電通クロスブレイン funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
株式会社 電通クロスブレイン M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 株式会社 電通クロスブレイン
What does 株式会社 電通クロスブレイン do?
Dentsu Cross Brain (DXB) provides integrated marketing data utilization services that combine data collection, accumulation, analysis, and the planning and execution of marketing strategies as a seamless end-to-end offering. Its data analysts and marketing planners operate as a single team, supplemented by marketing technology experts embedded into client teams for Always-On marketing. Packaged offerings include the Primary Check diagnostic service and a co-developed Full-Stack Marketing PDCA service with Decome.
Is 株式会社 電通クロスブレイン a public or private company?
株式会社 電通クロスブレイン is a private company. It is classified as corporate owned and is currently operating.
When was 株式会社 電通クロスブレイン founded?
株式会社 電通クロスブレイン was founded in 2020. It employs 11 to 50 people.
Where is 株式会社 電通クロスブレイン based?
株式会社 電通クロスブレイン is headquartered in 港区, 東京都, Japan, in the Asia region.
How does 株式会社 電通クロスブレイン make money?
Four revenue lines are on record. Marketing Data Utilization Services are the primary driver. The others are marketing Technology Utilization Services, primary Check Service and full-Stack Marketing PDCA Support Service.
Who are 株式会社 電通クロスブレイン's main competitors?
Broad incumbents on record are Digital Holdings Inc., Dentsu Group Inc., ADK Marketing Solutions Inc. and Hakuhodo Inc.. Emerging players are Hotto Link Inc. and Geniee, Inc.. Direct peers are Septeni Holdings Co., Ltd., Macromill, Inc., BrainPad Inc. and Intage Inc..
Does 株式会社 電通クロスブレイン have an API?
No public API is recorded for 株式会社 電通クロスブレイン.
What industry is 株式会社 電通クロスブレイン in?
株式会社 電通クロスブレイン's product category is Marketing Data Analytics Consulting. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design, with a secondary code of BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 5417 and its SIC code is 7370.